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Dee Dee's

Full company profile

uuid0048vr1

Namestring
Dee Dee's
Legal namestring
Dee dee's Sandwiches
Websiteurl
deedees.dk
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAarhus, Denmark
HQ citystring
Aarhus
HQ countrystring
Denmark
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
sandwich shop, fresh lunch meals, catering services, baked goods retail, specialty food service
Industry2 codes
1Sandwiches & Subs QSR
CodeTHAFAAADPrimaryYes
2Delis & Sandwich Specialty Stores
CodeCRAHAGAFPrimaryNo
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating Places5812
Product category
Quick-Service Sandwich Restaurant
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Retail Food Sales
TypeOne Time License
Description

Point-of-sale retail food service through physical storefront and online orders. Customers purchase sandwiches, salads, pasta, and baked goods with standard pricing per item.

deedees.dk
2Catering and Event Orders
TypeOne Time License
Description

Lunch arrangements and catering services for receptions, meetings, and larger events. Orders can be placed by calling the shop for custom orders.

deedees.dk
3Delivery Services
TypeOne Time License
Description

Delivery services within Aarhus area. Delivery costs calculated based on distance and order size. For deliveries outside 8000 Aarhus, customers must call for pricing.

deedees.dk
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Personnel, Operations, Marketing or Sales
Pricing details7 tiers
1Regular Sandwiches - 17 varieties
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Sandwiches with various fillings including chicken, bacon, turkey, beef, shrimp, falafel, and vegetarian options. All include tomato, cucumber, and lettuce. Multiple bread and dressing options available.

deedees.dk
2Sandwich Toast - 4 varieties
ModelUnit PricingBilling cadencePay-as-you-go
Notes

B.L.T. sandwich 62 DKK, Club Sandwich 68 DKK, Melt Sandwich (price varies by filling), Trekant Sandwich 28-75 DKK

deedees.dk
3Pasta Salads - 3 varieties
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Grov pasta med kylling (whole grain pasta with chicken), Pesto Pasta, Skinke & Cheddar pasta

deedees.dk
4Salads - 2 sizes
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Lille salat (small salad) with 4 toppings, 1/2 baguette and choice of dressing. Stor salat (large salad) with 6 toppings, 1/2 baguette and choice of dressing.

deedees.dk
5Sweets/Desserts - 4 items
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cookie Dough 78 DKK, Cookies (3 American cookies) 28 DKK, Gulerodsmuffin 30 DKK, Muffins (multiple varieties: chocolate, blueberry, banana, apple/cinnamon, rhubarb with salted caramel chocolate chips)

deedees.dk
6Beverages - 6 items
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Brik Juice 12 DKK, Kildevand (spring water) 16 DKK, Organic Juice Orange 26 DKK, Organic Juice Apple 26 DKK, Organic Juice Elderflower 26 DKK, Sodavand (soft drinks) in multiple variants (Pepsi, Pepsi Max, Faxe Kondi, etc.)

deedees.dk
7Student Discount
ModelOtherBilling cadencePay-as-you-go
Notes

10% discount on orders for students with valid student ID

deedees.dk
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Dee Dee's Sandwiches is an American-inspired sandwich shop in Aarhus, Denmark that sells freshly made sandwiches, toast sandwiches, pasta salads, customizable salads, sweet treats (cookies, muffins), and beverages. The shop operates a physical storefront at Banegårdspladsen 8 directly opposite Aarhus Central Station, supported by a WooCommerce-based online ordering system, and offers catering services for receptions, meetings, and larger events.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Bakes fresh bread multiple times daily
+1 more record
Product overview1 text field

Dee Dee's is an American-inspired sandwich shop offering freshly baked sandwiches, toast sandwiches, pasta salads, customizable salads, sweet treats, and beverages. The shop emphasizes homemade and fresh ingredients, baking fresh bread multiple times daily. Products include 17 sandwich varieties, 4 toast sandwich options, 3 pasta salads, 2 salad sizes, 4 dessert items, and 6 beverage options. The company also offers catering services for offices, receptions, and events with a downloadable order form.

Product and service7 records
1Sandwiches
CategoryFood and Beverage
2Sandwich Toast
CategoryFood and Beverage
3Pasta Salads
CategoryFood and Beverage
4Salads
CategoryFood and Beverage
5Sweets and Desserts
CategoryFood and Beverage
6Beverages
CategoryFood and Beverage
7Catering and Event Services
CategoryCatering Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Espresso House
TypeOthers
Description

Sweden-origin coffee chain operating across Denmark with light food offerings. Comparable as a station-area café competitor for foot-traffic and the coffee-adjacent lunch occasion.

