Dany Sport

What Dany Sport does

Dany Sport operates as Deportes DanySport Corralejo, the trade name of Flomadai S.L., a privately held Spanish Sociedad Limitada headquartered at Av. Nuestra Señora del Carmen, nº 48, in Corralejo, Fuerteventura (Las Palmas province). The company runs a single physical retail store supplemented by an online catalog, marketing itself as the most complete sports store on the island of Fuerteventura. Its assortment spans sports equipment, apparel, footwear, and nutritional products targeted at individual sports enthusiasts and the island's transient tourist demand.

The business model is direct-to-consumer omnichannel retail at a small scale. Revenue is generated through unit sales of branded sports merchandise via the Corralejo storefront and an online storefront, with promotional pricing (2-for-1 offers and discounts of 30%, 40%, and 70%) used as the principal demand-stimulus lever. Customer acquisition is supported by a content and social layer — a corporate blog plus Facebook, Instagram, YouTube, and an email newsletter — with no app, no API surface, and no proprietary technology stack documented. Contact is listed under Daniel del Toro.

The company operates with a lean headcount of approximately 5 employees and has no disclosed funding, no parent company, no institutional investors, no patents, no awards, and no documented commercial partnerships. As a single-store, single-island retail operator with no AI/ML capability, no proprietary data assets, and no documented expansion pipeline, Dany Sport is structurally a micro-retail business whose economics are tied to local tourism flows, discretionary consumer spend, and seasonal inventory cycles rather than to scalable platform economics.

Name

Dany Sport

Legal name

Flomadai S.L

Website

https://danysport.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dany Sport is a single-store sports retailer in Corralejo, Fuerteventura (Spain), operating under Flomadai S.L. and selling equipment, apparel, footwear, and nutrition products direct-to-consumer via its physical shop, an online catalog, and social media channels.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

akta.pro primary industry

Sporting Goods & Outdoor Omnichannel (CRAFAEAG)

Keywords

• Sports equipment retail
• Athletic footwear sales
• Sportswear apparel
• Sports nutrition products
• Physical retail store

Headquarters

HQ city

Corralejo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Physical retail store selling sports equipment, apparel, footwear, and nutritional products. Revenue generated from direct customer purchases at the store location and potentially through website inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DanySport (Deportes DanySport Corralejo) is a physical retail sports store located in Corralejo, Fuerteventura, Spain. It sells sports equipment, athletic footwear, sportswear/apparel, and sports nutrition products, supplemented by in-person professional advice. The store carries first-brand (premium) merchandise and runs recurring promotional pricing including 2X1 deals and percentage discounts of 30%, 40%, and 70%.

Product overview

Dany Sport (Deportes DanySport Corralejo) is a physical retail sports store operated by Flomadai S.L, located in Corralejo on the island of Fuerteventura in the Canary Islands, Spain. The store offers a comprehensive range of sports merchandise including sportswear and athletic clothing, footwear, sports equipment, and sports nutrition products. They position themselves as the most complete sports store on the island and carry first-brand (premium) merchandise with promotional pricing structures including 2X1 offers and percentage discounts. The business operates from a physical retail location at Av. Nuestra Señora del Carmen, nº 48, and also maintains a web presence for information and customer contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Deportes DanySport Corralejo Retail Store Physical retail store selling sports equipment, athletic footwear, sportswear/apparel, and sports nutrition products, including first-brand (premium) merchandise. Customers receive in-person professional advice and have access to recurring promotional pricing such as 2X1 deals and percentage discounts of 30%, 40%, and 70%. Target audience is individual sports enthusiasts and athletes on the island of Fuerteventura.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Amazon Spain - Sports & Outdoors: Amazon's Spanish sports and outdoors marketplace competes with DanySport on price, assortment, and convenience. It is relevant because it is the default online alternative for Fuerteventura residents seeking sports equipment without a local store visit.

Direct peers

• Sprinter: Sprinter is a Spanish sporting goods chain offering multi-sport equipment, apparel, and footwear at promotional prices. Its discount-heavy positioning and broad assortment most closely mirror DanySport's street-fighting value proposition and product mix.
• Deporvillage: Deporvillage is a leading Spanish online sporting goods retailer operating across multiple sports categories. It directly competes with DanySport on broad assortment and price-led positioning, with the key difference being Deporvillage's pure-play e-commerce model versus DanySport's physical-only presence.

Broad incumbents

• Intersport: Intersport is a global sporting goods retailer with stores across Spain. It competes in the same multi-sport retail category as DanySport, offering equipment, apparel, and footwear across multiple disciplines, often through local franchise partners.
• Decathlon: Decathlon is the world's largest sporting goods retailer with a strong Spanish presence. While it does not have a physical store on Fuerteventura, it competes via online delivery and serves the same broad sporting goods categories (equipment, apparel, footwear) as DanySport from a much larger scale.
• Base: Sports: Base: Sports is a major European sporting goods retailer with online operations covering Spain. It competes with DanySport across multiple sports categories, primarily through e-commerce rather than physical retail.

Regional players

• Sport Zone: Sport Zone is an Iberian sporting goods chain offering multi-sport equipment and apparel. It shares DanySport's broad-category positioning and discount-friendly pricing model, though it operates primarily in mainland Portugal and Spain rather than the Canary Islands.
• Forum Sport: Forum Sport is a Spanish sporting goods retailer primarily serving the northern Iberian market. While operating in a different region than DanySport, it offers the same broad multi-sport assortment and promotional pricing model.
• JD Sports Spain: JD Sports is a major global sports fashion retailer with a growing Spanish presence. While more focused on athletic footwear and apparel than hard goods, it competes for the same consumer wallet as DanySport, particularly on branded sportswear.
• AllZone Sports / Marathon Sports: Marathon Sports is a Spanish sporting goods retailer offering multi-sport equipment and apparel. Its assortment and value-positioning closely match DanySport's offering, though it operates on the Spanish mainland rather than the Canary Islands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC7B7cke8BUfG1DPiyleHe0g
• Facebookfacebook.com/DanySportCorralejo
• Instagraminstagram.com/_dany_sport_
• LinkedInlinkedin.com/company/dany-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dany Sport