DeFy Tickets

What DeFy Tickets does

DeFy Tickets, LLC is a US-based private company that operates a unified commerce platform for independent event organizers. The platform combines ticketing, payments, marketing, and analytics in a single integrated system that operates under the organizer's own brand and domain, with custom-domain checkout and white-label event pages. The product is structured around three subscription tiers — Startup ($99/month), Growth ($199/month), and Enterprise ($399/month) — with tier differentiation based on tracked event volume, team member seats, and support level. The go-to-market motion is hybrid: self-service signup for smaller organizers and a gated, qualification-based demo request for larger prospects, screening on event volume, attendance, and marketing spend.

The underlying technology centers on a unified data model that consolidates ticketing transactions, payment events, and marketing interactions into a single attendee profile per organizer. AI features are layered across the platform: plain-language Q&A analytics, predictive targeting, campaign recommendation (audiences, budgets, creative, timing), and automated event creation from a single prompt or organizer URL. The platform also includes an Audience Hub for segmentation and direct messaging, and competes against incumbent ticketing platforms on the principle of organizer-owned first-party data versus platform-controlled discovery networks. DeFy is incorporated in the US with offices listed in San Francisco, New York, and Los Angeles, and is led by CEO and Founder John Carter, CTO and Co-founder Sophie Moore, and VP of Design Matt Cannon.

No revenue, funding, headcount, customer logos, or partnership data is disclosed in the source material. The public website contains several template artifacts (e.g., references to a Webflow Ecommerce template called "TechCode") and integration entries that read as placeholder names rather than confirmed partnerships, indicating the company's digital presence is still being formalized.

Name

DeFy Tickets

Legal name

DeFy Tickets, LLC

Website

https://defytickets.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DeFy Tickets is a US-based SaaS platform that provides independent event organizers with a unified system combining ticketing, payments, marketing, and analytics under the organizer's own brand and domain, offered via three monthly subscription tiers.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Event ticketing platform
• Unified commerce software
• Marketing analytics platform
• Event management software
• Audience segmentation tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Revenue: Three-tier SaaS subscription model (Startup, Growth, Enterprise) providing ticketing, payments, marketing, and analytics capabilities. Higher tiers include increased event limits, team members, and support levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DeFy Tickets is a unified commerce platform that combines event ticketing, payments processing, marketing automation, and analytics into a single integrated flow for independent event organizers. The platform runs under the organizer's own brand and custom domain, enabling first-party data ownership across every ticket sale, payment, and audience interaction. It is delivered as a SaaS subscription product with three pricing tiers and includes AI-powered analytics, predictive targeting, and intelligent campaign tools.

Product overview

DeFy Tickets is a unified commerce platform for independent event organizers that combines ticketing, payments, marketing, and analytics into a single integrated flow under the organizer's own brand. The core product is the Unified Commerce Platform, which serves as the central system of record for all ticket sales, customer interactions, and marketing activity. It is offered across three pricing tiers: Startup ($99/month), Growth ($199/month), and Enterprise ($399/month). The platform includes AI-powered feature modules for analytics and attribution, intelligent campaign automation, audience segmentation (Audience Hub), custom domain and branded checkout, automated event building, unified audience profiles, predictive targeting, and campaign intelligence. All features operate within the same unified system rather than as disconnected integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• DeFy Unified Commerce Platform A unified ticketing, payments, marketing, and analytics platform for independent event organizers that connects all four pillars in a single flow under the organizer's own brand and domain, eliminating silos and hand-offs between disconnected tools. Offered as a SaaS subscription with three pricing tiers and supports up to 1 billion tracked events on the Enterprise tier with up to 50 team members.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Splash: Splash is an event marketing platform providing branded registration pages, ticketing, email marketing, and analytics for events. It is comparable to DeFy on the marketing-led, branded-checkout, organizer-analytics positioning.
• Tito: Tito is a white-label ticketing platform for independent organizers, conferences, and festivals that runs ticket sales under the organizer's own brand and domain. It overlaps DeFy almost exactly on white-label, branded checkout, and organizer-first data positioning.
• ShowClix: ShowClix provides ticketing, marketing, and box-office solutions for festivals, venues, and live-event operators with branded checkout and audience tools. It is a direct peer in white-label, mid-market event ticketing.
• Universe (a Live Nation company): Universe is a self-service ticketing platform targeting independent promoters and venues with branded event pages, marketing tools, and analytics. It is a direct comparable in SaaS-style ticketing for indie organizers.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing incumbent and the discovery network DeFy criticizes. It is comparable as the gravitational pole for organizers, with overlapping ticketing/marketing/data capabilities but vastly broader scale and venue exclusivity.
• Eventbrite: Eventbrite is the largest independent-organizer-focused ticketing and event technology platform. DeFy explicitly positions against it as a 'no third-party discovery network' alternative, making it the closest comparable in product, target customer (independent organizers), and go-to-market.
• Cvent: Cvent is an established event-management suite spanning registration, ticketing, marketing automation, venue sourcing, and analytics. It overlaps DeFy in the ticketing+marketing+analytics stack for organizers, though typically at larger enterprise scale.

Emerging players

• Bizzabo: Bizzabo is an event experience platform with registration, ticketing, marketing, and analytics for B2B events and conferences. It competes for the same tier of mid-market organizers looking to consolidate ticketing, marketing and analytics into one platform.
• Hopin: Hopin is an event platform covering registration, ticketing, virtual/hybrid production, and analytics for organizers. It overlaps DeFy on ticketing, marketing automation, and organizer analytics for events of all sizes.

Regional players

• TryBooking: TryBooking is a ticketing and event registration platform serving independent organizers, primarily in Australia/UK/Canada. Comparable in target customer (community/independent event organizers) and self-service SaaS model, though focused outside DeFy's stated US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/defy-tickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeFy Tickets