De Amsterdamse MAVO

What De Amsterdamse MAVO does

De Amsterdamse MAVO is a public secondary school located at Linnaeushof 48 in Amsterdam's Watergraafsmeer district, Netherlands. It offers only the MAVO educational track (theoretische leerweg) and currently enrolls 274 students ages 12–16. The school is the only institution in Amsterdam that does not charge a mandatory parent contribution, and operates under a directie-bestuur governance model with an unpaid Raad van Toezicht (Supervisory Board).

The school's pedagogical foundation is humanistic, built on five codified values: equality, active tolerance, responsibility, self-development, and self-determination. It integrates citizenship education (burgerschapsonderwijs) around three themes — democracy, human rights, and participation — throughout the curriculum, supplemented by participation projects, theme weeks, a Healthy School (Gezonde School) program, and educational trips. There is no proprietary technology stack; the digital footprint consists of a website, Google Forms-based open-day registration, Instagram and Facebook channels, and Chromebook provisioning for students.

The business model is government-funded public education. Primary revenue comes from the Dutch Ministry of Education, Culture and Science (OC&W) covering salaries and operations; secondary revenue consists of voluntary parent contributions for excursions (€35–€375 depending on year) and a Boekenfonds book-loan system. Student acquisition occurs exclusively through Amsterdam's municipal kernprocedure central lottery at schoolkeuze020.nl, supported by open days, social media, and partnerships with primary schools, community centers, humanist organizations, Amnesty International, UNICEF, and universities including Universiteit van Humanistiek, UvA, and VU Amsterdam.

Name

De Amsterdamse MAVO

Legal name

De Amsterdamse MAVO

Website

https://deamsterdamsemavo.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Amsterdamse MAVO is a public, humanistic secondary school (MAVO track) in Amsterdam serving 274 students ages 12–16, funded by the Dutch Ministry of Education with no mandatory parent contribution, and focused on citizenship and personal development.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

akta.pro industry

PRIMARYEDAJACAB

Independent Charter Schools (Single-Site)

Education/K–12 / Primary & Secondary Education/Charter K–12 Schools

Keywords

• Secondary education
• Humanistic schooling
• Vmbo education
• Citizenship education
• Mavo curriculum

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: All schools in Dutch secondary education (voortgezet onderwijs) receive funding from the Ministry of Education, Culture and Science (OC&W) to cover salaries and operational costs.
2. Voluntary Parent Contributions: Voluntary contributions for excursions and trips: Year 1 three-day school camp €170, Year 2 day trip Westerbork €35, Year 3 day trip Brussels €65, Year 4 surf camp southern France €375. Chromebook purchase also falls under voluntary contribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

De Amsterdamse MAVO is a public secondary school in Amsterdam offering MAVO-level education (theoretische leerweg) on humanistic principles. The school enrolls 274 students and prepares them for level 4 MBO programs or transition to HAVO, integrating citizenship education centered on democracy, human rights, and participation throughout the curriculum. The school is government-funded and is the only school in Amsterdam that does not charge a mandatory parent contribution.

Product overview

De Amsterdamse MAVO is a secondary education institution offering MAVO-level education (theoretische leerweg) with a humanistic foundation. The core educational offering consists of MAVO Onderwijs preparing students for MBO level 4 or havo transition, supplemented by Humanistisch Onderwijs based on five core values (equality, active tolerance, responsibility, self-development, self-determination). The school integrates Burgerschapsonderwijs (citizenship education) with themes of Democracy, Human Rights, and Participation throughout the curriculum. Additional programs include the Gezonde School health initiative, Participatieprojecten for community engagement, Themaweken for intensive thematic learning, and a Boekenfonds providing free textbooks. The school operates with collaborative partnerships with universities, community organizations, and the municipality of Amsterdam.

Differentiator

Problem solved

Functional benefit

Products and services

• MAVO Onderwijs (Theoretische Leerweg) Regular secondary education at the mavo level (theoretische leerweg) preparing 274 students for level 4 MBO programs or transition to havo. Students can work at different levels within a personalized learning environment.
• Studiereizen (Educational Trips) Voluntary paid educational trips for students: Year 1 three-day school camp (€170), Year 2 day excursion Westerbork (€35), Year 3 day excursion Brussels (€65), and Year 4 surf camp southern France (€375).

