DANZ - Dance Aotearoa New Zealand

What DANZ - Dance Aotearoa New Zealand does

DANZ (Dance Aotearoa New Zealand) is a private non-profit organization that functions as the national body for dance in New Zealand. Operating from Wellington with approximately 12 employees, it serves dance professionals, teachers, choreographers, students, and dance organizations and schools across the country. Its core platform is the danz.org.nz website, which aggregates dance news, events, job listings, a dance directory, and resources, and operates as a membership-based posting portal. DANZ supplements the website with DANZ Magazine — the only New Zealand-focused dance publication — which reaches national and international audiences with articles, profiles, and reviews across professional, education, and recreation sectors.

DANZ's revenue model is built on two streams: recurring membership subscriptions (which grant login access to post events, news, and jobs) and advertising/promotion across web, magazine, newsletters, and social media channels. The organization partners with Foundation North (a philanthropic supporter), the National Dance Archive of New Zealand (a separate charitable trust for dance heritage preservation), OneMusic (for music licensing information), the 14+ Dance Scholarship Foundation (for the Creina Gee Memorial Award), and Dancenorth Australia (for cross-Tasman residencies and secondments). It also promotes sector awards such as the Bill Sheat Dance Award and the Caroline Plummer Fellowship in Community Dance.

Technically, DANZ is a community-led content and membership platform with no disclosed AI, API, or proprietary technology features. Its competitive position rests on national-brand authority, the only-in-NZ status of its magazine, and its role as the central coordination point for the New Zealand dance community rather than on technology differentiation.

Name

DANZ - Dance Aotearoa New Zealand

Legal name

DANZ

Website

https://danz.org.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DANZ is the national non-profit body for dance in New Zealand, operating a membership-based website (danz.org.nz) and DANZ Magazine to serve dance professionals, teachers, students, and organizations across the country.

Ownership category

akta.pro rank

Product category

Dance Industry Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Dance Festivals & Dance Series (MPAGADAJ)

akta.pro secondary industry

Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Dance industry advocacy
• Performing arts services
• Arts community platform
• Dance sector support
• Arts publication services

Headquarters

HQ city

New Zealand (national organization)

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: DANZ operates a membership model that provides login access for members to post events, news, and job listings. Membership enables participation in the dance community platform and access to member-exclusive content and posting capabilities.
2. Advertising and Promotion: DANZ generates revenue through advertising across multiple channels including website advertising, magazine advertising in DANZ Magazine (the only magazine produced in New Zealand focused on New Zealand dance), newsletters, social media, reviews, giveaways, discounts, and networking. Advertising is available for dance activities, events, and news promotion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DANZ operates a web-based national platform (danz.org.nz) serving as the central hub for the New Zealand dance community, providing dance news, events, jobs, resources, and a Dance Directory. The organization publishes DANZ Magazine, the only New Zealand-focused dance publication, and offers advertising and promotion services across web, print, newsletters, and social media to support the dance industry.

Product overview

DANZ (Dance Aotearoa New Zealand) operates a web-based platform centered around its website (danz.org.nz) as the primary digital hub for the New Zealand dance community. The core offering includes DANZ Magazine (the sole New Zealand-focused dance publication), the Dance Directory, Dance Resources, and the National Dance Archive of New Zealand. Additional services include membership programs for posting events/news/jobs, advertising and promotion channels (web, magazine, social media), and financial awards such as the Creina Gee Memorial Award and Bill Sheat Dance Award supporting dancer development. The organization functions as the national body for dance in New Zealand rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• DANZ Magazine: The voice of New Zealand dance that exists to celebrate and document its history, reflecting the work of DANZ in its support of the dance industry.

