De Federatie
De Federatie B.V. is an Amsterdam-based Dutch training and organisational-development consultancy that uses theatre-based methodologies, training actors, and serious games to deliver safety-culture, leadership, and communication programmes for Dutch enterprises, government bodies, and universities.
- Company typePrivate
- Founded1999
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Federatie does
De Federatie B.V. is a privately held Dutch training and organisational-development consultancy founded in 1999 and headquartered in Amsterdam-Noord on the IJ River. It designs and delivers skills-training programmes and workshops for Dutch enterprises, government bodies, and universities, applying a theatre-based methodology that integrates professional training actors, role-play, improvisation, and experiential learning to develop safety culture, leadership effectiveness, and workplace communication. The firm sells through direct, account-managed enterprise relationships (notably with Boskalis, Tata Steel, Alliander, KLM, Schiphol, NVWA, and Gemeente Amsterdam), led by Managing Partners Frans Cappers and former Olympic speed skater Jan Smeekens, supported by a network of approximately 50 trainers, actors, and staff.
The company's core intellectual property centres on a methodology stack — the Development Scan organisational diagnostic, the NINA behavioural-safety framework, and a Social Safety / DIAB framework — supplemented by proprietary serious games and an online platform for virtual delivery that the firm developed and scaled during the 2020–2021 pandemic. Bespoke serious games have been co-developed with technology and content partners (Green Oranges for Gemeente Amsterdam; Goudvisie and Goal043 for GMB), signalling a move beyond purely on-site facilitation toward a hybrid delivery model.
Revenue is generated almost entirely through professional-services engagements: customised skills-training programmes, workshops (1.5-hour to full-day formats), trainer/actor bookings billed by hour or half-day, custom serious-game development, and ancillary venue rental at the Amsterdam facility. Pricing is non-public and handled via direct contact ([email protected]), with bookings automatically converting to firm orders 14 days out and graduated cancellation penalties (50% within 14 days, 100% within 7 days). The company has no external investors, no parent entity, no acquisitions, and no subsidiaries, operating as an independent Dutch B.V.
De Federatie firmographics
Firmographics- Name
- De Federatie
- Legal name
- De Federatie B.V.
- Website
- https://defederatie.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Federatie B.V. is an Amsterdam-based Dutch training and organisational-development consultancy that uses theatre-based methodologies, training actors, and serious games to deliver safety-culture, leadership, and communication programmes for Dutch enterprises, government bodies, and universities.
- Ownership category
- akta.pro rank
De Federatie industry classification
Industry- Product category
- Corporate Training and Organizational Development Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171), Fine Arts Schools (61161)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where De Federatie is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Federatie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Skills Training Programs: Customized training programs delivered to organizations focusing on leadership, behavioral change, conversation skills, and safety culture. Programs include Development Scans, anchoring sessions, and ongoing training interventions.
- Workshop Delivery: Interactive workshops delivered by trainers and training actors, ranging from 1.5 hours to full-day sessions. Topics include Teamboost, ACT at Work, improvisation skills, leadership development, and more.
- Training Actor Booking: Booking of trained actors for organizational training sessions, role-playing scenarios, and interactive learning exercises.
- Venue Rental: Rental of training hall and studio space at their Amsterdam Noord location for workshops and meetings, including optional catering and equipment provision.
- Serious Game Development: Custom development of serious games for organizational training purposes, often in partnership with technology and content providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Training Actor/Trainer Booking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
De Federatie product offering
Product offeringCore offering
De Federatie delivers theatre-based training, workshops, and organizational development programs to help companies build safe working environments. Offerings include interactive workshops (team building, leadership, ACT, improvisation), a proprietary Development Scan diagnostic process, custom serious games for safety training, multi-year cultural transformation programs (e.g., the NINA program for Boskalis), and rental of their Amsterdam training venue. All programs integrate professional trainers and trained actors to create experiential learning rather than traditional classroom instruction.
Product overview
De Federatie is a Dutch training and organizational development consultancy that uses theatrical elements, experiential learning, and interactive methodologies to help organizations develop safe working environments and improve leadership, communication, and behavioral skills. Their offering consists of multiple workshop formats (Teamboost, Get a Grip on Your Imposter, Close Up on Connecting Leadership, (Un)ease of the New Hybrid Normality, Work is a Sport, Improvisation Can Be Learned, Humour in the Workplace, How Do I Train My Tolerance Muscle?, ACT at Work, and Jan Smeekens Storytelling), supported by structured processes including the Development Scan for organizational assessment, custom Safety Games for safety culture training, Leadership Training Programs, and Social Safety Training. They also offer venue rental at their Amsterdam location. The company serves various sectors including construction, maritime, government, and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Teamboost Workshop Interactive team workshop using appreciative enquiry and team quizzes to celebrate team talents, explore dynamics, and restore connection and energy among team members.
- Get a Grip on Your Imposter Workshop Workshop addressing imposter syndrome, helping participants understand and manage negative thought patterns and build confidence.
- Close Up on Connecting Leadership Workshop Leadership workshop using film-making insights, taught by film director Johan Timmers, focusing on vision, synergy, and focus for managers.
- (Un)ease of the New, Hybrid Normality Workshop Workshop addressing the transition to hybrid work arrangements, helping teams navigate new dilemmas, questions, and opportunities around returning to physical workplaces.
- Work is a Sport Workshop Workshop co-developed with former Olympic speed skater Jan Smeekens and vitality coach Ilonka Terlouw, focusing on how top sports principles apply to professional work life, covering sleep, nutrition, and exercise.
