The Deck Store
The Deck Store is the e-commerce platform of Decks & Docks Company, a specialty US retailer founded in 1991 that sells decking, railing, lighting, hardware, and outdoor-living products from 30+ national brands via nationwide delivery and 50+ showrooms, serving DIY homeowners, professional contractors, and commercial customers.
- Company typePrivate
- Founded1991
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Deck Store does
The Deck Store is the e-commerce retail platform of Decks & Docks Company, a specialty building-materials business tracing its origins to a single store founded in St. Petersburg, Florida in 1991. The platform sells premium decking, railing, lighting, hardware, structural framing, and outdoor-living products from 30+ national brands, including Trex, TimberTech, Deckorators, Fiberon, Owens Corning WearDeck, ThruFlow, Wolf, MoistureShield, and Eva-Last, across five decking material categories (composite, PVC, HDPE-reinforced, mineral-based, and grated panel). Core technology assets include an interactive 3D Deck Design Tool delivered via third-party partner Chameleon Power and an in-house Material Calculator that estimates board and fastener quantities with a 10% waste buffer.
The company operates as an omnichannel retailer, combining a nationwide e-commerce storefront (with UPS parcel and LTL freight fulfillment) and 50+ physical showrooms staffed by personnel with decades of hands-on decking experience. Go-to-market covers three customer segments: individual homeowners/DIY consumers as the primary audience, professional contractors served through a dedicated pro/contractor channel with bulk quote-based pricing and phone support, and commercial projects requiring multi-property coordination. Marketing spans organic social (Instagram, Facebook, Pinterest, YouTube), referral platforms (Houzz), a content/blog engine, email, and SEO.
Revenue mechanics are transactional product sales (one-time license-equivalent) with retail unit pricing for consumers and quote-based transaction pricing for pros. The firm is privately held under Decks & Docks Company with no public ticker, no disclosed institutional investors, no M&A history in the data, and no separately disclosed revenue figures.
The Deck Store firmographics
Firmographics- Name
- The Deck Store
- Legal name
- The Deck Store
- Website
- https://deckstore.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Deck Store is the e-commerce platform of Decks & Docks Company, a specialty US retailer founded in 1991 that sells decking, railing, lighting, hardware, and outdoor-living products from 30+ national brands via nationwide delivery and 50+ showrooms, serving DIY homeowners, professional contractors, and commercial customers.
- Ownership category
- akta.pro rank
The Deck Store industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
- akta.pro secondary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where The Deck Store is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Deck Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Direct e-commerce sales of decking materials including composite, PVC, HDPE, mineral-based, and grated panel decking; railing systems; deck lighting; hardware and fasteners; and accessories. Orders fulfilled via boxed shipping for small items and LTL freight for larger orders. Products sold at various price points from budget to premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail e-commerce pricing for individual consumers |
| Transaction based/ take rate | Multi-year contract | Pro/Contractor bulk pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Deck Store product offering
Product offeringCore offering
The Deck Store is a multi-channel retailer that sells decking materials (composite, PVC, HDPE, mineral-based, and grated panel boards), railing systems, deck lighting, structural framing, hardware, fasteners, and outdoor living accessories from 30+ leading brands. Customers can purchase individual deck boards or full deck packages online with nationwide shipping or in person at 50+ showroom locations. Free digital tools (Material Calculator and 3D Deck Design Tool) support project planning for DIY homeowners and professional contractors.
Product overview
The Deck Store is an e-commerce retail platform offering a comprehensive portfolio of deck building materials and outdoor living products. The offering spans five core decking material categories (Composite, PVC, HDPE, Mineral-Based, and Grated Panel), five railing styles (Metal, Cable, Composite, Vinyl, Wood), deck lighting solutions, hardware/fasteners, and structural framing systems. Key product lines include Trex, TimberTech, Deckorators, Fiberon, ThruFlow, Owens Corning WearDeck, and Wolf decking brands. The company operates as a multi-brand distributor carrying 30+ trusted brands. Digital tools include a Material Calculator and Deck Design Tool. SCREENEZE screen systems provide porch screening solutions, while Trex RainEscape enables under-deck drainage. Products serve both DIY homeowners and professional contractors with nationwide delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Composite Decking
- PVC Decking
- HDPE Reinforced Decking
- Mineral-Based Composite Decking
- Grated Decking Panels
- Metal Deck Railing
- Cable Railing
- Composite Railing
- Vinyl Railing
Quantifiable outcome
- 30+ trusted brands shipped nationwide
- +2 more outcomes
Companies that use The Deck Store
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Deck Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Deck Store partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- TrexcoreLeading composite decking brand. The Deck Store carries the full Trex lineup including Enhance, Select, Transcend, Transcend Lineage, and Signature collections. Products include deck boards, fascia, risers, railing systems, and hardware.
- TimberTechcoreMajor composite and PVC decking brand. The Deck Store offers TimberTech Legacy, Reserve, Terrain, Edge Premier, and Advanced PVC collections including Harvest, Landmark, and Vintage lines.
- DeckoratorscoreComposite and mineral-based decking manufacturer known for Voyage, Vault, Vista, and Venture collections. Pioneer of mineral-based composite technology.
- FiberoncorePremium composite and PVC decking brand. Products include Concordia Symmetry, Concordia Horizon, Sanctuary, Good Life, Promenade, and Paramount lines. Also offers composite cladding.
