Museum Barberini
Museum Barberini is a non-profit art museum in Potsdam, Germany, operating since 2017 under the Hasso Plattner Foundation. It permanently displays 115 Impressionist paintings (including 40 Monets) and runs up to three international temporary exhibitions annually, serving tourists, schools, and cultural visitors.
- Company typePrivate
- Founded2017
- HeadquartersPotsdam, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Museum Barberini does
Museum Barberini is a non-profit art museum located in Potsdam, Germany, on the UNESCO World Heritage-listed historic centre, operating within a reconstructed Palais Barberini. It opened in January 2017 and is operated by Museen der Hasso Plattner Foundation gGmbH, a wholly-owned entity of the Hasso Plattner Foundation established by SAP co-founder Hasso Plattner. The museum permanently displays the Hasso Plattner Collection of 115 French Impressionist and Post-Impressionist paintings, including 40 works by Claude Monet — the largest such concentration outside Paris — alongside up to three international temporary exhibitions per year drawn from major global institutions.
The museum's offering is built around the physical collection, rotating temporary exhibitions, and a digital layer including the Barberini App with Beacon technology, online guided tours via Zoom, and an 11-language website. Programming extends to educational visits for school and university groups, accessibility services for visitors with disabilities, the Barberini Art Club for ages 17-30, Barberini Music Walks, and dedicated offerings such as the Barberini Studio launched in February 2025. Partnerships with Google Arts & Culture, the Prussian Palaces and Gardens Foundation (SPSG), Wildenstein Plattner Institute, and Prestel Verlag support both content distribution and publication.
Revenue is generated primarily through admissions (€16 standard ticket), memberships, the museum shop, café, venue hire, and guided tours, with operating costs substantially subsidized by the Hasso Plattner Foundation. Visitor segments are diversified across individual tourists, families, schools, universities, corporate groups, and accessibility-focused visitors, with the institution described as one of the most-visited art museums in Germany. The museum functions as part of a broader foundation ecosystem that includes DAS MINSK Kunsthaus (opened 2022) as a sister venue focused on 20th-century art.
Museum Barberini firmographics
Firmographics- Name
- Museum Barberini
- Legal name
- Museen der Hasso Plattner Foundation gGmbH
- Website
- https://museum-barberini.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Museum Barberini is a non-profit art museum in Potsdam, Germany, operating since 2017 under the Hasso Plattner Foundation. It permanently displays 115 Impressionist paintings (including 40 Monets) and runs up to three international temporary exhibitions annually, serving tourists, schools, and cultural visitors.
- Ownership category
- akta.pro rank
Museum Barberini industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (7121)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Museum Barberini is headquartered
LocationHeadquarters
- HQ city
- Potsdam
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Museum Barberini business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Admission Tickets: Standard admission tickets ranging from €10-18 depending on day and discount eligibility. Revenue from individual and group visitor admissions.
- Annual Memberships (Barberini Friends): Annual memberships (€20-70) providing unlimited entry to all exhibitions, with Plus tier including access to DAS MINSK Kunsthaus. Revenue from recurring annual subscriptions.
- Museum Shop: Retail sales of art books, museum merchandise, design products, and children's books through on-site shop and online (barberini-shop.de).
- Café & Restaurant: On-site dining at Barberini Café & Restaurant and seasonal pavilion café with view of the Havel and Freundschaftsinsel.
- Guided Tours and Workshops: Revenue from group guided tours (€105 plus €10/person entry), workshops for families and schools (€60-220), and specialized accessibility tours.
- Venue Hire: Rental of museum spaces including Foyer, Auditorium, Atelier, Barberini Studio, Exhibition Rooms, and Courtyard for private events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular Admission - Weekday |
| Unit Pricing | Pay-as-you-go | Reduced Admission |
| Freemium | Pay-as-you-go | Free Admission |
| Unit Pricing | Pay-as-you-go | Combined Ticket (Museum Barberini / DAS MINSK) |
| Unit Pricing | Pay-as-you-go | Group Rates (without guide) |
| Unit Pricing | Pay-as-you-go | Guided Tours |
| Unit Pricing | Pay-as-you-go | Online Guided Tours |
| Unit Pricing | Pay-as-you-go | School/Kindergarten Rates |
| Unit Pricing | Pay-as-you-go | Family Programs |
| Unit Pricing | Pay-as-you-go | Academic/University Groups |
| Subscription | Annual | Barberini Friend Annual Card |
| One time/ perpetual license | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Museum Barberini product offering
Product offeringCore offering
Museum Barberini is an art museum in Potsdam, Germany, housed in a reconstructed Palais Barberini. It operates a permanent collection of Impressionist and classical Modernist works (including 40 Monet paintings from the Hasso Plattner Collection), hosts temporary exhibitions such as "Signac, Colours of the Sea" and "Max Liebermann – Modern Times", and offers guided tours, workshops, concerts, digital audio guides via the Barberini App, and venue hire for events.
