Dare to Care
Dare to Care is a Calgary-based Canadian nonprofit founded in 1999 that delivers bullying prevention programs to K-9 schools, sports organizations, and workplaces via virtual modules, workshops, and stakeholder education. Reached over 1 million participants nationally, funded by program fees, foundation grants, and donations.
- Company typePrivate
- Founded1999
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dare to Care does
Dare to Care is a Canadian nonprofit charitable organization founded in 1999 and headquartered in Calgary, Alberta, that delivers bullying prevention programs across three verticals: schools (K-9), sports organizations, and workplaces/community groups. Its core product is a virtual learning program delivered through the Thinkific platform, comprising age-stratified student modules (K-2, 3-4, 5-6, 7-9), parent/guardian education modules, and professional development modules for teachers and administrators. The proprietary HaHaSo framework provides a structured approach to distinguishing bullying from normal conflict and is central to the organization's pedagogy, alongside sport-specific workshop content for athletes, coaches, officials, and parents.
The organization operates with a lean 1-10 person team supplemented by facilitators and a volunteer board. It has reached over 1,000,000 cumulative participants across Canada since inception. Strategic partnerships include BRP (Bombardier Recreational Products) via the 'Tackle Bullying: Powered by BRP' program, an official NCCP partnership granting coaches professional development points, and Rogers Birdies for Kids participation (2026) for donation matching.
Revenue mechanics combine program fees (tiered school subscriptions with 365-day unlimited access; sport workshops at $500 each with up to 50% BRP subsidy), corporate/foundation grants (Wilson Foundation, Harry Stothers Charitable Foundation, Hunter Family Foundation, Calgary Foundation, Nickle Family Foundation), government funding (Government of Alberta), and individual donations channeled through Rogers Birdies for Kids with up to 50% matching. As a registered charity (#834066177RR0001) with Imagine Canada accreditation, the organization is subject to nonprofit governance requirements and does not publish revenue figures.
Dare to Care firmographics
Firmographics- Name
- Dare to Care
- Legal name
- Dare to Care Inc.
- Website
- https://daretocare.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dare to Care is a Calgary-based Canadian nonprofit founded in 1999 that delivers bullying prevention programs to K-9 schools, sports organizations, and workplaces via virtual modules, workshops, and stakeholder education. Reached over 1 million participants nationally, funded by program fees, foundation grants, and donations.
- Ownership category
- akta.pro rank
Dare to Care industry classification
Industry- Product category
- Bullying Prevention Education
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Child and Youth Services (624110)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)
- akta.pro secondary industry
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)
Keywords
Where Dare to Care is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Dare to Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Program Fees: Schools, sports organizations, and workplaces pay fees to access Dare to Care's bully prevention programs and workshops. Pricing is tiered and publicly available for schools with packages including unlimited annual access.
- Donations and Grants: The nonprofit receives donations from individuals and organizations, grants from foundations (Wilson Foundation, Harry Stothers Charitable Foundation, Hunter Family Foundation, Calgary Foundation, Nickle Family Foundation), and government funding (Alberta Government). Major fundraising event through Rogers Birdies for Kids with matching funds.
- Workplace Workshops: Corporate clients pay for bully prevention workshops targeting employees and managers to address workplace bullying and cultivate respectful company culture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sport Workshop Standard Rate |
| Subscription | Annual | School Virtual Program Packages |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Dare to Care product offering
Product offeringCore offering
Dare to Care delivers bullying prevention programs through virtual learning modules for K-9 students, parents, and school staff, as well as in-person workshops for athletes, officials, coaches, parents, workplaces, and community groups. Programs are based on the proprietary HaHaSo Framework and engage all stakeholders within a community using consistent messaging and a common language around bullying prevention. The organization sells tiered program packages to schools and offers workshops to sports organizations and workplaces, supplemented by donations and grants.
Product overview
Dare to Care is a Canadian nonprofit offering bullying prevention programs across three main sectors: Schools (K-9 Virtual Program with student modules, parent education, and professional development for staff), Sports (workshops for athletes, coaches, parents, officials, plus the BRP-powered Tackle Bullying in Sport initiative), and Workplace & Community (organizational bullying prevention). The programs share a common language approach, empowering communities to prevent bullying through interactive workshops and educational modules. The company was founded in 1999 and has served over 1 million participants across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- K-9 Virtual Program Interactive virtual learning modules for K-9 students delivered through the Thinkific online platform, providing age-appropriate bully prevention content through storytelling, activities, and classroom modules with no additional teacher preparation required.
- Parent/Guardian Education Modules
Quantifiable outcome
- Safe Sport Officer investigation hours reduced from 173 to 0 at University of Calgary Swim Club
- +5 more outcomes
Companies that use Dare to Care
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Dare to Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dare to Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- BRP (Bombardier Recreational Products)flagshipBRP partners with Dare to Care through their global Ride Out Intimidation initiative to combat bullying in sport. The 'Tackle Bullying: Powered by BRP' program offers workshops to sport organizations across Canada, with workshops available for $500 and up to 50% off for up to 6 workshops while funding lasts. This partnership supports Dare to Care's expansion into the sports sector.
