Degré7

What Degré7 does

Degré7 is a French premium ski and outdoor apparel brand founded in 1982 by freeride skiing pioneer Patrick Vallençant in collaboration with stylist Ingrid Büchner, operating through its legal entity AMATEIS, headquartered in Rumilly, Haute-Savoie. The brand designs and sells technical ski jackets, ski pants, midlayers, fleece, base layers, urban footwear, knitwear, t-shirts, and accessories, organized around a core collection and a Heritage sub-brand that reissues historical colorways and retro alpine aesthetics. Products are built on waterproof/breathable membranes rated at 10K/10K, 15K/10K, and 20K/20K, PrimaLoft Black Eco recycled insulation, YKK zippers, sealed seams, and 3-layer hybrid constructions, with outerwear priced from €169 to €499 and accessories from €15.90 to €59.

The company runs a direct-to-consumer model primarily through its own e-commerce storefront (degre7.com), supported by a network of physical retail stockists accessible via a store locator, and is fulfilled with free shipping in France on orders over €100. Payment options include standard card processing, Apple Pay, Google Pay, and Klarna Buy Now Pay Later in three interest-free installments. A dedicated outlet section applies 30-40% discounts across all categories, and a 10% newsletter discount is used as the primary lead-acquisition mechanism. Manufacturing is distributed across China, Turkey, Portugal, Taiwan, and India, with the brand emphasizing eco-responsibility through recycled polyester and PrimaLoft Black Eco inputs.

The customer base is split between male and female ski and outdoor enthusiasts seeking technical performance combined with distinctive retro-inspired styling, plus a smaller Junior/Kids segment. Reported headcount is five employees, including a Managing Director (Gérant) Philippe Simond, and the company is privately held with no institutional investors, no disclosed funding, and a share capital of €38,112.25. A brand partnership with Les Menuires ski resort anchors the brand in a major French Alps destination. No mobile app, no public API, and no AI-driven features are present in the product stack.

Name

Degré7

Legal name

AMATEIS

Website

https://degre7.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Degré7 is a privately held French premium ski and outdoor apparel brand founded in 1982, selling technical jackets, pants, midlayers, footwear, and accessories primarily through its own e-commerce site and physical retail stockists across France, serving male, female, and junior ski and outdoor consumers.

Ownership category

akta.pro rank

Product category

Technical Ski Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', And Juniors Outerwear (2330), Retail-Shoe Stores (5661)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC)

Keywords

• Premium ski apparel
• Technical outerwear
• Ski jackets pants
• Winter sportswear
• French ski brand

Headquarters

HQ city

Rumilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: One-time purchase of ski and outdoor apparel through e-commerce website and physical retail partners. Products include ski jackets, pants, midlayers, fleeces, footwear, and accessories. No subscription model. Revenue generated from per-unit sales at full and discounted (outlet/sale) prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Degré7 designs, manufactures (via outsourced production in China, Turkey, Portugal, Taiwan, and India), and sells premium technical ski and outdoor apparel through its own e-commerce site and a network of physical retail stockists. The range spans ski jackets, ski pants, parkas, midlayers, base layers, knitwear, footwear, and accessories, organized around a main Degré7 collection and a Heritage line that reissues the brand's original colorful 1980s freeride-inspired designs.

