David Lloyd Country Club Geneva

What David Lloyd Country Club Geneva does

David Lloyd Country Club Geneva is a premium subscription-based health, fitness, and racquets club located in Bellevue, immediately outside Geneva, Switzerland. It is part of David Lloyd Leisure Ltd., a privately-held UK operator founded in 1982 by former professional tennis player David Lloyd, which runs 149 clubs across the UK and continental Europe serving more than 800,000 members with over 11,500 employees network-wide; the Geneva site itself employs approximately 36 people.

The Geneva club combines a full-service fitness and wellness product with racquets-led programming. Facilities include indoor and outdoor swimming pools, a spa, a gym equipped with EGYM-connected strength and cardio equipment, Body Hub body composition analysis, the Intuitive Strength Circuit, and over 100 weekly group exercise classes drawn from a proprietary signature portfolio (BLAZE, IGN1TE, SPIRIT, CYCLONE, RHYTHM). Racquets facilities are unusually broad for a single site, with 4 indoor and 5 outdoor tennis courts, 3 padel courts, and 2 squash courts, supported by the Champions Academy coaching pathway, Myzone heart-rate integration, and children's programs (Swim Stars, Tennis Stars) plus family amenities including a crèche.

Revenue is generated principally through recurring monthly memberships at premium price points, supplemented by personal training, tennis and swimming lessons, trial memberships, corporate fitness packages, and ancillary spend on classes, spa, and junior programming. The parent group is pursuing operational scale, ESG positioning (SBTi commitment to carbon neutrality by 2030; FITcert certification as a first-mover fitness operator), and an integrated connected-fitness experience, while remaining a privately-held operator with no publicly disclosed unit-level financials.

Name

David Lloyd Country Club Geneva

Legal name

David Lloyd Leisure Ltd.

Website

https://davidlloyd.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

David Lloyd Country Club Geneva is a premium subscription-based health, fitness, racquets, and wellness club in Bellevue, near Geneva, serving individuals, families, and corporate members with pools, spa, tennis, padel, squash, group classes, and connected gym technology.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Premium fitness club
• Family wellness center
• Group exercise classes
• Racquet sports facilities
• Health and leisure membership

Headquarters

HQ city

Bellevue

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Club Memberships: Core revenue comes from individual, couple, and family membership subscriptions providing access to fitness facilities, pools, spa, tennis courts, and group exercise classes. Members can also access clubs across Switzerland, Europe, and the UK depending on membership tier.
2. Supplementary Services: Additional revenue streams include personal training sessions, swimming lessons for children and adults, tennis coaching, on-site crèche services (Baby Club, Kids Club), and spa treatments.
3. Trial Memberships: Short-term 14-day trial memberships at CHF 90 serve as a lead generation tool to convert prospects into full members.
4. Corporate Fitness Packages: Corporate wellness programs offered to business clients as an additional revenue stream targeting employee health benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

David Lloyd Country Club Geneva operates a premium health and wellness club selling individual, couple, and family membership subscriptions. The club provides access to fitness facilities (cardio, strength equipment, EGYM smart gym, Body Hub), indoor and outdoor heated pools, spa retreat with sauna and hammam, tennis (4 indoor/5 outdoor courts), 4 Padel courts, 2 squash courts, 100+ weekly group exercise classes including signature BLAZE, IGN1TE, SPIRIT, CYCLONE and RHYTHM programs, personal training, family amenities (Kids Club, Baby Club crèche, swimming lessons, tennis coaching), and Clubroom dining with coworking spaces.

Product overview

David Lloyd Country Club Geneva is a premium health and wellness club offering a comprehensive suite of fitness and leisure facilities as a unified club experience. The club provides fitness and gym facilities with EGYM technology and Intuitive Strength Circuit, over 100 weekly group exercise classes including signature BLAZE workouts, swimming pools with lessons for all ages, spa and wellness services, tennis and padel courts, and family amenities including Kids Club and Baby Cub. Additional services include personal training, Body Hub body composition analysis, Clubroom dining, and coworking spaces. The club is part of the David Lloyd Clubs network spanning 149 clubs across the UK and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• BLAZE: Signature HIIT workout combining cardio, strength and combat exercises with an immersive music experience
• IGN1TE
• SPIRIT
• CYCLONE
• RHYTHM
• Body Hub
• Intuitive Strength Circuit
• Swim Stars
• Champions Academy
• Tennis Stars

