Data Popular
Data Popular is a privately held São Paulo–based market research and consulting firm founded in 2002, specializing in consumer insights on Brazil's lower- and middle-income popular classes across 14+ sectors, serving enterprise clients via direct B2B engagement.
- Company typePrivate
- Founded2002
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Data Popular firmographics
Firmographics- Name
- Data Popular
- Legal name
- Data Popular
- Website
- https://datapopular.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Data Popular is a privately held São Paulo–based market research and consulting firm founded in 2002, specializing in consumer insights on Brazil's lower- and middle-income popular classes across 14+ sectors, serving enterprise clients via direct B2B engagement.
- Ownership category
- akta.pro rank
Data Popular industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industry
- Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)
Keywords
Data Popular business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Data Popular product offering
Product offeringCore offering
Data Popular is a Brazilian market research and consulting firm that studies the consumer behavior of Brazil's popular classes (classes populares D-E). The company produces market intelligence across multiple sectors — including telecommunications, credit, apparel, cosmetics, education, food, electronics, hygiene, construction materials, pharmaceuticals, cleaning products, retail, entertainment, and media consumption — enabling corporate clients to identify opportunities and design strategies for the popular-class segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Popular Class Consumer Research and Consulting Custom market research and consumer intelligence services focused on Brazil's popular classes (classes populares D-E), delivered to corporate clients across multiple consumer sectors including telecommunications, credit, apparel, cosmetics, education, food, electronics, hygiene, construction materials, pharmaceuticals, cleaning products, retail, entertainment, and media consumption.
Companies that use Data Popular
Customer profileSegments1 record
Ideal customer profiles1 record
Data Popular technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Data Popular partnerships and signals
Strategic signalScale indicators1 record
Data Popular competitors and assessment
Company assessmentEmerging players
- MindMiners: Brazilian consumer-research technology firm using digital panels and behavioral analytics; comparable in serving Brazilian consumer insight needs but with a tech-platform, digital-first delivery model.
- NetQuest (Dynata): Brazilian-originated online panel and consumer research provider, now part of Dynata; comparable as a Brazilian consumer-research specialist but with a panel-based, technology-enabled model.
Broad incumbents
- Nielsen Brasil: Global measurement and consumer research firm with a large Brazilian retail and FMCG insights practice; overlaps with Data Popular in Brazilian consumer analytics, especially across retail and media categories.
- GfK Brasil: Consumer and retail research group operating in Brazil; comparable to Data Popular in FMCG, electronics, and durable-goods consumer panels but operating at a multi-national scale.
- Ipsos Brasil: Paris-headquartered insights group with substantial Brazilian presence across consumer, public opinion, and corporate research; comparable to Data Popular on the consumer-insights side but with global panels and syndicated products.
- Euromonitor International: Global market research publisher covering consumer industries including Brazil; overlaps with Data Popular on cross-sector Brazilian consumer intelligence but at syndicated/global scale.
- Kantar Brazil (formerly IBOPE): Global research giant with deep Brazilian operations after absorbing IBOPE; competes with Data Popular for the same brand-side clients seeking Brazilian consumer insight, but at a multi-national scale and product breadth.
- Mintel Brasil: Global consumer research firm with Brazil coverage across FMCG, beauty, and lifestyle categories; comparable in cross-sector Brazilian consumer intelligence for brand-side clients.
Direct peers
- IBOPE Inteligência: Brazil's legacy consumer and media research firm, long the dominant Brazilian market-research brand; directly comparable to Data Popular as a Brazilian consumer/market intelligence provider, though far larger and broader in scope.
- Datafolha: Brazilian research firm associated with the Folha de S.Paulo group, known for public opinion polling and consumer/socioeconomic studies; comparable as a Brazilian insights specialist serving brands and media.
Market position
Customer concentration
Data Popular social profiles
Digital presenceData Popular financial estimates
Financial estimateRevenue estimate
Valuation estimate
Data Popular leadership team
Management profileNumber of profiles
Data Popular funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Data Popular M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Data Popular
What does Data Popular do?
Data Popular is a Brazilian market research and consulting firm that studies the consumer behavior of Brazil's popular classes (classes populares D-E). The company produces market intelligence across multiple sectors — including telecommunications, credit, apparel, cosmetics, education, food, electronics, hygiene, construction materials, pharmaceuticals, cleaning products, retail, entertainment, and media consumption — enabling corporate clients to identify opportunities and design strategies for the popular-class segment.
Is Data Popular a public or private company?
Data Popular is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Data Popular founded?
Data Popular was founded in 2002. It employs 1 to 10 people.
Who are Data Popular's main competitors?
Emerging players on record are MindMiners and NetQuest (Dynata). Broad incumbents are Nielsen Brasil, GfK Brasil, Ipsos Brasil, Euromonitor International, Kantar Brazil (formerly IBOPE) and Mintel Brasil. Direct peers are IBOPE Inteligência and Datafolha.
Does Data Popular have an API?
No public API is recorded for Data Popular.
What industry is Data Popular in?
Data Popular's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A). Its NAICS code is 541910.