What De Gezonde Stad does

De Gezonde Stad (legal entity: Stichting De Gezonde Stad) is an Amsterdam-based non-profit foundation founded in 2016 with ANBI status (RSIN 74.61.495) and CBF-keurmerk certification. Its mission is to make Amsterdam more sustainable and healthy through community-driven projects, corporate partnerships, and citizen engagement across five themes: green, resources, food, energy, and clean air. The organization works across at least seven Amsterdam city districts, with 20,000+ residents engaged via social media and newsletter, and operates flagship programs including Bomen voor Amsterdam (tree distribution targeting 70,000 trees on private land by 2030), Moestuinen voor Mokum (urban garden distribution; 3,000 packages in May 2026), Van Amsterdamse Bodem (a local food platform with 200+ initiatives and six Smaakroutes), Boomparken (648+ mini-parks installed 2019-2023), Park om de Hoek (seven neighborhood parks, 2,500+ m² greened), and Afval naar Oogst (26 community composting locations). Key institutional partners include the Gemeente Amsterdam, EIT Climate-KIC, TU Delft, AMS Institute, Stichting Doen, Stichting Onschatbare Waarde, and a consortium of housing corporations and real estate developers (a.s.r., BPD, Ymere, CBRE IM, Vesteda, Altera, Rockfield, Wonam, Woontank). Spun-off entities include Stichting Rooftop Revolution.

The foundation monetizes through four revenue streams: annual corporate Stadspartner memberships (€1,000-€11,000/year across four employee-count tiers), individual donations and Stadsvriend subscriptions (from €2.50/month, with preset gifts of €20-€100), event-based project sponsorship (€2,500-€10,000 for tree-planting events; €1,995 base for Park Clean Up), and corporate workshops (Balkontuinieren at €1,095/session). Distribution is hybrid: digital channels (newsletter, blog, Instagram/Facebook, the Monitor, and the vanamsterdamsebodem.nl platform) drive top-of-funnel awareness, while direct outreach by Director Hannah Hendrikx closes B2B partnerships and physical events (Bomen voor Amsterdam giveaways, Moestuinen voor Mokum distributions, park cleanups, workshops) deliver programs. The organization is lean (~5 named team members: Director, projectleider, projectmedewerker, communications/project employee, intern), indicating a high-leverage, partnership-mediated operating model rather than a labor-intensive service business. No proprietary technology platform, API, AI/ML system, or app exists; impact is delivered through curated physical and community programming backed by data publications (the Monitor) and ESG-aligned corporate services.

Name

De Gezonde Stad

Legal name

Stichting De Gezonde Stad

Website

https://degezondestad.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

De Gezonde Stad (Stichting) is an Amsterdam-based ANBI/CBF-certified foundation founded in 2016 that runs community-driven sustainability programs (Bomen voor Amsterdam, Moestuinen voor Mokum, Van Amsterdamse Bodem, Boomparken, Afval naar Oogst) for city residents and corporate Stadspartners, funded by tiered memberships, donations, and event sponsorships.

Ownership category

akta.pro rank

Product category

Urban Sustainability and Community Engagement Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Administration of Urban Planning and Community and Rural Development (925120)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

akta.pro secondary industries

Environmental & Climate Grantmaking Foundations (BPAGAKAM), Corporate Foundations & CSR Grantmaking (BPAGAKAC), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Urban sustainability projects
• Community greening programs
• Corporate ESG partnerships
• Charitable foundation services
• Neighborhood environmental initiatives

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Corporate Stadspartner Memberships: Annual corporate partnership tiers ranging from €1,000 (small business, 0-50 employees) to €11,000 (corporate, 250+ employees), providing tree distribution, moestuin allocations, volunteer days, marketing exposure, and networking access.
2. Individual Donations and Stadsvriend Memberships: One-time and recurring donations from individuals, starting at €2.50/month as a Stadsvriend (City Friend) member. Donations can be designated to specific projects (Bomen voor Amsterdam, Moestuinen voor Mokum) or general programs.
3. Event-based Project Sponsorship: Companies sponsor specific tree-planting events (e.g., €2,500 for 250 trees, €5,000 for 550 trees, €10,000 for 1,000 trees) as part of the Bomen voor Amsterdam program. Also includes park cleanups at €1,995 for up to 20 participants.
4. Corporate Workshops (Balkontuinieren): Balcony gardening workshops for housing corporations and real estate organizations at €1,095 per workshop (up to 20 participants), with volume discounts for multiple sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

De Gezonde Stad is a Dutch non-profit foundation (Stichting) that activates Amsterdam residents and companies to make the city sustainable and healthier through community-driven projects, events, and corporate partnerships. It coordinates urban greening programs (tree giveaways, urban gardens, neighborhood parks), circular waste projects (composting, upcycling), and a local sustainable food platform, while offering corporate Stadspartner memberships, workshops, and team-building events for ESG-driven businesses.

