De Haagse Uitdaging
De Haagse Uitdaging is a Dutch non-profit foundation that brokers matches between socially engaged entrepreneurs and charitable organizations in The Hague, operating on a closed barter (gesloten beurs) model without monetary exchange. It runs the annual Maatschappelijke Beursvloer event, ICT reuse challenges, and knowledge/furniture/gift banks as a local chapter of a 40+ chapter national network.
- Company typePrivate
- Founded2000
- HeadquartersDen Haag, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What De Haagse Uitdaging does
De Haagse Uitdaging is a Dutch non-profit foundation (stichting) operating as a social broker (maatschappelijke makelaar) that connects socially engaged entrepreneurs in The Hague with local charitable organizations, schools, and neighborhood initiatives. Operating on a 'gesloten beurs' (closed barter) principle, the foundation facilitates matches in which businesses provide materials, knowledge, or labor in exchange for non-monetary counter-prestations, allowing companies to fulfill SROI (Social Return on Investment) obligations without direct financial outlay. The organization is the local Hague chapter of Coöperatie De Nederlandse Uitdaging, a national network of 40+ local Uitdagingen that collectively support over 200 social initiatives and 300+ matches per chapter annually.
The foundation operates several distinct programs: the Maatschappelijke Beursvloer (an annual matchmaking event bringing 50+ companies and 60+ social organizations together in a single afternoon), the Haagse Matchtafel (quarterly facilitated matching sessions), the ICT Challenge/Laptop Challenge (refurbishment of corporate IT equipment for social organizations via partner Copiatek), the Spullenbank (second-hand furniture and equipment reuse), the Kennisbank (pro-bono expertise sharing), and the Cadeautjesbank (gift collection for children in need). Digital matching is supported through the national NU Vraag & Aanbod platform, developed by web partner 12websites.nl. The technology layer is light—human matchmakers and in-person facilitation remain the core operating model.
Revenue is generated through annual sponsorship commitments starting at €1,500 (minimum 3-year term), in-kind partner contributions (printing, IT support, legal advice), and project-based funding from sources such as Univé Buurtfonds, Fonds 2018, and Deloitte Impact Foundation. The organization was reactivated in June 2024 under the leadership of Chair Jos van Heerde (J2Creators) and former Chair Astrid Plugge (Mare Gastouderbureau), with a board that includes Secretary Patrick Groenewegen (Ithaka Academie), Treasurer Sander Gunst, and board member Ad van Ginkel, supported by eight named volunteer matchmakers drawn from local consultancies and the HR sector.
De Haagse Uitdaging firmographics
Firmographics- Name
- De Haagse Uitdaging
- Legal name
- Stichting De Haagse Uitdaging
- Website
- https://dehaagseuitdaging.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Haagse Uitdaging is a Dutch non-profit foundation that brokers matches between socially engaged entrepreneurs and charitable organizations in The Hague, operating on a closed barter (gesloten beurs) model without monetary exchange. It runs the annual Maatschappelijke Beursvloer event, ICT reuse challenges, and knowledge/furniture/gift banks as a local chapter of a 40+ chapter national network.
- Ownership category
- akta.pro rank
De Haagse Uitdaging industry classification
Industry- Product category
- Social Brokerage Services
- NAICS
- Social Advocacy Organizations (8133)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
Keywords
Where De Haagse Uitdaging is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Haagse Uitdaging business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Sponsorship: The organization receives annual sponsorship contributions starting from €1,500 per year, with a minimum commitment of 3 years. Sponsors include local businesses and larger companies fulfilling their Social Return on Investment (SROI) obligations through the foundation.
- In-kind Partner Contributions: Partners support the foundation by providing services in-kind (professional services, IT support, printing, legal advice) at no cost, rather than financial contributions. This is called 'Partner' support where companies do what they are good at for the foundation.
- Activity-based Support: Some support comes through specific project sponsorship such as the 'Bruggen Bouwen' project sponsored by Univé Buurtfonds, ICT challenges funded by partners like Copiatek, and event support from various sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sponsor - Annual financial contribution starting at €1,500 |
| Other | Multi-year contract | Partner - In-kind professional services contribution |
| Other | Multi-year contract | Haagse Kring - Knowledge network membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
De Haagse Uitdaging product offering
Product offeringCore offering
De Haagse Uitdaging operates as a social broker ('maatschappelijke makelaar') that matches socially engaged entrepreneurs and businesses with social organizations in The Hague. Operating on a 'closed barter' (gesloten beurs) principle, the foundation facilitates exchanges of materials, knowledge, and labor without monetary transactions, delivering measurable Social Return on Investment (SROI) outcomes.
