De Gymzaal Amsterdam

What De Gymzaal Amsterdam does

De Gymzaal Amsterdam (legally Studio 15 B.V.) is a privately-held boutique fitness studio founded in 2013 and located in the converted gymnasium of the former Koppelstock elementary school in the De Baarsjes neighborhood of Amsterdam West. The studio operates a single physical site at Pieter van der Doesstraat 15C and serves local adult residents and workers through personal training (individual and duo sessions of 30 or 60 minutes), small-group classes capped at 12 participants (Circuit, Kracht/Strength, and BBB/Buik-Billen-Benen formats), and a specialized pre/postnatal program ('Sterkher'). Group classes are delivered via credit packages valid for four months, while personal training is structured as multi-month subscription credit packages (10/20/40 sessions) billed via automatic debits every four weeks.

The company's core technology is operationally light: a Virtuagym-based mobile app (De Gymzaal App, available on iOS and Android) handles class scheduling and member management, and the website (de-gymzaal.nl) serves as the primary booking and inquiry channel. The technology is not a differentiator; competitive positioning rests on small class sizes, personalized trainer attention, experienced staff, and integrated health services. The wholly-owned subsidiary De Fysiozaal operates on-site physiotherapy and active rehabilitation with direct-access (no referral required) and contracted reimbursement relationships with seven Dutch health insurers (ASR, DSW, Menzis, CareSquare, Zilveren Kruis, Achmea, VGZ). Lifestyle coaching and dietician services, provided by Amber Holthuysen, extend the wellness stack into nutrition, gut health, metabolic health, and behavioral change, with intake pricing scheduled to take effect 1 January 2026.

Revenue is generated primarily through subscription-based personal training packages, pay-as-you-go and packaged physiotherapy sessions, group class credit purchases, and lifestyle coaching fees. The studio reports 5 employees total, and there is no disclosed funding, parent company, or external investment. Customer acquisition is community-driven: organic Facebook and Instagram presence, Google Maps local discovery, Trustindex-verified reviews, free trial sessions, and word-of-mouth referrals within the neighborhood. The business model is therefore that of a lifestyle-scale local service operation rather than a venture-scalable platform.

Name

De Gymzaal Amsterdam

Legal name

Studio 15 B.V.

Website

https://de-gymzaal.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

De Gymzaal Amsterdam is a boutique fitness studio in Amsterdam West offering personal training, small-group classes (max 12), physiotherapy (De Fysiozaal), and lifestyle coaching for local adult residents, with subscription credit packages and health insurer reimbursement partnerships.

Ownership category

akta.pro rank

Product category

Boutique Fitness and Physiotherapy Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Small-Group Personal Training (Semi-Private) (HSADAAAN), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Boutique fitness studio
• Personal training services
• Small group classes
• Physiotherapy rehabilitation
• Lifestyle coaching

Headquarters

HQ city

Amsterdam, North Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Personal Training Packages: Members purchase PT credit packages (10, 20, or 40 sessions) at varying per-session rates (€65-€75 for 60-min sessions, €40-€50 for 30-min sessions). Payment is collected via automatic monthly debits spread over 2-6 four-week periods. Includes individual and duo training options.
2. Physiotherapy Services: De Fysiozaal provides physiotherapy treatment sessions. Pricing varies by session length (30 or 60 minutes) and package size (single, 10, 20, or 50 lessons). Insured clients may be reimbursed directly through contracted health insurers; uninsured or non-contracted clients pay out-of-pocket. Also offers duo sessions at discounted per-person rates.
3. Group Class Credits: Members purchase credits to attend small-group classes (max 12 persons) including Circuit, Kracht, and BBB (Buik, Billen, Benen) sessions. Credits are valid for 4 months from date of purchase. Pre-registration via website or app is mandatory.
4. Lifestyle Coaching: Dietician and lifestyle coaching services provided by Amber Holthuysen. Pricing includes intake/screening (€110), follow-up consultations (€42-€69), and digital advisory reports (€79). Sessions are 30-60 minutes. May be partially reimbursed through basic health insurance (3 hours/year covered) or supplementary insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

De Gymzaal Amsterdam is a boutique fitness studio in Amsterdam West offering personal training (individual and duo sessions of 30 or 60 minutes), small-group fitness classes (Circuit, Kracht, and Buik, Billen, Benen training capped at 12 participants), physiotherapy and active rehabilitation services through its De Fysiozaal sub-brand, and lifestyle coaching plus dietary guidance. All services operate from a single converted historic school building at Pieter van der Doesstraat 15C, with booking handled via website and the De Gymzaal App.