2Pret a Manger
TypeDirect peer
Description

Grab-and-go sandwich and coffee chain with a similar daily-fresh, made-in-kitchen model. Conceptually equivalent in serving commuters and office workers with freshly prepared lunch items.

3Subway
TypeBroad incumbent
Description

Global sandwich QSR incumbent operating across Denmark. Competes on price and convenience rather than quality/freshness; a broad incumbent benchmark rather than a direct quality match.

4Dalle Valle
TypeRegional player
Description

Italian-inspired café chain with Danish presence offering sandwiches, salads, and pasta. Overlaps on casual lunch menu and café-format service, though with an Italian rather than American positioning.

5Meyers Deli
TypeDirect peer
Description

Premium Danish deli concept emphasizing fresh, high-quality ingredients and own recipes. Closely comparable to Dee Dee's on quality positioning, sandwich-led menu, and fresh-bake differentiation.

6Café Vivaldi
TypeRegional player
Description

Danish café-restaurant chain with sandwiches and light meals on the menu. Comparable on the lunch occasion and casual dine-in format, though broader full-menu focus.

7SanoSandwich
TypeDirect peer
Description

Danish sandwich chain offering fresh-made-to-order sandwiches at commuter locations. Comparable on product category, ordering model, and focus on the Danish lunch occasion.

8Joe & The Juice
TypeDirect peer
Description

Danish-origin grab-and-go sandwich and juice chain with direct overlap in product mix (sandwiches, salads, smoothies) and target customer (urban commuters, students). Most directly comparable peer given shared Danish origin and station-area location strategy.

9Lagkagehuset
TypeEmerging player
Description

Danish bakery-café chain with breakfast/lunch overlap including sandwiches, breads, and pastries. Comparable on fresh-bake and own-recipe angles; broader breakfast and cake focus than Dee Dee's.

10Wendy's
TypeBroad incumbent
Description

American QSR brand with growing Denmark presence. Shares Dee Dee's 'American-inspired' positioning cue and competes for the lunch/quick-meal occasion, though in a different price tier and format.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dee Dee's

Quick-Service Sandwich Restaurantdeedees.dk

Dee Dee's firmographics

Firmographics
Name
Dee Dee's
Legal name
Dee dee's Sandwiches
Website
https://deedees.dk
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Dee Dee's industry classification

Industry
Product category
Quick-Service Sandwich Restaurant
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating Places (5812)
akta.pro primary industry
Sandwiches & Subs QSR (THAFAAAD)
akta.pro secondary industry
Delis & Sandwich Specialty Stores (CRAHAGAF)

Keywords

  • Sandwich shop
  • Fresh lunch meals
  • Catering services
  • Baked goods retail
  • Specialty food service

Where Dee Dee's is headquartered

Location

Headquarters

HQ city
Aarhus
HQ country
Denmark
HQ region
Europe

Offices1 record

Markets served

Dee Dee's business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

  1. Retail Food Sales: Point-of-sale retail food service through physical storefront and online orders. Customers purchase sandwiches, salads, pasta, and baked goods with standard pricing per item.
  2. Catering and Event Orders: Lunch arrangements and catering services for receptions, meetings, and larger events. Orders can be placed by calling the shop for custom orders.
  3. Delivery Services: Delivery services within Aarhus area. Delivery costs calculated based on distance and order size. For deliveries outside 8000 Aarhus, customers must call for pricing.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goRegular Sandwiches - 17 varieties
Unit PricingPay-as-you-goSandwich Toast - 4 varieties
Unit PricingPay-as-you-goPasta Salads - 3 varieties
Unit PricingPay-as-you-goSalads - 2 sizes
Unit PricingPay-as-you-goSweets/Desserts - 4 items
Unit PricingPay-as-you-goBeverages - 6 items
OtherPay-as-you-goStudent Discount

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Dee Dee's product offering

Product offering

Core offering

Dee Dee's Sandwiches is an American-inspired sandwich shop in Aarhus, Denmark that sells freshly made sandwiches, toast sandwiches, pasta salads, customizable salads, sweet treats (cookies, muffins), and beverages. The shop operates a physical storefront at Banegårdspladsen 8 directly opposite Aarhus Central Station, supported by a WooCommerce-based online ordering system, and offers catering services for receptions, meetings, and larger events.