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Humanistisch VerbondcoreStrategic or Co-development PartnerPartnership for humanistic education and values development. The school is based on humanistic principles and collaborates with the Humanistisch Verbond on educational content and philosophical foundation.
• Universiteit van HumanistiekcoreStrategic or Co-development PartnerAcademic partnership for humanistic education research and development.
• Universiteit van AmsterdamminorStrategic or Co-development PartnerAcademic collaboration for educational research and student development.
• Vrije Universiteit AmsterdamminorStrategic or Co-development PartnerAcademic partnership for educational collaboration.
• VOS/ABBminorStrategic or Co-development PartnerMembership organization for Dutch secondary education providing professional support and networking.
• Amnesty InternationalcoreStrategic or Co-development PartnerHuman rights education partnership including participation projects and awareness programs.
• UnicefminorStrategic or Co-development PartnerInternational child welfare and education collaboration.
• Gemeente AmsterdamcoreStrategic or Co-development PartnerMunicipal government partnership for school funding, enrollment procedures, and educational policy alignment.
• GGDcoreStrategic or Co-development PartnerMunicipal health service partnership for student health monitoring, school nursing, and health education including substance abuse prevention.
• COC NederlandminorStrategic or Co-development PartnerLGBTQ+ rights organization partnership supporting sexual diversity education.
• JINCminorStrategic or Co-development PartnerYouth employment and internship programs for students.
• Nederlands Debat InstituutminorStrategic or Co-development PartnerDebate education and skills development partnership.
• Buurtcentrum JeruzalemminorOthersLocal community center partnership for neighborhood engagement and participation projects.
• Stek OostminorOthersLocal community organization partnership.
• GeuzenmiddenmeerminorOthersLocal community organization in Middenmeer area.
• Ouders en oud-leerlingenminorOthersParent and alumni network for school community and participation.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Montessori Lyceum Amsterdam: Amsterdam-based secondary school applying the Montessori pedagogical model. Comparable to De Amsterdamse MAVO as an alternative-pedagogy secondary option in Amsterdam enrolling through the same municipal system.
• Vrije School Amsterdam: Amsterdam Waldorf/Steiner secondary school operating on a distinct pedagogical model emphasising holistic development. Comparable to De Amsterdamse MAVO as a single-site Amsterdam secondary offering a competing alternative-pedagogy experience.

Direct peers

• Vossius Gymnasium: Amsterdam secondary school sharing the same Watergraafsmeer/central-Amsterdam catchment and similar single-site, identity-driven positioning. Comparable as a secondary school competing in the same municipal enrollment system, though at vwo level.
• St. Ignatiusgymnasium: Amsterdam-based identity-driven secondary school with values-based formation as a core pillar. Closely comparable to De Amsterdamse MAVO in that humanistic/values-based identity is the primary differentiator, although denominational and at vwo level.
• Barlaeus Gymnasium: Amsterdam single-site secondary school with a strong identity and civic/cultural emphasis. Comparable in operating model (single-site, identity-driven Amsterdam secondary) and competing in the same kernprocedure, though serving a higher academic track.
• Het 4e Gymnasium: Amsterdam-based innovative secondary school with a small-scale, values-driven identity and project-based learning. Comparable to De Amsterdamse MAVO in single-site Amsterdam secondary positioning, though operating at gymnasium (vwo) level.
• Christelijk Lyceum Amsterdam: Amsterdam-based secondary school with a strong values-based identity and broad curriculum. Comparable as a single-site Amsterdam secondary competing in the same kernprocedure, though with a Christian rather than humanistic foundation.

Emerging players

• Werkplaats Kindergemeenschap: Independent Dutch secondary school (Bilthoven) founded on progressive, values-based pedagogy with strong personal-development emphasis. Comparable to De Amsterdamse MAVO in its values-driven, alternative pedagogy identity, though operating outside Amsterdam.
• Democratic School De Kampanje: Dutch democratic/free-school offering where students co-determine their learning, with strong participation emphasis. Comparable to De Amsterdamse MAVO in values-based pedagogy and explicit participation focus, though smaller and at primary level.

Regional players

• Damstede Lyceum: Amsterdam secondary school offering multiple tracks including vmbo-t and havo. Comparable to De Amsterdamse MAVO as a direct Amsterdam competitor in the same enrolment system, with an overlapping MAVO/HAVO positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DAMdeamsterdamsemavo
• Instagraminstagram.com/de_amsterdamse_mavo/?hl=nl
• LinkedInlinkedin.com/company/de-amsterdamse-mavo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Amsterdamse MAVO