Product overview

De Gymzaal Amsterdam operates as a boutique fitness studio offering personal training (individual and duo sessions of 30 or 60 minutes), small-group classes (circuit, strength, and targeted BBB training with max 12 participants), and physiotherapy services through its sub-brand De Fysiozaal. The company also provides lifestyle coaching and dietary guidance as complementary wellness services. The De Gymzaal App serves as an internal scheduling and membership management tool. All services are integrated through shared facilities at Pieter van der Doesstraat 15C in Amsterdam West.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one and duo personal training sessions of 30 or 60 minutes with a dedicated trainer, focusing on personalized fitness plans, strength, conditioning, kickboxing, and combination training. Purchased as credit packages of 10, 20, or 40 sessions.
• Circuit Training (Groepsles) All-round group workout combining cardiovascular conditioning, strength, and core training in sessions that change daily, capped at 12 participants to allow personal attention and form correction.
• Kracht Training (Groepsles) Strength-focused group class designed to build muscle mass and improve technique, structured around a consistent 8-week cycle of exercises, with class size capped at 12 participants.
• Buik, Billen, Benen (BBB) Training Targeted group class focusing on abdominal, gluteal, and leg strength and conditioning for improved muscle definition and functional fitness, with class size capped at 12 participants.
• Leefstijl Programma (Lifestyle Coaching) Lifestyle coaching program addressing nutrition, sleep quality, stress management, and behavioral change for sustainable health improvements, provided by Amber Holthuysen.
• Diëtetiek (Nutritional Guidance) Dietary guidance services covering gut health, metabolic health, weight management, and eating behavior counseling, provided by Amber Holthuysen with options for intake/screening, follow-up consultations, phone consultations, and a digital advisory report.
• De Fysiozaal - Fysiotherapie (Physiotherapy) Active rehabilitation and physiotherapy services focused on exercise therapy for injury recovery, post-operative rehabilitation, and chronic conditions, offered as single or duo sessions of 30 or 60 minutes, including a dedicated pre/postnatal Sterkher program; treatments may be reimbursed through contracted Dutch health insurers.

Quantifiable outcome

• Beginners and semi-advanced athletes can increase strength by 10%-20% within 3-6 months training 2x per week
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fitness First Netherlands: Premium Dutch gym chain with several Amsterdam locations combining PT, group classes, and wellness services. Overlaps De Gymzaal on premium personal training and group programming but at substantially larger scale and broader scope.
• Basic-Fit: Largest low-cost gym operator in the Netherlands and Europe with hundreds of locations across the country. Sets the price/format benchmark De Gymzaal competes against for the Amsterdam West fitness consumer, though it operates a fundamentally different high-volume model.
• Orangetheory Fitness: International boutique fitness brand offering coach-led small-group heart-rate-based training. Comparable as a global benchmark for the boutique small-group format De Gymzaal operates in Amsterdam.
• SportCity: Established Dutch mid-market fitness chain with multiple Amsterdam locations, offering group classes and personal training. Comparable as a broader-format competitor targeting the same Amsterdam personal-training buyer, though lacking De Gymzaal's boutique scale and integrated physio offering.

Direct peers

• TrainMore: Amsterdam-based boutique gym chain offering personal training and group classes in a premium, design-led environment. Comparable to De Gymzaal as a competing boutique fitness studio in Amsterdam targeting similar personal-attention-seeking consumers.
• CrossFit Amsterdam: Amsterdam-based functional fitness / CrossFit affiliate offering coached group training with capped class sizes in a community-driven format. Directly comparable to De Gymzaal's small-group strength and circuit classes in target customer and delivery model.
• Club Peloton: Long-established Amsterdam boutique fitness club offering group classes and personal training with a focus on community and quality coaching. Closely comparable to De Gymzaal in product mix (PT + group classes) and neighborhood positioning in Amsterdam.
• High Studios Amsterdam: Amsterdam-based boutique fitness studio offering personal training and group classes with a focus on small-group coaching. Directly comparable to De Gymzaal in scale, product mix, and Amsterdam neighborhood positioning.

Others

• FysioHolland: Dutch physiotherapy chain with multiple locations, contracted with major health insurers. Comparable as a parallel provider of the physiotherapy service line within De Fysiozaal, representing both a competitor and a structural benchmark for insurer-contracted care delivery.

Emerging players

• F45 Training: Global boutique fitness franchise delivering functional group training in 45-minute coached sessions. Comparable to De Gymzaal's group class programming and small-group approach, though operating at vastly greater scale through franchising.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/degymzaalamsterdam
• Instagraminstagram.com/accounts/login/?next=%2Fdegymzaal%2F&source=omni_redirect
• LinkedInlinkedin.com/company/de-gymzaal-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Gymzaal Amsterdam