What DEFACTUM does

DEFACTUM is the research and consulting house (Forsknings- og konsulenthuset) of Region Midtjylland in Denmark, operating as an internal public sector unit focused on social, health, and labor market issues. It was established in 2018, succeeding earlier quality development entities such as CFK - Folkesundhed og Kvalitetsudvikling. Its core offerings revolve around four national patient experience surveys (LUP Psykiatri, LUP Somatik, LUP Præhospital, and LUP-fødende), the periodic population health survey "Hvordan har du det?" covering all 19 municipalities in Region Midtjylland, and supporting tools such as MoEva (monitoring of patient education) and TULE (workplace well-being and management evaluation). Survey distribution leverages Denmark's e-Boks digital postal system, and data processing is performed using SPSS, SQL, Stata, and Tableau.

The underlying technology is centered on questionnaire methodology, statistical analysis, and cross-sectoral quality monitoring rather than on a commercial software product. DEFACTUM's differentiators are its national survey infrastructure, ICF-based functioning assessment expertise, and a research staff anchored by professor-level academics with more than 120 scientific publications. Partners include Aarhus University, Sund By Netværket, Dansk Selskab for Patientsikkerhed, and Center for Kvalitet in Region Syddanmark, as well as the Social Sector of Region Midtjylland under a collaboration established in 2015.

DEFACTUM does not operate a commercial revenue model. It is wholly owned by Region Midtjylland, a public regional authority, and is funded through regional budgets for quality development, research, and evaluation. There is no published pricing, no external revenue capture, and no venture or equity funding. Customers are exclusively Danish public sector entities, including all five Danish regions for the LUP surveys, the 19 municipalities in Region Midtjylland, and the Socialomr\u00e5de, making DEFACTUM effectively a captive in-house research and consulting capability rather than a market-facing enterprise.

Name

DEFACTUM

Legal name

DEFACTUM - Social, sundhed og arbejdsmarked

Website

https://defactum.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

DEFACTUM is the publicly funded research and consulting unit of Region Midtjylland, Denmark, running national patient experience surveys (LUP), population health surveys, and quality development services for the five Danish regions, 19 municipalities, and the social sector.

Ownership category

akta.pro rank

Product category

Public healthcare research and quality development services

NAICS

Marketing Research and Public Opinion Polling (541910), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare Utilization, Claims & Administrative Data Analytics (HLAJAJAK)

akta.pro secondary industry

Economic Evaluation & Health Technology Assessment (Public Programs) (HLAJANAL)

Keywords

• Healthcare quality development
• Patient experience surveys
• Population health research
• Rehabilitation research services
• Public sector consulting

Headquarters

HQ city

Aarhus N

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels4 records

Core offering

DEFACTUM operates a portfolio of national patient experience surveys (LUP Psykiatri, LUP Præhospital, LUP Somatik, LUP-fødende), a periodic population health survey (Hvordan har du det?), a workplace well-being and leadership evaluation system (TULE), and a cross-sector monitoring platform for patient education (MoEva). It also delivers research services in rehabilitation, social inequality in health, health technology, health economics, and primary care, alongside quality development, evaluation, and implementation support for Danish regions, municipalities, and hospitals.

Product overview

DEFACTUM is a research and consulting organization (Forsknings- og konsulenthuset) within Region Midtjylland, Denmark, that operates as a unified suite of research, quality development, and survey services. The core offerings include the LUP family of national patient experience surveys (LUP Psykiatri, LUP Præhospital, LUP Somatik, LUP-fødende), population health surveys ("Hvordan har du det?"), and workplace well-being tools (TULE). The MoEva platform provides monitoring and evaluation capabilities for patient education programs. These products work together to support evidence-based quality improvement in healthcare and social services across Danish regional and municipal sectors.

Differentiator

Problem solved

Functional benefit

Brands

• LUP: Landsdækkende Undersøgelse af Patientoplevelser - National survey of patient experiences conducted across Danish hospitals
• MoEva
• TULE

Products and services

• LUP Psykiatri National patient experience survey for psychiatric hospitals across Denmark, used by all five Danish healthcare regions to measure patient and relative satisfaction with psychiatric care.
• LUP Præhospital National survey of patient experiences with prehospital care including emergency medical services, ambulance response and hospital handover across Denmark.
• LUP Somatik Annual national survey measuring patient experiences at somatic (physical-health) hospitals, used as the basis for hospital quality improvement.
• LUP-fødende Annual national survey of experiences of women who have given birth and their partners, conducted across all five Danish regions.
• MoEva Platform for monitoring and evaluating patient education and health programs in Danish municipalities and hospitals, supporting cross-sectoral quality improvement.
• TULE Combined workplace well-being survey and management evaluation tool used by Region Midtjylland to measure employee satisfaction and leadership effectiveness.
• Hvordan har du det? Large periodic population health survey mapping citizens' well-being and health in Region Midtjylland, tracking health trends and social inequalities in health.
• Kvalitetsudvikling og forbedringsarbejde Service offering covering data management and analysis, dialog-based evaluation, improvement work, and implementation and development processes for healthcare and social services.
• Forskningsydelser Research services spanning population surveys, user involvement, primary care research, social inequality in health, health technology, and health economics.

Quantifiable outcome

• 75% patient satisfaction rate in adult psychiatry
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and moderate.

