DC DANCE FACTORY, LLC
DC Dance Factory is a privately held Franklin, Tennessee dance studio operating from an 18,000 sq ft facility with eight rooms, offering recreational and competitive dance classes for ages 3 through adult, including a 175-student competition team and a 75+ member All Boys Company.
- Company typePrivate
- Founded-
- HeadquartersFranklin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What DC DANCE FACTORY, LLC does
DC Dance Factory, LLC is a privately held dance studio headquartered at 1850 General George Patton Dr, Franklin, Tennessee. Founded and operated by Daryl Campbell and Stephanie Campbell, the studio operates from an 18,000 square foot facility with eight specialized dance rooms featuring Marley floors, RGB LED lighting, ballet bars, and an on-site K Hart Couture dance boutique. The business serves recreational and competitive dancers ages 3 through adult, with the core customer base being children and teens enrolled in age-segmented classes in ballet, jazz, hip hop, lyrical, contemporary, tumbling, musical theatre, and Pilates. A competitive segment includes a 175-student company team and a differentiated 75+ dancer All Boys Company taught by male instructors.
The studio operates on a recurring monthly tuition model billed across 11 installments from August through June, with pricing scaled to weekly class hours from $105 to $385 per month, plus a $70 non-refundable registration fee. Supplementary revenue streams include age-tiered summer intensive camps called "The Experience" ($275 to $505 per camp), drop-in classes ($35 single or $100 for five), and adult open classes. Technology infrastructure is limited to third-party tools: JackRabbit Class for registration and parent portal management, Google Forms for auditions, Venmo for adult class payments, and Twitch for livestreamed performances. There is no proprietary technology platform or AI/ML capability.
The go-to-market is community-led and event-driven: recruitment centers on the summer intensive, competition team auditions, and high-visibility performances at venues such as the Fisher Center at Belmont University and the Ryman Auditorium. The studio's distribution is single-geography (Franklin, Tennessee), with no multi-location expansion disclosed. Brand position is reinforced by the "Honored Studio of the Year" title at a major national competition, a feature in a Nike advertisement, and a performance slot in Derek Hough's "Dance For The Holidays" at the Ryman Auditorium.
DC DANCE FACTORY, LLC firmographics
Firmographics- Name
- DC DANCE FACTORY, LLC
- Legal name
- DC DANCE FACTORY, LLC
- Website
- https://dcdancefactory.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DC Dance Factory is a privately held Franklin, Tennessee dance studio operating from an 18,000 sq ft facility with eight rooms, offering recreational and competitive dance classes for ages 3 through adult, including a 175-student competition team and a 75+ member All Boys Company.
- Ownership category
- akta.pro rank
DC DANCE FACTORY, LLC industry classification
Industry- Product category
- Dance Studio Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH)
- akta.pro secondary industries
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where DC DANCE FACTORY, LLC is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DC DANCE FACTORY, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Monthly Tuition: Recurring monthly tuition charged per student based on total weekly class hours. Tuition is calculated for the full dance season (August-June) and broken into 11 monthly installments. Price ranges from $105/month for 45-minute classes up to $385/month for 10-hour weekly commitment. A 10% sibling discount is offered.
- Summer Intensive Camps: One-time fee camps during summer for different age groups. Camp A (Ages 4-6): $275-$300; Camp B (Ages 7-9): $325-$350; Camp C (Ages 10-12): $375-$405; Camp D (Ages 13-15): $475-$505; Camp E (Ages 16+): pricing not publicly listed. Early bird rates available before May 1st.
- Drop-In Classes: Open classes available for $35 per class or $100 for a bundle of 5 classes. Includes adult open jazz, adult yoga fusion, and hip hop classes.
