Dayton A/C & Heating

What Dayton A/C & Heating does

Dayton A/C & Heating appears in the firmographic record as a small Austin, Texas HVAC operator (founded 1991, six employees, daytonservices.com), but the substantive source material associated with this record describes Goettl Air Conditioning and Plumbing, a residential HVAC and plumbing service company founded in 1939 that operates six branch offices across Phoenix, Tucson, Las Vegas, Reno, San Antonio, and Austin. The company provides a full-stack residential service offering: air conditioning repair, installation, replacement, and maintenance; heating services; plumbing repair, sewer and drain clearing, waterline work, and water heater service; plus adjacent add-on product lines including indoor air quality and water treatment. Underlying technical components include a branded technician certification program (Sadie Certified Professionals) with background checks, a ProTech Boot Camp training pipeline, and a Smart Sadie membership platform that delivers 24/7 smart remote monitoring, priority scheduling, and member discounts.

The business model is direct-to-consumer and multi-channel: customers reach the company by phone or online booking for same-day service, with revenue generated through professional service fees, fixed-price maintenance packages (for example, the AC Rejuuuvenation offering at $129 and a drain-clearing service at $299), the Smart Sadie recurring membership, and consumer-financed larger installations routed through a GoodLeap partnership. Go-to-market relies on dense local presence in six Sun Belt metros, an 85-year brand history, BBB accreditation (Phoenix since 1947, Las Vegas since 2016), and a large review footprint (50,000+ verified homeowner reviews; 4.7 stars across roughly 47,000 Google reviews). The customer base is exclusively residential, with no disclosed commercial or enterprise segment, and the company's expansion into Texas represents the most recent material geographic move on record.

Name

Dayton A/C & Heating

Legal name

Goettl Air Conditioning And Plumbing

Website

https://daytonservices.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

Residential HVAC and plumbing service company founded in 1939, operating six branch offices across Arizona, Nevada, and Texas and serving homeowners through same-day service, subscription membership, and consumer financing partnerships.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC System Replacement & Change-Outs (HSAOAGAB)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Humidifier & Dehumidifier Installation & Service (HSAOAIAJ)

Keywords

• Residential HVAC services
• Air conditioning repair
• Plumbing services
• Heating system installation
• Home maintenance membership

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. HVAC Services: One-time and recurring revenue from air conditioning and heating repair, installation, replacement, and maintenance services for residential customers.
2. Plumbing Services: Revenue from plumbing repair, installation, replacement, and maintenance including drain clearing, sewer services, waterline services, and water heater services.
3. Smart Sadie Membership Program: Subscription-based membership program offering 24/7 monitoring, priority scheduling, discounts on repairs (10%), 2-year warranty on repairs, and monthly credits. Provides recurring revenue stream from enrolled customers.
4. Clean Air & Water Services: Revenue from indoor air quality services (duct cleaning, sealing, replacement), water filtration, reverse osmosis systems, and water softening.
5. Financing Services: Goettl offers financing options through GoodLeap with flexible payment options including zero payments and zero interest promotions, providing customers payment flexibility to purchase higher-value systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dayton A/C & Heating provides residential HVAC and plumbing services through local branch offices, including air conditioning and heating repair, installation, replacement, and maintenance, plus plumbing repair, sewer and drain, waterline, and water heater services. The offering is anchored by the Smart Sadie Membership Plan, a subscription program that provides 24/7 remote monitoring, priority scheduling, no trip charges, and member discounts. Financing through GoodLeap is offered on larger system purchases.

Product overview

Goettl Air Conditioning and Plumbing is a residential service company offering integrated HVAC and plumbing solutions across Arizona, Nevada, and Texas. The company provides a unified service portfolio centered on air conditioning (repair, replacement, installation, maintenance, ductless mini-split) and plumbing services (repair, installation, sewer/drain, waterline, water heaters), complemented by Clean Air (indoor air quality, duct services, insulation) and Clean Water (filtration, RO systems, purification, softening) add-on services. The Smart Sadie Maintenance Plan serves as a membership program providing 24/7 monitoring, priority scheduling, and discounts across all services.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Sadie: Whole-home maintenance membership program offering 24/7 smart remote monitoring for AC, Heating & Plumbing, routine maintenance, emergency service priority scheduling, and discounts on repairs.
• Right Way Guarantee
• Sadie Certified Professionals
• ProTech Boot Camp
• Goettl Gives
• AC Rejuuuvenation
• Plumbing Rejuuuvenation

Products and services

• Air Conditioning Services

Quantifiable outcome

• No trip fees. No service fees. No surprises - flat-rate upfront pricing
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• K9s for WarriorsminorOthersGoettl Gives charitable initiative supports K9s for Warriors, providing service dogs to veterans.
• Colon Cancer CoalitionminorOthersGoettl Gives initiative supports Colon Cancer Coalition through community giving program.
• Boys & Girls Clubs of AmericaminorOthersGoettl Gives initiative supports Boys & Girls Clubs of America in local communities.
• Build Your Future ArizonaminorOthersGoettl Gives initiative supports Build Your Future Arizona workforce development program.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Service Champions Heating & Air Conditioning: Residential HVAC, plumbing, and electrical service provider concentrated in the Phoenix metro with a strong technician-training and customer-experience brand. Comparable business model, customer base, and Southwest climate exposure to Goettl.
• Roto-Rooter: National plumbing and drain services franchise with 24/7 emergency response and a strong consumer brand. Comparable plumbing-first service model, residential customer base, and overlapping drain cleaning and water heater service lines.
• Benjamin Franklin Plumbing: National residential plumbing franchise under Neighborly with on-time guarantee and punctuality-driven branding. Competes in the same residential plumbing service category with comparable customer experience positioning.
• Parker & Sons: Long-standing Phoenix-based residential HVAC, plumbing, and electrical service company operating across the Arizona market with multi-trade offerings and a similar trust/certification positioning. Directly competes head-to-head with Goettl in core Phoenix/Tucson metros.
• One Hour Air Conditioning & Heating: National franchise network delivering residential HVAC repair, installation, and maintenance with strong brand and on-time guarantees. Operates in overlapping Southwest markets and competes for the same homeowner segment with similar service guarantees.
• ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and drain services operator owned by American Residential Properties. Closely comparable multi-trade, multi-metro service platform with similar go-to-market and customer concentration in homeowner services.
• Mr. Rooter Plumbing: Neighborly-owned national residential and commercial plumbing franchise with similar flat-rate pricing and trust-oriented positioning. Direct overlap in plumbing repair, sewer/drain, and water heater services offered to homeowners.

Others

• GoodLeap: Point-of-sale consumer financing platform specifically built for residential home improvement including HVAC and solar. Embedded ecosystem partner to Goettl that enables higher-ticket system replacement transactions and shapes the broader financing landscape for contractors.

Broad incumbents

• ServiceMaster Brands (ServiceMaster Restore, American Home Shield): Large national home services platform with restoration, cleaning, and home warranty lines. Indirect overlap via the homeowner channel and broader home-services aggregator model, but operates at portfolio scale rather than focused HVAC/plumbing.

Regional players

• Horizon Services: Mid-Atlantic residential HVAC, plumbing, and electrical service company with multi-trade offerings and similar trust/technician-certification positioning. Comparable in scale and operational model but geographically distinct from Goettl's Southwest footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBGzJ2yOVe0rENM4SpVj_Qw
• Facebookfacebook.com/Goettl
• LinkedInlinkedin.com/company/dayton-a-c-&-heating
• Instagraminstagram.com/goettlacplumbing
• TikToktiktok.com/@goettlacplumbing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dayton A/C & Heating