- Coaching Association of Canada / NCCPcoreOfficial partner of the National Coaching Certification Program (NCCP). Coaches who attend Dare to Care workshops are eligible to receive up to 3 NCCP professional development points. This partnership provides credential value for coaches participating in bully prevention training.
- Sport CalgarycorePartner organization supporting safe sport initiatives. Catriona Le May Doan (2x Olympic speed skater) and Sport Calgary publicly support Dare to Care programs to promote mental health and confidence through sport.
- Canada HelpsminorOnline donation platform partner that enables donors to give to Dare to Care through its charitable donation processing services.
- Imagine CanadaminorNational organization that certifies Canadian charities meeting high standards for charitable accountability and transparency.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Dare to Care competitors and assessment
Company assessmentDirect peers
- Olweus Bullying Prevention Program: Research-based K-12 bullying prevention program developed by Dan Olweus. Competes head-to-head with Dare to Care in school district RFPs for comprehensive bullying curricula.
- Kidpower: International nonprofit providing bullying, abuse, and child protection workshops for schools, sports, and youth organizations. Closely aligned with Dare to Care's whole-community, multi-vertical model.
- Committee for Children: Seattle-based nonprofit behind the Second Step SEL program, the most widely adopted K-8 social-emotional learning curriculum in North America. Directly competes with Dare to Care for school bullying-prevention budgets at the district level.
- Respect in Sport: Canadian training and certification provider for coaches, officials, and sport administrators on abuse, harassment, and bullying. Most direct comparable in the sport-organization vertical that Dare to Care entered in 2018.
- PBIS Rewards: SaaS platform that operationalizes Positive Behavioral Interventions and Supports (PBIS) in K-12 schools. Competes for the same behavior-management and bullying-prevention wallet as Dare to Care's virtual program.
Emerging players
- PREVNet: Canadian research and knowledge mobilization network dedicated to bullying prevention. Adjacent peer that influences policy and best practices that shape demand for Dare to Care's programs.
- Beyond School Walls (PREVNet / PREVNet-aligned tools): Online resource hub promoting comprehensive school-based bullying prevention frameworks. Adjacent to Dare to Care's whole-school model, often referenced as a free alternative in school procurement conversations.
- Safe Sport International: International non-profit advancing Safe Sport policy and training for athletes, coaches, and administrators. Comparable to Dare to Care's sport-sector work, particularly the athlete/coach/official workshop track.
Broad incumbents
- Canadian Red Cross RespectED: The RespectED program delivers violence and bullying prevention workshops across Canadian schools, workplaces, and sport organizations. Acts as the dominant incumbent that Dare to Care must displace in the broader prevention-training market.
Regional players
- BullyingCanada: Canadian charity providing peer support, education, and resources on bullying. National peer in the same Canadian nonprofit ecosystem, focused more on support services than curriculum delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Dare to Care social profiles
Digital presenceDare to Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dare to Care leadership team
Management profileNumber of profiles
Profiles10 records
Dare to Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dare to Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dare to Care
What does Dare to Care do?
Dare to Care delivers bullying prevention programs through virtual learning modules for K-9 students, parents, and school staff, as well as in-person workshops for athletes, officials, coaches, parents, workplaces, and community groups. Programs are based on the proprietary HaHaSo Framework and engage all stakeholders within a community using consistent messaging and a common language around bullying prevention. The organization sells tiered program packages to schools and offers workshops to sports organizations and workplaces, supplemented by donations and grants.
Is Dare to Care a public or private company?
Dare to Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dare to Care founded?
Dare to Care was founded in 1999. It employs 1 to 10 people.
Where is Dare to Care based?
Dare to Care is headquartered in Calgary, Canada, in the North America region.
How does Dare to Care make money?
Three revenue lines are on record. Program Fees are the primary driver. The others are donations and Grants and workplace Workshops.
Who are Dare to Care's main competitors?
Direct peers on record are Olweus Bullying Prevention Program, Kidpower, Committee for Children, Respect in Sport and PBIS Rewards. Emerging players are PREVNet, Beyond School Walls (PREVNet / PREVNet-aligned tools) and Safe Sport International. Canadian Red Cross RespectED is listed as a broad incumbent. BullyingCanada is listed as a regional player.
Does Dare to Care have an API?
No public API is recorded for Dare to Care.
What industry is Dare to Care in?
Dare to Care's product category is Bullying Prevention Education. Its primary akta.pro industry code is EDAJALAH, Behavioral Support & Intervention Services (PBIS/Behavior Coaching), with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 611710 and its SIC code is 8200.