DEHOGA Nordrhein e.V.

What DEHOGA Nordrhein e.V. does

DEHOGA Nordrhein e.V. is a registered trade and employers' association (eingetragener Verein) for the hospitality industry in Germany, founded in 1946 and headquartered in Neuss, North Rhine-Westfalen. It is the largest DEHOGA district association in Germany by membership, serving approximately 5,500 member establishments across the government districts of Düsseldorf and Cologne — the two most economically significant regions in NRW, Germany's most populous state. The membership base spans hotels, restaurants, catering companies, cafés, pubs, and canteens, ranging from family-run establishments to mid-sized chain operators. The organization provides legal advice, political advocacy, collective bargaining representation, group insurance programs (HDI, Profina Capital), professional training, and partner-discount programs (Ecolab, orderbird, Handelshof, König Brauerei, IKK Classic, hobex, ReGuest among 20+ PremiumPartners).

Revenue is generated exclusively through annual membership fees calculated on employee headcount with multipliers and tiered multi-location discounts, supplemented by publishing income from its Welcome trade magazine (28,000 copies annually across 4 issues) and partner commissions. Distribution is omnichannel: a dedicated field sales team (Außendienst) for multi-location operators, self-serve digital onboarding via a public fee calculator and online application, and a network of local Kreisgruppen (district groups) across 100+ locations. The association operates its own TYPO3-based website, a branded digital communication platform ("Unser DEHOGA Nordrhein"), a podcast series, and a member portal (Mein DEHOGA). Leadership comprises President Patrick Rothkopf and a three-person executive team (Geschäftsführung: Christoph Becker, Thomas Kolaric, Andreas Höffken), supported by ~20 staff. The organization operates under the DEHOGA Nordrhein-Westfalen state-level federation and is part of the broader DEHOGA federal structure.

Name

DEHOGA Nordrhein e.V.

Legal name

DEHOGA Nordrhein e.V.

Website

https://dehoga-nordrhein.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DEHOGA Nordrhein e.V. is Germany's largest district-level hospitality trade and employers' association, representing approximately 5,500 hotels, restaurants, catering firms, and cafés across the Düsseldorf and Cologne government districts of North Rhine-Westfalen through annual membership fees, legal advocacy, group insurance, training, and partner discount programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues / Subscriptions: DEHOGA Nordrhein generates revenue exclusively through membership fees. The association is a registered trade association (eingetragener Verein / e.V.) and does not operate commercial products or services. Membership fees are calculated based on the number of employees (Vollzeit = 1.0, Teilzeit = 0.5, Aushilfen = 0.33) and the number of operating locations. Multi-location operators receive escalating discounts: 2 establishments = 25% per location, 3-4 = 35%, 5-6 = 45%, 7-10 = 50%, 11-15 = 55%, 16-25 = 60%, over 25 = 65% per location. The organization also generates revenue through its publishing arm (Gastgewerbe Informations-, Medien- und Verlagsgesellschaft mbH) for the Welcome magazine, and through partner relationships (e.g., insurance products like the HDI supplementary health insurance program and Profina Capital bKV offerings, where the association acts as an intermediary for member benefits).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

DEHOGA Nordrhein e.V. is a registered non-profit trade association selling membership to hotels, restaurants, catering companies, cafes, pubs and canteens in the government districts of Düsseldorf and Cologne. The core membership bundles interest representation, legal advice, group insurance programs, professional training, savings/discount programs, and member-only networking. Around this core the association runs the "Unser DEHOGA Nordrhein" member communication platform, the Welcome quarterly magazine, the Young Stars Award competition, DEHOGA Lounges networking events, and dedicated programs on topics such as startup support, digital transformation coaching, debt collection and Hotelsterne classification.

Product overview

DEHOGA Nordrhein is a hotel and restaurant association (Hotel- und Gaststättenverband) serving as the trade association and employers' federation for the hospitality industry in the Düsseldorf and Cologne government districts. The organization's core offering is its membership service, which provides approximately 5,500 member establishments with interest representation, legal advice, and business support. The membership is enhanced by various module-based services including the Kommunikationsplattform 'Unser DEHOGA Nordrhein' for digital communication and podcast content, the Welcome Magazin quarterly publication, and specialized add-ons such as company health insurance (betriebliche Krankenzusatzversicherung), legal services (Rechtsberatung), professional training (Weiterbildung), startup support (Existenzgründung), discount programs (Sparvorteile), debt collection (Inkasso-Service), and transformation coaching. The association also organizes the Young Stars Award competition and DEHOGA Lounges networking events.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome Magazin: Das DEHOGA-Magazin für Profis und Genießer - A professional magazine for hospitality industry leaders, published 4 times per year with 28,000 copies annually, targeting hotel and restaurant management in the Cologne and Düsseldorf districts.

