Decoupling.co

What Decoupling.co does

Decoupling.co is a boutique digital disruption consultancy founded in 2019 by Prof. Thales Teixeira, operating under the legal entity Teixeira Commercial Strategies, LLC. The company sells the proprietary 'Decoupling' framework — a methodology arguing that today's most dangerous disruptors break links between customer activities traditionally provided together, stealing activities rather than customers outright. Its core products are four interconnected service lines: 'Initiate' (keynote speaking engagements), 'Experience' (half-day and full-day Harvard case-method workshops), 'Read' (the published book 'Unlocking the Customer Value Chain', distributed via Random House/Crown Publishing), and 'Implement' (hands-on digital strategy consulting). Workshops use the Harvard case study method and run either four hours (decoupling fundamentals and disruption modeling) or eight hours (including incumbent response strategy), with intended takeaways spanning a thinking framework, disruption/defense tools, action plans, and an organizational playbook.

The business model is professional services plus book royalties. Speaking engagements are sold through Chartwell Speakers, the exclusive agency with dedicated US, Europe, and Worldwide agents; workshops are sold via direct inquiry ([email protected]); consulting is sold via direct inquiry ([email protected]); and books are sold through major retail channels (Amazon, Barnes & Noble, Target, Walmart, Powell's) and bulk orders. Pricing is opaque and quote-based across all lines. The firm targets senior executives and C-suites of Fortune 100/500 incumbents in consumer goods, technology, financial services, luxury, automotive, healthcare, media, and logistics, with a logo list including Nike, BMW, Chanel, Microsoft, Disney, Netflix, Facebook, Hermès, Unilever, Siemens, Bayer, Renault, Deutsche Bank, BNP Paribas, Jaeger-LeCoultre/Richemont, and Globo. Operations span North America, the UK, Germany, France, and Brazil, with an upcoming San Diego workshop. The firm has no external funding, no subsidiaries, and a core delivery team of five (Thales, Iva, Leandro, David, Eric), totaling roughly eight people.

Name

Decoupling.co

Legal name

Teixeira Commercial Strategies, LLC

Website

https://decoupling.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Decoupling.co is a boutique digital disruption consultancy founded in 2019 by former Harvard professor Thales Teixeira, selling a proprietary 'Decoupling' framework via keynotes, Harvard case-method workshops, a published book, and hands-on strategy consulting to senior executives of Fortune 100 incumbents worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Global Operations

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Speaking Engagements: Thales Teixeira speaks at corporate events for major companies including Nike, Microsoft, BMW, Disney, Netflix, Facebook. Booked through Chartwell Speakers agency with agents in US (Ellis Trevor), Europe (Rob Higgins), and Worldwide (Raleigh Addingtington).
2. Workshops: Full-day (8 hours) and half-day (4 hours) workshops teaching the decoupling framework. Delivered using Harvard case study method. Past participants include executives from Nike, BMW, Chanel, Microsoft, Deutsche Bank, Renault, Hermès.
3. Book Sales: Sale of hardcover book 'Unlocking the Customer Value Chain' through major retailers including Amazon, Barnes & Noble, Target, Walmart, Powell's, and bulk orders through 800ceoread.com
4. Digital Strategy Consulting: Implementation consulting engagements for developing and implementing innovative digital strategies. Philosophy emphasizes education, data-driven decision making, and making client self-sufficient.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Decoupling.co is a digital disruption consultancy that sells speaking engagements, executive workshops, a published book, and bespoke implementation consulting built around the proprietary 'Decoupling' framework. The framework explains how digital players break links in the customer value chain to steal customer activities from incumbents, and the firm teaches clients how to disrupt competitors or defend their own businesses. Target buyers are C-suite executives of Fortune 100/500 incumbents.

Product overview

Decoupling.co is a digital disruption consultancy offering four interconnected services: (1) 'Initiate' - speaking engagements on decoupling theory and digital disruption at corporate events; (2) 'Experience' - full-day and half-day Harvard-style workshops teaching disruption frameworks and response strategies; (3) 'Read' - the published book 'Unlocking the Customer Value Chain' based on eight years of academic research; and (4) 'Implement' - hands-on consulting that helps clients develop and execute digital strategies while building internal capability to become self-sufficient.

