Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V.

What Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V. does

Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V. is the officially recognized Bavarian state trade association for the German hotel and restaurant industry, operating as a registered non-profit association (e.V.) under the federal DEHOGA Bundesverband umbrella. The organization represents hotels, restaurants, bars, cafés, and related hospitality businesses across all Bavarian administrative regions, delivering three core service lines: (1) political advocacy and regulatory representation, including active campaigns on the 7% reduced VAT on food and minijob regulations; (2) member services — legal protection insurance (DEHOGA-Rechtsschutz), industry contract templates, collective bargaining access, partner-negotiated procurement discounts, and dedicated publications; and (3) certification, training, and consulting delivered through its subsidiary Bayern Tourist GmbH (BTG), covering the Deutsche Hotelklassifizierung (official hotel star classification), Wohlfühl-Siegel, GastroManagementPass, ServiceQualität Deutschland, and Motorradfreundlicher Hotelbetrieb programs, alongside the BOUNTI e-learning platform and HOGA Beratungsgesellschaft consulting.

The association operates a distributed service infrastructure: a state headquarters in Munich's Prinz-Ludwig-Palais plus six Bezirksgeschäftsstellen in Nürnberg, Landshut, Regensburg, Augsburg, and Würzburg, supplemented by a regional Franconia office and a dedicated field sales (Außendienst) team. Digital channels include the Hogarenteplus legal/contract member portal, the oneDEHOGA member mobile app, a TikTok presence (@dehoga.bayern), and webinar programming. Governance is provided by an elected Präsidium led by President Angela Inselkammer and Landesgeschäftsführer Dr. Thomas (surname partially redacted in source), with operational management of 37 staff.

The revenue model combines recurring membership dues (subscription), one-time and multi-year certification fees through BTG (e.g., hotel classification from €710 base for members with €10/room scaling, GastroManagementPass at €276 for members, Wohlfühl-Siegel at €49), and ancillary revenue from DEHOGA Shop product sales plus partnership commercial arrangements. Major recurring events — the Gastrofrühling (~2,500 attendees) and Bayerischer Gastgebertag (~600 guests) — function as both retention mechanisms and pipeline for member acquisition across Bavaria's hospitality sector.

Name

Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V.

Legal name

Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V.

Website

https://dehoga-bayern.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DEHOGA Bayern is the official Bavarian state trade association representing hotels, restaurants, and hospitality businesses, delivering political advocacy, legal protection, certification programs via subsidiary Bayern Tourist GmbH, training, and partner-negotiated benefits across seven regional Bavarian offices to a dispersed SMB member base.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues: DEHOGA Bayern generates revenue primarily through membership fees from hotels, restaurants, and hospitality businesses across Bavaria. Members pay subscriptions to access benefits including legal advice, training, certifications, and industry representation.
2. BTG certification and training services: Bayern Tourist GmbH (BTG), the service company of DEHOGA Bayern, generates revenue through certification services (hotel classification, GastroManagementPass, etc.), seminars, training programs, and consulting services.
3. DEHOGA Shop product sales: The DEHOGA Shop sells professional resources including guides, templates, legal documents, and hospitality management materials to members and industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

DEHOGA Bayern is the Bavarian state trade association for hotels, restaurants, and hospitality businesses. It provides paid membership services including political advocacy, legal consultation, model contracts, collective bargaining support, training seminars, professional certifications, and access to a member portal (Hogarenteplus). Certification and training programs (hotel star classification, GastroManagementPass, ServiceQualität Deutschland, Wohlfühl-Siegel, Motorradfreundlicher Hotelbetrieb) are administered through its subsidiary Bayern Tourist GmbH (BTG).

