Dare to Care

What Dare to Care does

Dare to Care is a Canadian nonprofit charitable organization founded in 1999 and headquartered in Calgary, Alberta, that delivers bullying prevention programs across three verticals: schools (K-9), sports organizations, and workplaces/community groups. Its core product is a virtual learning program delivered through the Thinkific platform, comprising age-stratified student modules (K-2, 3-4, 5-6, 7-9), parent/guardian education modules, and professional development modules for teachers and administrators. The proprietary HaHaSo framework provides a structured approach to distinguishing bullying from normal conflict and is central to the organization's pedagogy, alongside sport-specific workshop content for athletes, coaches, officials, and parents.

The organization operates with a lean 1-10 person team supplemented by facilitators and a volunteer board. It has reached over 1,000,000 cumulative participants across Canada since inception. Strategic partnerships include BRP (Bombardier Recreational Products) via the 'Tackle Bullying: Powered by BRP' program, an official NCCP partnership granting coaches professional development points, and Rogers Birdies for Kids participation (2026) for donation matching.

Revenue mechanics combine program fees (tiered school subscriptions with 365-day unlimited access; sport workshops at $500 each with up to 50% BRP subsidy), corporate/foundation grants (Wilson Foundation, Harry Stothers Charitable Foundation, Hunter Family Foundation, Calgary Foundation, Nickle Family Foundation), government funding (Government of Alberta), and individual donations channeled through Rogers Birdies for Kids with up to 50% matching. As a registered charity (#834066177RR0001) with Imagine Canada accreditation, the organization is subject to nonprofit governance requirements and does not publish revenue figures.

Name

Dare to Care

Legal name

Dare to Care Inc.

Website

https://daretocare.ca

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Dare to Care is a Calgary-based Canadian nonprofit founded in 1999 that delivers bullying prevention programs to K-9 schools, sports organizations, and workplaces via virtual modules, workshops, and stakeholder education. Reached over 1 million participants nationally, funded by program fees, foundation grants, and donations.

Ownership category

akta.pro rank

Product category

Bullying Prevention Education

NAICS

Educational Support Services (611710), Educational Support Services (61171), Child and Youth Services (624110)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

akta.pro secondary industry

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

Keywords

• Bullying prevention education
• School safety programs
• Sport safety workshops
• Workplace harassment training
• Youth development programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Fees: Schools, sports organizations, and workplaces pay fees to access Dare to Care's bully prevention programs and workshops. Pricing is tiered and publicly available for schools with packages including unlimited annual access.
2. Donations and Grants: The nonprofit receives donations from individuals and organizations, grants from foundations (Wilson Foundation, Harry Stothers Charitable Foundation, Hunter Family Foundation, Calgary Foundation, Nickle Family Foundation), and government funding (Alberta Government). Major fundraising event through Rogers Birdies for Kids with matching funds.
3. Workplace Workshops: Corporate clients pay for bully prevention workshops targeting employees and managers to address workplace bullying and cultivate respectful company culture.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dare to Care delivers bullying prevention programs through virtual learning modules for K-9 students, parents, and school staff, as well as in-person workshops for athletes, officials, coaches, parents, workplaces, and community groups. Programs are based on the proprietary HaHaSo Framework and engage all stakeholders within a community using consistent messaging and a common language around bullying prevention. The organization sells tiered program packages to schools and offers workshops to sports organizations and workplaces, supplemented by donations and grants.

