Danescroft
Danescroft is a privately owned London-based property developer that acquires complex brownfield and greenfield sites across London and South England, secures planning consents, and disposes of consented development sites to housebuilders, housing associations, and institutional partners.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Danescroft firmographics
Firmographics- Name
- Danescroft
- Legal name
- Danescroft Limited
- Website
- https://danescroft.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Danescroft is a privately owned London-based property developer that acquires complex brownfield and greenfield sites across London and South England, secures planning consents, and disposes of consented development sites to housebuilders, housing associations, and institutional partners.
- Ownership category
- akta.pro rank
Danescroft industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Nonresidential Building Construction (2362), Nonresidential Property Managers (531312)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)
- akta.pro secondary industries
- Land & Development Site Brokerage (BPAJABAG), Brownfield Redevelopment & Land Reclamation (Cleanup for Reuse, Risk-Based Closure) (EUAIALAI), Brownfield Redevelopment Support (Site Characterization & Reuse Planning) (EUAHAFAJ)
Keywords
Where Danescroft is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Danescroft business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Land Development and Disposal: Danescroft generates revenue through acquiring development sites unconditionally, obtaining planning permissions, and selling sites to housebuilders and developers at improved values. The company also participates in joint ventures with institutional investors and landowners, sharing profits from site disposals.
- Development Management Services: Provides development management services to institutional partners including Fiera Real Estate funds, Guinness Partnership, and Schroders Real Estate. Manages projects from site identification through planning and delivery.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Danescroft product offering
Product offeringCore offering
Danescroft is a privately owned UK property development company that acquires development sites unconditionally, secures planning permissions, and disposes of consented sites to housebuilders, housing associations, and institutional investors. The company specialises in residential-led mixed-use development on complex brownfield and greenfield sites across London and the South of England, with project sizes ranging from 17 to 1,000+ homes. It also operates joint ventures with institutional capital partners and provides development management services to funds.
Product overview
Danescroft is a privately owned property development company that operates as a single unified offering focused on residential-led mixed-use development. The company's core services include land acquisition (both unconditional purchases and joint ventures), planning promotion, and full-scale property development. Their portfolio spans residential development (houses and apartments), mixed-use schemes combining retail/workspace/community use with housing, urban logistics/industrial development, and build-to-rent projects. They specialize in complex brownfield and greenfield sites across London and the South of England, typically working with local authorities, institutional partners, and landowners to bring forward planning consents and deliver developments ranging from small-scale conversions to major 1,000+ unit schemes.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Development Development of residential properties including houses and apartments across London and the South of England, with project sizes ranging from 17 to 1,000 homes. Targeted at housebuilders and housing associations purchasing consented sites.
- Mixed-Use Development Combined residential and commercial developments that include retail, workspace, and community facilities alongside housing. Provided to institutional partners and housebuilders.
- Land Acquisition Unconditional purchase of sites for residential and commercial development, including brownfield and greenfield opportunities, with deal sizes ranging from £1m to £100m+. Disposed to housebuilders and developers at improved values after planning consent.
- Planning Promotion Agreements Collaboration with landowners and local authorities to promote sites through local planning frameworks and secure planning permissions. Targeted at private landowners, institutional property owners, and utility companies.
- Joint Ventures Partnership arrangements with landowners, institutional investors, and fund managers for site development and development management. Provided to institutional capital partners including Fiera Real Estate and Schroders Real Estate.
- Urban Logistics Development Development of industrial and logistics schemes including speculative development of flexible-design units for urban distribution, targeting Net Zero Carbon construction and BREEAM Excellent rating. Targeted at institutional investors and logistics occupiers.
- Build to Rent Development of residential units for rental operation, working with housing associations and institutional landlords. Targeted at build-to-rent operators and institutional landlords.
Quantifiable outcome
- Portfolio GDV exceeds £1bn with 9 active projects ranging 17-1,000+ homes
- +3 more outcomes
Companies that use Danescroft
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Danescroft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Danescroft partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and secondary.
- The Guinness PartnershipmajorMajor development partner for Leaside Lock project in Bromley-by-Bow, delivering 965 new homes across three phases. Danescroft brings forward sites and manages planning while Guinness provides affordable housing delivery and long-term stewardship.
