Decor Elegance

What Decor Elegance does

Decor Elegance is a privately held, micro-scale event decor rental company headquartered in Jenison, Michigan, serving the Grand Rapids metropolitan area. The company rents physical event decor assets across 16 product categories — including ceremony decor, table linens, table runners, chair covers and sashes, centerpieces and candles, floral arrangements and garlands, table numbers, charger plates and placemats, signage and seating charts, marquee letters and numbers, card boxes, cake displays, backdrops, uplights, head table decor, and themed seasonal decor — to couples planning weddings (its primary segment), individuals hosting private parties, and businesses hosting corporate events. Items are rented on a per-day unit-pricing basis, with example prices disclosed at $5/vase to $50/day for fall decor.

The underlying technology stack is built entirely on Booqable, a third-party rental management SaaS platform that handles the decorelegance.net storefront, online ordering, inventory tracking, and rental lifecycle management. Decor Elegance does not maintain a proprietary technology platform, native mobile app, or public-facing API; its competitive differentiation is operational and merchandising (catalog breadth, style/color variety, custom design services) rather than technological.

The business operates on a direct-to-consumer model: customers browse the website, place orders online, and can also reach the company by phone or text at 616.890.5400 for inquiries, custom requests, and larger orders. There is no disclosed revenue, no external funding, no parent company, no subsidiaries, no management team information, and no named institutional customers, consistent with the profile of a small, owner-operated local rental business.

Name

Decor Elegance

Legal name

Decor Elegance

Website

https://decorelegance.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Decor Elegance is a privately held, local event decor rental company based in Jenison, Michigan, serving weddings, private parties, and corporate events in the Grand Rapids area with 16 categories of decor (linens, centerpieces, signage, backdrops, themed decor) rented on a per-day basis through its Booqable-powered website.

Ownership category

akta.pro rank

Product category

Event Décor Rental Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Event Decor Design & Styling (HSACAOAB)

akta.pro secondary industries

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Event Tablescapes & Centerpiece Styling (HSACAOAF), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Event Design, Decor & Styling (HSACAAAB)

Keywords

• Event decor rentals
• Wedding decor rentals
• Party decor rentals
• Table linen rentals
• Event styling services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Decor Rentals: Rental business model where customers rent event decor items for specified periods. Products are rented on a per-day basis with pricing varying by item type and duration. The company offers both individual item rentals and comprehensive event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Decor Elegance rents event décor items — including ceremony décor, table linens, runners, chair covers and sashes, centerpieces, candles, floral arrangements, signage, marquee letters, card boxes, cake displays, backdrops, uplights, head table décor, and themed seasonal collections — to individuals and organizations hosting weddings, private parties, and corporate events. Items are rented on a per-day basis through a self-serve online storefront, with phone/text support and custom design services available.

Product overview

Decor Elegance is an event décor rental company offering a comprehensive portfolio of rental products for weddings, parties, and corporate events. The company operates as a single unified rental service rather than a platform architecture, providing 16 product categories that customers can mix and match. Their core offerings span ceremony décor, table linens (polyester, spandex, sequin), table runners (cheesecloth, pintuck, satin, sequin, burlap/lace in 40+ colors), chair covers and sashes, centerpieces and candles (votives, terrariums, candelabras, LED candles), floral arrangements and garlands, table numbers, charger plates and placemats, signage and seating charts, marquee letters and numbers, card boxes, cake displays, backdrops, uplights, head table décor, and themed seasonal décor. The company uses Booqable as their rental management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceremony Décor Rentals

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BooqablecoreTechnology or IntegrationBooqable provides the e-commerce and rental management platform powering Decor Elegance's website. This includes inventory management, online ordering, and rental tracking capabilities. Powered by Booqable is noted in the website footer.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• CORT Event Rentals: One of the largest national event rental companies offering furniture, linens, lighting, and décor. Comparable core business (event rental) at vastly greater scale, breadth, and geographic reach.
• BBJ Linen: Nationwide specialty rental company focused on table linens, napkins, and tabletop décor for weddings, galas, and corporate events. Comparable product category (table-top décor) at a much larger national scale.
• Bright Event Rentals: Large national event rental company providing tents, furniture, linens, lighting, and décor for weddings and corporate events. Overlaps with Decor Elegance's décor categories but operates at much larger scale and broader scope.

Direct peers

• Taylor Creative Inc. Event décor rental and design company offering backdrops, custom builds, and event styling for weddings and corporate events. Comparable in offering custom event décor with a rental/buy model.
• Something Vintage Rentals: Wedding and event décor rental company specializing in vintage and curated event pieces, comparable on use case (wedding/private event décor) and rental model.
• Theoni: Michigan-based wedding and event décor rental company offering similar curated collections of ceremony backdrops, table linens, centerpieces, and custom design services. Directly comparable on geography, product mix, and customer base.

Emerging players

• Bella Sposa Event Decor: Emerging regional event décor rental provider focusing on wedding and party backdrops, centerpieces, and ceremony décor. Comparable product categories with a smaller, more specialized footprint than Decor Elegance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decor-elegance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decor Elegance