Les Menuires

What Les Menuires does

Les Menuires is a French alpine ski resort located in the Vallée des Belleville and centrally positioned within Les 3 Vallées, the world's largest interconnected ski area (600+ km of pistes, 156 lifts). It is managed by the public Office du Tourisme les Menuires et Saint-Martin-de-Belleville, a government-state entity, with ski lift operations run by SEVABEL. Founded in 1964, the resort serves leisure travelers — primarily families and ski/snowboard enthusiasts of all skill levels — alongside secondary segments of road and mountain bike tourists (summer), expert freeriders, and summer wellness/hiking visitors. The destination is certified Famille Plus since 2006 and holds the Atout France Destination d'Excellence label awarded on 13 February 2026.

Name

Les Menuires

Legal name

Office du Tourisme les Menuires et Saint-Martin-de-Belleville

Website

https://lesmenuires.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Menuires is a French alpine ski resort in Les 3 Vallées, the world's largest ski area, operated by a public tourist office and serving families, skiers, cyclists, and summer mountain visitors with ski passes, accommodation, activities, and certified sustainability credentials.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort & Mountain Tourism

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD), Mountain & Ski Homes (THAMAAAG)

Keywords

• Alpine ski resort
• Mountain tourism services
• Ski lift operations
• Winter sports activities
• Mountain bike park

Headquarters

HQ city

La Croisette

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations

Revenue model

1. Ski passes and lift tickets: Core revenue from ski pass sales across Les 3 Vallées ski area, including pedestrian passes and seasonal products sold at lift ticket offices and online.
2. Pass Ascensionnel summer packages: Bundled summer passes offering unlimited lift access plus swimming pools, guided hikes, or sport activities depending on tier. Sold as 7-day packages at multiple price points (€75–€225 per adult). Revenue from bundled package sales across four resort locations and online.
3. Accommodation booking commissions: Les Menuires Réservation platform (locationlesmenuires.com) facilitates bookings for apartments, chalets, hotels, residences, and private rentals, generating commission revenue on bookings.
4. Activity and equipment rentals: Revenue from activity bookings (guided tours, sledge rails, sledge runs) and equipment rental services including bikes, ski gear, and locker storage.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Les Menuires is a year-round mountain destination selling access to ski lifts and ski passes within Les 3 Vallées (the world's largest ski area, 600 km of pistes, 156 lifts), multi-day Pass Ascensionnel packages combining lift access with pools, guided hikes and sports, accommodation bookings (apartments, chalets, hotels, residences), equipment rental, ski and snowboard lessons, a certified Bike Park with 100+ km of MTB trails, and 90+ summer activities including hiking, cycling, and cultural experiences. Operations are run by the Office du Tourisme les Menuires et Saint-Martin-de-Belleville with support from the SEVABEL ski lift operator.

Product overview

Les Menuires is a ski resort located in the Vallée des Belleville, part of the Les 3 Vallées ski area—the world's largest ski area with 600 km of pistes. The resort operates as a comprehensive mountain destination offering ski passes (including the Pass Ascensionnel for multi-activity access), ski lifts (156 total), ski and snowboard lessons, equipment rental, a certified Bike Park with 100+ km of mountain bike trails, over 90 summer activities including hiking and cultural tours, mountain guide services, and practical amenities like free shuttle buses, WiFi hotspots, and live webcams. The resort targets families and tourists seeking both winter sports (skiing, snowboarding, sledging, ski touring) and summer activities (mountain biking, hiking, cultural experiences).

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Ascensionnel A multi-day access pass providing unlimited access to Les 3 Vallées ski lifts for pedestrians, with optional add-ons including pool access, guided hikes, and sport activities. Sold as 7-day packages at multiple price points (€75-€399 per adult). Available for purchase via the resort's direct channels and on-site points.
• Ski Passes (Forfaits de ski) Ski pass offerings providing access to the Les 3 Vallées ski area with 600 km of pistes, sold directly through skipass-lesmenuires.com and at physical lift ticket offices for skiers and snowboarders.
• Ski Lifts (Remontées mécaniques) Ski lift infrastructure operated by SEVABEL providing access to slopes in both summer and winter seasons across the Les 3 Vallées area, with 156 lifts total in the 3 Vallées domain.
• Accommodation Bookings Rental services for apartments, chalets, hotels, residences, and private rentals near ski slopes, booked via the Les Menuires Réservation platform (locationlesmenuires.com).
• Bike Park Certified mountain bike park (Sites VTT-FFC) with over 100 km of trails ranging from 1,400 to 2,800 m altitude, featuring DH and enduro tracks, accessible via lift during summer season.
• Summer Activities (90+ activities) Over 90 summer activities including adventure courses, fishing, archery, canyoning, hiking, mountain biking, water activities, and cultural tours, available across the Vallée des Belleville.
• Ski and Snowboard School Ski lessons and snowboard courses offered for all skill levels from beginner to expert, including off-piste and ski touring instruction.
• Equipment Rental Rental services for ski equipment, mountain bikes, E-MTBs, and other sporting gear, plus locker storage for skis.
• Mountain Guides Bureau Professional mountain guide services for hiking, climbing, glacier walks, MTB tours (from €35/person for half-day), and guided excursions across the Vallée des Belleville, delivered by the Bureau des Guides.
• Sledging Activities (La Mine & Roc'n Bob) Sledging experiences at La Mine (Les Bruyères) and Roc'n Bob (4km descent, 450m elevation, 22 bends) sold as ride bundles and family passes, with options for children and adults.