- Owens Corning (WearDeck)coreMarine-grade HDPE decking. OC Lumber WearDeck offers premium durability for docks, decks, and wet environments. Resists rot, decay, and water damage.
- ThruFlowcoreOpen-grid panel decking for docks, waterfront, and elevated deck applications. UV-resistant polypropylene panels with superior drainage.
- SCREENEZEcoreScreen system manufacturer for porches and patios. No-spline installation system eliminates need for staples or splines. Available in multiple colors.
- Wolf Building ProductscoreComposite and PVC decking brand. Wolf products offer durability and low maintenance for residential outdoor spaces.
- Simpson Strong-TieminorStructural hardware manufacturer. The Deck Store carries Simpson Strong-Tie connectors, joist hangers, and structural fasteners for deck framing.
- CAMO (Fortune Brands)minorHidden deck fastening systems. CAMO Edge Clips and Marksman tools provide hidden fastener solutions for clean deck surfaces.
- Feeney (DesignTek)minorCable railing systems. Feeney CableRail kits and accessories for residential and commercial railing applications.
- Westbury (U.S. Aluminum)minorAluminum railing manufacturer. Westbury Railing offers powder-coated aluminum systems in multiple colors and styles.
- Atlantis Rail SystemsminorStainless steel cable railing systems. Atlantis offers complete cable rail solutions for decks and stairs.
- in-liteminorOutdoor landscape and deck lighting. Low-voltage lighting systems for decks, pathways, and architectural features.
- Tru-ScapesminorOutdoor lighting brand. Low-voltage deck lighting, transformers, and accessories for residential outdoor spaces.
- KeylinkminorAluminum railing and baluster manufacturer. Discovery Series and other aluminum railing systems.
- MoistureShieldminorComposite decking manufacturer known for moisture-resistant technology. Suitable for ground contact and water-adjacent applications.
- Eva-LastminorComposite and HDPE decking manufacturer. Products designed for durability and sustainability in various climates.
- StarbornminorDeck fastener systems. Pro Plug System and other specialized fasteners for composite and PVC decking.
- Fortress Building ProductsminorSteel deck framing systems. Fortress Evolution offers steel framing solutions as an alternative to traditional wood substructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Deck Store competitors and assessment
Company assessmentDirect peers
- Decks.com: Decking-focused online platform combining education, design tools, and material sales; directly comparable content-and-commerce approach serving DIY deck builders.
- Build.com (Ferguson): Online home improvement retailer (now part of Ferguson) carrying decking, railing, and outdoor living products with similar e-commerce-first model and pro support.
- DecksDirect: Online specialty decking retailer carrying the same core brands (Trex, TimberTech, Deckorators, Fiberon) and competing head-to-head on multi-brand assortment, e-commerce delivery, and design tools.
- AdvantageLumber.com: Specialty online retailer of hardwood decking, tropical lumber, and outdoor wood products serving DIY and pro deck builders, with similar nationwide LTL shipping model.
- The Decking Superstore: Specialty decking retailer with comparable multi-brand decking and railing assortment, e-commerce focus, and DIY-plus-pro customer mix.
Broad incumbents
- Menards: Regional big-box home improvement retailer with full decking, railing, and fastener categories plus private-label composite lines, competing in Midwest and key Sun Belt markets.
- The Home Depot: Largest U.S. home improvement retailer carrying Trex, TimberTech, Deckorators and full decking categories; competes via scale, private label, and same-day pickup.
- Lowe's: Major U.S. home improvement chain with deep decking assortment, in-store deck specialists, and pro services that overlap with The Deck Store's DIY and contractor segments.
- Wayfair: Large online home furnishings retailer expanding into outdoor living and decking-adjacent categories, competing for the same DIY homeowner's outdoor project wallet.
Others
- Trex Company: Largest composite decking manufacturer whose brands dominate The Deck Store's assortment; operates Trex Academy, Decks.com, and an expanding direct pro channel that competes with and depends on distributors like The Deck Store.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Deck Store social profiles
Digital presenceThe Deck Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Deck Store leadership team
Management profileNumber of profiles
Profiles1 record
The Deck Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Deck Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Deck Store
What does The Deck Store do?
The Deck Store is a multi-channel retailer that sells decking materials (composite, PVC, HDPE, mineral-based, and grated panel boards), railing systems, deck lighting, structural framing, hardware, fasteners, and outdoor living accessories from 30+ leading brands. Customers can purchase individual deck boards or full deck packages online with nationwide shipping or in person at 50+ showroom locations. Free digital tools (Material Calculator and 3D Deck Design Tool) support project planning for DIY homeowners and professional contractors.
Is The Deck Store a public or private company?
The Deck Store is a private company. It is classified as unknown and is currently operating.
When was The Deck Store founded?
The Deck Store was founded in 1991. It employs 1 to 10 people.
Where is The Deck Store based?
The Deck Store is headquartered in St. Petersburg, United States, in the North America region.
How does The Deck Store make money?
One revenue line is on record: product Sales.
Who are The Deck Store's main competitors?
Direct peers on record are Decks.com, Build.com (Ferguson), DecksDirect, AdvantageLumber.com and The Decking Superstore. Broad incumbents are Menards, The Home Depot, Lowe's and Wayfair. Trex Company is listed as an others.
Does The Deck Store have an API?
No public API is recorded for The Deck Store.
What industry is The Deck Store in?
The Deck Store's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts), with a secondary code of IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 4441 and its SIC code is 5211.