- Registration Fees: A $70 registration fee is required at enrollment for each dance season. This is a non-refundable one-time fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 45 minutes to 2 hours weekly - Entry-level recreational classes |
| Subscription | Monthly | 2+ hours weekly - Advanced/intermediate classes |
| One time/ perpetual license | Monthly | Summer Intensive Camp A (Ages 4-6) |
| One time/ perpetual license | Monthly | Summer Intensive Camp B (Ages 7-9) |
| One time/ perpetual license | Monthly | Summer Intensive Camp C (Ages 10-12) |
| One time/ perpetual license | Monthly | Summer Intensive Camp D (Ages 13-15) |
| One time/ perpetual license | Monthly | Summer Intensive Camp E (Ages 16+) |
| Unit Pricing | Pay-as-you-go | Drop-In Classes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DC DANCE FACTORY, LLC product offering
Product offeringCore offering
DC Dance Factory operates a physical dance studio in Franklin, Tennessee offering age-based recreational dance classes (ages 3 through adult), an All Boys dance program, and a competitive dance company that travels to regional and national competitions. The studio also runs an annual Summer Intensive called 'The Experience' with age-tiered camps and sells drop-in class passes. Revenue is driven by monthly recurring tuition, summer camp fees, drop-in classes, and a non-refundable registration fee.
Product overview
DC Dance Factory offers a comprehensive dance education program centered on recreational and competitive dance classes for children ages 3 through adult. The core offering consists of age-based recreational classes (3 & 4 year olds, preschool, kindergarten-1st grade, 2nd-3rd grade, 4th-6th grade, and 7th-12th grade), boys-only classes, and a competitive company/competition team program. The company runs an annual Summer Intensive called 'The Experience' with structured camps for various age groups. Additional services include drop-in class passes and adult open classes. Operations are supported by an 18,000 square foot facility with 8 dance rooms and an in-studio boutique (K Hart Couture). Class registration and parent portal are managed through JackRabbit Class integration.
Differentiator
Problem solved
Functional benefit
Brands
- The Experience: Summer intensive program held June 10th-12th with registration opening March 15th. Offers training in ballet, stretch, jumps & turns, hip hop, jazz, lyrical, contemporary, musical theatre, tumbling, pilates, and more for dancers of all levels.
Products and services
- Recreational Dance Classes Age-based dance instruction for children ages 3-18 organized into classes for 3 & 4 year olds, preschool, kindergarten-1st grade, 2nd-3rd grade, 4th-6th grade, and 7th-12th grade. Combo formats combine ballet, jazz, and tap techniques. Tuition is monthly recurring based on total weekly class hours.
- Boys Dance Classes Male-only dance instruction taught by male instructors, including hip hop and breakin' classes. The program includes an All Boys Company for competitive dancers. The studio reports over 75 male dancers enrolled.
- Competition Team / Company Competitive dance team program for dancers ages 4-19 featuring Ballet, Tap, Jazz, Contemporary, and Hip Hop. Company dancers attend approximately four regional competitions and one to two national events annually. Includes an All Boys Company. Studio won Honored Studio of the Year at a major national competition.
- Summer Intensive 'The Experience' Multi-day intensive training camp held June 10th-12th with registration opening March 15th. Dancers train in ballet, stretch, jumps & turns, hip hop, jazz, lyrical, contemporary, musical theatre, tumbling, and Pilates. Includes age-based camps (Camp A ages 4-6 through Camp E ages 16+) priced $275-$505 with early bird discounts before May 1st.
- Drop-In Classes Individual class passes allowing flexible attendance at $35 per single class or $100 for a bundle of 5 classes. Includes adult open jazz, adult yoga fusion, and hip hop classes.
- K Hart Couture In-studio dance boutique offering leotards, tights, shoes, and dance attire for all age groups. Located inside the DC Dance Factory studio premises in Franklin, TN.
Quantifiable outcome
- Won Honored Studio of the Year at major national dance competition
- +3 more outcomes
Companies that use DC DANCE FACTORY, LLC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
DC DANCE FACTORY, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
DC DANCE FACTORY, LLC partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
DC DANCE FACTORY, LLC competitors and assessment
Company assessmentBroad incumbents
- Joffrey Ballet School: NYC-based ballet school with year-round children's and adult programs and summer intensives. Comparable in its structured children's/teen curriculum and summer intensive programming, though focused primarily on ballet rather than multi-style.
