Darvag | داروگ

What Darvag | داروگ does

Darvag (داروگ) is a Tehran-based private company founded in December 2021 that operates as a wholesale distributor of mobile phones and digital equipment in Iran, with a national sales agent network organized through the Darvag Channel Program (DCP). Its core business is B2B distribution of multi-brand handsets (Samsung, Xiaomi, Huawei) and IT products, supplemented by official distribution rights for Huawei MateView monitors and Matebook laptops acquired in Q3 2022. The company generates revenue through wholesale one-time sales to its sales agent network, direct-to-consumer retail via its own e-commerce platform, and a recurring warranty subscription service.

The company's technology layer is built around Mobilex, a headless social commerce platform co-developed with technology partner Ragge and launched as an MVP in April 2023, which functions as a direct-to-consumer retail channel layered on top of the wholesale distribution business. Darvag Plus, a 24-month plus 3-month-exchange warranty service, is positioned as a differentiated offering in the Iranian market — the company claims it is 6 months longer than any other warranty available — and is bundled into both wholesale and Mobilex transactions. The DCP loyalty/rebate program and the Darvag Magazine content marketing effort reinforce the company's omnichannel positioning across B2B agents, marketplaces (Digikala), and direct retail.

Darvag operates exclusively within Iran, with a 17-person team. Revenue streams are diversified across wholesale (one-time), retail (one-time), and warranty subscriptions (annual recurring), with no disclosed revenue figures. The company is privately held with no parent, no disclosed funding rounds, and no institutional investors identified in the source material.

Name

Darvag | داروگ

Legal name

داروگ (Darvag)

Website

https://darvag.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Darvag is a Tehran-based wholesale distributor of mobile phones and IT products (Samsung, Xiaomi, Huawei) in Iran, operating through a national sales agent network (DCP), the Mobilex direct-to-consumer platform, and a premium Darvag Plus warranty service.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Mobile Devices & Accessories Distribution (CRAOACAE)

akta.pro secondary industry

Computing Devices & Peripherals Distribution (CRAOACAD)

Keywords

• Consumer electronics distribution
• Mobile phone wholesale
• Smartphone retail supply
• Digital equipment wholesale
• Brand authorized distributor

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Wholesale Mobile Phone Sales: B2B wholesale distribution of mobile phones and digital equipment including Samsung, Xiaomi, and Huawei brands to a network of sales agents across Iran.
2. Retail Sales (Mobilex): Direct-to-consumer retail sales through the Mobilex platform, a specialized mobile boutique offering mobile phones with bundled warranty and shipping benefits.
3. After-Sales Warranty Services: Extended warranty services (Darvag Plus - 24 months + 3 month exchange) and standard warranty services (18 months) for mobile phones and IT products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Darvag is a wholesale distributor of mobile phones and digital equipment, operating as the official Huawei representative in Iran and also distributing Samsung, Xiaomi, and other leading brands. The company sells multi-brand smartphones, gaming consoles, laptops, smartwatches, headsets, and related digital equipment, serving both retail sales agents (B2B) and end consumers (B2C).

Product overview

Darvag (داروگ) is a wholesale mobile phone and digital products distributor in Iran operating as a multi-product platform. The core offering is wholesale distribution of mobile phones across multiple brands (Samsung, Xiaomi, Huawei). Supporting products include: Darvag Plus (premium 24-month warranty with 3-month device replacement), the Mobilex social commerce platform, the Darvag Channel Program (DCP) loyalty/rebate system, Huawei IT products (MateView GT monitors and Matebook laptops), after-sales services, customer club membership, and company registration assistance. The company was founded in December 2021 and serves as the official representative of Huawei products in Iran.