Product overview
De Haagse Uitdaging operates as a social brokerage platform connecting socially engaged entrepreneurs (Maatschappelijk Betrokken Ondernemers) with social organizations in The Hague. The core platform facilitates matches through various programs including the Maatschappelijke Beursvloer (annual networking event), Haagse Matchtafel (matching sessions), ICT Challenge (hardware reuse), Spullenbank (furniture/equipment reuse), Kennisbank (knowledge sharing), and Cadeautjesbank (gift programs). The organization uses a closed barter system where businesses provide materials, knowledge, or workforce in exchange for non-monetary counter-prestations, aiming for measurable Social Return on Investment (SROI). The platform connects to the national NU Vraag & Aanbod system as part of De Nederlandse Uitdaging network.
Differentiator
Problem solved
Functional benefit
Products and services
- Maatschappelijke Beursvloer (Social Exchange Floor) Annual networking event where questions from foundations and associations are brought together with offerings from local businesses. Entrepreneurs help social organizations in exchange for realistic counter-prestations, creating matches through a closed exchange ('gesloten beurs') system in a single afternoon. Connects 50+ companies with 60+ social organizations per event.
- Haagse Matchtafel The central matching table where social help requests and entrepreneurial drive come together through quarterly in-person meetings. A fixed core group of involved entrepreneurs, volunteers, municipality, and educational institutions work to make concrete matches for societal impact.
- ICT Challenge / Laptop Challenge Collection and pickup program for discarded ICT equipment that enables social organizations to receive refurbished ICT solutions. In collaboration with Copiatek, old unused devices are transformed into valuable tools for organizations dedicated to a better world, including secure data wiping.
- Spullenbank (Stuff Bank) Reuse program for excess furniture, equipment, and materials from businesses, giving stichtingen (foundations) and verenigingen (associations) the opportunity to benefit. Helps give second life to items while supporting both the environment and local community through circular economy.
- Kennisbank (Knowledge Bank) Program where people share their expertise, experience, knowledge, and skills to support associations and social organizations. Focuses on strengthening the own power of volunteer organizations through empowerment and pro-bono expertise sharing.
- Cadeautjesbank (Gift Bank) Gift bank initiative that collects and distributes gifts for children in need, particularly during Sinterklaas (Saint Nicholas) celebrations. Supports partners like Stichting Sintvoorieder1 in providing gifts for children in poverty.
- NU Vraag & Aanbod Platform National digital matching platform developed by De Nederlandse Uitdaging (in partnership with 12websites.nl) for matching demand and supply between social organizations and businesses across the Netherlands. Allows organizations to self-register needs and businesses to offer support.
Quantifiable outcome
- 200+ social initiatives supported per local Uitdaging annually
- +3 more outcomes
Companies that use De Haagse Uitdaging
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
De Haagse Uitdaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Haagse Uitdaging partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core and minor.
- Univé BuurtfondscoreUnivé Buurtfonds is a sponsor and partner providing financial support for community projects. They support local initiatives focused on making neighborhoods more beautiful, safer, or more sociable. They provide both financial contributions and connections to partners.
- Yacht (Randstad Professional)coreYacht contributes through Social Return on Investment (SROI) commitments, connecting professionals pro-bono to social organizations. They support organizations working with SROI target groups through project-based assistance.
- SeederDeBoer & HieroocoreSeederDeBoer & Hieroo are consultants who believe local change begins in the region. Many colleagues volunteer and do pro-bono work for foundations. They provide strategic consulting expertise and matchmakers (Harriët Garvelink) to the organization.
- CопiatekcoreCопiatek is the ICT partner that refurbishes donated computers, laptops, and equipment. They wipe data securely and prepare equipment for second-life use by social organizations. They are the processing partner for the ICT Challenge/Laptop Challenge.
- Ithaka AcademiecoreIthaka Academie is a key partner for the 'Bruggen Bouwen' project connecting highly educated status holders (newcomers) with IT employers. They organize the Hoftrammm events and provide educational services. The secretary of the foundation, Patrick Groenewegen, is director of Ithaka Academie.
- De Zoetermeerse UitdagingcoreDe Zoetermeerse Uitdaging collaborated on the 'De Laatste Pluk' initiative to harvest 7500 kg of apples. Regional partnership for joint activities and shared volunteer resources.
- ADO Den Haag (ADOgroen)minorADO Den Haag provided free parking for the Laatste Pluk '24 volunteers, enabling the apple harvesting activity through their ADOgroen sustainability initiative.
- Touringcarbedrijf Van Heugten ToursminorProvided comfortable touring car for transporting volunteers to the Laatste Pluk apple harvesting activity in Enspijk.
- Algemeen Dagblad (AD)minorAD published the story about Willem's need for a bread slicing machine for Stichting Broodexpress, which attracted Henry Elferink's donation response.
