D-BAT Brookfield Baseball & Softball Training Academy

What D-BAT Brookfield Baseball & Softball Training Academy does

D-BAT Brookfield Baseball & Softball Training Academy is a single franchise location operating an indoor, climate-controlled baseball and softball training facility at 3225 Gateway Road, Unit 250, Brookfield, Wisconsin. Founded in 1998 by Cade and Kyle Griffis as D-BAT in Addison, Texas, the brand began franchising in 2008 and has grown into the largest U.S. network of baseball and softball training facilities with 145+ locations and 1,600+ staff; D-BAT Brookfield is independently operated under that franchise system.

The facility's core offering is instructional and practice-based, built around automated pitching machine cages that throw real baseballs and softballs (with accommodation for slow pitch and fast pitch softball). Product lines include private and group lessons across hitting, pitching, catching, fielding, speed & agility, and slap-hitting; batting cage rentals; 50+ annual camps, clinics, and specialty classes; a Pro Shop stocked with Rawlings, Easton, Lizard Skins, and D-BAT branded equipment; and birthday party rentals. Booking is facilitated through the D-BAT Hub online platform (app.dbathub.com).

The business model combines recurring subscription revenue (Platinum at $68/month and Gold at $48/month memberships, valid at all D-BAT locations worldwide) with usage-based pricing for non-members (lessons at $50-$100, cage rentals at $25/hour, pay-as-you-go batting cage credits). The primary customer segments are youth baseball and softball players ages 6-18 and their parents, supplemented by youth teams and group bookings. D-BAT Brookfield employs approximately 10 staff, including 16 listed instructors who also serve in operational roles such as Assistant GM.

Name

D-BAT Brookfield Baseball & Softball Training Academy

Legal name

D-BAT Academies

Website

https://dbatbrookfield.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

D-BAT Brookfield is a franchise of the D-BAT Academies indoor baseball and softball training network, operating a climate-controlled facility in Brookfield, Wisconsin, serving youth athletes ages 6-18 and their families with private lessons, batting cages, camps, memberships, and equipment retail.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Intramural Sports & Recreational Leagues (EDALAIAC)

akta.pro secondary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Baseball training services
• Softball training services
• Batting cage rentals
• Youth sports instruction
• Sports facility memberships

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees (Platinum at $68/mo, Gold at $48/mo) that provide benefits including unlimited or limited batting cage tokens, discounts on lessons, camps, and merchandise. Memberships are valid at all D-BAT locations worldwide.
2. Private Lessons: Per-session fees for professional instruction in baseball and softball skills. Pricing varies by membership tier: Platinum members pay $35/half-hour or $70/hour; Gold members pay $40/half-hour or $80/hour; non-members pay $50/half-hour or $100/hour.
3. Batting Cage Rentals: Hourly rentals of batting cage lanes for team or individual batting practice. Includes baseballs/softballs, batting tee, and L-screen. Cage rental pricing: Platinum $17.50/hr, Gold $20/hr, Non-member $25/hr. Also available as walk-in batting cage credits.
4. Pro Shop Merchandise: Retail sales of baseball and softball equipment including bats, gloves, batting gloves, and accessories. Powered by Rawlings with products from Rawlings, Easton, Lizard Skins, and D-BAT branded items. Members receive 10-15% discounts.
5. Birthday Party Rentals: Venue rental for birthday parties with options ranging from DIY to All Inclusive packages.
6. Camps & Clinics: Registration fees for camps and clinics including day camps (Labor Day, No School camps, Black Friday), specialty clinics (pitching, hitting, catching, speed & agility), and multi-day programs. Pricing varies by program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

D-BAT Brookfield operates an indoor, climate-controlled baseball and softball training facility offering private and group lessons, batting cage rentals with automated pitching machines that throw real baseballs and softballs, seasonal camps and specialty clinics, and a Pro Shop for equipment. The primary commercial vehicle is tiered monthly memberships (Platinum $68/mo and Gold $48/mo) that bundle pitching machine access with discounts on lessons, camps, cage rentals, and merchandise, valid across all D-BAT franchise locations worldwide.