Products and services

• David Lloyd Country Club Geneva Membership Premium health and wellness country club membership providing access to fitness facilities, swimming pools, spa, tennis and Padel courts, group exercise classes, and family amenities under one roof. Members can access clubs in Switzerland, across Europe, and in the UK depending on tier.
• 14-Day Trial Membership Two-week trial subscription allowing non-members to experience all club facilities including pools, spa, fitness equipment, group classes, tennis courts, Padel, kids club, and coworking space for CHF 90. Spouse and children can be attached to the membership.
• Fitness and Gym Facilities Spacious gym equipped with cardiovascular machines, free weights, and strength training equipment including EGYM technology, Woodway Curve treadmills, Octane machines, Wattbikes, and Power Plates for members.
• Group Exercise Classes Over 100 weekly group fitness classes including cycling, yoga, Pilates, HIIT, strength training, and holistic wellness sessions. Includes exclusive signature classes BLAZE, IGN1TE, SPIRIT, CYCLONE, and RHYTHM unique to David Lloyd Clubs.
• Tennis Tennis facilities including 4 indoor and 5 outdoor courts on various surfaces. Coaching available for all levels through the Tennis Stars program for children ages 3-11 and adult sessions.
• Padel Indoor padel courts (4 courts) combining elements of tennis and squash. Available for social play, coaching, and junior development programs.
• Swimming and Pools Indoor heated 25m pool, children's splash pool, and outdoor pool. Swimming lessons for adults and children from 3 months old through Swim Stars program, plus aqua fitness classes.
• Spa Retreat Luxury spa facility featuring Himalayan salt sauna, steam rooms, heated relaxation beds, and hydrotherapy pool. Hot and cold therapy experiences for relaxation and recovery.
• Family and Kids Facilities Family-oriented amenities including Kids Club for children, Baby Club/crèche for young children, family swimming sessions, family fitness classes, and children's tennis and swimming lessons.
• Clubroom and Coworking Restaurant-style dining, social spaces, and dedicated business/coworking facilities. Members can dine, socialize, work, and hold meetings within the club environment.
• Personal Training Expert personal trainers offering customized training programs for goals including triathlon preparation, weight loss, post-injury rehabilitation, pre and post-natal fitness, and senior fitness.
• Corporate Fitness Packages Corporate wellness programs offered to business clients as an additional revenue stream targeting employee health benefits, corporate memberships, and team-building activities.

Quantifiable outcome

• Over 800,000 members across European club network
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Champions AcademyminorStrategic or Co-development PartnerChampions Academy partners with David Lloyd Country Club Geneva for tennis coaching programs for children, offering holiday camps and structured tennis lessons for juniors aged 3-18 years.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Equinox: Global ultra-premium fitness and lifestyle brand with integrated spas, hotels, and residences. Comparable benchmark for the top end of David Lloyd's premium positioning, including signature programming and high ARPU.
• The Gym Group: UK-listed low-cost gym operator with hundreds of sites. A relevant comparator for the volume/low-cost end of the UK fitness market in which David Lloyd also competes for corporate and individual memberships.
• PureGym: Large low-cost gym operator with European footprint. Comparable on the budget alternative that constrains David Lloyd's ability to push through premium ARPU increases in price-sensitive segments.
• Basic-Fit: Europe's largest low-cost fitness operator by member count. Anchors the budget end of the spectrum against which David Lloyd's premium positioning must justify price, with significant market overlap in continental Europe.

Direct peers

• Fitness First: Established premium fitness club network with European and Asia-Pacific presence. Competes for the same premium individual and corporate wellness member that David Lloyd targets, with overlapping group-class and PT monetization.
• Holmes Place: European premium health club chain combining fitness, spa, and family amenities under a membership model across multiple countries. Closely comparable to David Lloyd's premium integrated-club positioning and European geographic spread.
• Aspria: Pan-European premium members-only health, wellness, and country-club operator with sites in Belgium, Netherlands, Italy, Germany, and Spain. Most directly comparable to David Lloyd's premium family/wellness positioning, shared European footprint, and country-club amenity mix. Notably, the management team includes the CEO of Aspria, evidencing direct operational familiarity.
• Virgin Active: International premium health-and-fitness club operator offering group classes, pools, family facilities, and spa under a membership model. Comparable in target segment (affluent, family-oriented members) and amenity breadth.

Others

• Life Time Group: US-listed premium athletic country-club operator integrating fitness, family, spa, and programming under membership. Strategic benchmark for the integrated premium-club model and capital-structure considerations relevant to David Lloyd.

Emerging players

• Kieser Training: European specialist strength-training chain with a science-led, equipment-centric model. Comparable on the strength-training/EGYM alignment of David Lloyd's Intuitive Strength Circuit, although narrower in amenity breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/davidlloydclbs
• YouTubeyoutube.com/davidlloyd
• Facebookfacebook.com/davidlloydclubs
• LinkedInlinkedin.com/company/country-club-geneva
• Instagraminstagram.com/davidlloydclubs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Lloyd Country Club Geneva