Product overview

Degré7 is a premium French ski and outdoor apparel brand founded in 1982 by freeride pioneer Patrick Vallençant, with styling by Ingrid Büchner. The company operates under parent company AMATEIS (€38,112.25 capital, based in Rumilly, France) and is hosted on Vercel. The brand offers a comprehensive product portfolio organized around two main collections: the core Degré7 collection and the Heritage collection (paying homage to the brand's colorful DNA). Product lines include: (1) Ski jackets featuring waterproof/breathable membranes (10K/10K, 15K/10K, 20K/20K), PrimaLoft insulation, YKK zippers, and 3-layer constructions (CERVA, GEOD FF, NIVOLA, ENDRON, SIVIN, BANGES, MINAR, DEVOL, BOMMY); (2) Ski pants with 15K/10K and 20K/20K waterproof ratings and PrimaLoft insulation (AGLO 2, OGLA, ARLYE, BORAZO); (3) Midlayers and fleeces including sherpa, fleece, and velvet options (BELLECOTE, COUTURLER, YERBA, WAIKU, BALCES, MASCUN, MERAC); (4) Technical base layers (VEYRAND, GLEISIN); (5) Urban and lifestyle footwear (HERA 7 M/W, HELO 7 M/W); (6) Knitwear with merino wool (PENES, PEO, ALMAR, NERA, ROCHES); (7) T-shirts and apparel (CAGUA, ANDES); (8) Accessories including beanies, caps, fanny packs, gloves, and headbands. The brand emphasizes eco-responsibility through recycled materials and sustainable manufacturing across multiple countries including China, Turkey, Portugal, Taiwan, and India.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Collection Sub-line spanning apparel, accessories, and footwear that reinterprets the brand's original colorful, retro alpine designs for men and women, including T-shirts (CAGUA, ANDES), knits (ALMAR), fleeces (BELLECOTE), and urban shoes (HERA 7, HELO 7).
• Ski Jackets Men's and women's technical ski jackets (e.g., ENDRON, GEOD FF, CERVA, NIVOLA, SIVIN, BANGES, MINAR, DEVOL, BOMMY) built with waterproof/breathable membranes, PrimaLoft insulation, removable hoods, snow skirts, and underarm ventilation, sold to ski and outdoor enthusiasts.
• Ski Pants Men's and women's ski pants (e.g., AGLO 2, OGLA, ARLYE) featuring waterproof/breathable membranes, recycled polyester shells, adjustable suspenders, and PrimaLoft insulation for cold-weather skiing.
• Parkas & Down Jackets Insulated parkas and down jackets designed for warmth, wind resistance, and mountain-to-city wear, made with recycled polyester and waterproof/breathable membranes.
• Midlayers & Fleeces Men's and women's midlayer garments combining fleece, sherpa, and synthetic insulation for use under ski jackets or as standalone pieces in cold conditions.
• Technical Base Layers Men's and women's next-to-skin base layers engineered for moisture management and warmth during winter sports and alpine activities.
• Knitwear (Pulls & Sweaters) Men's and women's knitwear made from merino/acrylic blends and breathable cotton, featuring ski-club styling and Heritage collection designs for mountain and casual wear.
• T-Shirts Men's and women's casual cotton T-shirts drawn from the Heritage collection, intended for après-ski and lifestyle wear.
• Lifestyle Pants Women's lifestyle pants, including sportswear-inspired corduroy designs, intended as casual mountain and après-ski wear.
• Urban Footwear Men's and women's casual urban footwear with leather and synthetic uppers, EVA cushioned midsoles, and colorful Heritage-inspired designs for daily wear.
• Accessories (Hats, Caps, Gloves, Bags, Headbands) Winter and lifestyle accessories including technical and heritage beanies, baseball and trucker caps, outdoor hats, touch-compatible gloves, warm liner gloves, velvet fanny packs, and heritage headbands sold to ski and outdoor enthusiasts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Les MénuiresminorStrategic or Co-development PartnerLes Ménuires, a major ski resort in the French Alps, is listed as a partner on the Degré7 website. The partnership appears to be a brand partnership or resort collaboration, positioning Degré7 within a prominent ski resort destination in the Alps.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Spyder: Global ski apparel brand with deep technical ski jacket and pants lineup. Spyder competes with Degré7 in performance ski outerwear and is a relevant benchmark for membrane/insulation specifications and pricing.
• Patagonia: Global outdoor apparel leader with significant ski-adjacent outerwear and midlayer lines. Patagonia competes with Degré7 on eco-responsibility messaging and recycled material construction, though at significantly larger scale.
• Salomon: Large French-founded winter sports brand with a growing ski apparel line alongside its dominant footwear/hardware business. Salomon overlaps with Degré7 on ski outerwear and midlayers but operates at a much larger scale and broader product portfolio.
• Bogner: Premium German ski apparel brand with strong luxury and Alpine heritage. Bogner competes with Degré7 at the highest end of ski jacket pricing and shares the heritage-style aesthetic premium positioning.
• Helly Hansen: Norwegian ski and outdoor apparel brand with broad ski jacket, pants, and base layer offerings. Helly Hansen is a benchmark for technical ski apparel at scale and competes with Degré7 on premium membrane technologies.

Direct peers

• Picture Organic Clothing: French eco-responsible ski and outdoor apparel brand. Overlaps with Degré7 on recycled materials, ski jackets/pants, and DTC-led premium positioning, and competes for the same European sustainability-minded ski consumer.
• Fusalp: French premium ski apparel brand founded in 1952 with strong technical and heritage positioning. Fusalp is the most direct peer to Degré7, sharing French alpine heritage, similar premium price points, and a focus on ski jackets and base layers marketed to style-conscious skiers.
• Goldbergh: Premium Dutch ski apparel brand focused on feminine, design-forward ski jackets and pants. Goldbergh competes with Degré7 for the style-conscious female ski consumer and sits at a similar premium price point.
• Eider: French mountain sports apparel brand specializing in ski jackets, pants, and technical midlayers. Eider is a close direct peer with comparable product mix, premium positioning, and French alpine heritage.
• Rossignol Apparel: Heritage French ski and lifestyle brand with a substantial apparel line. Rossignol competes directly with Degré7 in ski jackets, pants, and midlayers, leveraging Alpine heritage and broader retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/degr%C3%A97

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Degré7