- Improvisation Can Be Learned Workshop Workshop teaching improvisation skills for professional settings, covering principles like 'yes, and' thinking, comfort with uncertainty, and building on others' ideas.
- Humour in the Workplace Workshop Workshop exploring how to use humour to improve team collaboration, create a positive work atmosphere, and develop a different mindset.
- How Do I Train My Tolerance Muscle? Workshop Workshop teaching resilience and flexibility in dealing with uncertainty and uncomfortable situations at work, helping participants cope with change and personal challenges.
- ACT at Work Workshop Acceptance and Commitment Training workshop introducing ACT (Acceptance & Commitment Therapy) processes for teams and individuals to deal with resistance and obstacles in a constructive way.
- Jan Smeekens Storytelling Presentation Presentation by former world champion speed skater Jan Smeekens about overcoming obstacles in pursuit of extreme goals, followed by audience discussion on personal development.
- Development Scan (Ontwikkelscan) Process Diagnostic process that tests organizational questions regarding identity before moving to development and anchoring changes, forming the foundation for tailored interventions.
- Safety Games (Serious Games) Custom-developed serious games that bring workplace safety scenarios to life, featuring interactive challenges, simulations with actors, and real workplace dilemmas for training purposes.
- Leadership Training Programs Customized leadership development programs combining theatrical techniques with practical exercises, including modules on effective conversations, leadership skills, and behavioral change.
- Social Safety Training Training program addressing discrimination, intimidation, aggression, and bullying (DIAB), focusing on organizational structure, mindset, and skillset development for creating psychologically safe workplaces.
- Training Venue Rental Rental of De Federatie's hall and studio space on the IJ River in Amsterdam North, suitable for workshops and meetings for groups up to 15 people, including smart board and flip charts.
Quantifiable outcome
- Culture shift from rule-driven to value-driven safety at Boskalis
- +3 more outcomes
Companies that use De Federatie
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
De Federatie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
De Federatie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Green OrangesminorCollaborated with Green Oranges for development of online game for Gemeente Amsterdam trainees. Green Oranges provided expertise for simulation of real-life conflict scenarios in an interactive online gaming environment.
- GoudvisieminorContent partner for GMB serious game development. Goudvisie contributed content expertise for the serious game focused on safety awareness for field workers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
De Federatie competitors and assessment
Company assessmentBroad incumbents
- Ken Blanchard Companies: Global leader in management and leadership training with proprietary methodologies (e.g., SLII). Comparable as a high-touch training delivery provider targeting managers and leadership teams, though with much broader IP portfolio.
- Development Dimensions International (DDI): Global leadership development firm specializing in behavior-based training, assessments, and safety culture programs. Comparable in behavioral and safety culture training for large enterprises.
- Center for Creative Leadership (CCL): Nonprofit leader in leadership education and research offering experiential programs globally. Comparable in experiential leadership training methodology though with research-led differentiation.
- FranklinCovey: Global leadership and effectiveness training firm offering workshops and content across enterprise. Comparable in targeting manager-level leadership development with experiential methodology, at much larger scale.
- BTS Group: Global professional services firm specializing in behavior change, leadership development, and business simulations for enterprises. Comparable in experiential, simulation-based training for large enterprises.
- Lore International: International leadership development consultancy offering behavior-based leadership programs to enterprise clients. Comparable in delivery philosophy (experiential, behavior-focused) but operates at much larger global scale.
Direct peers
- Insights Group: Global provider of learning and development solutions using psychometric tools and experiential learning. Comparable in combining assessment-led interventions with workshop-based delivery for managers and teams.
- Interact Performance Specialists: UK-based specialist using actors and applied theatre for corporate training in leadership, communication, and inclusion. Direct peer in the actor-driven corporate training methodology.
- Flying Pigs: Dutch training provider that uses improvisation theatre and actors for organizational development, leadership, and communication programs. Direct competitor in the Netherlands for actor-driven corporate training.
Regional players
- Springleaf: Dutch organizational development and training firm serving European clients. Comparable as a regional professional services training provider with similar target market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Federatie social profiles
Digital presenceDe Federatie financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Federatie leadership team
Management profileNumber of profiles
Profiles9 records
De Federatie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Federatie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Federatie
What does De Federatie do?
De Federatie delivers theatre-based training, workshops, and organizational development programs to help companies build safe working environments. Offerings include interactive workshops (team building, leadership, ACT, improvisation), a proprietary Development Scan diagnostic process, custom serious games for safety training, multi-year cultural transformation programs (e.g., the NINA program for Boskalis), and rental of their Amsterdam training venue. All programs integrate professional trainers and trained actors to create experiential learning rather than traditional classroom instruction.
Is De Federatie a public or private company?
De Federatie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Federatie founded?
De Federatie was founded in 1999. It employs 11 to 50 people.
Where is De Federatie based?
De Federatie is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Federatie make money?
Five revenue lines are on record. Skills Training Programs are the primary driver. The others are workshop Delivery, training Actor Booking, venue Rental and serious Game Development.
Who are De Federatie's main competitors?
Broad incumbents on record are Ken Blanchard Companies, Development Dimensions International (DDI), Center for Creative Leadership (CCL), FranklinCovey, BTS Group and Lore International. Direct peers are Insights Group, Interact Performance Specialists and Flying Pigs. Springleaf is listed as a regional player.
Does De Federatie have an API?
No public API is recorded for De Federatie.
What industry is De Federatie in?
De Federatie's product category is Corporate Training and Organizational Development Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of MPAGABAN, Theatre Education, Training & Conservatories. Its NAICS code is 611430 and its SIC code is 8200.