- Henry Elferink HorecagoederenminorHenry Elferink from Almelo donated a bread slicing machine to Stichting Broodexpress after seeing the AD article. A socially responsible company providing equipment donation.
- Stichting Voedselbanken NederlandcoreNational partner for food bank operations. Co-sponsor of the Laatste Pluk initiative that harvests produce for food banks across the Netherlands.
- Groente & Fruitbrigade voor voedselbankenminorPartner organization that coordinates food rescue for food banks, involved in the Laatste Pluk national initiative.
- Haags HalalminorHaags Halal, led by Aicha El kadiri, prepared delicious soup for the Iftar event at Zuid-West College.
- Block33minorBlock33 (Asefeh Eskandari) provided a tip that contributed to the successful Iftar event at Zuid-West College.
- PEP Den HaagcorePEP Den Haag is a key operational partner for the Maatschappelijke Beursvloer. They co-organize the annual event and provide organizational support. PEP Den Haag handles event registrations for both companies and social organizations.
- Social Club Den HaagcoreSocial Club Den Haag is a partner in organizing the Maatschappelijke Beursvloer. They contribute to the collaboration of social organizations and businesses in The Hague.
- Xtra WelzijncoreXtra Welzijn is a welfare organization partner in the Maatschappelijke Beursvloer collaboration, representing social welfare sector interests.
- CultuurSchakelcoreCultuurSchakel represents the culture and arts sector in the partnership, helping connect cultural organizations with business support through the Beursvloer.
- Sport Support Gemeente Den HaagcoreSport Support from Gemeente Den Haag represents sports organizations in the partnership, facilitating connections between sports clubs and business support.
- Peter Wijnen Public RelationscorePeter Wijnen PR is the PR volunteer/partner handling press releases and media relations. He is also listed as a PR role within the organization structure and handles press inquiries.
- 12websites.nlcore12websites.nl is the web hosting partner responsible for technical realization, web hosting, and content management of the website. They developed the national NU Vraag & Aanbod platform. A processor agreement is in place per GDPR requirements.
- J2Creators (Jos van Heerde)coreJos van Heerde from J2Creators serves as board member and current chairman (Voorzitter) of De Haagse Uitdaging. He is an architect contributing project management and design thinking to the organization.
- WijkzcoreWijkz is part of the Maatschappelijke Beursvloer collaboration, representing neighborhood-level social services and community organizations.
- Gemeente Den HaagcoreGemeente Den Haag (Municipality of The Hague) supports through Sport Support and general backing for the Beursvloer. They are involved in the Advisory Commission and facilitate connections with city programs.
- MKB Den HaagminorMKB Den Haag invited the founders group to the Miljoenen Ontbijt event, connecting with local entrepreneurs and politicians.
- VNO-NCW regio Den HaagminorVNO-NCW regio Den Haag co-invited the founders group to the Miljoenen Ontbijt networking event for entrepreneurs and politics.
- Bam Bouw en Techniek (Jeroen Duijvestein)coreJeroen Duijvestein from Bam Bouw en Techniek serves on the Raad van Bestuur (Supervisory Board) of the foundation.
- De Participatie Keuken (Ben Lachhab)minorDe Participatie Keuken provided large quantities of soup, bread, and pastries for the Iftar event at Zuid-West College, contributing food preparation expertise.
- Mondial Van der Velde VerhuizingenminorMondial Van der Velde Verhuizingen handled collection and transportation of second-hand office furniture from companies to social organizations.
- TotalEnergiesminorTotalEnergies participated in the office furniture collection initiative, contributing to the logistics and support for the circular economy project.
- zahadeli.nlminorLocal business partner contributing to Sint voor ieder1 gift collection for children in poverty.
- Stijlslagerij.nlminorLocal business partner contributing to Sint voor ieder1 gift collection.
- Bakkerij Victor DriessenminorBakkerij Victor Driessen contributed to Sint voor ieder1 gift collection.
- Coffee Cats CaféminorCoffee Cats Café contributed to Sint voor ieder1 gift collection for children.
- Gewoon Lekker Den HaagminorGewoon Lekker Den Haag supported Sint voor ieder1 gift collection.
- Crulan.nlminorCrulan.nl supported Sint voor ieder1 gift collection.
- Kaatje.comminorKaatje.com supported Sint voor ieder1 gift collection.
- Mare Gastouderbureau (Astrid Plugge)coreAstrid Plugge from Mare Gastouderbureau served as chairman of the foundation. She was instrumental in reviving the organization in 2024 and coordinating various activities.
- Grand Hotel Amrâth Kurhaus The HagueminorGrand Hotel Amrâth Kurhaus The Hague hosted the Miljoenen Ontbijt networking event attended by the founders group.