Differentiator

Problem solved

Functional benefit

Brands

• Darvag Plus (داروگ پلاس): Enhanced after-sales service featuring 24-month warranty and 3-month exchange program for mobile phones
• Darvag Channel Program (DCP)
• Mobilex (موبایلکس)

Products and services

• Darvag Channel Program (DCP) A B2B channel/partner program that lets registered sales agents and retail partners purchase multi-brand mobile phones and digital equipment at wholesale terms directly from Darvag. Designed for retailers and re-sellers in Iran.
• Mobilex A B2C headless social-commerce platform through which Darvag sells mobile phones and digital equipment directly to end consumers. Targeted at individual Iranian shoppers seeking authentic, warranty-backed devices.
• Darvag Plus Warranty Service An after-sales warranty service offering a 24-month warranty combined with a 3-month exchange guarantee on devices sold by Darvag. Available to retail partners and end consumers.
• Multi-brand Mobile Phone Distribution (Samsung, Xiaomi, Huawei) Wholesale supply of branded mobile phones across Samsung, Xiaomi, and Huawei — including official Huawei representation in Iran — sold to retail sales agents and end consumers.
• Digital Equipment Distribution (gaming consoles, laptops, smartwatches, headsets, etc.) Wholesale distribution of consumer digital equipment — including gaming consoles, laptops, smartwatches, and headsets — supplied to retail sales agents and end consumers alongside the core mobile phone line.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• HuaweicoreChannel Partner/ Reseller/ DistributorOfficial representative of Huawei products in Iran since Q3 1401. Distributes Huawei MateView monitors (18-month warranty) and Matebook laptops (24-month warranty). Products available through Mobilex platform and Digikala marketplace.
• Ragge (رگه)coreTechnology or IntegrationCo-developed Mobilex, Iran's first social commerce platform with fully headless architecture. The platform was developed by a small but experienced Ragge team and launched in spring 1402.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Axiom Telecom: Largest mobile phone retailer and distributor in the UAE, operating a multi-brand portfolio including Samsung, Huawei, and Xiaomi with extensive after-sales service. Highly comparable to Darvag's combination of multi-brand wholesale plus branded retail experience with extended warranty offerings.
• Eros Group: A major mobile and consumer electronics distribution group headquartered in the Middle East, distributing brands like Samsung and Huawei across regional markets. Directly comparable to Darvag in operating model — wholesale distribution plus retail plus after-sales service for premium mobile brands.
• Brightstar Corp. One of the world's largest specialized mobile device distributors, serving carriers, retailers, and OEMs across multiple geographies. Directly comparable to Darvag as a B2B mobile/CE wholesale distributor with value-added services layered on top of device distribution.

Regional players

• Basalam: Iranian B2C and social-commerce marketplace. Comparable to Darvag's Mobilex platform as a social-commerce destination, though Basalam spans broader categories. Useful as a regional peer reflecting Iran's distinct digital-commerce landscape.
• Sharaf DG: Large multi-brand consumer electronics retailer in the Middle East (UAE, Oman, Egypt). Comparable to Darvag's Mobilex as a specialized multi-brand mobile/CE retailer with extended warranty and after-sales service programs attached to flagship brand distribution.
• Jumbo Electronics: Leading UAE-based consumer electronics retailer and distributor, exclusive partner for several global brands including Sony and LG. Comparable to Darvag as a regional multi-brand mobile/CE distributor with strong brand-authorization relationships and after-sales service offerings.

Broad incumbents

• Ingram Micro: Global IT and consumer electronics distribution giant. Comparable as a broad-line IT/CE wholesaler that moves large volumes of computing devices, peripherals, and mobile products through a global channel network. Serves as the established incumbent benchmark for distribution scale.
• TD SYNNEX: Major IT distribution and solutions aggregator formed by merger of Tech Data and SYNNEX. Comparable as a broad-line wholesale distributor for computing, peripherals, and mobile devices across global B2B channels.
• Digikala: Iran's largest e-commerce marketplace where Darvag is an authorized seller for Huawei and Samsung products. Comparable as a channel through which Darvag reaches consumers, and as a broader benchmark for digital commerce in Iran that Darvag's Mobilex platform competes against for consumer mindshare.

Others

• MCI (Mobile Communications Company of Iran): Iran's largest mobile network operator and major device distributor through operator channels. Comparable to Darvag as a downstream channel that drives mobile device demand in Iran, though MCI operates at the carrier-distribution tier rather than independent wholesale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/darvag
• Instagraminstagram.com/darvagmobiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Darvag | داروگ