Product overview
Museum Barberini operates as a unified museum experience combining physical exhibitions with digital companion products. The core offering is the permanent Impressionist collection and rotating international exhibitions, supported by the Barberini App as the primary digital companion. Supporting digital products include Barberini Music Walks (interactive soundscapes), Online Tours (virtual guided experiences via Zoom), Barberini Prolog (exhibition preview website), and the Barberini Art Club (youth engagement program). The newly opened Barberini Studio (February 2025) extends the offering with creative programming. The museum also maintains a dedicated collection website (sammlung.museum-barberini.de) for exploring the Hasso Plattner collection digitally.
Differentiator
Problem solved
Functional benefit
Brands
- Barberini Studio: Creative workshop and event space opened February 2025, dedicated to artistic, societal, and technological topics
- Barberini Art Club
- Barberini App
- Barberini Café & Restaurant
Products and services
- Permanent Collection (Sammlung Hasso Plattner) A permanent display of Impressionist and classical Modernist paintings from the Hasso Plattner Collection, including 40 Claude Monet works, open year-round to museum visitors.
- Temporary Exhibitions Time-limited thematic exhibitions featuring artists such as Paul Signac and Max Liebermann, available to general museum visitors.
- Barberini App A free digital companion offering audio tours, text, and video guides about the permanent collection and special exhibitions in multiple languages (German, English, French, Italian, Spanish, Russian, Easy Language, Sign Language). Available to all museum visitors.
- Guided Tours Public and private guided tours of exhibitions led by museum educators, available in multiple languages and for individuals or groups.
- Barberini Friends Membership Annual membership program offering free admission, exclusive events, previews, and benefits such as reduced fees for guests.
- Barberini Music Walks Concert series that combines chamber music performances with related artworks in the museum galleries.
- Workshops for Children and Families Family and children's workshops held on weekends and during school holidays, designed to engage young visitors with art through hands-on activities.
- Venue Hire Rental of museum spaces for corporate events, receptions, conferences, and private celebrations.
- Online Tours Free digital tours available via the museum website, allowing remote audiences to experience artworks from anywhere.
- School and Kindergarten Programs Tailored educational offerings for school classes and kindergartens, including guided tours, workshops, and themed programs linked to the curriculum.
- Barberini Art Club Subscription-based digital program offering video talks and discussions with artists, curators, and experts.
- Barberini Studio Creative workshop program in the museum's studio space where participants can engage in hands-on art-making activities inspired by current exhibitions.
- Museum Shop On-site retail offering exhibition catalogs, art books, prints, postcards, and museum-branded merchandise.
- Barberini Café & Restaurant On-site dining facility available to museum visitors and walk-in guests.
- Video Podcasts Free video podcast series featuring curators and experts discussing artists, exhibitions, and art-historical topics.
Quantifiable outcome
- One of the most-visited art museums in Germany since 2017 opening
- +2 more outcomes
Companies that use Museum Barberini
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Museum Barberini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature3 records
Museum Barberini partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Denver Art MuseumcoreInternational exhibition collaboration on 'The Honest Eye: Camille Pissarro's Impressionism' at Denver Art Museum, featuring over 100 paintings and objects from nearly 50 international museums and private collections. Exhibition runs through February 8, 2026. Positions Pissarro as key Impressionist figure with unconventional color use and realism.
- DAS MINSK KunsthauscoreSister museum under Hasso Plattner Foundation in Potsdam (opened 2022), showcasing East German art and contemporary works from Hasso Plattner collection. Offers combination tickets and joint annual memberships (Plus card). Located in modernist DDR-era building on Potsdam's waterfront.
- Stiftung Preussische Schlösser und Gärten (SPSG)majorPartnership providing Barberini Friends annual card holders discounted access to SPSG sites (Schloss Charlottenburg). Holders of SPSG combination tickets (sanssouci+, charlottenburg+) receive reduced admission to Museum Barberini. Enables visitors to experience Potsdam's UNESCO World Heritage palace landscape.
- Wildenstein Plattner InstituteminorCollaborative research partnership for provenance research on collection works. Joint conferences and scholarly activities focused on art historical research and Nazi-era art restitution.
- Prestel VerlagcorePublishing partner for exhibition catalogs, scholarly publications, and the Barberini Studien series. Prestel publishes comprehensive exhibition catalogs documenting symposia proceedings and current art historical research.
