Essential Soul Care® Academy

What Essential Soul Care® Academy does

Essential Soul Care® Academy is a privately-held, sole-practitioner educational platform operated by Dr. DeeAnna Merz Nagel under DeeAnna Merz Nagel, LLC, established in 2018 and headquartered in Havana, Florida. The Academy delivers online and in-person training in psychospiritual, integrative depth, and metaphysical modalities — including oracle card mastery, Reiki, aromatherapy, and neo-Jungian coaching — primarily to licensed mental health professionals, certified coaches, and holistic practitioners. Course delivery runs on the Pathwright learning management system, with payments processed through Thrivecart (Stripe/PayPal) and physical products (a proprietary 49-card oracle deck and companion guidebook) sold through a Shopify storefront and an Etsy shop. The Academy also maintains HIPAA-compliant client communication tooling (Hushmail, Doxy.me), indicating that 1:1 consultation services are part of the operating scope.

The Academy offers multiple approved continuing education (CE) tracks credentialed by NAADAC (Provider #265722), NBCC, CCE, and NAHA, allowing licensed therapists, counselors, addiction professionals, and certified coaches to earn required CE credits. The revenue model combines free introductory CE courses (e.g., "Essential Oils for Emotional Health & Balance") used as a top-of-funnel acquisition tool, one-time paid certification programs (such as the $395 30-hour Reiki Master Teacher course), proprietary oracle deck and playbook retail sales, and 1:1 professional consultation and mentorship services including the Advanced Integrative Depth Mentorship. The business also generates supplementary income as an independent distributor of Young Living Essential Oils. Local in-person workshops and vendor events in the Havana, FL area supplement the globally-distributed online offerings. The founder transitioned out of a 20-year insurance-based psychotherapy practice and closed a brick-and-mortar shop in 2018 to focus on the online Academy.

Name

Essential Soul Care® Academy

Legal name

DeeAnna Merz Nagel, LLC

Website

https://deeannamerznagel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Essential Soul Care® Academy is a sole-practitioner educational platform offering NAADAC-, NBCC-, CCE-, and NAHA-approved continuing education and certification in psychospiritual, integrative depth, and metaphysical modalities (oracle card mastery, Reiki, aromatherapy) for licensed therapists, coaches, and holistic practitioners, founded by Dr. DeeAnna Merz Nagel in 2018.

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Training

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Continuing education courses
• Psychospiritual training
• Wellness coaching certification
• Oracle card mastery
• Reiki practitioner training

Headquarters

HQ city

Havana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Online Course Sales: Self-paced online courses sold individually through Thrivecart payment gateway; includes CE-approved courses for mental health professionals, coach training, and integrative depth programs
2. Continuing Education Credits: NAADAC, NBCC, and CCE-approved CE courses generating revenue from credentialing fees for therapists, counselors, coaches, and healers
3. Oracle Deck and Guidebook Sales: Sale of proprietary 49-card Essential Soul Care Oracle Deck and companion guidebook through Shopify storefront
4. Consultation and Mentorship Services: One-on-one professional consultation, supervision, and Advanced Integrative Depth Mentorship services
5. Essential Oils Distribution: Young Living Essential Oils independent distributor with personal use and professional use sales through network marketing

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Essential Soul Care® Academy sells credentialed continuing-education courses, professional certifications, and mentorship programs for therapists, counselors, coaches, and healers, alongside physical products such as a proprietary 49-card Essential Soul Care Oracle Deck with guidebook. Offerings include NBCC- and CCE-approved courses in clinical supervision and coach training, a 30-hour NAADAC-approved Reiki Master Teacher course, a Certified Essential Soul Care Practitioner program in Oracle Card Mastery, and an Advanced Integrative Depth Mentorship. Course delivery is via the Pathwright LMS with payments processed through Thrivecart/Stripe/PayPal.

Product overview

Essential Soul Care® Academy is an educational platform operated by Dr. DeeAnna Merz Nagel offering a comprehensive portfolio of psychospiritual training programs. The Academy provides NBCC- and CCE-approved continuing education for therapists and coaches alongside soul-centered programs including the Essential Soul Care® Oracle Deck (49-card deck with guidebook for sale via Shopify), the Essential Soul Care Playbook (companion workbook available on Amazon), and the Certified Essential Soul Care Practitioner certification in Oracle Card Mastery. The Academy's course offerings include free CE courses on essential oils for emotional health, a 30-hour NAADAC-approved Reiki course, and mentorship programs like the Advanced Integrative Depth Mentorship. Additional products include coaching and therapist pathways, soul-centered pathways featuring oracle card and subtle energy practices, a free Ultimate Soul Design Workbook, and the bimonthly Soul Notes newsletter subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Soul Care: The Oracle Deck A 49-card oracle deck with companion guidebook designed for soul play and soul study, exploring seven elements of Essential Soul Care paired with chakra work, affirmations, crystals, and essential oils. Sold through the Shopify storefront and offered as a core product of the Academy's training programs.
• Essential Soul Care Playbook: Designing an Expansive Life A comprehensive workbook covering seven elements of soul expansion paired with seven primary chakras, including essential oils, crystal stones, affirmations, and journal prompts for practical and spiritual applications.
• Certified Essential Soul Care Practitioner Course: Oracle Card Mastery through Symbol and Metaphor A practitioner certification program teaching oracle card reading using chakras, archetypes, color, metaphor, and contemplative writing for integration into coaching, therapy, healing, or personal transformation.
• Essential Oils for Emotional Health & Balance A free introductory, brand-neutral course for psychotherapists, counselors, coaches, and healers exploring essential oils for emotional well-being and aromapsychology, offering 2 CE hours approved through NAHA and NAADAC.
• 30-hour Reiki Course for Counseling Professionals with CE (Using Subtle Energies for Recovery and Renewal) A comprehensive 30-hour online, self-paced course teaching Reiki to Level 3 with NAADAC-approved continuing education credits, covering subtle energies, chakra balancing, and distance healing for therapists, coaches, and massage therapists. Priced at $395.00.
• Advanced Integrative Depth Mentorship Signature intensive mentorship program for practitioners ready for profound transformative work through a psychospiritual and Jungian lens, integrating intuition, spiritual tools, and depth psychology into professional practice. CE-approved and tailored for therapists, coaches, and healers.
• Intuitive Wellness Services One-on-one services including chakra balancing, intuitive readings, and oracle card consultations for personal guidance and spiritual growth, delivered via HIPAA-compliant Hushmail and Doxy.me platforms.

