Atlanta Dance Central
Atlanta Dance Central is a privately held dance studio in Roswell, Georgia, founded in 2009, providing weekly dance instruction for ages 2-18 across ballet, jazz, hip hop, contemporary, aerial silks, and other styles, including adaptive programs for students with developmental disabilities.
- Company typePrivate
- Founded2009
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Atlanta Dance Central does
Atlanta Dance Central (ADC) is a privately held dance education studio founded in 2009 by Charlotte Williamson and headquartered in Roswell, Georgia, serving the greater Atlanta metro area. The studio provides weekly dance instruction for students ages 2 through 18 across eight styles — acrobatics, aerial silks, ballet, capoeira, contemporary, hip hop, jazz, and tap — with curriculum designed to support social, psychological, and physiological development. ADC also operates sub-brands including Atlanta Rising Talent (ART), a youth competition company, and Physio Jazz, an adaptive dance program for students with Down syndrome and other developmental disabilities.
The core technology stack is non-technological: ADC is a physical studio business with no mobile app, no public API, and no proprietary software. Its most notable digital initiative was the March 2020 pivot to virtual instruction, which made ADC the first dance studio in the USA to go virtual during the COVID-19 pandemic; the studio later extended virtual delivery to global master teachers for private lessons. Marketing is supported by an extensive blog (98+ pages), Facebook, Instagram, and YouTube channels, and free Open Dance Day trial events.
ADC's revenue is generated through a hybrid model: recurring monthly tuition for fall/spring class enrollment forms the base, supplemented by pay-as-you-go private lessons ($75 for 45 minutes in-person, $60 for 45 minutes virtual, or $60 for 30 minutes in-person), summer camps and drop-in classes ($20–$25 per class), and ancillary services such as birthday parties, wedding dance lessons, student teaching, and mentorship programs. Distribution is primarily direct-to-consumer through the single Roswell physical studio, with virtual private lessons extending limited global reach. The company is bootstrapped with no external institutional funding, no parent company, and no M&A activity.
Atlanta Dance Central firmographics
Firmographics- Name
- Atlanta Dance Central
- Legal name
- Atlanta Dance Central
- Website
- https://atlantadancecentral.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlanta Dance Central is a privately held dance studio in Roswell, Georgia, founded in 2009, providing weekly dance instruction for ages 2-18 across ballet, jazz, hip hop, contemporary, aerial silks, and other styles, including adaptive programs for students with developmental disabilities.
- Ownership category
- akta.pro rank
Atlanta Dance Central industry classification
Industry- Product category
- Dance Education Services
- NAICS
- Fine Arts Schools (61161), Fine Arts Schools (611610)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
- akta.pro secondary industries
- Youth/Student & Community Dance Recitals (MPAGADAI), Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Atlanta Dance Central is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Atlanta Dance Central business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Classes and Tuition: Recurring tuition for weekly dance classes across multiple age groups and skill levels, typically billed monthly or per session.
- Private Lessons: One-on-one instruction at $75 for 45 minutes (in-person) or $60 for 45 minutes (virtual). Group private lessons for up to 4 students available at no extra cost.
- Summer Programs and Camps: Summer camp and drop-in class fees at $20 per class or $25 per aerial class.
- Extras and Add-ons: Revenue from parties, student teaching programs, mentorship programs, and specialty classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-Person Private Lessons |
| Unit Pricing | Pay-as-you-go | Virtual Private Lessons |
| Unit Pricing | Pay-as-you-go | Summer Drop-In Classes |
| Subscription | Monthly | Class Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Atlanta Dance Central product offering
Product offeringCore offering
Atlanta Dance Central is a Roswell, Georgia-based dance studio offering in-person and virtual dance instruction for children ages 2-18 across multiple styles including ballet, jazz, tap, hip hop, contemporary, acrobatics, aerial silks, and Capoeira. Core offerings consist of seasonal weekly class enrollment (Fall/Spring), private lessons, summer camps, and specialized programs including Physio Jazz (adaptive dance for students with Down syndrome) and Atlanta Rising Talent (competitive youth company).
