Dart Logistics Sdn Bhd

What Dart Logistics Sdn Bhd does

Dart Logistics Sdn Bhd is a Brunei-based private mobility platform founded in May 2017, operating Brunei's first ride-booking app under the Dart brand. The company operates a two-sided marketplace connecting passengers with independent driver-partners across Brunei via the Dart Rider and Dart Driver apps on iOS and Android, offering fixed-price ride-hailing (Dart Car, Dart XL), hourly chauffeur bookings (Dart Around), on-demand delivery (Dart Delivers and Dart Delivers XL), scheduled airport transfers, and an AI-optimized public shuttle (Dart Smart Shuttle). Primary customers are individual consumers and small businesses in Brunei needing daily commutes, point-to-point transport, and intra-city package delivery.

The business model is transaction-driven: Dart retains a 30% commission on each completed ride, charges per-delivery fees scaled by package size and weight, and offers a non-refundable Dart Credits in-app payment system that pre-loads working capital. Pricing is fixed by distance and time with limited surcharges (peak, night, BND 3 airport), distinguishing it from surge-based global competitors. The Smart Shuttle service, launched in September 2022 in partnership with Mitsubishi Corporation and Spare Technology Solutions Inc., uses AI-optimized dynamic routing across 50+ stops in Gadong, Kiulap, government zones, and Bandar areas at a flat BND 2.00 fare, accessed through a separate Dart Shuttle app.

Dart is a small, bootstrapped operation with 21 employees headquartered in Bandar Seri Begawan, with no disclosed funding rounds or external investors. The company has invested in driver training programs (fire safety, defensive driving, special-needs awareness, sign-language classes) and community engagement, earning the 2023 SME Excellence Award from the BIMP-EAGA Business Council. Operations are single-country (Brunei), with one historical reference to a Miri (Sarawak) cross-border service that is currently inactive. Strategic posture is defensive consolidation of a small home market rather than aggressive expansion.

Name

Dart Logistics Sdn Bhd

Legal name

Dart Logistics Sdn Bhd

Website

https://dartbrunei.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dart Logistics Sdn Bhd operates Brunei's first ride-booking app, connecting passengers with independent driver-partners via mobile for fixed-price rides, delivery, and AI-optimized shuttle services.

Ownership category

akta.pro rank

Product category

Ride-hailing and On-Demand Delivery Services

NAICS

Taxi and Ridesharing Services (485310), Other Transit and Ground Passenger Transportation (48599), Freight Transportation Arrangement (488510)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

akta.pro secondary industries

Airport Transfer Services (Meet-and-Greet, Fixed-Route) (THADAEAG), Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ)

Keywords

• Ride-hailing services
• Delivery services
• Smart shuttle transport
• Mobile booking platform
• Passenger transport

Headquarters

HQ city

Bandar Seri Begawan

HQ country

Brunei

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Ride-hailing commissions: Dart takes 30% commission on every ride completed through the platform. Drivers earn 70% of the ride fare. This is the primary revenue stream from ride services.
2. Delivery fees: Revenue from Dart Delivers on-demand delivery service, charging based on package size and weight (standard up to 10kg, XL up to 30kg).
3. Dart Credits: In-app credit system where users pre-load funds for payment. Credits are used for Dart Car rides, Dart Around bookings, Dart Delivers, and Dart Airport Transfers. Credits are non-refundable once purchased.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Dart Logistics Sdn Bhd operates a Brunei-based ride-booking and on-demand delivery platform accessed through the Dart Rider mobile app, connecting passengers with independent drivers for private car rides, larger vehicles, airport transfers, and parcel/food deliveries. It also runs a Dart Smart Shuttle service that uses AI-powered route optimization to dynamically group riders into shared van routes, monetizing via a 30% commission on rides, delivery fees, and Dart Credits top-ups.

Product overview

Dart Logistics Sdn Bhd operates a platform of mobility and delivery services across Brunei under the Dart brand. The portfolio consists of six named offerings: Dart Car and Dart XL (fixed-price e-hailing rides for up to 4 and 6 passengers respectively), Dart Around (hourly private chauffeur service with unlimited stops), Dart Delivers and Dart Delivers XL (on-demand delivery services with differing size/weight limits), Dart Smart Shuttle (AI-powered on-demand shuttle with dynamic route optimization), and Dart Airport Transfer (airport-focused private ride service). All services are accessed through the Dart mobile app (available on Android and iOS), with Dart Credits used as the in-app payment currency. Dart positions itself as a technology company that connects users with independent driver-partners rather than providing transportation directly.