- Peridance Capezio Center: NYC dance institution offering recreational drop-in classes, intensive programs, and youth/teen training across multiple styles. Shares DC Dance Factory's year-round multi-style class schedule plus summer intensive structure, but at a much larger institutional scale.
- Broadway Dance Center: Iconic NYC-based dance studio offering recreational drop-in classes, intensives, and competition programming across multiple styles. Comparable in its broad multi-style recreational/competition class delivery model plus summer intensive, but at a much larger national scale.
- Steps on Broadway: Established NYC dance studio offering recreational classes across multiple styles for all ages, plus performance opportunities. Comparable as a multi-style, multi-age recreational studio with competition-adjacent programming, though broader in regional reach.
- Millennium Dance Complex: Los Angeles-based dance studio chain specializing in hip hop, jazz, and competition prep with intensive programming. Compares to DC Dance Factory in youth competition team focus and intensive format, but at a national scale with celebrity-tied branding.
Direct peers
- The Ailey Extension: Alvin Ailey's NYC-based recreational program offering drop-in and registered classes for children, teens, and adults in multiple styles. Directly comparable as a multi-style dance education program serving children through adults with both recreational and intensive components.
Regional players
- Atlanta Dance Central: Southeast-based dance studio offering recreational and competition programming for children and teens. Comparable as a regional multi-style children's/teen studio with competition team focus, similar in scale and operating model to DC Dance Factory.
- Nashville Ballet: Tennessee's largest professional ballet company, also operates the School of Nashville Ballet offering recreational and pre-professional training. Shares DC Dance Factory's Tennessee footprint and serves overlapping children/teen dance segments, though it is more institutionally focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DC DANCE FACTORY, LLC social profiles
Digital presenceDC DANCE FACTORY, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DC DANCE FACTORY, LLC leadership team
Management profileNumber of profiles
Profiles7 records
DC DANCE FACTORY, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DC DANCE FACTORY, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DC DANCE FACTORY, LLC
What does DC DANCE FACTORY, LLC do?
DC Dance Factory operates a physical dance studio in Franklin, Tennessee offering age-based recreational dance classes (ages 3 through adult), an All Boys dance program, and a competitive dance company that travels to regional and national competitions. The studio also runs an annual Summer Intensive called 'The Experience' with age-tiered camps and sells drop-in class passes. Revenue is driven by monthly recurring tuition, summer camp fees, drop-in classes, and a non-refundable registration fee.
Is DC DANCE FACTORY, LLC a public or private company?
DC DANCE FACTORY, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DC DANCE FACTORY, LLC founded?
DC DANCE FACTORY, LLC was founded in -1. It employs 1 to 10 people.
Where is DC DANCE FACTORY, LLC based?
DC DANCE FACTORY, LLC is headquartered in Franklin, United States, in the North America region.
How does DC DANCE FACTORY, LLC make money?
Four revenue lines are on record. Monthly Tuition is the primary driver. The others are summer Intensive Camps, drop-In Classes and registration Fees.
Who are DC DANCE FACTORY, LLC's main competitors?
Broad incumbents on record are Joffrey Ballet School, Peridance Capezio Center, Broadway Dance Center, Steps on Broadway and Millennium Dance Complex. The Ailey Extension is listed as a direct peer. Regional players are Atlanta Dance Central and Nashville Ballet.
Does DC DANCE FACTORY, LLC have an API?
No public API is recorded for DC DANCE FACTORY, LLC.
What industry is DC DANCE FACTORY, LLC in?
DC DANCE FACTORY, LLC's product category is Dance Studio Services. Its primary akta.pro industry code is MPAGADAH, Dance Competitions & Showcases (Non-Esports), with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 71394 and its SIC code is 7997.