DDACT Training & Advies

What DDACT Training & Advies does

DDACT Training & Advies is a Utrecht-based, founder-led training and consultancy firm founded in 2004 by Deniz Dogan, specializing in social safety, de-escalation, and aggression management for professional audiences. The company's core product family centers on 'Omgaan met Emotie en Agressie' (Managing Emotion and Aggression), with sector-specific variants for healthcare (Zorg), education (Onderwijs), insurance (Psychologie van het Schadespel), and field services (Veilig op Huisbezoek), plus supporting programs in mental resilience, intervention teams, and aftercare. The defining technical approach is the use of professional training actors for realistic role-play that bridges theory-to-practice under pressure, complemented by an online training platform (launched 2020) and a 360-degree VR training product developed through the co-founded Modern Learning joint venture (2019).

The business model is B2B professional services delivered via in-company training programs at client locations, supplemented by open-enrollment training days (e.g., €399 per person for the NIVRE-accredited Psychologie van het Schadespel with 6 PE-points) and event-based keynotes. DDACT targets healthcare (Maasstad Ziekenhuis, Erasmus MC as Preferred Supplier since September 2024, Ikazia Ziekenhuis), insurance (Centraal Beheer/Achmea, A.S.R., Zilveren Kruis, Interpolis), education (ROC van Amsterdam/MBO College Centrum, ROC Twente, Dunamare, MBO Academie), government (Public Entity Saba, Politie, Gemeente Amersfoort, Gemeente Bunnik), automotive (Van Mossel, RIVA, Wittebrug, PON, Davo, A.Point), and other enterprises (ANWB, Oceanwide Expeditions, ExxonMobil). The firm holds CRKBO registration (VAT exemption for eligible institutions) and maintains a curated network of 25+ independent trainers and professional actors that allows it to scale delivery without proportional headcount expansion. Core team is 9 employees; ownership is private and founder-controlled with no disclosed external investors.

Name

DDACT Training & Advies

Legal name

DDACT Training & Advies

Website

https://ddact.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

DDACT Training & Advies is a Utrecht-based, founder-led firm specializing in de-escalation, aggression management, and social-safety training for healthcare, education, insurance, government, and corporate clients across the Netherlands and internationally, using professional actors and VR-based immersive scenarios.

Ownership category

akta.pro rank

Product category

Workplace Social Safety and De-escalation Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Defensive Tactics, Use-of-Force & De-escalation Training (EDAOAMAM)

Keywords

• Social safety training
• De-escalation workshops
• Aggression management
• Behavioral training programs
• Workplace safety advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. In-Company Training Programs: Customized training programs delivered at client locations for organizations. Pricing quoted based on scope, duration, and number of participants. Core offering including Omgaan met Emotie en Agressie, Psychologie van het Schadespel, Teamontwikkeling, and sector-specific programs.
2. Open Enrollment Training: Scheduled training days for individual participants, particularly for NIVRE-certified Psychologie van het Schadespel at €399 per person, including training location and lunch.
3. Keynotes and Presentations: Conference keynotes at events such as Met Alle Respect 2019 (Stichting School & Veiligheid) and Dag van het MBO 2019.
4. Consultancy and Advisory Services: Organizational development, policy development, and advisory services including development of e-learning content improvement plans for clients like Erasmus MC.
5. Modern Learning Partnership (VR): Partnership revenue from co-founded Modern Learning offering VR-based training solutions to organizations like ANWB.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

DDACT Training & Advies delivers applied training, workshops, coaching, and consultancy focused on social safety, de-escalation of aggression, and behavioral awareness for Dutch organizations. Offerings are delivered in-company or through scheduled workshops, and include both traditional actor-led simulation training and a Virtual Reality-based training module provided in partnership with Modern Learning to practice realistic aggression scenarios safely.

Product overview

DDACT Training & Advies is a training and consulting company founded in 2004, offering a portfolio of de-escalation and professional resilience training programs. The core offerings center on 'Omgaan met Emotie en Agressie' (Managing Emotion and Aggression) as the primary training product, with specialized variants for education (Onderwijs), healthcare (Zorg), insurance professionals (Psychologie van het Schadespel), and international audiences (English version). Supporting programs include Mental Resilience (Mentale Weerbaarheid), Intervention Teams (Interventieteam), Safety during Home Visits (Veilig op Huisbezoek), Team Development (Teamontwikkeling), and Reception & Aftercare (Opvang en Nazorg). Training is delivered through multiple formats: in-person training with professional actors, workshops, coaching, keynotes, consultancy, learning events, interactive theater, online training via video conferencing, and VR-based immersive training. The company emphasizes a practical approach transitioning from theoretical understanding to actual skill application under pressure.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Learning: A joint venture providing Virtual Reality-based aggression training, co-founded by DDACT Training & Advies, Professionals Q'lub, and Cas Ketel.

