Basalam
- Company typePrivate
- Founded2014
- HeadquartersQom, Iran
- Headcount251–500
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Basalam firmographics
Firmographics- Name
- Basalam
- Legal name
- Basalam
- Website
- https://basalam.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Basalam industry classification
Industry- Product category
- Online Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA)
Keywords
Where Basalam is headquartered
LocationHeadquarters
- HQ city
- Qom
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Basalam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Marketplace Commission (کارمزد): Commission-based revenue model where Basalam charges vendors a percentage fee on sales. Commission rates vary by product category: Food (4-9%), Beauty (5-13%), Home (2-14%), Fashion (14%), Digital (2-11%), Sports (6.5-15%), Health (10%), Handicrafts (10%), Cultural (7-12%), Business Services (7%), Gold & Silver (2-10%), Tools & Auto (5-8%). Commissions fund platform development and vendor sales promotion programs.
- Installment Purchase Services: Credit-based installment purchasing through Salam Pay, enabling buyers to make purchases on installment with vendor participation.
- App Store Services: Application ecosystem services including payment gateway, subscription management, and promotional advertising within the Basalam App Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Food & Grocery category commission: 4-9% |
| Transaction based/ take rate | Pay-as-you-go | Beauty & Health category commission: 5-13% |
| Transaction based/ take rate | Pay-as-you-go | Home & Kitchen category commission: 2-14% |
| Transaction based/ take rate | Pay-as-you-go | Fashion & Apparel category commission: 14% |
| Transaction based/ take rate | Pay-as-you-go | Digital & Electronics category commission: 2-11% |
| Transaction based/ take rate | Pay-as-you-go | Gold & Silver category commission: 2-10% |
| Subscription | Monthly | Installment Purchasing (Salam Pay): Up to 100 million Toman credit |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Basalam product offering
Product offeringCore offering
Basalam operates a multi-vendor e-commerce marketplace platform connecting 100,000+ sellers with buyers across Iran across categories including food, beauty, home goods, fashion, electronics, gold, handicrafts, and digital products. The platform offers integrated installment purchasing through SalamPay, a vendor dashboard for sales management, a digital wallet, buyer protection guarantees, and a developer API platform with payment gateway services.
Product overview
Basalam is a multi-sided e-commerce marketplace platform with a platform-plus-modules architecture. The core offering is the Basalam Marketplace connecting vendors with buyers across Iran, supported by the Vendor Dashboard for seller management and Wallet for customer payments. The ecosystem includes Salam Pro (premium vendor membership), SalamPay (installment/credit service with up to 100M Toman limit), SalamSafe (buyer protection guarantee), Installment Gold (BNPL for jewelry), Online Gold (digital gold purchasing), and Business Purchasing (B2B procurement). For developers, Basalam offers Salam API as a developer platform with unified API Gateway, MCP Server integration for AI agents, Payment Portal (free payment gateway), Plan & Subscription Management tools, and an App Store for publishing applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Basalam Marketplace An online marketplace platform connecting sellers (vendors) with buyers across Iran. Enables direct communication between sellers and customers, supports installment purchasing, and offers buyer protection with money-back guarantees.
- Vendor Dashboard (داشبورد غرفهداری) Seller/vendor management portal for managing products, orders, inventory, detailed reporting, product synchronization across multiple sales channels, and transparent settlement within 5 business days.
- Wallet (کیف پول) Digital wallet service for customers to manage balances and payments within the Basalam platform ecosystem.
- Salam Pro (سلام پرو) Premium membership service for vendors offering enhanced features and benefits for professional sellers on the platform.
- SalamPay (سلام پی) Credit and installment payment service enabling customers to purchase products on installment plans with credit up to 100 million Toman.
- SalamSafe (تضیمین بازگشت وجه) Buyer protection guarantee - ensures customers receive full refunds if products are not as described or not delivered.
- Online Gold (طلای آنلاین) Digital gold shopping platform allowing purchase of gold products directly online at gold.basalam.com.
- Business Purchasing (خرید سازمانی) B2B procurement service for organizational and corporate buyers to purchase products in bulk from Basalam vendors with invoice-based purchasing.
- Salam API (سلام API) Developer platform providing APIs, SDKs, and tools for building scalable applications on the Basalam ecosystem. Includes unified API Gateway, MCP Server for AI integration, payment gateway, plan management, and advertising features.
- Salam App Store (اپاستور باسلام) App marketplace where developers can publish applications, manage plans and subscriptions, and advertise products within the Basalam ecosystem.
- Payment Portal (درگاه پرداخت) Free payment gateway for vendors and app owners - enables secure bank payment processing with setup in under 24 hours.
- Installment Gold (طلا قسطی) Specialized installment purchase program for gold and jewelry products, allowing buyers to pay for gold items in installments.
Quantifiable outcome
- 100,000+ vendors on platform
- +3 more outcomes
Companies that use Basalam
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
Basalam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Basalam partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Qom Science and Technology Park (پارک علم و فناوری قم)minorBasalam displays affiliation with Qom Science and Technology Park, indicating partnership with regional technology ecosystem. The park supports technology businesses and startups in Qom province.