Product overview

Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V. is a regional trade association for Bavaria's hotel and restaurant industry, offering a portfolio of member services rather than a unified software product. The core member platform Hogarenteplus provides access to legal resources, model contracts, and industry regulations. Supporting this are digital offerings including the oneDEHOGA-App mobile application for member benefits and discounts, and the BOUNTI e-learning platform for continuing education. Quality and certification services are delivered through the affiliated Bayern Tourist GmbH (BTG), which administers the Deutsche Hotelklassifizierung (hotel star classification), Wohlfühl-Siegel (guest comfort certification), GastroManagementPass (gastronomy quality certification), ServiceQualität Deutschland (service quality certification), and Motorradfreundlicher Hotelbetrieb (motorcycle-friendly hotel certification). Additional member benefits include DEHOGA-Rechtsschutz legal protection insurance and training programs such as TOP-Ausbildungsbetrieb quality label and the Akademie junger Gastronomen. The organization functions as a federation with multiple affiliated entities including HOGA Hotel- und Gaststätten-Beratungsgesellschaft (consulting services), Pro-Order GmbH (purchasing cooperative), and Bayern Tourist GmbH (certification and training services).

Differentiator

Problem solved

Functional benefit

Products and services

• Deutsche Hotelklassifizierung (Hotel Star Classification) Official 1-5 star hotel quality classification (including Superior categories) administered by Bayern Tourist GmbH (BTG), with 3-year certification validity. Pricing: new classification 710 Euro (members) / 860 Euro (non-members) base fee plus 10 Euro per room (max 1,000 Euro); follow-up classification 610 Euro / 760 Euro.
• Wohlfühl-Siegel (Guest Comfort Certification) Guest safety and comfort certification for hospitality establishments based on self-assessment questionnaires; participation fee 49.00 Euro plus VAT for DEHOGA Bayern members.
• GastroManagementPass (GMP) Module-based quality assurance qualification for gastronomy businesses covering hygiene, legal compliance, business management, and service quality. Pricing: 276 Euro plus VAT for DEHOGA Bayern members, 345 Euro plus VAT for non-members.
• ServiceQualität Deutschland Cross-industry certification program supporting continuous improvement of service quality and integration of quality practices into daily hospitality operations.
• Motorradfreundlicher Hotelbetrieb Motorcycle-friendly hotel certification run by BTG in cooperation with ADAC Bayern to provide orientation for motorcycle tourists.
• oneDEHOGA-App Mobile app providing DEHOGA Bayern members with exclusive benefits such as fuel discounts and other member-only offers.
• DEHOGA-Rechtsschutz Legal protection insurance automatically included for DEHOGA Bayern members, providing legal consultation and representation services.
• TOP-Ausbildungsbetrieb Quality seal awarded to hospitality employers offering high-quality vocational training, designed to increase their attractiveness to prospective apprentices.
• Lernplattform BOUNTI Online learning platform for continuing education in hospitality and gastronomy, accessible to members and training participants.
• Akademie junger Gastronomen Specialized academy offering advanced education and professional development opportunities for young gastronomers.
• Hogarenteplus Member Portal Online member portal providing access to legal information, model contracts, collective bargaining agreements, and industry-specific resources.
• Training Seminars (Offene Seminare and Inhouse-Seminare) Practice-oriented open and in-house training seminars for hotel and restaurant staff, delivered by BTG in Munich and across Bavaria.
• DEHOGA Shop E-commerce storefront (dehoga-shop.de) selling professional resources including guides, templates, legal documents, and hospitality management materials.