- GSP Real EstatesecondaryJoint venture partner for Britannia Lofts Banner Street (24,000 sq ft residential/mixed-use redevelopment) and Albion Court (21,000 sq ft office-to-residential conversion). Danescroft appointed as development manager.
- Southern Gas Networks (SGN)secondaryPlanning promotion agreement with SGN for delivery of SGN Depot Kenavon Drive brownfield opportunity. Danescroft working with SGN to decommission redundant gas infrastructure and package site for disposal.
- Azure Property LLP ConsortiumsecondaryDanescroft was lead development manager and significant equity participant in consortium that acquired and redeveloped 104 former Texaco petrol filling stations. Created over 85 new Somerfield convenience stores and Texaco forecourts within 18 months.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Danescroft competitors and assessment
Company assessmentDirect peers
- Keepmoat Homes: UK housebuilder with a strategic focus on brownfield regeneration and public sector land partnerships. Comparable in its specialisation on complex, consented sites in supply-constrained UK markets.
- Helical plc: Smaller UK property developer focused on London and the South East, with a similar mix of development management and direct development. Closely aligned in scale, geographic focus, and institutional capital partnerships.
- Mount Anvil: London-focused residential developer specialising in brownfield regeneration and complex inner-city sites. Closely comparable in specialisation, geography, and developer/housing-association client base.
- Inland Homes plc: UK residential property developer of comparable size, focused on brownfield and regeneration sites across the South of England. Similar business profile combining direct development with planning-led site promotion.
- Urban & Civic (now CTP): UK land promotion and large-scale development company, now part of CTP. Highly comparable in promoting strategic sites through planning and partnering with housebuilders and institutional capital.
- Henry Boot plc: UK-listed land promotion and property development company with similar operating model — acquiring sites unconditionally, securing planning consent, and disposing to housebuilders. Highly comparable in business model and UK regional focus.
Broad incumbents
- Crest Nicholson Holdings plc: Larger UK residential developer and housebuilder operating across the South of England. Comparable in geographic focus and customer overlap, though broader in scale and product mix.
- Cala Homes: UK premium housebuilder focused on the South of England and Scotland. Comparable in geography and product type, and operates as a repeat acquirer of consented sites similar to those Danescroft disposes.
- Notting Hill Genesis: Large UK housing association and developer. Comparable as both an institutional development partner and a customer in the affordable housing segment that Danescroft serves via Guinness Partnership and similar bodies.
- Vistry Group plc: Major UK housebuilder formed via Bovis/Countryside merger with established Partnerships division for affordable and institutional housing. Comparable as a Danescroft counterparty and a broader residential developer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Danescroft social profiles
Digital presenceDanescroft compliance and trust
Trust signalCompliance2 records
Danescroft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Danescroft leadership team
Management profileNumber of profiles
Profiles10 records
Danescroft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Danescroft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Danescroft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Danescroft
What does Danescroft do?
Danescroft is a privately owned UK property development company that acquires development sites unconditionally, secures planning permissions, and disposes of consented sites to housebuilders, housing associations, and institutional investors. The company specialises in residential-led mixed-use development on complex brownfield and greenfield sites across London and the South of England, with project sizes ranging from 17 to 1,000+ homes. It also operates joint ventures with institutional capital partners and provides development management services to funds.
Is Danescroft a public or private company?
Danescroft is a private company. It is classified as management employee owned and is currently operating.
When was Danescroft founded?
Danescroft was founded in 1997. It employs 11 to 50 people.
Where is Danescroft based?
Danescroft is headquartered in London, United Kingdom, in the Europe region.
How does Danescroft make money?
Two revenue lines are on record. Land Development and Disposal is the primary driver. The others are development Management Services.
Who are Danescroft's main competitors?
Direct peers on record are Keepmoat Homes, Helical plc, Mount Anvil, Inland Homes plc, Urban & Civic (now CTP) and Henry Boot plc. Broad incumbents are Crest Nicholson Holdings plc, Cala Homes, Notting Hill Genesis and Vistry Group plc.
Does Danescroft have an API?
No public API is recorded for Danescroft.
What industry is Danescroft in?
Danescroft's product category is Real Estate Development. Its primary akta.pro industry code is BPAJADAJ, Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 5312 and its SIC code is 6552.