Products and services

• In-company training (maatwerk) Custom training programs on social safety, aggression, and de-escalation delivered on-site at client organizations; tailored to the client's sector, risks, and frontline staff roles.
• Dappere Luisteraar (Brave Listener) workshop Workshop focused on active listening and recognizing escalation signals, aimed at staff who interact with potentially aggressive clients or members of the public.
• Lastige Bossen (Difficult Bosses) training

Quantifiable outcome

• 100% of participants would recommend training to other organizations
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Erasmus Medisch Centrum (EMC)flagshipStrategic or Co-development Partner · 1 September 2024DDACT became Preferred Supplier for Erasmus MC starting September 2024. Since May 2023, DDACT has delivered specialized Omgaan met emotie en agressie training for healthcare professionals at EMC. Participants rate the training highly for insights, practical tools, low-threshold approach, safe environment, humor, and space for personal input.
• Stichting School & Veiligheid (SSV)flagshipStrategic or Co-development Partner · 4 April 2019Following DDACT's keynote at MAR2019 conference, a collaboration was established with SSV (national platform supporting schools in social safety, funded by Ministry of OCW). DDACT's Deniz Dogan developed: (1) an infoblad explaining his model on difficult behavior in education, and (2) a practical exercise/workshop format. Both products are freely available on SSV and DDACT websites for schools to use.
• Het Klantenbedrijf (TTA International)coreStrategic or Co-development PartnerDDACT and Het Klantenbedrijf, a Learning & Development specialist part of TTA International, entered a partnership to support automotive sector employees. Since May 2023, training programs have been delivered at Van Mossel, RIVA, Wittebrug, PON, Davo, and A.Point for sales staff, reception, customer service, mechanics, and management.
• Modern LearningcoreStrategic or Co-development PartnerModern Learning was co-founded by DDACT Training & Advies, Professionals Q'lub, and Cas Ketel. Three parties committed to continued innovation in training. DDACT contributes training methodology while Modern Learning provides the VR technology platform and hardware for immersive training experiences.
• ANWBminorChannel Partner/ Reseller/ DistributorANWB Wegenwacht (roadside assistance) engaged Modern Learning's VR-based training Omgaan met Emotie en Agressie to better prepare roadside assistance personnel for difficult customer situations. ANWB takes boundary-crossing behavior toward staff seriously.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VeiligheidNL: Dutch knowledge and advice center for injury prevention and safety. While broader than DDACT, it funds and promotes workplace safety and aggression-prevention training nationally — making it both a partner/funder in the ecosystem and a coordinator that competes for training-program mindshare.
• Crisis Prevention Institute (CPI): US-founded international training organization offering Nonviolent Crisis Intervention and de-escalation programs to healthcare, education, and human services. Closest international peer to DDACT — both focus on practical de-escalation with role-play methodology, though CPI operates at much greater scale and geographic reach.
• TTI Success Insights / TTI International: Global assessment and behavioral training organization with Dutch presence via Het Klantenbedrijf. Parent of DDACT's automotive partner — competes for soft-skills and behavioral training budgets in Dutch enterprises and offers more standardized, scalable programs.
• COT (Instituut voor Veiligheids- en Crisismanagement): Dutch consultancy specializing in crisis management, security, and resilience training for government and corporate clients. Adjacent competitor in the resilience/aggression-management space with stronger public-sector footprint; DDACT's VR offering could position against COT's higher-end consulting.

Direct peers

• Professionals Q'lub: Dutch training and consultancy provider focused on professional development and behavioral skills. Co-founding partner with DDACT in the Modern Learning VR platform — implying overlapping expertise in soft-skills training and joint go-to-market in adjacent verticals.
• BHV Nederland: Major Dutch training provider for workplace safety, first aid (BHV/EHBO), and aggression/conflict management courses. Direct competitor in the Dutch in-company safety training market DDACT serves; larger player with broader portfolio including safety and first aid adjacent offerings.
• Het Klantenbedrijf / TTA International: Dutch training and consultancy firm specializing in customer service, complaint handling, and behavioral training. Existing strategic partner of DDACT in the automotive sector, but also a competitor in the broader Dutch soft-skills and customer-de-escalation training market.

Regional players

• Medilex: Dutch e-learning and training content provider focused on healthcare professionals. Existing customer relationship with DDACT (per partnership list). While Medilex sells online knowledge products rather than live de-escalation training, they compete for the same healthcare training budgets.
• Stichting School & Veiligheid (SSV): Dutch national platform supporting schools on social safety, funded by the Ministry of OCW. Flagship partner of DDACT — they collaborate on free resources for the education sector — and a partial competitor as they curate training suppliers for Dutch schools.

Emerging players

• CalmQuest: Dutch specialist in aggression and conflict management training, active in healthcare, education, and government. Closely overlapping vertical and methodology focus with DDACT, though generally smaller and less mature — a credible emerging competitor in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ddact-training-&-advies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DDACT Training & Advies