The Berkshire Golf Club

What The Berkshire Golf Club does

The Berkshire Golf Club is a traditional private Members' Club founded in 1928 and operated as The Berkshire Golf Club Ltd (registered company number 232582, VAT 207 5029 87) from its headquarters at Swinley Road, Ascot, Berkshire SL5 8AY, United Kingdom. The club owns and operates two Herbert Fowler-designed 18-hole championship golf courses — the Blue Course (par 71, 6,366 yards) and the Red Course (par 72, 6,452 yards, featuring a unique six-par-3/six-par-4/six-par-5 composition) — set on 372 acres of Crown Estate heathland historically used by Queen Anne for hunting parties. Both courses are ranked in the top 100 of the British Isles, placing the club alongside Sunningdale and Wentworth as one of only three estates with two top-100 ranked courses.

The club's product surface extends beyond golf to include a Pro Shop stocking major hardware and apparel brands (Mizuno, Titleist, Callaway, Glenmuir, FootJoy, ECCO) with Trackman-enabled coaching led by Head PGA Professional Paul Anderson, a practice facility (eight-bay driving range, short game area, putting green), clubhouse dining (Main Bar, Herbert Fowler Room, Dining Room, Terrace), and equipment hire (buggies, Motocaddy GPS trolleys). Operations are supported by intelligentgolf club management software for bookings and member administration, with GolfGenius used for tournament administration. The club hosts two flagship amateur events — The Berkshire Trophy (gentlemen, since 1946, WAGR-ranked) and The Astor Salver (ladies, since 1951, part of the Rose Series) — and welcomes visiting golfers Monday-Friday and after midday on weekends subject to handicap restrictions (gentlemen 18, ladies 24).

The Berkshire monetizes through a diversified revenue model spanning (i) visitor green fees (off-peak £170-240, peak £275-380 per 18 holes), (ii) society and corporate golf day packages (off-peak from £180 per person, peak from £250, corporate from £355+VAT; minimum 20 players), (iii) membership subscriptions (member login access indicates recurring annual model), (iv) Pro Shop retail, (v) clubhouse food and beverage, and (vi) equipment hire. Go-to-market is direct via phone (01344 621 495), email ([email protected]), and online enquiry forms, with credibility generated through professional golfer endorsements (Georgia Hall, Meghan MacLaren, Sir Michael Bonallack), Top100golfcourses.co.uk recognition, and earned media from tournament hosting. There are no disclosed third-party resellers, no parent company, no institutional investors, and no public listing.

Name

The Berkshire Golf Club

Legal name

The Berkshire Golf Club Ltd

Website

https://theberkshire.co.uk

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

The Berkshire Golf Club is a traditional UK private Members' Club in Ascot, Berkshire, operating two Herbert Fowler-designed championship golf courses (Blue and Red) on 372 acres of Crown Estate heathland, both ranked in the top 100 of the British Isles. It serves visiting golfers, societies, corporate groups, and members via green fees, bespoke group packages, Pro Shop retail, clubhouse dining, and equipment hire.

Ownership category

akta.pro rank

Product category

Golf Club Operations

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf club operations
• Championship golf courses
• Golf society events
• Golf coaching services
• Members club hospitality