- VHS Potsdam (Volkshochschule)minorEducational partnership offering guided tours in Easy Language (Leichte Sprache) in German, English, and Spanish through the adult education center.
- Bei Anruf KulturminorPhone-based art interpretation service for blind and visually impaired visitors, providing telephone guided tours to art in cooperation with Bei Anruf Kultur.
- fabrik PotsdamminorCultural partnership for interdisciplinary programs combining dance and performing arts with exhibitions (e.g., Tanz + Darstellendes Spiel in Signac exhibition).
- International Museums and CollectionsmajorExhibition collaborations with museums worldwide, borrowing works from nearly 50 international museums and private collections. Major exhibition partners include major European and American art institutions for Impressionist and Post-Impressionist exhibitions.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Museum Barberini competitors and assessment
Company assessmentBroad incumbents
- National Gallery (London): Major London art museum with world-class Impressionist holdings as part of a broader collection spanning centuries. Comparable as a leading Impressionist collection institution; broader in scope but a benchmark for exhibition collaboration and visitor expectations.
- Pinakothek der Moderne (Munich): Major Munich art museum with diverse modern and contemporary collections. Comparable as a top-tier German art museum with similar scale and visitor profile, though broader in period coverage.
Direct peers
- Musée Marmottan Monet: The world's largest collection of Monet paintings (including Monet's Impression, Sunrise), located in Paris. Direct peer as both are Impressionist-anchored museums built around significant Monet collections outside the traditional major-art-capital orbit.
- Musée d'Orsay: The premier French Impressionist museum in Paris, housing the world's most important Impressionist collection. Direct peer given overlapping curatorial focus on French Impressionism and competition for international cultural tourists seeking Impressionist experiences.
- Museum Folkwang: Major German art museum in Essen with significant Impressionist holdings. Direct peer as a German museum with comparable Impressionist programming targeting cultural tourists and competing for exhibition loans from international collections.
- Denver Art Museum: US art museum partnering with Museum Barberini on the Pissarro exhibition (2025-2026). Direct peer as a fellow major exhibition-collaboration partner and comparable institutional scale and programming model.
- Alte Nationalgalerie: Berlin's premier 19th-century art museum with strong Impressionist holdings on Museum Island. Direct peer given shared German market, similar curatorial period focus, and competition for Berlin-Brandenburg cultural tourism.
- DAS MINSK Kunsthaus: Sister museum under the Hasso Plattner Foundation in Potsdam, opened 2022 to showcase modern and contemporary art. Direct comparable given shared governance, combined ticketing, joint membership, and parallel operating model targeting the same visitor base.
- Fondation Monet (Giverny): Monet's home and gardens in Giverny, France. Comparable as a Monet-anchored heritage site and tourist destination; both compete for international visitors seeking Monet experiences.
Others
- Wildenstein Plattner Institute: Art historical research institute partnering with Museum Barberini on provenance research, scholarly conferences, and Nazi-era art restitution work. Comparable as a strategic research partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Museum Barberini social profiles
Digital presenceMuseum Barberini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Museum Barberini leadership team
Management profileNumber of profiles
Profiles8 records
Museum Barberini subsidiaries and ownership
Company hierarchySubsidiaries2 records
Museum Barberini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Museum Barberini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Museum Barberini
What does Museum Barberini do?
Museum Barberini is an art museum in Potsdam, Germany, housed in a reconstructed Palais Barberini. It operates a permanent collection of Impressionist and classical Modernist works (including 40 Monet paintings from the Hasso Plattner Collection), hosts temporary exhibitions such as "Signac, Colours of the Sea" and "Max Liebermann – Modern Times", and offers guided tours, workshops, concerts, digital audio guides via the Barberini App, and venue hire for events.
Is Museum Barberini a public or private company?
Museum Barberini is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Museum Barberini founded?
Museum Barberini was founded in 2017. It employs 11 to 50 people.
Where is Museum Barberini based?
Museum Barberini is headquartered in Potsdam, Germany, in the Europe region.
How does Museum Barberini make money?
Six revenue lines are on record. Admission Tickets are the primary driver. The others are annual Memberships (Barberini Friends), museum Shop, café & Restaurant, guided Tours and Workshops and venue Hire.
Who are Museum Barberini's main competitors?
Broad incumbents on record are National Gallery (London) and Pinakothek der Moderne (Munich). Direct peers are Musée Marmottan Monet, Musée d'Orsay, Museum Folkwang, Denver Art Museum, Alte Nationalgalerie, DAS MINSK Kunsthaus and Fondation Monet (Giverny). Wildenstein Plattner Institute is listed as an others.
Does Museum Barberini have an API?
No public API is recorded for Museum Barberini.
What industry is Museum Barberini in?
Museum Barberini's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 71211.