Quantifiable outcome

• 30 CE hours available through NAADAC-approved course
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Young Living Essential OilscoreChannel Partner/ Reseller/ DistributorDr. DeeAnna Merz Nagel is a Young Living Essential Oils Independent Distributor. She sells and recommends Young Living products, supports team members joining for personal or professional use, and receives compensation for recommended products/services. Due to ethical restrictions, she does not recruit direct care clients to her team.
• PathwrightcoreTechnology or IntegrationLearning management platform used for all online course delivery. Students login to access course content, lessons, and materials. All student responses held confidentially on the platform.
• Thrivecart (Stripe/PayPal)coreTechnology or IntegrationPayment gateway system processing all course purchases. Utilizes Stripe and PayPal for secure transaction processing.
• Center for Credentialing and Education (CCE)coreStrategic or Co-development PartnerCCE provides certification oversight for coach training programs. Grievance policy directs students to CCE if reasonable solution cannot be reached with instructor.
• International Association of CoachescoreStrategic or Co-development PartnerIAC provides certification oversight. Listed as certification body for professional consultation services.
• International Health Coach AssociationcoreStrategic or Co-development PartnerIHCA provides certification oversight. Listed as certification body for professional consultation services.
• Colette Baron-Reid / Oracle SchoolminorStrategic or Co-development PartnerDr. Nagel completed Oracle School (10-month program) through Colette Baron-Reid and is a Certified Oracle Guide. Influenced her approach to oracle card reading and deck creation.
• Doreen Virtue / HayhouseminorOthersDr. Nagel completed Certified Angel Card Reader course through Doreen Virtue's program (Hayhouse publisher). References her books and card decks.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Shift Network: Direct peer in online courses and certifications for consciousness, spirituality, and integrative healing. Targets similar practitioner and seeker audiences with CE-style programs and summits in the same psychospiritual niche.
• PESI: Major CE provider for mental-health, counseling, and addiction professionals. Direct comparable in the accredited-CE space, where the Academy competes for the same licensed-buyer wallet share and recurring renewal hours.
• CE4Less: Online CE platform approved for multiple mental-health and counseling license boards. Direct peer competing for the same CE-hour budget of licensed therapists, counselors, and social workers.
• Colette Baron-Reid / Oracle School: Directly comparable: Colette Baron-Reid runs the Oracle School certification program that Dr. Nagel completed, and offers oracle-card mastery training to coaches and healers. Both operate in the same oracle-card certification niche targeting wellness practitioners.

Broad incumbents

• Mindvalley: Large-scale online personal-development platform with cohort-based programs in spirituality, energy healing, and transformation. Comparable on online-course delivery model and self-development buyer base, though at much greater scale.
• Sounds True: Multimedia publisher and online learning platform for spiritual, wellness, and personal-growth content. Comparable as a broader incumbent offering courses, audio programs, and oracle/card decks to the same soul-centered practitioner audience.
• Omega Institute for Holistic Studies: Established holistic-learning nonprofit offering workshops, certifications, and retreats in integrative wellness, energy work, and contemplative practice. Comparable on the workshop/training model and holistic practitioner audience.
• Hay House: Broad incumbent in the spiritual/self-help publishing and online learning space; offers courses, books, and events on intuition, energy work, and personal transformation. Much larger scale but overlaps directly with the Academy's psychospiritual curriculum and oracle/deck products.
• Kripalu Center for Yoga & Health: Wellness and yoga education provider offering professional trainings, CE-eligible programs, and certifications for holistic practitioners. Overlaps with the Academy on training-format and integrative-wellness curriculum.

Emerging players

• Energy Medicine University / IMS: Accredited distance-learning university offering certificates and degrees in holistic, energy, and integrative healing. Emerging peer in the professional energy-healing certification space where the Academy's Reiki and subtle-energy programs compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deeannanagel
• YouTubeyoutube.com/@DeeAnnaNagel
• Facebookfacebook.com/DeeAnnaMerzNagel
• LinkedInlinkedin.com/company/essential-soul-care-academy
• Instagraminstagram.com/deeannanagel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essential Soul Care® Academy