Debock

Mobile Accessoriesdebock.in

Debock is a Jaipur-based Indian DTC e-commerce brand selling mobile accessories (fast charging cables, wall and car chargers, power banks, earbuds, smart watches) directly via debock.in and Amazon India at discounted INR 199-999 price points.

Company typePrivate
Founded2016
HeadquartersJaipur, India
Headcount1–10
GTM typeB2C
OfferingHardware or Manufacturing

What Debock does

Debock is a privately held, India-based direct-to-consumer e-commerce brand specializing in mobile device accessories, founded in 2016 and headquartered in Jaipur, Rajasthan with a 7-person team. The company sells through its own website (debock.in), Amazon India, and other domestic marketplaces, targeting individual smartphone, tablet, and wearable users across India with a horizontal segmentation approach.

The product portfolio spans fast charging cables (Type-C, Lightning, multi-connector variants at 60W-120W), wall and car chargers supporting SuperVOOC, VOOC, USB-C PD, PPS, and Quick Charge 3.0 protocols across major OEM ecosystems (OnePlus, OPPO, Vivo, Google Pixel, Nothing, Samsung, Apple), power banks, earbuds, earphones, neckbands, Bluetooth speakers, smart watches, mobile covers, screen protectors, batteries, and OTG/audio adapters. Pricing is positioned at INR 199-999 per SKU with consistent 50-80% discounts off list, free India-wide shipping, a 6-month warranty, and a 10-day replacement policy. The company reports 4.5+ star ratings on Amazon and 108+ verified reviews on Trustindex.

The business model is one-time hardware unit sales through owned e-commerce and marketplace channels, with marketing executed primarily via Facebook, Instagram, and YouTube and customer support delivered over WhatsApp and email. There is no disclosed revenue, no institutional funding, no parent company, and no B2B or enterprise customers; the operation appears to be founder-owned and self-funded, with no patents, trademarks, awards, or formal certifications recorded in the source material.

Debock firmographics

Firmographics

Name: Debock
Legal name: Debock
Website: https://debock.in
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 1–10 employees
Short description: Debock is a Jaipur-based Indian DTC e-commerce brand selling mobile accessories (fast charging cables, wall and car chargers, power banks, earbuds, smart watches) directly via debock.in and Amazon India at discounted INR 199-999 price points.
Ownership category
akta.pro rank

Debock industry classification

Industry

Product category: Mobile Accessories
NAICS: Current-Carrying Wiring Device Manufacturing (335931), Battery Manufacturing (33591)
SIC: Electronic Components & Accessories (3670)
akta.pro primary industry: Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
akta.pro secondary industries: Wall Chargers (AC Adapters) (CRACATAA), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

Mobile accessories
Fast charging cables
Wall chargers
Wireless earbuds
Smart watches

Where Debock is headquartered

Location

Headquarters

HQ city: Jaipur
HQ country: India
HQ region: Asia

Offices1 record

Markets served

Debock business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Hardware Product Sales: One-time sale of mobile accessories including chargers, cables, power banks, earbuds, smart watches, and Bluetooth speakers. Products are sold at various price points with promotional discounts.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Mobile accessories at various price points

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Debock product offering

Product offering

Core offering

Debock designs and sells mobile accessories for individual consumers in India, including fast charging cables, wall chargers, car chargers, power banks, wireless earbuds, earphones, neckbands, Bluetooth speakers, and smart watches. Products support major fast charging protocols (SuperVOOC, VOOC, USB-C PD, Quick Charge 3.0, PPS) and are compatible with multiple smartphone brands. The company distributes primarily through its own e-commerce site debock.in and Amazon India.

Product overview

Debock is an Indian mobile accessories brand established in 2016 in Jaipur, offering a diverse portfolio of mobile device accessories. The product lineup includes Fast Charging Cables supporting various protocols (SuperVOOC, VOOC, PD, PPS) with wattages ranging from 60W to 120W; Chargers including wall chargers, car chargers, and power banks supporting multiple fast charging standards for brands like OnePlus, OPPO, Vivo, Google Pixel, Nothing, Samsung, and Apple; Audio accessories including earbuds, earphones, neckbands, Bluetooth speakers, and audio adapters (Lightning to 3.5mm, Type-C to 3.5mm); Smart wearables including smart watches; and protective accessories such as mobile covers, screen protectors, and batteries. The company positions itself on fast charging technology expertise, 6-month warranty coverage, free shipping across India, and 4.5+ ratings on Amazon and other platforms. Key brand differentiators include homegrown Indian brand status and compatibility with major smartphone ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

Fast Charging Cables

Quantifiable outcome

4.5+ star average rating on Amazon and other platforms

Companies that use Debock

Customer profile

Segments1 record

Ideal customer profiles1 record

Debock technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Debock partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Debock competitors and assessment

Company assessment

Direct peers

Portronics: India-based consumer electronics and mobile accessories brand selling chargers, cables, power banks, audio devices, and wearables — closely comparable catalog, pricing tier, and India-focused D2C + marketplace model.
Oraimo: Mobile accessories and audio brand with strong India presence offering chargers, power banks, cables, earbuds, and speakers — overlaps heavily with Debock's catalog and target consumer.
Ambrane: Indian D2C mobile accessories brand offering chargers, power banks, cables, audio, and wearables at value price points — direct competitor to Debock with similar product breadth and online marketplace presence.
Mivi: India-designed mobile accessories and audio brand selling cables, chargers, earbuds, and speakers through D2C and Amazon — similar value-to-mid positioning and product breadth.
Stuffcool: India-focused mobile accessories brand specializing in chargers, cables, power banks, and audio gear — comparable product mix and India D2C + Amazon go-to-market approach.
UltraProlink: Indian electronics accessories brand offering chargers, cables, power banks, and audio products — comparable price segment, product portfolio, and online distribution model.
pTron: Indian budget mobile accessories and audio brand competing in the same chargers, cables, earbuds, neckbands, and smartwatches categories at aggressive price points on Amazon India.

Broad incumbents

boAt: India's largest audio and wearables D2C brand with an expanding accessories lineup — competes across Debock's audio and wearables categories and dominates Amazon India shelf share.
Noise: Major Indian smart wearables and audio brand with growing accessories portfolio — overlaps with Debock in smart watches, earbuds, and neckbands at aggressive price points.

Emerging players

Govo: India-based D2C audio and accessories brand with overlap in Bluetooth speakers, earbuds, and chargers — comparable target segment and online-first positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Debock financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Debock leadership team

Management profile

Number of profiles

Debock funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Debock M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Debock

What does Debock do?

Is Debock a public or private company?

Debock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Debock founded?

Debock was founded in 2016. It employs 1 to 10 people.

Where is Debock based?

Debock is headquartered in Jaipur, India, in the Asia region.

How does Debock make money?

One revenue line is on record: hardware Product Sales.

Who are Debock's main competitors?

Direct peers on record are Portronics, Oraimo, Ambrane, Mivi, Stuffcool, UltraProlink and pTron. Broad incumbents are boAt and Noise. Govo is listed as an emerging player.

Does Debock have an API?

No public API is recorded for Debock.

What industry is Debock in?

Debock's product category is Mobile Accessories. Its primary akta.pro industry code is CRACATAI, Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS), with a secondary code of CRACATAA, Wall Chargers (AC Adapters). Its NAICS code is 335931 and its SIC code is 3670.