Product overview

D-BAT Brookfield operates as an indoor baseball and softball training academy offering a unified portfolio of instruction-based services centered around private/group lessons, camps and clinics, and batting cage access. The company sells tiered Platinum and Gold memberships (valid at all D-BAT locations worldwide) as the primary commercial vehicle, bundling pitching machine access with discounts on lessons, camps, cage rentals, and Pro Shop merchandise. Ancillary offerings include a Pro Shop for equipment and birthday party rentals. The facility is climate-controlled and features real baseball/softball pitching machines, differentiating it from simulated training environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Private/Group Lessons One-on-one and small group instruction in baseball and softball, covering hitting, pitching, catching, fielding, and speed & agility training, taught by professional instructors at all skill levels. Pricing: Platinum members $35/half-hour or $70/hour; Gold members $40/half-hour or $80/hour; non-members $50/half-hour or $100/hour.
• Camps & Clinics Seasonal camps and specialty clinics for various age groups, including Spring/Holiday Break camps, Summer camps, No School camps, Labor Day camps, Black Friday camps, softball pitching and hitting clinics, baseball catching camps, and speed & agility clinics. Registration fees vary by program.
• Batting Cages Automated pitching machine cages using real baseballs and softballs, accommodating slow pitch and fast pitch softball, available for walk-in use or cage rental for individual or team batting practice. Cage rentals include baseballs/softballs, batting tee, and L-screen. Pricing: Platinum $17.50/hr, Gold $20/hr, Non-member $25/hr.
• Membership Program (Platinum & Gold) Tiered monthly membership program offering pitching machine access, discounts on lessons, camps, clinics, cage rentals, and Pro Shop merchandise, valid at all D-BAT locations worldwide. Platinum ($68/mo): unlimited pitching machine tokens daily, 30% off lessons, 30% off camps/clinics, 15% off Pro Shop. Gold ($48/mo): 15 free pitching machine tokens daily, 20% off lessons, 20% off camps/clinics, 10% off Pro Shop.
• Pro Shop Fully stocked retail shop featuring D-BAT branded bats, gloves, batting gloves, and baseball/softball accessories, along with products from Rawlings, Easton, and Lizard Skins. Members receive 10-15% discounts on merchandise.
• Birthday Party Packages Venue rental for birthday celebrations hosted at the D-BAT Brookfield facility with batting cage access. Party options range from DIY to All-Inclusive packages; customers contact the front desk for specific pricing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RawlingsminorChannel Partner/ Reseller/ DistributorThe D-BAT Brookfield Pro Shop is powered by Rawlings, offering products from Rawlings, Easton, and Lizard Skins alongside D-BAT branded equipment including wood bats, gloves, batting gloves, and baseball/softball accessories.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Topgolf operates large-scale sports entertainment venues combining hitting bays, food, and events. Comparable as a broader sports-entertainment incumbent that competes for family leisure dollars but at a much larger scale and different activity focus.

Direct peers

• Baseball Factory: Baseball Factory provides player development, training events, and showcases for youth baseball players. Comparable to D-BAT in targeting skill-development-focused youth baseball consumers with multi-tier programming.
• Extra Innings: Extra Innings is a U.S. franchise of indoor baseball and softball training facilities offering batting cages, lessons, and memberships — directly comparable to D-BAT in business model, customer base, and service portfolio.
• Ripken Baseball: Ripken Baseball runs baseball training complexes and youth experiences across the U.S., combining instruction, facilities, and events — a direct peer in destination-style youth baseball training.
• Big League Dreams: Big League Dreams operates multi-field baseball and softball complexes with replica stadiums, lessons, and tournaments. Comparable to D-BAT in offering structured baseball/softball training infrastructure to youth players and families.
• Frozen Ropes: Frozen Ropes operates indoor baseball and softball training centers with lessons, clinics, and memberships. It shares D-BAT's niche focus on year-round indoor baseball/softball skill development for youth players.

Regional players

• i9 Sports: i9 Sports is a youth sports league franchise offering baseball, basketball, and flag football programming. Comparable to D-BAT in serving youth/family sports customers with a multi-location franchise model, though its core focus is league play rather than skill training.

Others

• D-BAT Academies (Franchisor): D-BAT Academies is the parent franchisor of the D-BAT network, operating 145+ locations nationally. Relevant as the network anchor and brand owner under which D-BAT Brookfield operates.

Emerging players

• Parisi Speed School: Parisi Speed School is a sports performance training franchise focused on speed, agility, and strength for youth athletes. Comparable in franchise-driven youth sports training model with partial overlap in speed & agility programming.
• The Hitting Zone: The Hitting Zone operates indoor baseball/softball training facilities with batting cages and lessons. Comparable niche positioning to D-BAT at a smaller, single-region scale, with overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/d-bat-brookfield

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D-BAT Brookfield Baseball & Softball Training Academy