Dekar Design
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Dekar Design firmographics
Firmographics- Name
- Dekar Design
- Legal name
- Dekar Design
- Website
- https://dekardesign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dekar Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Industrial Design Services (541420)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Dekar Design is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dekar Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Project-based professional services for residential and commercial interior design, including decorative painting, space planning, and full-scale design implementation for hospitality projects.
- Custom Tile Collection: Sale of bespoke cement tiles (Patmos, Ischia, Algiers, Naples collections) with various colorways, sold through Villa Lagoon Tile partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom cement tiles sold per box |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Dekar Design product offering
Product offeringCore offering
Dekar Design is a boutique interior design firm providing residential and hospitality interior design services from its Soho, New York studio. The firm also designs and sells a bespoke collection of hand-crafted custom cement tiles (Patmos, Ischia, Algiers, and Naples) distributed through Villa Lagoon Tile, with custom fabric and wallpaper lines announced as forthcoming.
Product overview
Dekar Design is a Soho-based interior design firm offering residential and commercial interior design services, with a focus on hospitality projects. The company has developed a bespoke product line centered on custom cement tiles, with four collections: PATMOS (geometric), ISCHIA (floral), ALGIERS (geometric), and NAPLES (geometric). The company also plans to expand into custom fabric and wallpaper products. Tiles are distributed through Villa Lagoon Tile.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Interior Design Services
Companies that use Dekar Design
Customer profileNamed customers20 records
Segments2 records
Ideal customer profiles2 records
Dekar Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dekar Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Villa Lagoon TileminorVilla Lagoon Tile serves as the distribution partner for Dekar Design's custom cement tile collection. Tiles are available for purchase through Villa Lagoon Tile's platform with information on pricing and lead time provided there.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dekar Design competitors and assessment
Company assessmentOthers
- Villa Lagoon Tile: Direct distribution partner that retails Dekar's bespoke cement tile collection. Included as an ecosystem peer — the channel that brings Dekar's product line to market and an indicator of the designer's product extension model.
- 1stDibs: Online marketplace for luxury furniture, art, and interior design services connecting designers and consumers. Ecosystem-adjacent to Dekar — its dealer and designer network overlaps with the buyers Dekar serves.
Direct peers
- Ashe Leandro: NYC interior design duo (Ariel Ashe and Reinaldo Leandro) focused on residential and hospitality projects with strong architectural sensitivity. Direct comparable to Dekar on co-founder structure, boutique scale, and design philosophy.
- Ken Fulk: Boutique design studio known for hospitality, residential, and event interiors, with a strong press footprint and celebrity project portfolio. Comparable to Dekar in hospitality restaurant focus, NYC/Hamptons clientele, and small-team operating model.
- Workstead: Brooklyn/NYC design firm with a portfolio spanning residential, hospitality, and commercial interiors plus a lighting product line. Comparable to Dekar in NYC base, hospitality/residential split, and signature product extension strategy.
- Studio Sofield: NYC interior designer William Sofield's studio, with a strong hospitality and luxury residential practice and signature product/brand collaborations. Closely comparable to Dekar in scale, craft focus, and hospitality-led client base.
- Roman and Williams: Boutique NYC-based interior design and architecture firm known for hospitality and residential work (Ace Hotel, Standard Hotel, The Breslin). Same target client (high-end hospitality operators and luxury homeowners) and same craft-led, small-team model as Dekar.
Broad incumbents
- RH (Restoration Hardware): Large-scale luxury home furnishings and interior concept company with galleries, design services, and hospitality projects. Comparable to Dekar on luxury residential and hospitality clientele, but at vastly greater scale and with an integrated retail model.
Emerging players
- Decorist: Online interior design service offering room-by-room packages with vetted designers. Competes for the same residential interior design dollar, though at a lower, technology-mediated price point than Dekar's bespoke model.
- Havenly: Tech-enabled online interior design marketplace connecting consumers with freelance designers at lower price points. Different business model (marketplace, mass market) but competes for residential interior design spend that Dekar's clients also represent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dekar Design social profiles
Digital presenceDekar Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekar Design leadership team
Management profileNumber of profiles
Profiles2 records
Dekar Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekar Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekar Design
What does Dekar Design do?
Dekar Design is a boutique interior design firm providing residential and hospitality interior design services from its Soho, New York studio. The firm also designs and sells a bespoke collection of hand-crafted custom cement tiles (Patmos, Ischia, Algiers, and Naples) distributed through Villa Lagoon Tile, with custom fabric and wallpaper lines announced as forthcoming.
Is Dekar Design a public or private company?
Dekar Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dekar Design founded?
Dekar Design was founded in 2003. It employs 1 to 10 people.
Where is Dekar Design based?
Dekar Design is headquartered in New York, United States, in the North America region.
How does Dekar Design make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are custom Tile Collection.
Who are Dekar Design's main competitors?
Others on record are Villa Lagoon Tile and 1stDibs. Direct peers are Ashe Leandro, Ken Fulk, Workstead, Studio Sofield and Roman and Williams. RH (Restoration Hardware) is listed as a broad incumbent. Emerging players are Decorist and Havenly.
Does Dekar Design have an API?
No public API is recorded for Dekar Design.
What industry is Dekar Design in?
Dekar Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.