Differentiator

Problem solved

Functional benefit

Brands

• Dart Car: Fixed price ride-booking service for up to 4 passengers
• Dart XL
• Dart Around
• Dart Smart Shuttle
• Dart Delivers
• Dart Shuttle
• Dart Airport Transfer

Products and services

• Dart Car Standard on-demand private car ride-hailing service booked through the Dart Rider app, connecting individual passengers with independent driver-partners for point-to-point urban trips in Brunei.
• Dart XL Larger-vehicle ride-hailing option (e.g., SUVs or vans) for groups or passengers with extra luggage, booked via the Dart Rider app in Brunei.
• Dart Around Intra-city short-distance ride option offered within the Dart Rider app for quick local trips around Brunei's urban areas.
• Dart Delivers On-demand parcel and food delivery service booked through the Dart Rider app, using Dart driver-partners to pick up and drop off items across Brunei.
• Dart Delivers XL Larger-vehicle variant of Dart Delivers for bulkier or higher-volume delivery orders, accessed through the Dart Rider app in Brunei.
• Dart Smart Shuttle Shared shuttle service that uses AI-powered route optimization to dynamically group multiple passengers into shared van routes, offering a lower-fare shared-transport option within the Dart Rider app.
• Dart Airport Transfer Airport transfer ride service booked via the Dart Rider app for passengers traveling to and from Brunei airports, using Dart's private car and XL fleet.
• Dart Rider App Core mobile application of Dart Logistics, available on iOS and Android, that lets Brunei consumers book Dart Car, Dart XL, Dart Around, Dart Delivers, Dart Delivers XL, Dart Smart Shuttle, and Dart Airport Transfer, and pay via Dart Credits.

Quantifiable outcome

• Over 50 shuttle stops across Brunei including Gadong, Kiulap, government and Bandar areas
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Persatuan Orang Kurang Pendengerangan (OKP)minorStrategic or Co-development Partner · 30 September 2022Conducted sign-language class for Dart Drivers and Staff during Deaf Awareness Week. Taught by Dr Hajah Norbayah Haji Shahminan and OKP members. Dart also opened doors for deaf/mute community to apply as Dart Drivers.
• The Impian ProjectminorStrategic or Co-development Partner · 28 September 2022Signed Memorandum of Understanding (MOU) to provide special needs awareness training to Dart Drivers. Goal to educate drivers on best practices to interact with persons with disabilities and encourage individuals with disabilities to be independent.
• Mitsubishi CorporationcoreStrategic or Co-development Partner · 8 September 2022Strategic partnership with Mitsubishi Corporation to revolutionize Brunei's public transportation through the Dart Smart Shuttle Service. Mitsubishi brought knowledge and experience from on-demand bus projects in Japan to help resolve Brunei's transportation issues.
• Spare Technology Solutions Inc.coreTechnology or Integration · 8 September 2022Joint venture between Spare Labs Inc. and Mitsubishi Corporation providing the technology platform for Dart Smart Shuttle. Spare Technology Solutions provides the AI-powered route optimization technology that efficiently plans shuttle routes.
• Brunei Fire & Rescue DepartmentminorImplementation/ SI/ Consulting Partner · 11 August 2022Conducted Lifesaver 995 Course for over 20 Dart Partners covering basics of fire safety and fire safety demonstrations.
• Megamas Training CompanyminorImplementation/ SI/ Consulting Partner · 8 August 2022Conducted 2-day Defensive Driving Course for Dart Partners at their Seria location. Drivers received certification upon completion.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Uber: Global ride-hailing incumbent whose marketplace model and mobile-app-first distribution directly parallels Dart's ride-hailing and delivery platform. Comparable in product mechanics (rides, delivery, airport transfers), though Uber operates at vastly larger scale and broader portfolio.
• Ola: Indian ride-hailing platform offering rides, rentals, and outstation services through a similar driver-passenger marketplace. Comparable to Dart in core business model and multi-tier offering (mini, prime, rentals), though operating at much larger scale in India.
• Lyft: US-focused ride-hailing platform with a comparable two-sided marketplace model connecting riders and drivers through a mobile app. Useful as a same-model benchmark for unit economics and commission-based revenue structure relevant to Dart.

Regional players

• Careem: Middle East and North Africa ride-hailing super-app with rides, delivery, and payments. Comparable to Dart as a region-focused mobility platform operating in markets outside Dart's SEA geography, but with similar marketplace and multi-service structure.

Others

• Spare Labs: Canadian technology provider of AI-powered on-demand transit platforms, including the joint venture (Spare Technology Solutions Inc.) that powers Dart's Smart Shuttle route optimization. Not a direct competitor but an enabling technology partner and ecosystem participant.

Direct peers

• Bolt: European ride-hailing and food delivery platform operating across multiple countries with a similar marketplace structure. Comparable to Dart as a multi-service mobility platform (rides, delivery, scooters) serving city-scale markets.
• Ryde: Singapore-based ride-hailing platform operating in a small, dense city-state market — analogous to Dart's positioning in a small Brunei market. Closely comparable in scale, single-market focus, and product breadth (rides, carpool, courier).
• Grab: Southeast Asia's dominant ride-hailing and delivery super-app, operating a similar two-sided marketplace model that connects passengers with drivers plus on-demand delivery. Directly comparable to Dart in business model, though Grab operates at vastly greater scale across multiple SEA markets.
• Gojek: Indonesia-headquartered ride-hailing and delivery platform with comparable two-sided marketplace structure (drivers, riders, delivery). Part of GoTo Group, it serves as a direct SEA peer to Dart's platform model across rides, delivery, and shuttle-style services.
• Tada: Singapore-based ethical ride-hailing app positioned around driver welfare and zero-commission models. Comparable to Dart as a smaller-market regional player competing against larger incumbents with a differentiated brand promise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dartbrunei
• LinkedInlinkedin.com/company/dart-logistics-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dart Logistics Sdn Bhd