Products and services

• DANZ Website (danz.org.nz) The primary web platform and national hub for dance in New Zealand, providing dance news, events, jobs, resources, a Dance Directory, and membership login for posting dance activities.
• DANZ Magazine The voice of New Zealand dance - a magazine celebrating and documenting the history of dance in New Zealand, with articles, profiles, and reviews from professional, education, and recreation sectors, reaching audiences nationally and internationally.
• Dance Directory A directory service connecting users with dance professionals, organizations, schools, and practitioners throughout New Zealand.
• DANZ Membership A membership program providing dance professionals and enthusiasts with login access to post events, news, and job listings on the DANZ platform, plus access to member-exclusive content and discounts.
• Advertising and Promotion Services Advertising and promotion channels including web advertising, magazine advertising, newsletters, social media promotion, reviews, giveaways, discounts, and networking opportunities for dance activities, events, and news.
• Dance Resources Educational and informational resources for the dance community including publications, reviews, and stories of dance in New Zealand.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• National Dance Archive of New ZealandminorOthersThe National Dance Archive of New Zealand (NDA) is a separate charitable trust formed to encourage the preservation of New Zealand's dance heritage. DANZ links to the NDA on its website, and both organizations serve the New Zealand dance community. The NDA develops resources to support dance community preservation of New Zealand's dance culture and heritage, commissions oral history recordings, and points people in the right direction for archive material.
• OneMusicminorOthersDANZ has a partnership with OneMusic NZ (a music licensing organization) to provide information about dance music licensing requirements on its website. OneMusic provides licenses for the use of recorded music in dance classes and performances.
• 14+ Dance Scholarship FoundationcoreOthersThe 14+ Dance Scholarship Foundation administers the Creina Gee Memorial Award on behalf of the Royal Academy of Dance. DANZ publishes and promotes information about this award on its platform, with closing dates 5 April and 5 December each year.
• Dancenorth AustraliaminorStrategic or Co-development PartnerDancenorth Australia, based in Gurambilbarra (Townsville, QLD), has a long history of collaboration with New Zealand's dance ecology. In 2025, the company is doubling its Secondment Program and continuing its Artist Residency in the Tropics (A.R.T.) Program, both open to New Zealand dance artists. DANZ publishes and promotes these opportunities to NZ dance artists.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dance/USA: Dance/USA is the national service organization for the professional dance field in the United States. It is a direct peer of DANZ as both serve as national membership bodies providing advocacy, resources, and networking for the dance community.
• Creative New Zealand: Creative New Zealand is the national arts development agency of New Zealand, providing funding and support across all art forms including dance. It is comparable to DANZ as a national body serving the NZ arts community with a similar funder/government-adjacent role.
• Royal Academy of Dance: The Royal Academy of Dance is a UK-based international dance education and membership organization. It is a direct peer of DANZ because it operates globally in dance education, teacher training, and award administration (including the Creina Gee Memorial Award which DANZ promotes).
• Dancenorth Australia: Dancenorth is a leading Australian contemporary dance company based in Townsville, QLD. It is a direct peer of DANZ as both organizations serve the dance ecosystem with programming, residencies, and artist development, and they have existing cross-Tasman collaboration.

Regional players

• DanceEast: DanceEast is a UK-based dance development organization operating in the East of England. It is a regional peer because, like DANZ, it supports dance artists, runs professional development programs, and engages communities, but does so in a UK region rather than New Zealand.

Broad incumbents

• The Place: The Place is a London-based dance development and performance organization that operates a venue and supports dance artists. It is a broad incumbent peer because it combines performance, training, and development services for the dance community in a way that overlaps with DANZ's mission to grow dance audiences and participation.
• Dance Umbrella: Dance Umbrella is a UK-based international dance producer and festival. It is a broad incumbent peer because, like DANZ, it promotes dance events and artists nationally, but operates a festival model with international scope rather than a service-body model.
• Australia Council for the Arts: Australia Council for the Arts is the Australian Government's principal arts funding and advisory body. It is a broad incumbent peer to DANZ because it operates at a larger national scale across all art forms including dance, with similar advocacy and funding functions.

Others

• OneMusic: OneMusic NZ is a music licensing organization that partners with DANZ to provide dance music licensing information. It is an adjacent ecosystem peer because both organizations serve the NZ performance community, but OneMusic focuses on music rights rather than dance as a service.

Emerging players

• Footage New Zealand: Footage New Zealand is a NZ dance organization focused on dance publication and promotion. It is an emerging player peer to DANZ because both operate in the NZ dance media and information space, though Footage has a narrower editorial remit and smaller footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/danz---dance-aotearoa-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DANZ - Dance Aotearoa New Zealand