Daxton Hotel

What Daxton Hotel does

Daxton Hotel is a 151-room boutique hotel located at 298 S Old Woodward Avenue in Birmingham, Michigan, founded in February 2021 and operated as part of Hilton's Curio Collection by Hilton distribution and loyalty umbrella. The property was developed by a private individual owner (a lifelong Greater Detroit resident) and operates with approximately 68 employees, with the hotel named after the owner's son. Its core product is a guest experience anchored by an in-house curated art collection of over 400 Saatchi-curated contemporary pieces sourced from 160 artists across 32 countries, combined with five F&B outlets (Madam restaurant led by Chef Garrison Price, Café Dax, Geode Bar & Lounge, Daxton Delights / The Via, and Afternoon Tea), seven event spaces capable of accommodating close to 500 guests on a flow, and in-room amenities including Nespresso machines, DS & Durga toiletries, 65-inch 4K UHD televisions, and bedside wireless charging.

The business model is asset-light in distribution (Hilton Curio Collection affiliation without disclosed ownership integration) and revenue is generated through four primary streams: room reservations (quote-based nightly), a $30 per-room per-night destination fee bundling WiFi, fitness center access, pantry service, and other amenities, food and beverage across the on-site outlets, corporate and wedding event hosting, and ancillary services such as $45 nightly valet parking and a $75 pet fee. Go-to-market motion is direct-to-consumer, leveraging Hilton's global booking platform for distribution alongside the hotel's own direct booking engine, with restaurant reservations routed through OpenTable.

Daxton targets affluent leisure travelers, wedding and celebration hosts, corporate event planners, and local Birmingham/Greater Detroit residents. The hotel holds AAA Four Diamond and Forbes Travel Guide Recommended recognitions and has built a partnership ecosystem with Saatchi Art (art curation), Hyperion Coffee, Griffin Claw Brewing, Mills Pharmacy, The Lean Body Studio, and ceramicist Abigail Murray to support product differentiation, while revenue figures, occupancy, and ADR are not publicly disclosed and the property is privately held without institutional capital.

Name

Daxton Hotel

Legal name

Daxton Hotel

Website

https://daxtonhotel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Daxton Hotel is a 151-room boutique hotel in Birmingham, Michigan, operating as a Curio Collection by Hilton property and serving affluent leisure travelers, wedding and corporate event hosts, and local diners through its Saatchi-curated art collection, four F&B outlets, and event spaces.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Corporate Conference Center Hotels (THAGALAF), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotels
• Hotel accommodations
• Fine dining restaurants
• Event meeting spaces
• Curated art collection

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Reservations: The primary revenue stream is room bookings for the 151-room boutique hotel. Check-in at 4 p.m. and check-out at 11 a.m. Daily hotel fee of $30 includes water service, seasonal pantries, premium WiFi, fitness center access, coffee at Café Dax, and business center access.
2. Food and Beverage: Multiple dining outlets including Madam restaurant (open for lunch 11am-3pm, dinner 5pm-10pm Sun-Thu, 5pm-11pm Fri-Sat, Sunday brunch 10am-3pm), Café Dax coffee service, Geode Bar & Lounge, and Daxton Delights. Madam offers enlightened American cuisine.
3. Event and Wedding Hosting: Revenue from hosting weddings, corporate events, and celebrations in the hotel's event spaces including the Full Salon, Parlor I, Parlor II, Wine Room, Mezzanine I, and Mezzanine II. The lobby level spaces can accommodate close to 500 guests on a flow.
4. Valet Parking: Valet parking available for overnight guests at $45 per night.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Daxton Hotel is a boutique luxury hotel in Birmingham, Michigan operating under Hilton's Curio Collection. It offers 151 guest rooms and suites, multiple on-site dining venues (Madam, Café Dax, Geode Bar, and Daxton Delights/The Via), event and meeting spaces, a fitness center equipped with Peloton equipment, and a curated art program in partnership with Saatchi Art.

Product overview

Daxton Hotel is a 151-room boutique hotel operating as part of Hilton's Curio Collection. The property offers a unified hospitality experience centered on curated contemporary art, diverse dining options (Madam Restaurant, Café Dax, Geode Bar & Lounge, Daxton Delights), and adaptable event spaces. The hotel's core differentiator is its extensive Saatchi-curated art collection featuring over 400 original pieces throughout the property.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations Overnight stay offerings across 151 guest rooms and suites, including smart-room technology, designed for leisure and business travelers visiting the Birmingham, Michigan area.
• Madam Restaurant On-site fine dining restaurant at Daxton Hotel offering a chef-driven menu for hotel guests and local diners.
• Café Dax On-site café at Daxton Hotel serving coffee, light fare, and casual food options to guests and walk-ins.
• Geode Bar On-site cocktail bar at Daxton Hotel offering drinks and bar service for hotel guests and local patrons.
• Daxton Delights / The Via Grab-and-go food and retail outlet at Daxton Hotel offering quick food options and curated retail items for guests on the move.
• Event and Meeting Spaces Versatile indoor event and meeting venues within Daxton Hotel available to rent for corporate meetings, weddings, receptions, and private social events.
• Fitness Center On-site fitness facility at Daxton Hotel equipped with Peloton equipment, available to hotel guests as an amenity.