Product overview
Atlanta Dance Central offers a comprehensive dance education platform serving students ages 2-18 in Roswell, GA. The core offerings include structured Classes (Fall/Spring) with 8 dance styles, Private Lessons (in-person and virtual), and Summer Camps. Key sub-brands include Atlanta Rising Talent (ART) youth company and Physio Jazz adaptive dance program. Additional services include Student Teaching, Student Choreography, 10-Week Mentorship Program, Open Dance Days, Birthday Parties, and Wedding Dance Lessons. The studio also hosts signature events including the ARTistry Convention and Once Upon A Holiday performance. Programs are designed with a holistic approach complementing social, psychological, and physiological development.
Differentiator
Problem solved
Functional benefit
Products and services
- Seasonal Dance Classes (Fall/Spring) Weekly dance classes for children ages 2-18 across eight styles: acrobatics, aerial silks, ballet, capoeira, contemporary, hip hop, jazz, and tap, with age-segmented levels and monthly subscription billing. Season enrollment opens May 1st for 2026-2027.
- Private Lessons One-on-one or small-group (up to 4 students) dance instruction at $75 for 45 minutes in-person or $60 for 45 minutes virtual, taught by master teachers from productions such as Hamilton, the Rockettes, White Christmas, and Sesame Street Live.
- Summer Camps 2026 Summer dance camps for ages 3-18 with themed events and performance showcases, plus drop-in classes at $20 per class or $25 per aerial class. Serves over 200 Roswell families annually.
- Atlanta Rising Talent (ART) Company ADC's youth competitive dance company that performs at competitions and events such as Adrenaline Dance Convention and The Pulse, with dancers taking class from commercial dance professionals. Earned a combined 10 Overall Awards at one Stage One Competition (1,050+ awards context).
- Physio Jazz Adaptive Dance Adaptive dance program for students with Down syndrome and developmental disabilities, with proprietary curriculum developed through observation and problem-solving. Students travel up to 1 hour to attend; program focuses on muscle tone, balance, coordination, and social interaction.
- Foster-Schmidt Dance Academy Specialized program within ADC offering weekly dance classes for individuals with Down syndrome, focused on muscle tone, balance, coordination, and social interaction opportunities.
- Open Dance Days Free trial dance events for prospective students ages 3-18 to try preschool dance, hip hop, contemporary, ballet, aerial, and Physio Jazz classes before enrolling.
- Wedding Dance Lessons Private dance instruction and choreography for couples preparing for their wedding day receptions and special events.
- Birthday Parties Dance-themed birthday party celebrations hosted at the ADC studio.
- 8-Week Classes Low-commitment dance classes meeting 50 minutes weekly for 8 weeks, designed for flexible enrollment outside the main seasonal program.
Quantifiable outcome
- 3,000+ students trained over 15 years
- +2 more outcomes
Companies that use Atlanta Dance Central
Customer profileSegments4 records
Ideal customer profiles3 records
Atlanta Dance Central technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlanta Dance Central partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Foster-Schmidt Dance AcademyminorSpecialized program within ADC dedicated to giving students with Down syndrome an opportunity to dance. The Dance Academy offers weekly classes and helps individuals with Down syndrome work on muscle tone, balance, and coordination while increasing social interaction opportunities.
- SIDEWAYS Contemporary Dance CompanyminorProfessional dance company founded by ADC owner Charlotte Williamson in 2006. A not-for-profit group of professional dancers in the Atlanta area, some of whom are ADC staff or former students. Collaborates with ADC on events like Once Upon A Holiday show and Frankenstein's Frolic.
- Adrenaline Dance ConventionminorDance convention where Atlanta Rising Talent Company dancers participate, dancing six hours on Saturday and Sunday while taking class from commercial dance professionals.
- Dancing with the Stars Professionals (Mia Michaels, Brian Freedman, Dave Scott)minorART Company dancers had opportunities to take class with and perform for notable dance professionals including Mia Michaels, Brian Freedman, and Dave Scott at The Pulse.
- Andrea Ekmark (Past Teacher)minorBeloved past teacher who conducted surprise Zoom classes with students from her home in Colorado during the pandemic, contributing to the ART Surprise virtual event.