Products and services

• DEHOGA Nordrhein Membership Annual subscription membership for hotels, restaurants, catering companies, cafes, pubs and canteens in the government districts of Düsseldorf and Cologne, providing interest representation, legal advice, group insurance access, training, savings programs and networking events to roughly 5,500 member establishments.
• Kommunikationsplattform "Unser DEHOGA Nordrhein" Member-exclusive digital communication and engagement platform providing hospitality industry news, resources and networking tools, including access to the DEHOGA podcast series.
• Welcome Magazin (DEHOGA-Magazin) Quarterly trade magazine for hospitality professionals published by DEHOGA Nordrhein, with 28,000 copies distributed per year across four issues in the Cologne and Düsseldorf districts (and from 2026 also Ostwestfalen), covering industry trends, concepts and innovation.
• Betriebliche Krankenzusatzversicherung (via Profina Capital) Supplementary company health insurance program offered to DEHOGA Nordrhein members through a dedicated Profina Capital portal (dehoga.profina-capital.de), providing daily hospital allowances and additional coverage for employees of member hospitality businesses.
• Rechtsberatung und Betrieblicher Rechtsschutz (Legal Advice and Protection) Legal consultation and workplace legal protection service for DEHOGA Nordrhein members covering employment law, tenancy law and hospitality-specific legal matters.
• Weiterbildung (Training & Education) Professional development program for hospitality staff including individual and in-house trainings, partner offerings and exclusive training sessions for DEHOGA Nordrhein members.
• Existenzgründung (Startup Support) Startup guidance program for founders of new hospitality businesses, covering business plans, market analysis, marketing, financing and regulatory requirements for the gastronomy sector.
• Sparvorteile (Discount Programs) Member discount program bundling GEMA music licensing savings, fuel discounts (Tankrabatt) and partner-negotiated savings through DEHOGA Sparbuch and DEHOGA Shop offers.
• Transformationscoaches für das Gastgewerbe in NRW Coaching service for digital transformation and sustainability in the hospitality sector, funded by the state of North Rhine-Westphalia and delivered to DEHOGA Nordrhein members.
• Inkasso-Service (Debt Collection) Debt collection service for DEHOGA Nordrhein members to recover outstanding payments from customers.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• HDI Vertriebs AGcoreOthersHDI provides group insurance products to DEHOGA Nordrhein members, including Betriebliche Krankenzusatzversicherung (supplementary company health insurance). DEHOGA Nordrhein features HDI as a PremiumPartner and links to a dedicated HDI insurance portal for members.
• PROFINACapital / Profina Capital GmbHcoreOthersPROFINACapital operates a dedicated portal (dehoga.profina-capital.de) for DEHOGA Nordrhein members offering Betriebliche Krankenzusatzversicherung (company supplementary health insurance). This is an exclusive group insurance program developed specifically for DEHOGA members.
• BSS SteuerberatungsgesellschaftminorGTM or Marketing PartnerListed as a PremiumPartner of DEHOGA Nordrhein, offering tax advisory services to members at preferential rates.
• Ecolab Deutschland GmbHminorGTM or Marketing PartnerListed as a PremiumPartner providing hygiene and cleaning solutions for hospitality establishments.
• Greif MietwäscheminorGTM or Marketing PartnerPremiumPartner providing textile rental services (mietwäsche/rental linens) for hospitality businesses.
• HandelshofminorGTM or Marketing PartnerPremiumPartner - a wholesale supplier for the hospitality sector, offering members preferential purchasing conditions.
• Rheinenergie AGminorGTM or Marketing PartnerPremiumPartner providing energy supply solutions to DEHOGA Nordrhein members, addressing the hospitality sector's significant energy cost concerns.
• Silkes Weinkeller GmbHminorGTM or Marketing PartnerPremiumPartner and online wine retailer offering an exclusive curated selection of 1,200+ wines to DEHOGA members. The partnership includes B2B brand 'Vino Commerce' for gastronomy, with services including wine list design, staff training, and event support.
• RheinfelsQuellen H. Hövelmann GmbH & Co.KGminorGTM or Marketing PartnerPremiumPartner offering Sinalco soft drinks and Rheinfels Quelle premium mineral water to hospitality businesses. Recommended by DEHOGA Nordrhein for member establishments.
• IKK ClassicminorOthersPremiumPartner - a statutory health insurance fund (Krankenkasse) offering preferential conditions for DEHOGA Nordrhein members and their employees.
• PAPSTAR GmbHminorGTM or Marketing PartnerPremiumPartner providing disposable and single-use articles for the hospitality industry, including sustainable packaging solutions.
