DAS MINSK Kunsthaus in Potsdam

What DAS MINSK Kunsthaus in Potsdam does

DAS MINSK Kunsthaus in Potsdam is a non-profit art museum that opened on September 24, 2022, in a restored modernist building on Brauhausberg in Potsdam originally constructed in 1971-1977 as the GDR-era terrace restaurant 'Minsk'. The institution is operated by Museen der Hasso Plattner Foundation gGmbH, the same non-profit entity that runs Museum Barberini, and is funded by the Hasso Plattner Foundation established by SAP co-founder Hasso Plattner. Its curatorial mission is to present art from the former GDR, drawn from the Hasso Plattner Collection, in dialogue with contemporary art, anchored by rotating exhibitions, permanent installations, and the INTERPLAY collection format that pairs works with external collections.

The museum's product surface combines on-site experiences (exhibitions, public and curator-led guided tours, family programs, ceramics workshops, Art & Aperitif and Art Breakfast events, and the MINSKBARK curated event series) with digital extensions including the MINSK App (audioguide and Bridge Walk), the DAS MINSK FUNK podcast, and Online Live Tours. Supporting operations include Caf\u00e9bar HEDWIG (on-site caf\u00e9 and bar with exclusive catering rights for venue rental), the MINSK Shop for catalogs and merchandise, and a venue rental program for seminars, conferences, and private events. The building's interior was designed by Linearama (Genoa) in collaboration with Hedwig Bollhagen Werkst\u00e4tten, restoring a spiral staircase and integrating ceramics from the historic 'Dynamo' tile series.

Revenue is generated through a mix of one-time admission tickets (time-slot based, 7% VAT inclusive), recurring annual passes (MINSK Jahreskarte and the cross-property Annual Ticket PLUS for Museum Barberini), guided tour surcharges, venue rental, caf\u00e9 and shop sales, and multi-purpose gift vouchers. Distribution runs through an on-site box office, an online ticketing platform, visitor services for groups, and an e-commerce shop. Leadership transitioned in April 2025 when Anna Schneider succeeded founding director Paola Malavassi, who departed at the end of 2024 after nearly five years. The institution serves general museum visitors, families, school groups, corporate event bookers, and arts professionals, with no reliance on any single customer cohort.

Name

DAS MINSK Kunsthaus in Potsdam

Legal name

Museen der Hasso Plattner Foundation gGmbH

Website

https://dasminsk.de

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

DAS MINSK Kunsthaus in Potsdam is a non-profit art museum opened in 2022 in a restored GDR-era building, operated by the Hasso Plattner Foundation. It presents art from the former GDR alongside contemporary art to general visitors, families, school groups, and corporate event bookers.

Ownership category

akta.pro rank

Product category

Art Museum / Cultural Institution

NAICS

Museums (712110), Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Art museum exhibitions
• Contemporary art programming
• Cultural institution events
• Museum guided tours
• Museum venue rental

Headquarters

HQ city

Potsdam

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: The museum generates revenue through admission tickets, with time-slot entry systems. Tickets are sold at box office, online via tickets.dasminsk.de, and through visitor services. The 7% VAT is included in ticket prices.
2. Annual Season Tickets: Annual tickets (Jahreskarten) provide 12-month access to all exhibitions. MINSK annual tickets cover all MINSK exhibitions; Annual tickets PLUS cover both Museum Barberini and MINSK. Lost cards replaced for €5 fee.
3. Guided Tours and Events: Revenue from public guided tours, group tours, auditorium introductions, online live tours, and special events including Art & Aperitif and Art Breakfast experiences.
4. Venue Rental: The museum rents out spaces for events (seminars, conferences) with associated catering and event technology services through preferred vendors Cafébar HEDWIG and Trollwerk Production GbR.
5. Cafébar HEDWIG: On-site café and bar operated as part of the museum experience, serving food, beverages, and hosting culinary events including Art Breakfast and Art & Aperitif.
6. Museum Shop and Catalog Sales: Merchandise and exhibition catalogs sold through the online shop (shop.dasminsk.de) and on-site, including the Oscar Murillo catalog in German and English.
7. Gift Vouchers: Multi-purpose vouchers (3-year validity) redeemable at museum ticket counters, cafés, and MINSK Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

DAS MINSK Kunsthaus in Potsdam is an art museum exhibiting artworks from the former GDR alongside contemporary art, drawn primarily from the Hasso Plattner Collection. The museum complements its exhibitions with guided tours (public, curator-led, family, online live), cultural events, an on-site café-bar (Caf\u00e9bar HEDWIG), a museum shop, an annual membership program, the MINSK App audioguide, the DAS MINSK FUNK podcast, and venue rental for private events.