Product overview

De Gezonde Stad is a non-profit organization focused on making Amsterdam sustainable and healthy through community-driven projects and programs. The core offerings include the De Gezonde Stad Monitor (annual sustainability measurement), Bomen voor Amsterdam (tree planting campaign), and Moestuinen voor Mokum (urban gardening). Supporting these are digital platforms like Van Amsterdamse Bodem (local food network) and Smaakroutes (culinary routes), along with project-based initiatives including neighborhood greening programs (Park om de Hoek, Boomparken, De Zeeburgertuin), circular waste projects (Zero Waste Lab, Wonder Wasteland, Afval naar Oogst), and corporate offerings (Park Clean Up, Workshop Balkontuinieren, Dertig Dagen Duurzaam in-company). The organization also provides training programs like Act On Your Carbon Impact. Business partnerships are offered through a tiered Stadspartner program with corporate, large, medium, and small business levels.

Differentiator

Problem solved

Functional benefit

Brands

• Van Amsterdamse Bodem: Platform for local, healthy and sustainable food for all Amsterdammers, featuring food initiatives, events, and a local food network.
• De Gezonde Stad Monitor
• De Gezonde Stad Challenges

Products and services

• Stadspartner Corporate Partnership Program Annual subscription-style corporate partnership program for Amsterdam-based companies, providing tree distributions to residents, moestuin (urban garden) allocations, organized employee volunteer days, marketing exposure, and access to networking events. Targeted at companies seeking tangible local ESG and employee engagement impact.
• Stadsvriend (City Friend) Membership Monthly recurring donor membership for individuals starting at €2.50/month. €10/month enables distribution of 12 trees and 1 m² moestuin per year. Includes an annual impact newsletter with stories and results. For Amsterdam residents who want to support the foundation's work.
• Bomen voor Amsterdam Tree Sponsorship Event-based sponsorship package for companies to fund specific numbers of trees (250 to 1,250) distributed to Amsterdam residents. Includes campaign exposure, event presence, and resident activation. Annual events held at venues such as Stadsboerderij Osdorp and Tolhuistuin.
• Park Clean Up Corporate Event A fully organized 3-hour corporate team-building activity in Amsterdam parks where employee teams clean up litter. Includes an inspiration session by an ecologist, all materials and guidance, a team challenge, impact measurement, and a communications kit. For groups of 20-60 participants.
• Workshop Balkontuinieren (Balcony Gardening Workshop) A 1.5-hour balcony gardening workshop led by a specialized garden expert for housing corporations and real estate organizations. Each participant receives a green starter (sapling, seeds, or cuttings). Available in Dutch and English, with seasonal content from spring planting to autumn winterizing.
• Act On Your Carbon Impact Training A one-day interactive training program providing insight into personal CO2 impact and practical tools for reducing carbon footprint, with certification awarded upon completion. Targeted at individuals and corporate teams.
• One-Time Donations Self-serve online donation channel for one-time gifts from individuals via the degezondestad.org website, with project designation options (Bomen voor Amsterdam, Moestuinen voor Mokum, or general). Also accepts donation gifts delivered as PDF vouchers.

Quantifiable outcome

• 20,000+ Amsterdam residents actively engaged via social media and newsletter
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• Stichting Onschatbare WaardecoreStrategic or Co-development Partner · 1 May 2020Co-founded the Afval naar Oogst project, which started as a collaboration between De Gezonde Stad and Stichting Onschatbare Waarde. The foundation developed the professional composting system used at 26 neighborhood locations for converting GFT waste to compost.
• KIT Tropenhotel & RestaurantminorStrategic or Co-development Partner · 1 April 2020Local Amsterdam organization partner in the Dertig Dagen Duurzaam (30 Days Sustainable) challenge program, contributing to making sustainability concrete and applicable for residents.
• Restaurant De KasminorStrategic or Co-development Partner · 1 April 2020Local Amsterdam restaurant partner in the Dertig Dagen Duurzaam challenge, providing sustainable food expertise and community engagement for the program.
• Boksschool BijlmerbajesminorStrategic or Co-development Partner · 1 April 2020Community organization partner in the Dertig Dagen Duurzaam challenge, contributing to neighborhood-based sustainability activities.
• A City Made By PeopleminorStrategic or Co-development Partner · 1 April 2020Urban innovation organization partner in the Dertig Dagen Duurzaam challenge, contributing to the digital and community aspects of the 30-day sustainability program.
• RabobankminorStrategic or Co-development Partner · 1 January 2020Corporate partner in the Dertig Dagen Duurzaam Incompany program, where employees participated in the 30-day sustainability challenge during the COVID-19 pandemic.
• FD MediagroepminorStrategic or Co-development Partner · 1 January 2020Media partner in the Dertig Dagen Duurzaam Incompany program, with employees participating in the 30-day sustainability challenge.
• a.s.r. real estatecoreStrategic or Co-development Partner · 1 January 2019Co-developed the De Zeeburgertuin project on Zeeburgereiland, providing real estate development expertise and site access. Also partnered on the De Zeeburgertuin alongside other real estate firms.
• Altera VastgoedminorStrategic or Co-development Partner · 1 January 2019Real estate partner for the De Zeeburgertuin project on Zeeburgereiland, contributing to the large neighborhood moestuin development.
• De Groene GrachtencoreStrategic or Co-development Partner · 1 January 2019Founding partner of the Green Light District initiative (postcode 1012), focusing on bottom-up sustainability of Amsterdam's historic center. De Groene Grachten contributed expertise in sustainable renovation of historic buildings.
• NV ZeedijkcoreStrategic or Co-development Partner · 1 January 2019Neighborhood development organization and founding partner of the Green Light District. Collaborated on ambassador programs and monthly meetups to activate residents and entrepreneurs in the 1012 postcode area.
• Rooftop RevolutioncoreStrategic or Co-development Partner · 1 January 2019Green roof specialist and founding partner of the Green Light District. Co-developed a green roof campaign in the 1012 area and is a spin-off organization from De Gezonde Stad and De Groene Grachten.
• TU DelftminorStrategic or Co-development Partner · 1 January 2019Academic research partner in the Green Light District initiative, contributing technical expertise on sustainable building and energy solutions for historic urban areas.
• CBRE Global InvestorsminorStrategic or Co-development Partner · 1 January 2019Real estate investment partner for the De Zeeburgertuin project, contributing to the large neighborhood moestuin on Zeeburgereiland.
• VestedaminorStrategic or Co-development Partner · 1 January 2019Residential real estate partner for the De Zeeburgertuin project on Zeeburgereiland.
• BPD (Bouwfonds Property Development)minorStrategic or Co-development Partner · 1 January 2019Property developer partner for the De Zeeburgertuin neighborhood moestuin on Zeeburgereiland.
• Altera VastgoedminorStrategic or Co-development Partner · 1 January 2019Real estate partner for the De Zeeburgertuin project, contributing to the large neighborhood moestuin on Zeeburgereiland.
• Rockfield Real EstateminorStrategic or Co-development Partner · 1 January 2019Real estate partner for the De Zeeburgertuin project on Zeeburgereiland.
• WonamminorStrategic or Co-development Partner · 1 January 2019Real estate partner for the De Zeeburgertuin project on Zeeburgereiland.
• WoontankminorStrategic or Co-development Partner · 1 January 2019Real estate/innovation partner for the De Zeeburgertuin project on Zeeburgereiland.
• Nationale BomenbankcoreStrategic or Co-development Partner · 1 November 2018Partner for the Bomen voor Amsterdam (2020) project. The Nationale Bomenbank provided the trees and their gardeners helped plant and maintain the 150 trees distributed in the 2019/2020 season. The partnership combined the Bomenbank's horticultural expertise with De Gezonde Stad's community activation.
• KIT (Koninklijk Instituut voor de Tropen / SDG House)coreStrategic or Co-development Partner · 1 January 2017De Gezonde Stad developed a Sustainability Masterplan for KIT (now the SDG House), the Amsterdam hub for Sustainable Development Goals collaboration. De Gezonde Stad had its office at KIT until early 2025 and co-developed the Tropentuin (tropical garden) in KIT's backyard.
• De Regenboog GroepminorStrategic or Co-development Partner · 1 January 2016Social partner in the Zero Waste Lab project (2016–2018) at Dapperplein, Amsterdam-Oost. De Regenboog Groep contributed social enterprise expertise to the community circular innovation hub.
• YmereminorStrategic or Co-development Partner · 1 January 2016Housing corporation partner in the Zero Waste Lab project, providing neighborhood presence and resident access for the circular waste separation initiative.
• AEB Amsterdam (Afval Energie Bedrijf)minorStrategic or Co-development Partner · 1 January 2016Municipal waste-to-energy company partner in the Zero Waste Lab project, contributing infrastructure and waste processing expertise.
• EYminorStrategic or Co-development Partner · 1 January 2016Professional services firm partner in the Zero Waste Lab project, providing consulting expertise to the circular innovation initiative.
• Milieuwerk EcocollegeminorStrategic or Co-development Partner · 1 January 2016Environmental education partner in the Zero Waste Lab project, contributing educational programs on waste separation and circularity.
• The UpcycleminorStrategic or Co-development Partner · 1 January 2016Social workshop that upcycled waste materials collected at Zero Waste Lab and Wonder Wasteland into new products (jewelry, candles, wallets). Located at Sint Annendwarsstraat 13, the Upcycle Store remains operational.
• GARANTI BBVAminorOthersGARANTI BBVA is listed among the organization's corporate partners on the voor-bedrijven (for companies) page. The nature of the partnership is not explicitly described beyond logo placement.
• PC UitvaartcoreOthersPC Uitvaart is a Stadsvriend (City Friend) partner of De Gezonde Stad. As an Amsterdam-based funeral organization, PC Uitvaart contributes to urban greening as part of its ESG strategy and aims to be fully CO2-neutral by 2030. They were featured in an interview on the partnership page.
• BPD (Bouwfonds Gebiedsontwikkeling)minorOthersBPD (Bouwfonds Gebiedsontwikkeling) is listed as a partner on the voor-bedrijven page. No further detail on the partnership scope is provided.
• CBRE Investment ManagementminorOthersCBRE IM appears among partner logos on the corporate page. No specific collaboration details are provided beyond logo inclusion.
• Gemeente AmsterdamcoreOthersGemeente Amsterdam (Municipality of Amsterdam) is a key institutional partner across multiple programs including Boomparken, Park om de Hoek, Green Light District, De Zeeburgertuin, and the Bomen voor Amsterdam initiative. The municipality provides funding, permits, and co-implementation for neighborhood greening projects.
• AMS InstituteminorStrategic or Co-development PartnerAMS (Amsterdam Institute for Advanced Metropolitan Solutions) is listed as a founding partner of the Van Amsterdamse Bodem platform, contributing research and innovation expertise to the local food system initiative.
• Pakhuis de ZwijgerminorStrategic or Co-development PartnerPakhuis de Zwijger is a founding partner of the Van Amsterdamse Bodem food platform. As a prominent Amsterdam cultural venue focused on urban issues, they co-develop food events and content for the platform.
• Bloei & GroeiminorStrategic or Co-development PartnerPartner in the Park om de Hoek methodology development, collaborating on the sharable approach for residents and neighborhood organizations to create their own neighborhood parks.
• Studio L AminorStrategic or Co-development PartnerDesign studio partner in the Park om de Hoek methodology, contributing to the visual communication and design approach for the neighborhood greening program.
• WaternetminorStrategic or Co-development PartnerAmsterdam water management company partner, collaborating with De Gezonde Stad on wastewater sustainability and circular water system innovation projects.
• GreenhostminorOthersGreenhost provides sustainable hosting for the De Gezonde Stad website, as noted in the website footer. Greenhost is a green web hosting provider.

Scale indicators19 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Urgenda: Dutch action-oriented sustainability organization driving climate initiatives and corporate engagement. Comparable mission (sustainability transitions), Dutch ANBI status, and project-based execution model.
• Stichting Onschatbare Waarde: Amsterdam-based nonprofit building neighborhood composting infrastructure, co-founder of De Gezonde Stad's Afval naar Oogst. Comparable Amsterdam-local environmental foundation with corporate and municipal partnerships.
• Natuur & Milieu: Major Dutch environmental nonprofit advocating for sustainability policy and mobilizing citizens. Comparable as a foundation with ANBI status, corporate partners, and citizen engagement around Dutch sustainability themes.
• Trees for All: Dutch ANBI-certified foundation that plants trees globally and locally, including in Amsterdam. Closest direct peer given overlapping tree-planting mission, ANBI/CBF equivalence, and Dutch corporate-partnership sponsorship model.
• Milieudefensie (Friends of the Earth Netherlands): Large Dutch environmental nonprofit with member/donor-driven funding model. Comparable as a sustainability ANBI foundation competing for the same Dutch individual donor and corporate CSR pool.
• De Groene Grachten: Amsterdam-based green historic-building nonprofit and founding partner of De Gezonde Stad's Green Light District. Directly comparable scale, Amsterdam focus, and sustainability theme; co-activator on multiple projects.

Broad incumbents

• IVN Natuureducatie: Large Dutch nature education nonprofit with broader national scope. Comparable as an established sustainability foundation with education programs, volunteers, and corporate engagement, but operates at much larger national scale.

Others

• Gemeente Amsterdam (Amsterdam Municipality): Key institutional partner and co-funder, not a competitor. Relevant as the municipal counterpart whose sustainability targets (50% circular by 2030, 25% regional food) De Gezonde Stad's programs are designed to deliver against.

Emerging players

• Stichting Rooftop Revolution: Spin-off of De Gezonde Stad focusing on green roofs in Amsterdam. Operates in adjacent niche (rooftop greening) within the same geographic and partner ecosystem.
• Amsterdam Smart City: Amsterdam-funded public-private platform for urban sustainability innovation. Comparable Amsterdam focus, multi-thematic sustainability portfolio, and corporate partner ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VanAmsterdamseBodem
• Instagraminstagram.com/vanamsterdamsebodem
• LinkedInlinkedin.com/company/de-gezonde-stad

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Gezonde Stad