Quantifiable outcome

• 85% of ski area is at elevations exceeding 1,800 metres
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Explore SavoieminorGTM or Marketing PartnerCo-marketing partnership with the regional Savoie tourism board (Explore Savoie) for promotional content and destination branding.
• France MontagnesminorGTM or Marketing PartnerNational mountain tourism promotion partnership with France Montagnes, the collective brand for French mountain destinations.
• SalomonminorGTM or Marketing PartnerBrand partnership with Salomon (ski and outdoor equipment brand) featured on the resort's website and promotional materials.
• Degré7minorGTM or Marketing PartnerBrand partnership with Degré7 (ski apparel brand) featured on the resort's website and promotional materials.
• France JudominorGTM or Marketing PartnerPartnership with France Judo (French Judo Federation) featured on the resort's website.
• Animoz ClothingminorGTM or Marketing PartnerBrand partnership with Animoz Clothing featured on the resort's website and promotional materials.
• Pass Ascensionnel partner businesses (10% discount network)minorChannel Partner/ Reseller/ DistributorNetwork of local and regional businesses offering 10% discounts to Pass Ascensionnel holders. Includes restaurants, activity providers, equipment rentals, and retail. List available on resort website.
• Bureau des Guides (Saint-Martin-de-Belleville)coreImplementation/ SI/ Consulting PartnerMountain guides bureau operating across the Vallée des Belleville, providing guided hiking, MTB, climbing, and other outdoor excursions. Located in Saint-Martin-de-Belleville. Key partner for activity delivery and safety.
• Protect Our Winters (POW) AssociationminorStrategic or Co-development PartnerLes Menuires resort is a member of the POW Association, which brings together world-class riders and outdoor athletes to drive behavioral change and environmental best practices in mountain sports.
• Cars Region Savoie (Alpbus)coreChannel Partner/ Reseller/ DistributorBus transfer operator providing scheduled coach services between Moûtiers train station and Les Menuires resort, and regional S63 line services.
• AltibusminorChannel Partner/ Reseller/ Distributor

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Val Thorens: Sister resort within Les 3 Vallées, sharing lift infrastructure and skiing access with Les Menuires via SEVABEL. Highest ski-resort in Europe; competes for the same family and intermediate-skier segments inside the same 600 km domain.
• Méribel: Central Les 3 Vallées resort with comparable central-domain positioning to Les Menuires. Targets similar family and intermediate-skier segments and competes directly for English-speaking and French family stays.
• Saint-Martin-de-Belleville: Direct co-operating resort sharing 81 slopes and 30 lifts with Les Menuires via the same Office du Tourisme and SEVABEL lift operation. Operates as the authentic-village counterpart, appealing to a more traditional guest profile within the same core catchment.
• Chamonix Mont-Blanc: Iconic French Alps destination offering year-round mountain tourism, summer trails, and lift operations. Comparable positioning across winter ski plus summer MTB/hiking, with stronger extreme-skiing brand identity.
• Tignes: Major French high-altitude ski resort with a strong summer activity program and glacier skiing. Comparable family-and-snow-reliability positioning versus Les Menuires outside Les 3 Vallées.
• Val d'Isère: Premium French ski resort with similar altitude and snow reliability profile. Competes for similar international and family ski segments, and pursues comparable summer activity expansion.
• Courchevel: Les 3 Vallées resort positioned at the premium/luxury tier. Direct competitor for high-yield skiers within the same ski area, with overlapping access to the 600 km network and contrasting mid-market positioning of Les Menuires.
• Avoriaz: Pedestrian-only French ski resort operating within the larger Portes du Soleil domain. Comparable family-pedestrian positioning, summer activity program, and reliance on partner-operated lifts and accommodation commissions versus Les Menuires.

Broad incumbents

• Compagnie des Alpes (CDA): Largest operator of French ski resorts (including La Plagne, Les Arcs, Avoriaz, Tignes) plus theme parks. Provides a public-market reference point on ski resort economics and competitive dynamics relevant to Les Menuires' lift and tourism operations.

Regional players

• Les 2 Alpes: Major French ski resort with glacier skiing and a developed summer MTB/hiking program. Comparable year-round activity strategy and family positioning, but operating in a different Alps region with distinct demand sources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/savoieski
• Facebookfacebook.com/les.menuires
• Instagraminstagram.com/lesmenuires
• Xx.com/LesMenuires

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Menuires