- Internet Business Association (انجمن کسب و کار های اینترنتی)minorBasalam is a member of the Internet Business Association, displaying their commitment to industry standards and practices.
- National Internet Development Center (ستاد ساماندهی پایگاههای اینترنتی)minorBasalam displays eNamad trust certification from the National Internet Development Center, demonstrating compliance with national e-commerce standards.
- Cafe BazaarminorBasalam mobile app distributed through Cafe Bazaar, Iran's largest Android app store, enabling wider reach to smartphone users.
- MyketminorBasalam mobile app distributed through Myket app store, expanding mobile accessibility for users.
- SibAppminorBasalam mobile app distributed through SibApp, providing additional mobile distribution channel.
- App Star (اپاستار)minorBasalam mobile app distributed through App Star store.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Basalam competitors and assessment
Company assessmentDirect peers
- Emalls: Iranian multi-seller marketplace aggregating stores across categories. Provides a near-identical horizontal marketplace model to Basalam within Iran.
- Bamilo: Iranian online marketplace (acquired by MTN/IranMall group) operating a multi-vendor model similar to Basalam. Competes directly for the same consumer and SMB vendor base across general merchandise categories.
- SnappMarket (formerly Azki): Iranian super-app ecosystem's marketplace arm with grocery and general goods delivery. Comparable multi-vendor model with logistics integration, competing for share of wallet in consumer staples and quick commerce.
- Torob: Iranian price-comparison and marketplace platform listing thousands of Iranian online retailers. Competes with Basalam by aggregating sellers and routing demand, though leans more toward comparison-shopping than transactional checkout.
- Digikala: Iran's largest e-commerce marketplace and Basalam's primary domestic competitor. Operates a multi-category marketplace with similar breadth (electronics, fashion, FMCG) and is the most directly comparable Iranian horizontal marketplace.
Emerging players
- Etsy: Global marketplace for SMB and individual sellers with category breadth and installment purchasing options. Comparable to Basalam's emphasis on empowering small/individual vendors on a multi-seller platform.
Broad incumbents
- Coupang: Korean e-commerce marketplace with strong logistics integration and Rocket payment/credit services. Comparable as a marketplace-plus-fintech player, though at much larger scale.
- Shopee: SEA-focused mobile-first marketplace operated by Sea Group. Comparable multi-seller model, free seller onboarding, and aggressive vendor acquisition tactics relevant to Basalam's growth playbook.
- MercadoLibre: Latin America's largest horizontal marketplace with integrated payments (Mercado Pago) and credit (Mercado Credito). Closely mirrors Basalam's marketplace-plus-fintech stack model in a different geography.
Regional players
- Noon: Middle East-focused horizontal e-commerce marketplace backed by Saudi and regional investors. Comparable in business model (multi-vendor, broad catalog, BNPL via Tabby) but operates regionally rather than in Iran.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
Basalam social profiles
Digital presenceBasalam compliance and trust
Trust signalCompliance4 records
Basalam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basalam leadership team
Management profileNumber of profiles
Basalam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basalam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basalam
What does Basalam do?
Basalam operates a multi-vendor e-commerce marketplace platform connecting 100,000+ sellers with buyers across Iran across categories including food, beauty, home goods, fashion, electronics, gold, handicrafts, and digital products. The platform offers integrated installment purchasing through SalamPay, a vendor dashboard for sales management, a digital wallet, buyer protection guarantees, and a developer API platform with payment gateway services.
Is Basalam a public or private company?
Basalam is a private company. It is classified as unknown and is currently operating.
When was Basalam founded?
Basalam was founded in 2014. It employs 251 to 500 people.
Where is Basalam based?
Basalam is headquartered in Qom, Iran, in the Middle East region.
How does Basalam make money?
Three revenue lines are on record. Marketplace Commission (کارمزد) is the primary driver. The others are installment Purchase Services and app Store Services.
Who are Basalam's main competitors?
Direct peers on record are Emalls, Bamilo, SnappMarket (formerly Azki), Torob and Digikala. Etsy is listed as an emerging player. Broad incumbents are Coupang, Shopee and MercadoLibre. Noon is listed as a regional player.
Does Basalam have an API?
Yes. Salam API provides professional APIs, SDKs, and tools for building scalable applications on the Basalam ecosystem. Features include: unified API Gateway with single endpoint for stable access to all services; MCP Server for connecting services directly to AI Agents, IDEs, and AI tools; payment gateway integration (درگاه پرداخت) for vendors - free and fast setup in under 24 hours with direct connection to Basalam ecosystem; plan and subscription management system for in-app monetization including plan building, auto-renewal, discount coupons, and transaction analytics; app advertising system for promoting apps in Basalam App Store to increase installs and visibility. API follows OpenAPI standard with comprehensive documentation and real examples. Developer documentation is at developers.basalam.com.
What industry is Basalam in?
Basalam's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 455 and its SIC code is 5399.