Product overview

Dare to Care is a Canadian nonprofit offering bullying prevention programs across three main sectors: Schools (K-9 Virtual Program with student modules, parent education, and professional development for staff), Sports (workshops for athletes, coaches, parents, officials, plus the BRP-powered Tackle Bullying in Sport initiative), and Workplace & Community (organizational bullying prevention). The programs share a common language approach, empowering communities to prevent bullying through interactive workshops and educational modules. The company was founded in 1999 and has served over 1 million participants across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• K-9 Virtual Program Interactive virtual learning modules for K-9 students delivered through the Thinkific online platform, providing age-appropriate bully prevention content through storytelling, activities, and classroom modules with no additional teacher preparation required.
• Parent/Guardian Education Modules

Quantifiable outcome

• Safe Sport Officer investigation hours reduced from 173 to 0 at University of Calgary Swim Club
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• BRP (Bombardier Recreational Products)flagshipStrategic or Co-development Partner · 1 January 2022BRP partners with Dare to Care through their global Ride Out Intimidation initiative to combat bullying in sport. The 'Tackle Bullying: Powered by BRP' program offers workshops to sport organizations across Canada, with workshops available for $500 and up to 50% off for up to 6 workshops while funding lasts. This partnership supports Dare to Care's expansion into the sports sector.
• Coaching Association of Canada / NCCPcoreStrategic or Co-development PartnerOfficial partner of the National Coaching Certification Program (NCCP). Coaches who attend Dare to Care workshops are eligible to receive up to 3 NCCP professional development points. This partnership provides credential value for coaches participating in bully prevention training.
• Sport CalgarycoreStrategic or Co-development PartnerPartner organization supporting safe sport initiatives. Catriona Le May Doan (2x Olympic speed skater) and Sport Calgary publicly support Dare to Care programs to promote mental health and confidence through sport.
• Canada HelpsminorChannel Partner/ Reseller/ DistributorOnline donation platform partner that enables donors to give to Dare to Care through its charitable donation processing services.
• Imagine CanadaminorOthersNational organization that certifies Canadian charities meeting high standards for charitable accountability and transparency.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Olweus Bullying Prevention Program: Research-based K-12 bullying prevention program developed by Dan Olweus. Competes head-to-head with Dare to Care in school district RFPs for comprehensive bullying curricula.
• Kidpower: International nonprofit providing bullying, abuse, and child protection workshops for schools, sports, and youth organizations. Closely aligned with Dare to Care's whole-community, multi-vertical model.
• Committee for Children: Seattle-based nonprofit behind the Second Step SEL program, the most widely adopted K-8 social-emotional learning curriculum in North America. Directly competes with Dare to Care for school bullying-prevention budgets at the district level.
• Respect in Sport: Canadian training and certification provider for coaches, officials, and sport administrators on abuse, harassment, and bullying. Most direct comparable in the sport-organization vertical that Dare to Care entered in 2018.
• PBIS Rewards: SaaS platform that operationalizes Positive Behavioral Interventions and Supports (PBIS) in K-12 schools. Competes for the same behavior-management and bullying-prevention wallet as Dare to Care's virtual program.

Emerging players

• PREVNet: Canadian research and knowledge mobilization network dedicated to bullying prevention. Adjacent peer that influences policy and best practices that shape demand for Dare to Care's programs.
• Beyond School Walls (PREVNet / PREVNet-aligned tools): Online resource hub promoting comprehensive school-based bullying prevention frameworks. Adjacent to Dare to Care's whole-school model, often referenced as a free alternative in school procurement conversations.
• Safe Sport International: International non-profit advancing Safe Sport policy and training for athletes, coaches, and administrators. Comparable to Dare to Care's sport-sector work, particularly the athlete/coach/official workshop track.

Broad incumbents

• Canadian Red Cross RespectED: The RespectED program delivers violence and bullying prevention workshops across Canadian schools, workplaces, and sport organizations. Acts as the dominant incumbent that Dare to Care must displace in the broader prevention-training market.

Regional players

• BullyingCanada: Canadian charity providing peer support, education, and resources on bullying. National peer in the same Canadian nonprofit ecosystem, focused more on support services than curriculum delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DareToCare_BullyPrevention
• Facebookfacebook.com/daretocareschools
• LinkedInlinkedin.com/company/dare-to-care
• Instagraminstagram.com/daretocareschools

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dare to Care