• Sund By Netværket (Healthy City Network of Denmark)coreStrategic or Co-development Partner · 6 May 2026DEFACTUM and Sund By Netværket have entered a partnership agreement to strengthen the connection between research and practice in the field of public health. The collaboration aims to improve coherence between research findings and practical implementation in municipal health initiatives across Denmark.
• Socialområde, Region Midtjylland (Social Sector, Central Denmark Region)coreStrategic or Co-development Partner · 1 January 2015Since 2015, DEFACTUM has maintained a formal collaboration with the Social Sector in Region Midtjylland for conducting research and development across eight specialized social areas. The cooperation aims to promote evidence-based practice through applied research and development.
• Folkebevægelsen mod Ensomhed (People's Movement Against Loneliness)minorStrategic or Co-development PartnerDEFACTUM co-organizes the National Loneliness Conference 2026 with Folkebevægelsen mod Ensomhed. This collaboration brings together researchers and practitioners to address loneliness as a public health issue.
• Aarhus Universitet (Aarhus University)coreStrategic or Co-development PartnerResearch collaboration with Institut for Folkesundhed (Department of Public Health) at Aarhus University. Professor Thomas Maribo holds dual affiliation as professor at Aarhus University and research leader at DEFACTUM. Multiple joint research projects in rehabilitation and public health.
• Dansk Selskab for Patientsikkerhed (Danish Society for Patient Safety)moderateStrategic or Co-development PartnerCollaboration on improvement science and quality development in healthcare. DEFACTUM works with the Danish Society for Patient Safety on training programs and improvement methodology including the Forbedringsvejlederuddannelsen (Improvement Advisor training) and Ledelse af Forbedring (Leadership of Improvement) programs.
• Center for Kvalitet, Region Syddanmark (Center for Quality, Region of Southern Denmark)moderateStrategic or Co-development PartnerCollaboration on Clinical Microsystems methodology for quality improvement, adapted and tested from the American approach by Center for Kvalitet in Region of Southern Denmark.
• Kommuner i Region Midtjylland (Municipalities in Central Denmark Region)coreImplementation/ SI/ Consulting PartnerMoEva (Monitoring and Evaluation of Patient Education) tool developed for use by municipalities and hospitals to monitor health offerings and patient education. Ongoing collaboration with multiple municipalities for quality monitoring and evaluation of health interventions.
• Institute for Healthcare Improvement (IHI)moderateStrategic or Co-development PartnerDEFACTUM staff trained in IHI methodology. Several employees have completed Improvement Advisor training through IHI in Boston. IHI approaches are incorporated into the Forbedringsvejlederuddannelsen (Improvement Advisor training) program.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Folkehelseinstituttet (Norwegian Institute of Public Health): Norway's national public health institute conducts population health surveys, health services research, and health technology assessment - directly parallel to DEFACTUM's mandate for Denmark and the most natural Nordic peer.
• Statens Institut for Folkesundhed (SDU): Denmark's National Institute of Public Health, formerly part of SDU. Conducts population health surveys, research on social inequality in health, and public health monitoring - a near-direct functional overlap with DEFACTUM's 'Hvordan har du det?' and rehabilitation research programs.
• VIVE - Det Nationale Forsknings- og Analysecenter for Velfærd: Denmark's national research and analysis center for welfare and public-sector issues, including health. Like DEFACTUM, it provides evidence-based research and evaluation services to Danish public authorities using survey methodologies and policy analysis - directly comparable in scope, customer base, and mission.
• Center for Kvalitet, Region Syddanmark: Region Syddanmark's quality development unit, explicitly named in the data as a partner working with DEFACTUM on Clinical Microsystems methodology. Operates the same public-sector regional quality development function as DEFACTUM but for the Southern Denmark region, making it the closest structural peer.
• Dansk Selskab for Patientsikkerhed: The Danish Society for Patient Safety is named in the data as a core DEFACTUM partner on improvement science and quality development. It runs the Forbedringsvejlederuddannelsen training programs and collaborates on improvement methodology - a peer operating at the intersection of training, methodology, and national quality programs.

Others

• Institut for Folkesundhed, Aarhus Universitet: The Aarhus University Department of Public Health is DEFACTUM's academic dual-affiliation partner (with Thomas Maribo as joint professor). The department conducts overlapping research on rehabilitation, social inequality, and health services research, functioning as both collaborator and quasi-peer in public health evidence production.

Broad incumbents

• Press Ganey: The dominant US commercial provider of patient experience surveys, CAHPS-aligned instruments, and healthcare analytics. Operates a much larger commercial version of the survey instrument and benchmarking infrastructure that DEFACTUM runs in the public sector as LUP.
• NRC Health: US-based healthcare analytics and patient experience measurement firm serving hospitals and health systems. Comparable to DEFACTUM on the patient experience survey side of the business, but operates in a commercial contract model rather than a public-sector mandate.

Regional players

• Healthcare Improvement Scotland: Scotland's national quality improvement and evidence body for healthcare. Like DEFACTUM, it combines evidence review, improvement methodology, and survey-based measurement under one statutory umbrella serving a defined national/regional population.
• NHS England Patient Surveys Programme: The English national inpatient, maternity, mental health, and ambulance patient experience surveys are the closest international methodological analogs to DEFACTUM's LUP family - same questionnaire distribution via digital post, same nationally coordinated quality measurement mandate, same statistical reporting infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/defactum

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEFACTUM