Wonam
Wonam is a private Dutch real estate developer and investor founded in 2011, specializing in affordable and mid-rent housing through new construction and office-to-residential transformations in the Amsterdam and Utrecht regions, serving housing corporations, institutional investors, and end tenants.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Wonam does
Wonam is a privately held Dutch real estate developer and investor founded in 2011 and headquartered in Amsterdam. The company develops, invests in, and manages affordable rental housing through both new construction and office-to-residential transformation, with its core geographies in the Amsterdam and Utrecht regions and additional projects in Haarlem, Houten, and Zoetermeer. Wonam operates across the full real-estate value chain — from land acquisition through municipal tenders, through project development, to long-term ownership and asset management of select portfolios. Its clients comprise housing corporations (Woonin, Portaal), institutional real estate investors (NLV, Woonhave, Orange Capital Partners, Great Grey Investments, Greystar), municipalities (Amsterdam, Utrecht), and end tenants that include starters, families, healthcare and education workers, and vulnerable populations served via partners such as Leger des Heils. Wonam is a member of IVBN (the Dutch association of institutional real estate investors).
The portfolio consists of 14 named projects ranging from mid-size residential buildings (~62 units, e.g., Willem) to large mixed-use developments (592 apartments plus ~19,000 m² of office and commercial space at The Ensemble). Flagship projects include Zandkasteel — the transformation of the former ING headquarters into 263 rental apartments, 47 offices, and 1,200 m² of hospitality, which won the Geurt Brinkgreve Bokaal 2023 and now also houses Wonam's own headquarters; Mookly, a 281-home gas-free, nature-inclusive development in Amsterdam Amstelkwartier with 1,350 solar panels, 250 nest boxes, and 450 m³ of rainwater storage; BLOEI 030, a 264-home mixed-tenure co-development with housing corporation Woonin and builder Heijmans; BUUR, a 454-home mixed-tenure project with Portaal that won the Middenhuur Award 2021; and The Ensemble (BREEAM Excellent for its office space). The technical focus is on sustainable building rather than software: nature-inclusive design (micro-forests, green facades, biodiverse rooftops), gas-free all-electric construction, district heating and cooling connections in every project since founding, high insulation, solar panels, rainwater harvesting, circular materials, and biobased construction. Wonam co-developed the 'Bruto Impact Rendement' (BIR) methodology with Impact Institute and Homevest to quantify environmental and social outcomes alongside traditional financial metrics, and is a partner of the Dutch Green Building Council.
Revenue is generated through four streams: (1) residential rental income from owned portfolio — notably the 263 Zandkasteel units priced at €810–€1,490/month and Silva's 131 units from €834/month; (2) owner-occupied home sales, e.g., the 35 koopwoningen retained at Mookly for forward sale; (3) commercial space rental — 47 offices and hospitality at Zandkasteel, ~19,000 m² at The Ensemble, plus assorted ground-floor retail and office space across other projects; and (4) delegated development and asset management fees earned on projects handed to institutional partners (e.g., NLV at Mookly, Orange Capital Partners at KARSP!, Woonhave at BUUR and WILLEM). Wonam acts as both principal developer and delegated developer for third parties. The team is compact at 11–50 employees, led by directors Robert Kohsiek, Carolyn van Duijvendijk, Melanie Egberts, and Gerard Kohsiek. Revenue, profit, ownership structure, and funding history are not publicly disclosed.
Wonam firmographics
Firmographics- Name
- Wonam
- Legal name
- Wonam
- Website
- https://wonam.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wonam is a private Dutch real estate developer and investor founded in 2011, specializing in affordable and mid-rent housing through new construction and office-to-residential transformations in the Amsterdam and Utrecht regions, serving housing corporations, institutional investors, and end tenants.
- Ownership category
- akta.pro rank
Wonam industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), General Bldg Contractors - Residential Bldgs (1520), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Wonam is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Wonam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Residential rental income: Wonam develops and holds residential rental properties across social, mid-rental, and free-sector segments. Properties include middenhuur (middle-rent) apartments rented directly to tenants at publicly advertised prices (e.g., €810–€1,490/month for Zandkasteel; €834+/month for Silva). Wonam also invests in and manages rental portfolios for long-term institutional investors and for their own account.
- Owner-occupied home sales: Wonam develops and sells owner-occupied homes (koopwoningen) such as the 35 luxury homes at Mookly project. Revenue from sales is realized upon handover to buyers.
- Asset management fees: Wonam manages joint ventures and asset management for residential buildings they have developed, earning management fees. They are a member of IVBN (Vereniging van Institutionele Vastgoedbeleggers in Nederland), indicating institutional investor relationships.
- Commercial space rental: Wonam generates rental income from commercial spaces in the plinth of their buildings — horeca (e.g., D.E. Café in Zandkasteel), artisanal workshops (Artisan in BUUR), office spaces (47 offices in Zandkasteel, 19,000 m² in The Ensemble), and other commercial units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Zandkasteel rental apartments: studio to 3-room, 36–109 m² |
| Subscription | Monthly | Silva rental apartments: 2-, 3-, 4-room and maisonnettes, 50–115 m² |
| Subscription | Monthly | Mookly: 246 middenhuur apartments (70–97 m²) and 35 owner-occupied homes (avg. 50 m²) |
| Subscription | Monthly | BLOEI 030: 264 rental apartments, mix of social rent and middenhuur, 50–80 m² |
| Subscription | Monthly | LUNO: 109 middenhuur apartments, 2-, 3-, 4-room, 55–115 m² |
| Subscription | Monthly | KARSP!: 274 rental apartments, 2022 delivery |
| Subscription | Monthly | PULSE: 219 rental apartments, 2- and 3-room, avg. 70 m², plus 4,000 m² offices |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Wonam product offering
Product offeringCore offering
Wonam develops and invests in affordable rental housing through new construction and transformation of existing buildings in the Amsterdam and Utrecht regions of the Netherlands. The company operates as both a principal developer (own long-term rental portfolio) and a delegated developer for housing corporations, municipalities, and institutional investors, focusing on sustainable, nature-inclusive, gas-free mixed-tenure buildings across social rental, mid-rental (middenhuur), free-sector rental, and owner-occupied segments.
Product overview
Wonam is a Dutch real estate developer and investor specializing in affordable rental housing through new construction and building transformation in the Amsterdam and Utrecht regions. The company's portfolio consists of residential and mixed-use real estate development projects, including nature-inclusive apartment complexes like Mookly, mixed-income housing projects like BUUR and BLOEI 030, office-to-residential transformations like Zandkasteel and Willem, and large-scale mixed-use developments like The Ensemble and PULSE. Wonam develops projects both for its own portfolio and as a delegated developer for third parties including housing corporations and investors. The company focuses on sustainability, community building, and creating affordable housing options across social rental, mid-rental, and free-sector segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Mookly (Amsterdam) Nature-inclusive residential development in Amsterdam Amstelkwartier comprising 246 middenhuur (mid-rental) apartments and 35 owner-occupied homes (koopwoningen) for starters and families, with a community garden, nature roofs, solar panels, ground-floor artisan commercial spaces, and a 'Huis van de Wijk' community hub co-developed with Zadelhoff; expected delivery Q4 2028.
- BLOEI 030 (Utrecht) Mixed-tenure ('gemengd wonen') residential project in Utrecht Leidsche Rijn Centrum with approximately 264 rental apartments (156 social rent via Woonin and 108 middenhuur via Wonam), green courtyards, community facilities, underground parking, and ground-floor amenities for residents and visitors; co-developed with Woonin and Heijmans.
- Zandkasteel (Amsterdam) Heritage transformation of the former ING head office in Amsterdam Zuidoost (Bijlmerplein) into a mixed-use building with 263 rental apartments, 47 offices, 12 meeting rooms, indoor gardens, a cinema, horeca (D.E. Café), and other community spaces; co-developed with Zadelhoff and delivered summer 2023.
- Silva (Haarlem) Gas-free residential building in Haarlem's Schalkwijk district with 131 apartments and maisonnettes (2-, 3-, 4-room units, 50–115 m²), all achieving at least energy label A+ through gas-free design and solar panels, plus 500 m² of commercial space and underground parking; delivered July 2023.
- WILLEM (Utrecht) Conversion of a former office building in Utrecht's Lauwerecht district into a residential building with approximately 62 apartments (22 social rental and 40 middenhuur) plus 400 m² of commercial space, built connected to the Eneco district heating network for substantial CO₂ reduction; delivered December 2024.
- BUUR (Utrecht) Mixed-income residential project in Utrecht's Leidsche Rijn Centrum with 454 rental apartments (314 social rent via Portaal and 140 middenhuur), featuring a mixed-tenure living concept where social-rent and mid-rent residents live together in the same buildings; co-developed with housing corporation Portaal; winner of the Middenhuur Award 2021.
- LUNO (Houten) Square-shaped residential building in Houten near the NS station and city center with 109 mid-rental apartments (2-, 3-, and 4-room units, 55–115 m²), featuring an elevated courtyard and 245 m² of commercial space; healthcare and education workers receive priority allocation; delivered December 2024.
- The Ensemble (Amsterdam Zuidoost) One of the largest and most sustainable mixed-use high-rise developments in Amsterdam Zuidoost, featuring two towers (approximately 120 m and 100 m tall) with 592 rental apartments and approximately 19,000 m² of office and commercial space; co-developed with Great Grey Investments (subsequently acquired by Greystar) with BREEAM Excellent-certified office space.
- KARSP! / LIV De KARSP (Amsterdam Zuidoost) Two residential towers in Amsterdam Zuidoost's new Hondsrugpark district with 274 rental apartments (28 social rent, 164 middenhuur, 82 free sector) featuring unique views, an atmospheric lobby, and 600 m² of commercial space; developed by Wonam and owned by Orange Capital Partners; delivered 2022.
- PULSE (Amsterdam Noord) Energy-neutral mixed-use building in Amsterdam Noord adjacent to the Noord metro station, with 219 rental apartments, 4,000 m² of office space, hospitality, retail, and an exhibition space; designed by Benthem Crouwel Architects; delivered 2020.
- TOON (Utrecht Leidsche Rijn) Residential building in Utrecht's Leidsche Rijn near the Terwijde train station and shopping center, offering 98 rental apartments (81 two-room and 17 three-room units) with parking facilities; completed 2018.
- Poort van Toorop (Amsterdam Nieuw-West) Residential building in Amsterdam Nieuw-West completed in 2017 with 176 rental apartments arranged around a unique interior courtyard, featuring complete kitchens, bathrooms, and balconies.
- AnnaPark (Zoetermeer) Diverse residential development in Zoetermeer's Rokkeveen district with 354 homes distributed across five blocks, featuring a mix of affordable rental apartments and owner-occupied homes within green landscape transition zones.
- Delegated project development for housing corporations, municipalities, and institutional investors Full-cycle delegated project development service where Wonam handles the entire development process — from land acquisition and municipal-tender participation through planning, construction, and ongoing management — for housing corporations (Woonin, Portaal), institutional investors (NLV, Woonhave, Orange Capital Partners, Greystar), and municipalities.
- Asset management for institutional residential portfolios (IVBN member) Asset management service through which Wonam manages residential rental portfolios for long-term institutional investors (including NLV, Woonhave, and Orange Capital Partners), positioning the firm as an IVBN member institutional real estate investor and asset manager.
Quantifiable outcome
- 2,000 homes delivered since 2011; 1,000 in construction; 1,500 in development
- +4 more outcomes
Companies that use Wonam
Customer profileNamed customers6 records
Ideal customer profiles2 records
Wonam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wonam partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ZadelhoffcoreWonam and Zadelhoff are joint development partners for multiple projects including Zandkasteel (transformation of former ING HQ into mixed-use), Mookly (Amstelkwartier, 281 units), and E-buurt Amsterdam Zuidoost (3 kavels, 338 units). Zadelhoff specializes in (re)development of buildings in the Amsterdam region and owns unique properties distinguished by location, architecture, or function. Founder Cor van Zadelhoff acquired the first property in the 1970s.
- RESIcoreRESI acted as transaction broker representing Wonam and Zadelhoff in the sale of the 246 middenhuur apartments and commercial spaces at Mookly to NLV.
- Van WijnencoreVan Wijnen Utrecht is the construction partner for LUNO in Houten (109 apartments, delivered Dec 2024) and WILLEM in Utrecht (62 apartments, delivered Dec 2024).
- Leger des Heils (Salvation Army)minor40 apartments in BLOEI 030 are designated 'beschermd thuis' (protected home) — for people who can live independently with intensive housing support from the Leger des Heils. Woonin handles the rental of these units.
- Dutch Green Building Council (DGBC)minorWonam joined DGBC as a partner, aligning with ~360 other organizations actively working to decarbonize the built environment. Wonam's Melanie Egberts stated the partnership supports knowledge-sharing and collaborative sustainability goals (circularity, climate adaptation, health).
- WoonincoreWonam and housing corporation Woonin are co-developers of BLOEI 030 in Utrecht Leidsche Rijn Centrum (~264 rental homes). Woonin handles the social housing portion (156 units). BLOEI 030 is a 'gemengd wonen' (mixed living) project. Wonam handles delegated project development management.
- HeijmanscoreHeijmans is the construction partner for BLOEI 030 in Utrecht Leidsche Rijn. Heijmans is building the ~264 rental homes in a 2.5-year construction period. The project received a Startbouwimpuls (start construction incentive) subsidy from the national government.
- PortaalcoreWonam and housing corporation Portaal co-develop BUUR in Utrecht Leidsche Rijn (454 apartments: 314 social rent + 140 middenhuur). Portaal handles the social housing portion. BUUR won the Middenhuur Award 2021. Wonam manages the overall development.