Product overview

Dee Dee's is an American-inspired sandwich shop offering freshly baked sandwiches, toast sandwiches, pasta salads, customizable salads, sweet treats, and beverages. The shop emphasizes homemade and fresh ingredients, baking fresh bread multiple times daily. Products include 17 sandwich varieties, 4 toast sandwich options, 3 pasta salads, 2 salad sizes, 4 dessert items, and 6 beverage options. The company also offers catering services for offices, receptions, and events with a downloadable order form.

Differentiator

Problem solved

Functional benefit

Products and services

  • Sandwiches
  • Sandwich Toast
  • Pasta Salads
  • Salads
  • Sweets and Desserts
  • Beverages
  • Catering and Event Services

Quantifiable outcome

  • Bakes fresh bread multiple times daily
  • +1 more outcomes

Companies that use Dee Dee's

Customer profile

Segments2 records

Ideal customer profiles2 records

Dee Dee's technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Dee Dee's partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Dee Dee's competitors and assessment

Company assessment

Others

  • Espresso House: Sweden-origin coffee chain operating across Denmark with light food offerings. Comparable as a station-area café competitor for foot-traffic and the coffee-adjacent lunch occasion.

Direct peers

  • Pret a Manger: Grab-and-go sandwich and coffee chain with a similar daily-fresh, made-in-kitchen model. Conceptually equivalent in serving commuters and office workers with freshly prepared lunch items.
  • Meyers Deli: Premium Danish deli concept emphasizing fresh, high-quality ingredients and own recipes. Closely comparable to Dee Dee's on quality positioning, sandwich-led menu, and fresh-bake differentiation.
  • SanoSandwich: Danish sandwich chain offering fresh-made-to-order sandwiches at commuter locations. Comparable on product category, ordering model, and focus on the Danish lunch occasion.
  • Joe & The Juice: Danish-origin grab-and-go sandwich and juice chain with direct overlap in product mix (sandwiches, salads, smoothies) and target customer (urban commuters, students). Most directly comparable peer given shared Danish origin and station-area location strategy.

Broad incumbents

  • Subway: Global sandwich QSR incumbent operating across Denmark. Competes on price and convenience rather than quality/freshness; a broad incumbent benchmark rather than a direct quality match.
  • Wendy's: American QSR brand with growing Denmark presence. Shares Dee Dee's 'American-inspired' positioning cue and competes for the lunch/quick-meal occasion, though in a different price tier and format.

Regional players

  • Dalle Valle: Italian-inspired café chain with Danish presence offering sandwiches, salads, and pasta. Overlaps on casual lunch menu and café-format service, though with an Italian rather than American positioning.
  • Café Vivaldi: Danish café-restaurant chain with sandwiches and light meals on the menu. Comparable on the lunch occasion and casual dine-in format, though broader full-menu focus.

Emerging players

  • Lagkagehuset: Danish bakery-café chain with breakfast/lunch overlap including sandwiches, breads, and pastries. Comparable on fresh-bake and own-recipe angles; broader breakfast and cake focus than Dee Dee's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Dee Dee's social profiles

Digital presence

Dee Dee's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dee Dee's leadership team

Management profile

Number of profiles

Dee Dee's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dee Dee's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dee Dee's

What does Dee Dee's do?

Dee Dee's Sandwiches is an American-inspired sandwich shop in Aarhus, Denmark that sells freshly made sandwiches, toast sandwiches, pasta salads, customizable salads, sweet treats (cookies, muffins), and beverages. The shop operates a physical storefront at Banegårdspladsen 8 directly opposite Aarhus Central Station, supported by a WooCommerce-based online ordering system, and offers catering services for receptions, meetings, and larger events.

Is Dee Dee's a public or private company?

Dee Dee's is a private company. It is classified as unknown and is currently operating.

When was Dee Dee's founded?

Dee Dee's was founded in -1. It employs 11 to 50 people.

Where is Dee Dee's based?

Dee Dee's is headquartered in Aarhus, Denmark, in the Europe region.

How does Dee Dee's make money?

Three revenue lines are on record. Retail Food Sales are the primary driver. The others are catering and Event Orders and delivery Services.

Who are Dee Dee's's main competitors?

Espresso House is listed as an others. Direct peers are Pret a Manger, Meyers Deli, SanoSandwich and Joe & The Juice. Broad incumbents are Subway and Wendy's. Regional players are Dalle Valle and Café Vivaldi. Lagkagehuset is listed as an emerging player.

Does Dee Dee's have an API?

No public API is recorded for Dee Dee's.

What industry is Dee Dee's in?

Dee Dee's's product category is Quick-Service Sandwich Restaurant. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR, with a secondary code of CRAHAGAF, Delis & Sandwich Specialty Stores. Its NAICS code is 722513 and its SIC code is 5812.

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