- De Utrechtse UitdagingcoreDe Utrechtse Uitdaging originated the 'De Laatste Pluk' initiative that De Haagse Uitdaging participates in. They developed the food waste prevention concept that is now replicated across the network.
- Stichting tot behoud van de Historische Buitenplaats Ockenburgh (Villa Ockenburgh)minorVilla Ockenburgh participated in the De Laatste Pluk initiative, joining the volunteer effort to harvest apples for food banks.
- Stichting LotjeminorStichting Lotje participated in the De Laatste Pluk initiative, contributing to the volunteer apple harvesting effort.
- Rotary ZoetermeerminorRotary Zoetermeer joined the De Laatste Pluk initiative, bringing volunteers to the apple harvesting day.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
De Haagse Uitdaging competitors and assessment
Company assessmentBroad incumbents
- Benevity: Large global CSR and employee engagement platform used by enterprises to manage volunteer programs, matching, and donations; comparable in serving corporate CSR/SROI functions but as a scaled SaaS incumbent rather than a local non-profit.
- Goodera: International corporate volunteering and impact platform enabling large enterprises to deploy employee volunteer programs; a scaled, digital alternative to the in-person brokerage model of De Haagse Uitdaging.
Emerging players
- NLvoorelkaar: Dutch online volunteer matching platform focused on connecting individuals with social organizations in their area; comparable in its matchmaking function but uses a digital self-serve model rather than broker-led curation.
- LSA Bewoners: Dutch national network supporting resident-led community organizations; comparable in intermediating support between civil society actors and institutional resources, though focused on community-led housing/initiatives.
- Samen voor de Buurt: Dutch platform connecting local initiatives with volunteers and resources, operating a similar 'community broker' model with a national coordination layer across multiple municipalities.
Direct peers
- De Nederlandse Uitdaging: National cooperative and parent network of 40+ local Uitdaging chapters including De Haagse Uitdaging. Operates the shared NU Vraag & Aanbod platform and coordinates the Maatschappelijke Beursvloer format nationwide, making it the most directly comparable peer.
- Stichting Present: Dutch foundation that connects volunteers with people in need through local 'Present' chapters, applying a similar mediated, no-money matching model between citizens/businesses and social organizations across the Netherlands.
- De Utrechtse Uitdaging: Sister chapter of De Haagse Uitdaging under the same national network, originally created the 'De Laatste Pluk' apple-harvesting initiative for food banks. Closest comparable peer in operating model and target geography.
- De Zoetermeerse Uitdaging: Local Zoetermeer chapter of the same national Uitdaging network; co-organized activities with De Haagse Uitdaging on regional volunteer initiatives like 'De Laatste Pluk' and shares the same operational playbook.
Regional players
- Stichting Goede Doelen: Dutch charity information and intermediary platform supporting donor decision-making and coordinating charitable flows; comparable in its nonprofit intermediary function but focused on financial giving rather than in-kind matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
De Haagse Uitdaging social profiles
Digital presenceDe Haagse Uitdaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Haagse Uitdaging leadership team
Management profileNumber of profiles
Profiles12 records
De Haagse Uitdaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Haagse Uitdaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Haagse Uitdaging
What does De Haagse Uitdaging do?
De Haagse Uitdaging operates as a social broker ('maatschappelijke makelaar') that matches socially engaged entrepreneurs and businesses with social organizations in The Hague. Operating on a 'closed barter' (gesloten beurs) principle, the foundation facilitates exchanges of materials, knowledge, and labor without monetary transactions, delivering measurable Social Return on Investment (SROI) outcomes.
Is De Haagse Uitdaging a public or private company?
De Haagse Uitdaging is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Haagse Uitdaging founded?
De Haagse Uitdaging was founded in 2000. It employs 1 to 10 people.
Where is De Haagse Uitdaging based?
De Haagse Uitdaging is headquartered in Den Haag, Netherlands, in the Europe region.
How does De Haagse Uitdaging make money?
Three revenue lines are on record. Sponsorship is the primary driver. The others are in-kind Partner Contributions and activity-based Support.
Who are De Haagse Uitdaging's main competitors?
Broad incumbents on record are Benevity and Goodera. Emerging players are NLvoorelkaar, LSA Bewoners and Samen voor de Buurt. Direct peers are De Nederlandse Uitdaging, Stichting Present, De Utrechtse Uitdaging and De Zoetermeerse Uitdaging. Stichting Goede Doelen is listed as a regional player.
Does De Haagse Uitdaging have an API?
No public API is recorded for De Haagse Uitdaging.
What industry is De Haagse Uitdaging in?
De Haagse Uitdaging's product category is Social Brokerage Services. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAC, Corporate Foundations & CSR Grantmaking. Its NAICS code is 8133.