Data Expo

What Data Expo does

Data Expo is a B2B trade show and conference focused on data and AI, held annually at Jaarbeurs Utrecht in the Netherlands. Organized by Organisatie Groep Zuid (O.G.Z.) B.V. — a private Dutch limited liability company registered under Chamber of Commerce 17171744 — the event brings together an expected 6,000+ data, technology, AI, and business professionals over two days, with 150+ talks and case studies and 100+ exhibiting organizations drawn from sectors including financial services (Rabobank), transportation (Nederlandse Spoorwegen), insurance (Interpolis), retail (Picnic), food & beverage (Magnum Ice Cream), and automation (Vanderlande). The core offering is a single annual live event, supported by ancillary products including the Data Expo Connect mobile app for attendee networking, the Data & AI Monitor 2025 annual research publication, a community blog and knowledge platform publishing on a biweekly cadence, and whitepapers, e-books, and a 3-part video series.

The company is not a technology platform; its underlying technology stack is light, centered on the Connect app for in-event matchmaking and the website (data-expo.nl) as the registration and content hub. GDPR/AVG compliance is maintained by OGZ as data controller. Distribution is primarily direct through online ticket sales (with both free and premium tiers) and enterprise sales conversations for exhibitor booths, sponsorships, and partner packages; speaker applications are also accepted.

Revenue mechanics are event-driven and concentrated in the September window. Pricing for exhibition participation and sponsorship is not publicly disclosed and is handled through specialist conversations (Office Manager Sharon Gielen at [email protected]). The business model is multi-stream: (1) exhibition and booth participation fees from 100+ organizations, (2) sponsorship and partnership packages, and (3) ticket sales — predominantly free with a smaller premium upsell. Customer segments are hybrid and span corporate organizations (primary), small and medium-sized businesses (MKB), public sector organizations, and social/non-profit organizations, all targeting the same pain points around scaling AI beyond pilots, fragmented data systems, governance and compliance, and digital sovereignty.

Name

Data Expo

Legal name

Organisatie Groep Zuid (O.G.Z.) B.V.

Website

https://data-expo.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Expo is an annual Dutch B2B trade show and conference on data and AI, organized by Organisatie Groep Zuid (O.G.Z.) B.V. at Jaarbeurs Utrecht, serving corporate, public-sector, MKB, and social organizations with 6,000+ attendees and 100+ exhibitors each September.

Ownership category

akta.pro rank

Product category

Trade Show & Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industry

Professional & Certification Expos Organizers (THAHABAD)

Keywords

• B2B trade show
• Data conference
• AI exhibition
• Tech networking event
• Business expo

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Exhibition and Booth Participation: Data Expo generates revenue by charging companies to exhibit at the event, providing them with booth space and access to 6,000+ data professionals over two days.
2. Ticket Sales: The event offers both free tickets and premium tickets for visitors, generating revenue from paid attendance tiers.
3. Sponsorship and Partnership: Companies can become partners or sponsors of the event, gaining visibility and brand exposure to the data and AI community in the Netherlands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Data Expo is an annual two-day B2B trade show and conference held at Jaarbeurs Utrecht that brings together data, AI, and technology professionals, vendors, and enterprise buyers. The event features 150+ talks and 100+ exhibitors and is supported by the Data Expo Connect networking app and the Data & AI Monitor publication. It is organized by Organisatie Groep Zuid (OGZ) B.V. as the flagship event in its portfolio.

Product overview

Data Expo is a single annual trade show event (not a software platform) organized by Organisatie Groep Zuid (OGZ). The core offering is the two-day exhibition held at Jaarbeurs Utrecht featuring 150+ talks, 100+ exhibitor organizations, and networking opportunities for data and AI professionals. The event is complemented by supporting products: the Data Expo Connect App for attendee networking, the Data & AI Monitor 2025 annual research publication, and a Blog & Knowledge Platform with community-contributed articles. Premium ticket tiers are also offered alongside free admission options. The company does not offer a software product suite or SaaS platform—the event itself is the primary product.