Product overview

DAS MINSK Kunsthaus in Potsdam is an art museum operated by the Museen der Hasso Plattner Foundation gGmbH, located in a restored GDR-era terrace restaurant building. The institution presents a dual-focus program of contemporary art and art from the former GDR drawn from the Hasso Plattner Collection. Its core product is the exhibitions program, featuring rotating shows, permanent installations, and the INTERPLAY collection format. Supporting offerings include the MINSK App with audio guides and Bridge Walk, the DAS MINSK FUNK podcast platform, guided tours in multiple formats (public, curator-led, family, virtual), Cafébar HEDWIG providing culinary experiences, the MINSK Shop for merchandise and catalogs, venue rental services, and the ZEITEN historical archive. The museum also offers an Annual Pass for unlimited access and Online Live Tours for remote visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Cafébar HEDWIG: On-site café and bar within the museum, offering artisanal quality, regional partners, and carefully selected products including homemade cakes, seasonal dishes, select wines, aperitifs, and coffee specialties.
• MINSK APP
• MINSK JAHRESKARTE
• MINSKBARK

Products and services

• Exhibitions Program Rotating and permanent exhibitions featuring contemporary art and works from the former GDR drawn from the Hasso Plattner Collection, presented to museum visitors and cultural audiences.
• Guided Tours Public guided tours, curator-led tours, family tours, baby-friendly tours, auditorium introductions, and thematic tours offered to museum visitors.
• MINSK Jahreskarte (Annual Pass) Annual membership providing 12-month access to all DAS MINSK exhibitions during opening hours; PLUS variant extends access to Museum Barberini.
• Caf\u00e9bar HEDWIG On-site café and bar offering artisanal cuisine, seasonal dishes, wines, aperitifs, coffee specialties, fresh pizza, and Art Breakfast and Art & Aperitif events.
• MINSK Shop Online and on-site shop selling exhibition catalogs (e.g., Oscar Murillo in German and English), merchandise, and art-related gifts.
• Venue Rental Rental of museum spaces for events, seminars, and conferences with associated catering by Caf\u00e9bar HEDWIG and event technology by Trollwerk Production GbR.
• Online Live Tour Virtual guided tour conducted via internet video transmission allowing remote participation in live museum tours.
• Gift Vouchers Multi-purpose vouchers valid for 3 years, redeemable at museum ticket counters, cafés, and the MINSK Shop.

Quantifiable outcome

• Opened September 24, 2022 as the newest institution of the Hasso Plattner Foundation

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Linearama (Genoa)coreStrategic or Co-development Partner · 1 January 2022The Genoa-based architectural firm Linearama (with Valter Scelsi) collaborated on the interior design of the foyer and bar, in partnership with Hedwig Bollhagen Werkstätten. This partnership restored and reimagined the historic interior spaces.
• Hedwig Bollhagen Werkstätten (Marwitz, Brandenburg)coreStrategic or Co-development Partner · 1 January 2022Collaboration on interior design of foyer and bar. The workshop's wall tiles from the 'Dynamo' series (originally for Sportforum Berlin) now decorate the staircase at DAS MINSK. The partnership connects the museum to regional ceramic heritage.
• Trollwerk Production GbRminorImplementation/ SI/ Consulting PartnerExclusive event technology provider for venue rentals at DAS MINSK. Located at Schiffbauergasse 4i, Potsdam.
• Cafébar HEDWIGcoreImplementation/ SI/ Consulting PartnerExclusive catering partner for events at DAS MINSK. Operates the on-site café-bar and provides food/beverage service for venue rentals and special events like Art Breakfast and Art & Aperitif.
• ARTPRESS – Ute WeingartenminorChannel Partner/ Reseller/ DistributorPress agency handling press inquiries and media relations for DAS MINSK. Contact: Annemirl Bauer, Romana Weissbacher.
• Anna Rosa Thomae (ART Communication + Brand Consultancy)minorChannel Partner/ Reseller/ DistributorPR and communication consultancy handling Oscar Murillo exhibition press inquiries.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Albertinum: State art collection in Dresden housing Galerie Neue Meister and Skulpturensammlung — comparable German regional art museum with permanent collection and contemporary exhibitions.
• Bundeskunsthalle: Federal art and exhibition hall in Bonn with rotating thematic exhibitions, café, and event venue — directly comparable hybrid museum/event venue model and programming approach.
• Pinakothek der Moderne: Munich art museum combining multiple collections (modern art, design, architecture, works on paper) with rotating exhibitions and event spaces — directly comparable in German museum operating model.
• Deichtorhallen Hamburg: Contemporary art venue in Hamburg operating across two historical hall buildings with rotating exhibitions and cultural programming — similar adaptive reuse of historic architecture plus contemporary art focus.
• Julia Stoschek Collection: Berlin/Düsseldorf contemporary art collection with rotating exhibitions and time-slot ticketing — particularly comparable to DAS MINSK's contemporary art programming focus and dual-city operations, and notably connected to former MINSK director Paola Malavassi.
• Kunsthalle Bielefeld: Mid-sized German art museum with permanent collection plus rotating contemporary exhibitions, comparable in scale and operational model to DAS MINSK.
• Museum Barberini: Sister institution also operated by the Hasso Plattner Foundation in Potsdam, with overlapping audience, PLUS annual ticket product, and shared foundation backing — the most directly comparable peer.
• Haus der Kunst: Major contemporary art museum in Munich with rotating international exhibitions, café, and shop — comparable operating model and target audience to DAS MINSK, though at significantly larger scale.

Broad incumbents

• Museum Ludwig: Major contemporary and Pop Art museum in Cologne with rotating exhibitions and educational programming — broader scope but directly comparable contemporary art museum operating model; also a former employer of founding director Paola Malavassi.
• Neue Nationalgalerie: Berlin's flagship 20th-century art museum with major rotating exhibitions and modernist Mies van der Rohe architecture — broader national scope than DAS MINSK but overlaps in modernist architecture and contemporary exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user182893304
• Facebookfacebook.com/DAS-MINSK-Kunsthaus-in-Potsdam-102850772434109
• LinkedInlinkedin.com/company/das-minsk-kunsthaus-in-potsdam
• Instagraminstagram.com/dasminsk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAS MINSK Kunsthaus in Potsdam