- Kondor Wessels AmsterdamcoreKondor Wessels Amsterdam was the construction contractor for the Zandkasteel transformation (2019–2023) and is the builder for Mookly (construction started 2025). Part of the TBI construction group.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Wonam competitors and assessment
Company assessmentBroad incumbents
- BPD (Bouwfonds Property Development): BPD is the largest residential developer in the Netherlands, fully owned by Rabobank. It operates across the full spectrum of housing segments including affordable and mid-rent, with a national footprint and far larger scale than Wonam. Directly comparable in product offering and target market, but at materially greater scale and brand recognition.
- Ballast Nedam: Ballast Nedam is a large Dutch construction and real estate development company with a significant residential and mixed-use development pipeline. While operating at much larger scale and broader geographic reach than Wonam, it competes in the same Dutch residential development market and frequently partners with housing corporations and municipalities.
- Dura Vermeer: Dura Vermeer is a major Dutch construction and development company with a substantial residential development portfolio across the Netherlands. It develops affordable, mid-rent, and owner-occupied housing at scale, frequently partnering with housing corporations and municipalities. Materially larger than Wonam with broader geographic reach.
- Heijmans: Heijmans is a major Dutch construction and development company listed on Euronext Amsterdam. It operates across housing, infrastructure, and non-residential development with a national footprint. Heijmans is both a partner (building BLOEI 030) and a broader competitor in Dutch residential development, with materially greater scale and capital base.
Direct peers
- AM (Amvest): AM is a Dutch residential developer and investor owned by Dutch pension funds (ABP and bpfBOUW), focused on Dutch mid-rent and affordable housing. Like Wonam, AM develops, holds, and manages residential portfolios across the Netherlands, with a comparable dual developer/investor model. AM is a direct competitor on Dutch land tenders and institutional mandates.
- Trebbe: Trebbe is a Dutch construction and development company focused on residential and mixed-use projects, with a strong presence in mid-sized Dutch cities. It develops affordable and mid-rent housing through partnerships with housing corporations and municipalities, at a comparable scale to Wonam. Direct competitor on Dutch residential tenders.
- VORM: VORM is a family-owned Dutch real estate developer focused on residential and mixed-use development with a strong presence in the Randstad region. Like Wonam, it emphasizes sustainability, mixed-tenure projects, and partnerships with housing corporations and municipalities. VORM is a direct competitor on mid-sized Dutch residential tenders.
- ERA Contour: ERA Contour is a Dutch real estate developer (part of TBI Holdings) focused on urban residential and mixed-use developments in major Dutch cities. It targets similar segments to Wonam including affordable and mid-rent housing, with comparable project scale and a strong focus on Amsterdam and Rotterdam metropolitan areas.
- Blauwhoed: Blauwhoed is a Dutch real estate developer (part of Ackermans & van Haaren) focused on residential and mixed-use projects in the Randstad. It develops across affordable, mid-rent, and owner-occupied segments, with a similar project size and geographic focus to Wonam. Blauwhoed is a direct competitor on Dutch municipal tenders.
- Synchroon: Synchroon is a Dutch residential and mixed-use developer based in Utrecht, focused on inner-city urban projects and neighborhood development. It shares Wonam's geographic focus on Utrecht and central Netherlands, with comparable project sizes and a similar emphasis on sustainable, community-oriented design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wonam social profiles
Digital presenceWonam compliance and trust
Trust signalCompliance1 record
Wonam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wonam leadership team
Management profileNumber of profiles
Profiles4 records
Wonam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wonam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wonam
What does Wonam do?
Wonam develops and invests in affordable rental housing through new construction and transformation of existing buildings in the Amsterdam and Utrecht regions of the Netherlands. The company operates as both a principal developer (own long-term rental portfolio) and a delegated developer for housing corporations, municipalities, and institutional investors, focusing on sustainable, nature-inclusive, gas-free mixed-tenure buildings across social rental, mid-rental (middenhuur), free-sector rental, and owner-occupied segments.
Is Wonam a public or private company?
Wonam is a private company. It is classified as unknown and is currently operating.
When was Wonam founded?
Wonam was founded in 2011. It employs 11 to 50 people.
Where is Wonam based?
Wonam is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Wonam make money?
Four revenue lines are on record. Residential rental income is the primary driver. The others are owner-occupied home sales, asset management fees and commercial space rental.
Who are Wonam's main competitors?
Broad incumbents on record are BPD (Bouwfonds Property Development), Ballast Nedam, Dura Vermeer and Heijmans. Direct peers are AM (Amvest), Trebbe, VORM, ERA Contour, Blauwhoed and Synchroon.
Does Wonam have an API?
No public API is recorded for Wonam.
What industry is Wonam in?
Wonam's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 236116 and its SIC code is 6513.