MHEC Limited
MHEC Limited is a Scotland-based, privately held fitness and mental health coaching business operating The MHEC Gym and MHEC Academy, serving individuals seeking mind-body transformation and fitness professionals seeking certified qualifications.
- Company typePrivate
- Founded-
- HeadquartersStirling, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MHEC Limited does
MHEC Limited is a privately held, Scotland-based fitness and mental health coaching business operating under the brands "The Mental Health PT," "MHEC Academy," and "The MHEC Gym." The company operates from a single physical facility at Unit 151, Stirling Enterprise Park (FK7 7RP), and is staffed by 5 employees. Its consumer-facing core offering is the "Mind & Body Solution," an integrated service that combines psychological wellbeing support with physical exercise coaching, marketed to individuals seeking holistic mind-body transformation. A secondary segment of fitness professionals is served through The MHEC Academy, which offers certified qualifications including the Award in Mental Health & Exercise Coaching and the L3 Gym Instructor & Personal Trainer Diploma.
The business generates revenue through two streams: recurring gym memberships/subscriptions at The MHEC Gym, and one-time fees for academy training programs. Go-to-market is direct-to-consumer via the company's website (mymhec.com and danhancockfitness.co.uk) and the physical gym location. The underlying technology is human-delivered coaching; no proprietary software, app, or AI/ML components are disclosed. The company has no disclosed funding rounds, no institutional investors, no partnerships, no patents, and no named management team in the source materials, indicating a small founder-led operation with limited external validation.
MHEC's strategic positioning is differentiated by its niche combination of mental health and exercise coaching, but scale is constrained: a single location, a 5-person team, no enterprise customers, and no disclosed financials. The company's footprint is entirely domestic within Scotland, and expansion signals are limited to extending the academy product line.
MHEC Limited firmographics
Firmographics- Name
- MHEC Limited
- Website
- https://danhancockfitness.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MHEC Limited is a Scotland-based, privately held fitness and mental health coaching business operating The MHEC Gym and MHEC Academy, serving individuals seeking mind-body transformation and fitness professionals seeking certified qualifications.
- Ownership category
- akta.pro rank
MHEC Limited industry classification
Industry- Product category
- Fitness and Wellness Coaching
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where MHEC Limited is headquartered
LocationHeadquarters
- HQ city
- Stirling
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MHEC Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Academy Training Programs: Educational courses including Award in Mental Health & Exercise Coaching and L3 Gym Instructor & Personal Trainer Diploma for fitness professionals
- Gym Services: Physical gym facilities at The MHEC Gym providing fitness training services to members
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
MHEC Limited product offering
Product offeringCore offering
MHEC Limited operates a fitness and mental health coaching business centered on an integrated Mind & Body Solution that combines psychological wellbeing support with physical exercise coaching. It runs a physical gym facility (The MHEC Gym) in Stirling Enterprise Park and an educational academy offering professional qualifications, including the Award in Mental Health & Exercise Coaching and the L3 Gym Instructor & Personal Trainer Diploma.
Product overview
MHEC Limited offers a unified Mind & Body Solution that integrates mental health support with physical fitness coaching. The company operates through multiple interconnected offerings: The MHEC Academy provides professional qualifications (Award in Mental Health & Exercise Coaching, L3 Gym Instructor & Personal Trainer Diploma), The MHEC Gym delivers the physical fitness services, and Life Changing Results showcases client success stories. The portfolio combines educational programs with direct fitness services to deliver holistic mental health and exercise coaching.
Differentiator
Problem solved
Functional benefit
Products and services
- Mind & Body Solution
Companies that use MHEC Limited
Customer profileSegments2 records
Ideal customer profiles2 records
MHEC Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MHEC Limited partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
MHEC Limited competitors and assessment
Company assessmentOthers
- Mindbody: Global SaaS platform for fitness, wellness, and salon businesses. Comparable as ecosystem infrastructure that MHEC could leverage — and competes with for end-consumer mind-body wellness experiences via its marketplace.
Direct peers
- Future Fit Training: UK-based fitness vocational training provider offering personal training and related qualifications. Most directly comparable to MHEC's Academy arm given the shared focus on accredited fitness certifications and coaching courses.
- Premier Training: UK fitness education provider delivering Level 2/3 personal training and instructor diplomas. Comparable to MHEC's L3 Gym Instructor & Personal Trainer Diploma, with a similar course-led revenue model.
- Origym Centre of Excellence: UK-based fitness education company offering PT and instructor qualifications. Comparable to MHEC's academy programs and adjacent to its mental-health specialism within the broader fitness education market.
Broad incumbents
- PureGym: UK's largest low-cost gym chain with subscription-based access. Comparable on the membership-gym business model; competes for the same general fitness consumer though without MHEC's coaching specialism.
- The Gym Group: UK low-cost gym chain offering subscription-based fitness access. Comparable on the gym/subscription revenue model, though with no mental health specialism and at vastly greater scale.
- Nuffield Health: Large UK health and wellbeing operator offering gyms, physiotherapy, and mental health services. Comparable to MHEC's integrated mind-body proposition at a much larger scale, with overlap in mental health and fitness programming.
- David Lloyd Leisure: UK premium health club operator providing gyms, classes, and family wellness facilities. Comparable as a membership-based fitness operator with adjacent wellness programming, though it does not match MHEC's mental health focus.
Emerging players
- BetterHelp: Online mental health counselling platform. Comparable on the mental health support dimension of MHEC's offering, representing a digital competitor for the mental-wellbeing component of integrated wellness.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
MHEC Limited social profiles
Digital presenceMHEC Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
MHEC Limited leadership team
Management profileNumber of profiles
MHEC Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MHEC Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MHEC Limited
What does MHEC Limited do?
MHEC Limited operates a fitness and mental health coaching business centered on an integrated Mind & Body Solution that combines psychological wellbeing support with physical exercise coaching. It runs a physical gym facility (The MHEC Gym) in Stirling Enterprise Park and an educational academy offering professional qualifications, including the Award in Mental Health & Exercise Coaching and the L3 Gym Instructor & Personal Trainer Diploma.
Is MHEC Limited a public or private company?
MHEC Limited is a private company. It is classified as unknown and is currently operating.
When was MHEC Limited founded?
MHEC Limited was founded in -1. It employs 1 to 10 people.
Where is MHEC Limited based?
MHEC Limited is headquartered in Stirling, United Kingdom, in the Europe region.
How does MHEC Limited make money?
Two revenue lines are on record. Academy Training Programs are the primary driver. The others are gym Services.
Who are MHEC Limited's main competitors?
Mindbody is listed as an others. Direct peers are Future Fit Training, Premier Training and Origym Centre of Excellence. Broad incumbents are PureGym, The Gym Group, Nuffield Health and David Lloyd Leisure. BetterHelp is listed as an emerging player.
Does MHEC Limited have an API?
No public API is recorded for MHEC Limited.
What industry is MHEC Limited in?
MHEC Limited's product category is Fitness and Wellness Coaching. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.