• König BrauereiminorGTM or Marketing PartnerPremiumPartner - a brewery providing beverages to hospitality establishments.
• Drekopf Entsorgung und Kanalservice GmbHminorGTM or Marketing PartnerPremiumPartner providing waste management and sewage services for hospitality businesses.
• Hörstke Großkücheneinrichtungen GmbHminorGTM or Marketing PartnerPremiumPartner providing large kitchen equipment for commercial gastronomy.
• Perfect Veranstaltungs-Service KGminorGTM or Marketing PartnerPremiumPartner providing event services for hospitality businesses.
• GEMA (Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte)coreOthersDEHOGA Nordrhein is affiliated through the DEHOGA Bundesverband's membership in the Bundesvereinigung der Musikveranstalter e.V. (BVMV), which holds a collective agreement (Gesamtvertrag) with GEMA. This enables DEHOGA Nordrhein members to receive Gesamtvertragsnachlass (collective discount) on GEMA licensing fees. The association transfers membership data to GEMA to facilitate member benefits.
• DEHOGA Nordrhein-Wissenschaftsrat (Scientific Advisory Board)minorStrategic or Co-development PartnerAn advisory body composed of academic experts that provides scientific guidance and research partnership to DEHOGA Nordrhein on hospitality industry topics.
• DEHOGA Nordrhein-Westfalen (State-Level Association)coreStrategic or Co-development PartnerDEHOGA Nordrhein is the district-level association operating under the state-level DEHOGA Nordrhein-Westfalen e.V. (DEHOGA NRW), which coordinates statewide Fachthemen, policy positions, and Fachgruppenarbeit. The state association sends the Fachgruppennewsletter to district members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DEHOGA Berlin e.V. Berlin state-level DEHOGA association covering the capital's hospitality sector. Provides the same employer/trade association dual mandate, advocacy, training, and partner benefits as DEHOGA Nordrhein, with a different geographic and demographic profile.
• DEHOGA Bayern e.V. The Bavarian state-level DEHOGA association, also one of the largest DEHOGA members by count. Operates the same employer-and-trade-association dual role for the hospitality sector in Bavaria, with comparable member-benefit bundles (legal advice, training, group insurance, partner discounts) and similar fee-by-headcount pricing.
• Hotelverband Deutschland (IHA) e.V. Germany's dedicated hotel-industry association, overlapping significantly with DEHOGA's hotelier membership. Differs in that it is hotel-only (not full gastronomy) and operates at federal level; useful peer for benchmarking the hotel-specific segment of DEHOGA Nordrhein's membership.
• DEHOGA Niedersachsen e.V. Lower-Saxony DEHOGA association with the same employer-and-trade-association mandate for hospitality. Comparable in structure, member services, and pricing model, useful for benchmarking outside the high-density NRW market.
• DEHOGA Baden-Württemberg e.V. State-level DEHOGA association for Baden-Württemberg, providing identical dual trade/employer representation for hotels and restaurants. Highly comparable in structure, product offering (magazine, training, legal services, partner network), and member-tiering model.
• DEHOGA Hessen e.V. Hessen state-level DEHOGA association serving hotels and restaurants in the Frankfurt/Rhine-Main economic region. Same federation, same mission, same member services portfolio and pricing mechanics — directly comparable for benchmarking.

Broad incumbents

• Deutscher Hotel- und Gaststättenverband (umbrella) — DEHOGA: The DEHOGA federation as a whole, of which DEHOGA Nordrhein is the largest district-level member. Useful as the umbrella benchmark for membership services, advocacy positioning, and federation-wide partner programs that DEHOGA Nordrhein extends to its members.
• DEHOGA Nordrhein-Westfalen e.V. (DEHOGA NRW): The state-level parent association of DEHOGA Nordrhein. Operates at a broader geographic scope (all of NRW) coordinating statewide Fachthemen, employer-branding, and Fachgruppenarbeit. Comparable as a parent-tier membership body, though not a like-for-like competitor.
• BGA Bundesverband Großhandel, Außenhandel, Dienstleistungen e.V. A larger German trade/employer association federation with a comparable membership-and-dues business model and political/collective-bargaining advocacy role. Useful structural peer for understanding scale benchmarks for association-based revenue models in Germany.
• DEHOGA Bundesverband: The federal-level DEHOGA federation that coordinates national policy positions, federal-level collective bargaining, and the broader brand. Not a competing district body, but the umbrella organization under which DEHOGA Nordrhein operates and whose strategic priorities shape member value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dehoga-nordrhein-e-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEHOGA Nordrhein e.V.