Differentiator

Problem solved

Functional benefit

Brands

• Data Expo Connect app: Mobile application for networking at the Data Expo event

Products and services

• Data Expo (Annual Trade Show & Conference) The flagship two-day B2B trade show and conference focused on data, AI, and emerging technology, featuring 150+ talks and 100+ exhibitors and serving Dutch enterprises, MKB, and public-sector organizations. Held annually at Jaarbeurs Utrecht.
• Data Expo Connect App Companion mobile/web application supporting networking, agenda, and matchmaking for Data Expo attendees, exhibitors, and speakers before, during, and after the annual event.

Quantifiable outcome

• 85% of AI projects fail to scale - Data Expo provides practical guidance to beat these odds
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Jaarbeurs UtrechtcoreOthersJaarbeurs Utrecht is the venue partner hosting Data Expo. The convention center provides Hall 12 as the exhibition space, with opening hours from 10:00 to 17:00 on September 9-10, 2026. The venue offers parking facilities (P4 and P6) and is accessible by public transport.
• Organisatie Groep Zuid (OGZ)coreStrategic or Co-development PartnerOGZ is the organizing entity behind Data Expo. It is a full-service independent event management firm with a significant position in the Dutch exhibition landscape. OGZ handles all aspects of event organization, marketing, exhibitor relations, and visitor registration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hannover Messe: Hannover Messe is the world's leading industrial trade fair with dedicated digital/AI tracks, run by Deutsche Messe. It is comparable as a large-scale European industry trade show with enterprise buyers, though its primary focus is industrial rather than data/AI.
• Web Summit: Web Summit is one of the world's largest technology conferences with a broad agenda spanning multiple verticals including AI and data. It competes for the same enterprise attendee mindshare but operates at much larger scale across multiple geographies.

Emerging players

• TechCrunch Disrupt: TechCrunch Disrupt is a major technology conference with exhibition floors, enterprise tech programming, and AI content. Comparable in B2B trade show mechanics and enterprise attendee profile, though it has a stronger startup/VC angle than Data Expo.
• KubeCon + CNCon Europe: KubeCon is the flagship open-source/cloud-native conference with significant enterprise infrastructure and AI/ML content. It overlaps with Data Expo's data and AI infrastructure audience but targets a more technical developer audience.
• Money20/20 Europe: Money20/20 Europe is a major fintech trade show at the Amsterdam RAI with a similar B2B exhibition and conference structure. While its core vertical is fintech rather than data/AI, it competes for the same Dutch/European enterprise attendee budget and sponsorship dollars.

Direct peers

• The AI Summit London: The AI Summit is a major enterprise-focused AI conference with an exhibition component, attracting senior data, AI, and business decision-makers. Highly comparable to Data Expo in audience profile, case-study content, and exhibitor-driven revenue model.
• Big Data LDN: Big Data LDN is the UK's largest data and analytics community event, offering a free-to-attend trade show format with vendor booths, talks, and case studies. Directly comparable to Data Expo in B2B trade show model, enterprise data/AI audience, and case-study-driven content positioning.
• DMEXCO: DMEXCO is a leading European digital business expo held annually in Cologne, combining exhibition, conference, and networking formats for digital marketing and tech professionals. Comparable to Data Expo in trade show + conference hybrid format, European footprint, and enterprise attendee base.

Regional players

• Amsterdam Data Science (ADS): Amsterdam Data Science is a Dutch regional data science community and event organizer. Comparable in Dutch data ecosystem focus but more academic/research-oriented versus Data Expo's commercial trade show positioning.

Others

• Jaarbeurs (Utrecht venue events): Jaarbeurs is the venue partner for Data Expo and also hosts a wide portfolio of competing and adjacent trade shows in the Netherlands. Relevant as a distribution partner and as a venue-based ecosystem of comparable events that Data Expo competes against for exhibitor mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dataexpo_nl
• Facebookfacebook.com/dataexponl
• LinkedInlinkedin.com/company/data-expo-nl
• Instagraminstagram.com/data_expo_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Expo