Quantifiable outcome

• One of the most expansive hotel art collections in the United States
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Abigail MurrayminorStrategic or Co-development PartnerCeramics artist who creates simple, handcrafted porcelain objects with complex surfaces of found and created textures. Created the Daxton guest room vase and coffee mugs in her studio in Detroit. Her work brings delight to everyone who sees it.
• Griffin Claw Brewing CompanyminorStrategic or Co-development PartnerPopular Birmingham brewery with brewers combining 30+ years of experience with new beer enthusiasts. Created a special Daxton brew served at Madam restaurant and available from the mini-bar in guest rooms.
• Mills Pharmacy & ApothecaryminorStrategic or Co-development PartnerBlending 70 years of history with a modern pharmacy redesign inspired by New York and Paris. Curated selections found in the Parlour retail space and in private bars. Offers state-of-the-art compounding pharmacy and premium beauty products.
• The Lean Body StudiominorStrategic or Co-development PartnerInterval training boutique studio combining strength and cardio in each class. Strives to create a judgement-free, positive, uplifting environment with killer workouts and uncompromised customer service.
• Hyperion Coffee CompanyminorStrategic or Co-development PartnerProvides the exclusive Café Dax house roast for the hotel's coffee program. Coffee available at Café Dax until 11am when guests show their room key.
• HiltoncoreStrategic or Co-development PartnerDaxton Hotel is a Curio Collection by Hilton property, providing global brand recognition, Hilton Honors loyalty program integration, distribution infrastructure, and operational support while maintaining boutique independence and unique identity.
• Saatchi ArtcoreStrategic or Co-development PartnerArt curation partnership providing over 400 distinct contemporary art pieces from around the world, curated by Saatchi's expert team, making it one of the most expansive hotel art collections in the United States.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform used for Madam dining reservations, allowing seamless booking integration for hotel guests and external diners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Graduate Hotels: Design-led boutique hotel collection operating in university-adjacent markets with strong local storytelling and F&B concepts. Comparable in boutique-build philosophy and lifestyle-brand positioning to Daxton.

Broad incumbents

• The Baronette Renaissance Detroit-Novi Hotel: Marriott-affiliated upscale hotel in Novi, MI competing in the same high-end metro Detroit corporate and wedding market. Comparable in tier and event-hosting capability while offering broader brand infrastructure.
• Curio Collection by Hilton (other properties): Sister properties under Hilton's Curio Collection brand sharing the same global distribution, loyalty program, and boutique positioning framework. Most relevant for benchmarking Daxton's positioning within the broader Curio portfolio.
• Hilton Hotels & Resorts: Parent affiliation of Curio Collection and the underlying brand platform providing Daxton's distribution, loyalty, and operational standards. Defines the broader competitive set and infrastructure Daxton operates within.
• Kimpton Hotels & Restaurants: Boutique-leaning upscale hotel and restaurant brand within IHG, focused on design, F&B, and lifestyle events. Comparable in F&B-integrated boutique hotel positioning and event-hosting capabilities.

Direct peers

• 21c Museum Hotels: Multi-property boutique hotel brand built around contemporary art museum exhibitions, restaurant, and event programming. Closest direct analog to Daxton's art-centric concept and integrated F&B/event model.
• The Townsend Hotel: Boutique luxury hotel also located in Birmingham, Michigan, directly competing for the same affluent Detroit-suburb guest base in neighboring submarket. Most geographically and demographically comparable property to Daxton.
• The Siren Hotel: Boutique hotel in Detroit's historic Wurlitzer Building with multiple F&B outlets and event programming. Comparable in concept, scale, and art/design-led positioning to Daxton.
• Shinola Hotel: Boutique luxury hotel in downtown Detroit with a strong design-forward, art-and-craft positioning similar to Daxton. Targets overlapping luxury traveler, food, and event customer segments in the broader Detroit market.

Others

• Aparium Hotel Group: Boutique hotel operator and former management affiliate of Daxton (which was previously branded Aparium Hotel Birmingham, MI). Comparable as an industry operator with shared boutique philosophy and design-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/daxtonhotel
• Instagraminstagram.com/daxtonmi
• LinkedInlinkedin.com/company/daxton-hotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daxton Hotel