Headquarters

HQ city

Ascot

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Green Fees (Visitors): Revenue from visiting golfers playing 18 or 36 holes on Blue or Red courses. Prices vary by season (off-peak winter vs peak summer) and day of week.
2. Society & Corporate Golf Days: Bespoke packages for groups including society events (off-peak from £180, peak from £250) and corporate events (peak from £355 + VAT). Minimum 20 players required.
3. Pro Shop Sales: Retail sales of golf equipment including Mizuno, Titleist, Callaway hardware and Glenmuir, FootJoy, ECCO apparel. Club logo merchandise for prizes and souvenirs.
4. Food & Beverage: Clubhouse dining including breakfast, brunch, lunch, and traditional carvery. Main bar and terrace dining with views over the 1st hole.
5. Equipment Hire: Golf buggy rental (£30-40 per round) and GPS electric trolley hire (£20-24 per round).
6. Membership: Traditional members club with member login access, suggesting annual/subscription-based membership model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Berkshire Golf Club is a traditional Members' Club founded in 1928, operating two Herbert Fowler-designed 18-hole championship golf courses (the Blue Course and the Red Course) across 372 acres of Crown Estate heathland in Ascot, Berkshire, UK. It offers visiting golfer access, society and corporate golf days, a Pro Shop with retail, clubhouse dining, practice facilities, equipment hire, and PGA-led golf coaching, while hosting two long-standing amateur tournaments (The Berkshire Trophy and The Astor Salver).

Product overview

The Berkshire Golf Club is a traditional Members' Club founded in 1928 offering two Herbert Fowler-designed championship golf courses (Blue and Red) on 372 acres of Crown Estate heathland. The Club provides a comprehensive golf experience including the Pro Shop with Trackman-powered coaching, practice facilities, clubhouse dining, and equipment hire. It hosts two major annual amateur tournaments (The Berkshire Trophy for gentlemen and The Astor Salver for ladies) and offers bespoke society and corporate golf day packages. The Club welcomes visiting golfers Monday-Friday and after midday on weekends with green fees ranging from £170-380 depending on season and number of holes.

Differentiator

Problem solved

Functional benefit

Brands

• The Blue Course: Herbert Fowler designed 18-hole golf course, undulating terrain, starts with a demanding par 3 across a valley of heather, rated slightly tougher than the Red Course for scoring.
• The Red Course
• The Berkshire Trophy
• The Astor Salver

Quantifiable outcome

• Top 100 golf courses ranking - only club alongside Sunningdale and Wentworth to have two courses in top 100 in British Isles

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Wisley Golf Club: Surrey-based private members' club with three courses serving a similar affluent London-area clientele. Comparable traditional club culture and premium positioning.
• Wentworth Club: The third club in the British Isles with two top-100 courses per Top100golfcourses.co.uk. Surrey-based private members' club with three championship courses, hosting BMW PGA Championship and high-profile corporate hospitality.
• Walton Heath Golf Club: Another Herbert Fowler-designed heathland course in Surrey, mentioned directly in The Berkshire's value proposition. Elite private members' club with two courses and similar heritage pedigree.
• Royal County Down Golf Club: Consistently ranked the #1 course in the world/UK. Elite private members' club with championship pedigree comparable to The Berkshire's elite status, though links rather than heathland terrain.
• St Andrews Links Trust: The Home of Golf operates multiple championship courses and hosts The Open. Comparable in scale and prestige as a multi-course elite golf destination.
• Saunton Golf Club: Devon-based private members' club with two top-100 ranked courses. Similar two-course members' club model and elite heritage positioning as The Berkshire.
• Sunningdale Golf Club: Sunningdale is the Berkshire's most-cited peer, mentioned by Top100golfcourses.co.uk as the only other British Isles club alongside Wentworth with two top-100 courses. Both are elite heathland members' clubs in the South East of England.
• Swinley Forest Golf Club: Nearby Ascot-based heathland course within miles of The Berkshire. Private members' club with similar terrain, customer profile, and South East England catchment.
• Woburn Golf Club: Buckinghamshire members' club with three championship courses (Duke's, Marquess', Duchess'). Comparable multi-course premium members' club serving London catchment.

Regional players

• Sandy Lodge Golf Club: North London heathland course within the Berkshire's broader regional competitive set. Comparable terrain type and London-area catchment, though less elite positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theberkshiregc
• Facebookfacebook.com/TheBerkshireGC
• Instagraminstagram.com/theberkshiregc
• LinkedInlinkedin.com/company/the-berkshire-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Berkshire Golf Club