Scale indicators5 records
Recent moves6 records
Expansion highlights10 records
Atlanta Dance Central competitors and assessment
Company assessmentRegional players
- Atlanta Ballet: Major Atlanta-based ballet company that also operates the Atlanta Ballet Centre for Dance Education serving youth ages 2-18. Comparable as a regional dance instruction institution with formal ballet curriculum and performance pathways in the same Southeast US market.
- Callanwolde Fine Arts Center: Atlanta-area nonprofit arts education center offering dance, visual arts, and music classes for youth and adults in the same metro. Comparable as a regional multi-discipline arts education provider with community-class programming.
Others
- NUVO Dance Convention: National dance convention and competition circuit for studio dancers. Comparable as a competitive dance ecosystem participant; ADC's ART Company competes in similar circuits, and the convention also represents a future partnership/exposure channel.
- Dance Spirit: Leading dance industry media publication covering training, competitions, and careers for young dancers. Comparable as a youth dance industry touchpoint that shapes parent/student decision-making and could serve as a marketing or partnership channel for ADC.
Broad incumbents
- Millennium Dance Complex: Large Los Angeles dance studio known for commercial/competition-style instruction and celebrity choreographers. Comparable as a high-profile multi-style studio with a competition track that overlaps ADC's Atlanta Rising Talent programming.
- Just For Kix: National dance studio chain with hundreds of locations offering youth dance and competition programs. Comparable as a scaled youth dance instruction brand with multi-location footprint that could enter ADC's trade area.
- Broadway Dance Center: Iconic NYC-based dance studio offering drop-in classes across styles plus youth programs. Comparable as a multi-style, multi-level dance instruction provider, though it serves primarily a professional/adult clientele.
- Edge Performing Arts Center: LA-based dance studio and performing arts training center offering technique and competition-track classes. Comparable as a competitive-track dance instruction provider with industry reputation for advanced training.
Emerging players
- CLI Studios: Online dance class platform featuring classes from celebrity choreographers (Mia Michaels, tWitch, etc.). Comparable as a virtual dance instruction channel using A-list instructors, directly competitive with ADC's master-teacher virtual offering.
- STEEZY Studio: Online dance instruction platform offering on-demand classes across multiple styles with celebrity instructors. Comparable as an alternative dance education channel that could pull price-sensitive students away from ADC's subscription offering.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atlanta Dance Central social profiles
Digital presenceAtlanta Dance Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Dance Central leadership team
Management profileNumber of profiles
Profiles2 records
Atlanta Dance Central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Dance Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Dance Central
What does Atlanta Dance Central do?
Atlanta Dance Central is a Roswell, Georgia-based dance studio offering in-person and virtual dance instruction for children ages 2-18 across multiple styles including ballet, jazz, tap, hip hop, contemporary, acrobatics, aerial silks, and Capoeira. Core offerings consist of seasonal weekly class enrollment (Fall/Spring), private lessons, summer camps, and specialized programs including Physio Jazz (adaptive dance for students with Down syndrome) and Atlanta Rising Talent (competitive youth company).
Is Atlanta Dance Central a public or private company?
Atlanta Dance Central is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Atlanta Dance Central founded?
Atlanta Dance Central was founded in 2009. It employs 1 to 10 people.
Where is Atlanta Dance Central based?
Atlanta Dance Central is headquartered in Roswell, United States, in the North America region.
How does Atlanta Dance Central make money?
Four revenue lines are on record. Dance Classes and Tuition is the primary driver. The others are private Lessons, summer Programs and Camps and extras and Add-ons.
Who are Atlanta Dance Central's main competitors?
Regional players on record are Atlanta Ballet and Callanwolde Fine Arts Center. Others are NUVO Dance Convention and Dance Spirit. Broad incumbents are Millennium Dance Complex, Just For Kix, Broadway Dance Center and Edge Performing Arts Center. Emerging players are CLI Studios and STEEZY Studio.
Does Atlanta Dance Central have an API?
No public API is recorded for Atlanta Dance Central.
What industry is Atlanta Dance Central in?
Atlanta Dance Central's product category is Dance Education Services. Its primary akta.pro industry code is EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance), with a secondary code of MPAGADAI, Youth/Student & Community Dance Recitals. Its NAICS code is 61161 and its SIC code is 7990.