Differentiator

Problem solved

Functional benefit

Products and services

• Initiate Speaking engagements and corporate talks delivered by Prof. Thales Teixeira to educate audiences on the Decoupling framework and digital disruption. Clients include Nike, YouTube, Ping An, Unilever, Microsoft, SF Express, Disney, BMW, Hang Seng Bank, Netflix, Siemens, Facebook, and Bayer. Bookings are managed through the Chartwell Speakers agency.
• Unlocking the Customer Value Chain (Book) Published hardcover book by Thales Teixeira based on eight years of research examining how and why consumer industries are disrupted through decoupling. Distributed via Amazon, Barnes & Noble, Books A Million, Hudson Booksellers, IndieBound, Powell's, Target, Walmart, and bulk orders through 800ceoread.com.
• Experience Workshop In-person executive workshops (half-day, 4 hours, or full-day, 8 hours) teaching the Decoupling framework, Recipe for Disruption, Customer Value Chain, and Measuring Leakage of Value. Delivered via the Harvard case study method with small-group activities. Designed for C-suite executives of medium and large established businesses. Past participants include executives from Nike, BMW, Chanel, Microsoft, BNP Paribas, Renault, Hermès, Deutsche Bank, Kraft Heinz, Unilever, Wimbledon, Avon, and Pearson.
• Implement Hands-on digital strategy consulting engagement that develops and implements innovative digital strategies for clients in the new economy. The team educates clients, provides options (not decisions), applies data-driven analytics, builds contingency-based frameworks, and aims to make itself redundant to the client upon completion. Core delivery team includes Thales (Strategy), Iva (Organization), Leandro (Marketing), David (Operations), and Eric (Technology).

Quantifiable outcome

• Framework enables identification of which customer activities are most vulnerable to decoupling
• +1 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Chartwell SpeakerscoreChannel Partner/ Reseller/ DistributorExclusive speaking agency representation for Thales Teixeira. Manages global booking with dedicated agents for US (Ellis Trevor), Europe (Rob Higgins), and Worldwide (Raleigh Addington) markets.
• Random House/Crown PublishingcoreOthersPublisher of 'Unlocking the Customer Value Chain' book. Also handles bulk sales through 800ceoread.com affiliate.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Singularity University: Singularity University delivers executive programs, workshops, and thought leadership on exponential technology and disruption. Highly comparable in targeting C-suite executives with high-priced educational offerings built around a proprietary disruption/emerging-tech framework.
• Strategyn: Strategyn, founded by Tony Ulwick, sells the Jobs-to-be-Done framework through consulting and workshops targeting large enterprises. Comparable in being a professor/originator-led boutique that monetizes a proprietary disruption/innovation methodology via corporate workshops and consulting.
• IDEO: IDEO is a design and innovation consulting firm that runs executive workshops and client engagements focused on helping established companies respond to disruption and innovate. Comparable in targeting senior executives at large incumbents and in blending frameworks with hands-on consulting.
• Doblin (Deloitte): Doblin, now part of Deloitte, is an innovation consulting practice that sells proprietary frameworks and workshops for corporate innovation and disruption response. Comparable business model of monetizing a structured methodology through enterprise workshops and consulting engagements.
• Strategyzer: Strategyzer commercializes the Business Model Canvas and related innovation frameworks through workshops, books, and training for large enterprises. Comparable in monetizing a proprietary disruption/innovation methodology via workshops, books, and corporate training.
• Innosight: Innosight, founded by Harvard's Clayton Christensen, is the most direct conceptual peer: it sells consulting, workshops, and executive education built around a proprietary framework for disruptive innovation. Both firms monetize a professor-origin disruption framework through enterprise workshops and consulting.
• Frog Design: Frog (now part of Capgemini) is an innovation and design consultancy that helps incumbents respond to disruption through workshops and consulting. Comparable in selling structured innovation frameworks and workshops to senior executives at large enterprises.

Broad incumbents

• Bain & Company: Bain is a global strategy consultancy with established digital and innovation practices serving large enterprises. Comparable in selling strategic advisory and innovation frameworks to the same Fortune 100 customer segment, but at substantially broader scope and scale.
• McKinsey & Company: McKinsey is the largest global strategy consultancy with deep digital transformation and innovation practices serving Fortune 100 clients. Overlaps with Decoupling.co's enterprise customer base and digital disruption expertise but at vastly greater scale and breadth.
• Boston Consulting Group (BCG): BCG runs a large strategy and digital transformation practice with proprietary frameworks (and historically housed Innosight). Overlaps with Decoupling.co on digital disruption advisory, executive workshops, and Fortune 100 customers, but BCG operates at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decoupling-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decoupling.co