Quantifiable outcome

• Approximately 2,500 hospitality professionals attended the GastroFrühling 2026 event
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Bayern Tourist GmbH (BTG)coreStrategic or Co-development PartnerBayern Tourist GmbH is a subsidiary service company that provides certification services (hotel classification, GastroManagementPass, etc.), training seminars, and consulting services for DEHOGA Bayern members. BTG operates the official certification programs and training services under the DEHOGA Bayern umbrella.
• Pro-Order GmbHcoreStrategic or Co-development PartnerPro-Order GmbH is part of the DEHOGA Bayern family and provides procurement services and an online marketplace for hospitality businesses, helping members access favorable purchasing terms.
• HOGA Hotel- und Gaststätten-Beratungsgesellschaft mbHcoreStrategic or Co-development PartnerHOGA is a certified consulting partner of DEHOGA Bayern providing energy consulting, expert reports, digital checks, and business consulting services for hotels and restaurants. The company has over 50 years of experience and has examined and advised more than 19,500 hospitality businesses.
• ADAC in BayerncoreStrategic or Co-development PartnerADAC in Bayern partners with DEHOGA Bayern and BTG to conduct the 'Motorradfreundlicher Hotelbetrieb' (Motorcycle-friendly Hotel) certification program, providing orientation for motorcycle tourists in Bavaria.
• Bayern Tourismus Marketing GmbHstrategicGTM or Marketing PartnerBayern Tourismus Marketing GmbH is the official tourism marketing organization for Bavaria, partnering with DEHOGA Bayern to promote tourism-related hospitality services.
• DEHOGA BundesverbandcoreStrategic or Co-development PartnerThe national DEHOGA (Deutscher Hotellerie- und Gastronomieverband e.V.) is the federal-level association, with DEHOGA Bayern as its Bavarian state affiliate. The relationship provides national representation and shared resources.
• E.ON Energie Deutschland GmbHminorGTM or Marketing PartnerPremium partner providing energy solutions to DEHOGA Bayern members with special conditions.
• HOGAST DeutschlandminorGTM or Marketing PartnerPremium partner providing purchasing/procurement services to hospitality businesses.
• Carl Korth Institut für Arbeits- und Gesundheitsschutz GmbHminorGTM or Marketing PartnerPremium partner providing occupational health and safety services.
• DEKRA Automobil GmbHminorGTM or Marketing PartnerPremium partner providing vehicle inspection and safety certification services.
• Versicherungskammer BayernminorGTM or Marketing PartnerPremium partner providing insurance solutions to hospitality businesses.
• METRO Deutschland GmbHminorGTM or Marketing PartnerPremium partner providing food service supplies and equipment.
• DAK GesundheitminorGTM or Marketing PartnerPremium partner providing health insurance services.
• Flyeralarm GmbHminorGTM or Marketing PartnerPremium partner providing printing and marketing materials services.
• IHA (International Hotel Association)strategicStrategic or Co-development PartnerPart of of the DEHOGA family, representing hotel businesses internationally.
• BDT (Bundesverband der Deutschen Tourismuswirtschaft)strategicStrategic or Co-development PartnerPart of the DEHOGA family, representing German tourism industry at the federal level.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotelverband Deutschland (IHA): German hotel industry association that is part of the DEHOGA family but specializes in hoteliers rather than full hospitality. Represents an overlapping member segment (hotels) with a more specialized remit, comparable for benchmarking segment-specific services.
• DEHOGA Nordrhein-Westfalen: DEHOGA state association for Germany's most populous state, North Rhine-Westphalia. Comparable scale and service portfolio, demonstrating the standardized DEHOGA state-branch model that DEHOGA Bayern follows.
• DEHOGA Bundesverband: National German hotel and restaurant trade association and named parent of DEHOGA Bayern. Operates the same membership/advocacy model at federal level, with shared services and overlapping member value propositions across all state affiliates.
• DEHOGA Baden-Württemberg: Sister state-level DEHOGA trade association serving the hospitality industry in Baden-Württemberg. Closely comparable structure, services, and revenue model to DEHOGA Bayern, including legal, training, and certification offerings via an affiliated service company.
• DEHOGA Hessen: Another state-level DEHOGA association serving hotels and restaurants in Hessen. Provides the same member services (legal, training, advocacy) via district offices, making it a structurally identical peer despite operating in a different German state.

Broad incumbents

• HOTREC: European umbrella federation for hotels, restaurants, pubs and cafés. Operates at a continental scale rather than state level and handles EU-level advocacy, making it a broader-incumbent counterpart for benchmarking political representation and pan-European services.

Others

• Bundesverband der Deutschen Tourismuswirtschaft (BDT): German federal tourism industry association within the DEHOGA family. Addresses the broader tourism value chain (transport, destinations, hospitality) rather than hotels/restaurants specifically; comparable as a federation structure but adjacent rather than directly competing for the same membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@dehoga.bayern
• LinkedInlinkedin.com/company/dehogabayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayerischer Hotel- und Gaststättenverband DEHOGA Bayern e.V.