De Hoorneboeg

What De Hoorneboeg does

De Hoorneboeg is a Dutch non-profit foundation (Stichting Culturele Buitenplaats De Hoorneboeg, ANBI-status) operating a historic countryside estate in Hilversum, in the Gooi region of the Netherlands. The venue comprises 12+ distinct spaces across a small hamlet on a centuries-old hill at the edge of the Hilversumse Hei forest, including renovated barns, a former chapel and library, a Villa with multiple rooms, a shepherd's house, Pipowagens, and an outdoor Tipi. It serves external retreat and wellness facilitators, corporate teams, coaches, event organizers, and individual attendees seeking nature-immersed spaces for retreats, training, team sessions, coaching, and celebrations.

The business operates four interconnected revenue streams: (1) quote-based space and venue rental, with venues accommodating groups of 2-90 persons and pricing more favorable on weekends/holidays than weekdays; (2) overnight accommodation for approximately 40-50 guests across Aan de Hei (19 rooms), Het Heihuis, Het Stille Midden, Villa Zolder, Pipowagens, and tent pitches; (3) on-site vegetarian restaurant Bij de Tuinman, open to retreat guests daily and to the public on weekends, sourcing from an on-site kitchen garden and developing food forest; and (4) own public programming including Silent Sundays (€165/person), Bosbios summer outdoor cinema, Rooted Festival, and partner-led retreats by third-party facilitators (Happy Soul Travel, Beckley Retreats, De Fontein, The School of Life Amsterdam). Standard amenities (yoga mats, meditation cushions, flip charts, projectors, coffee/tea) are bundled with venue rentals.

Distribution is primarily direct: website inquiry form for venue bookings (handled within 2 business days), Stager platform for public event tickets, and walk-in restaurant traffic. The foundation employs approximately 30 named individuals across daily operations, restaurant, mission-driven programming, and groundskeeping functions, plus two board members guarding the long-term ideology. Marketing relies on a monthly newsletter, organic social media (Facebook, Instagram, LinkedIn), and word-of-mouth within Dutch wellness, coaching, and corporate team-building communities. There is no proprietary technology platform, app, or AI capability; the business model is fundamentally place-based and service-oriented.

Name

De Hoorneboeg

Legal name

Stichting Exploitatie Buitenplaatsen De Hoorneboeg

Website

https://dehoorneboeg.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

De Hoorneboeg is a Dutch ANBI-status foundation operating a historic 1792 countryside estate in Hilversum as a retreat and event venue. It rents 12+ spaces plus accommodation for ~50 guests to wellness facilitators, corporate teams, coaches, and event organizers, and runs on-site vegetarian restaurant Bij de Tuinman.

Ownership category

akta.pro rank

Product category

Retreat & Event Venue Services

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Retreat venue rental
• Corporate team offsite
• Wellness retreat hosting
• Event space rental
• Overnight group accommodation

Headquarters

HQ city

Hilversum, Noord-Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Space / Venue Rental: De Hoorneboeg rents out its various spaces (Boszaal, Heizaal, In de Luwte, Heihuis, Villa spaces, Tipi, Pipowagens, Veranda) for retreats, training days, team sessions, coaching, and events. Pricing varies by space, duration, and weekday vs. weekend/holiday period. Rental includes standard amenities such as yoga mats, meditation cushions, flip charts, beamers, and coffee/tea facilities.
2. Overnight Accommodation: The venue offers overnight stays across multiple locations: Aan de Hei (26 persons in 19 rooms), Het Heihuis (8 persons in 5 rooms), De Villa zolder (2 bedsteads), Het Stille Midden (5 persons), and Pipowagens/camping on the field (3-14 persons). Accommodation is bundled with space rental for multi-day retreats.
3. Food & Beverage (Restaurant Bij de Tuinman): Restaurant Bij de Tuinman, operated as part of the venue, serves vegetarian meals using produce from the on-site kitchen garden and local suppliers. It serves breakfast, lunch, and dinner for retreat guests, and is open to the public on weekends (Saturday and Sunday 9:00-17:00 in winter, until 21:00 in summer). Revenue includes daily menu packages, borrelplank (aperitif boards), and dinner menus.
4. Own Events & Public Programming: De Hoorneboeg organizes and sells tickets to its own public events including Silent Sundays (€165/person), family constellation days, and hosts partner programs such as Rooted Weekends (donation-based) and retreats by third-party facilitators. These events generate ticket revenue and drive discovery for space rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

De Hoorneboeg is a historic countryside estate (Buitenplaats) in Hilversum, Netherlands that rents out 12+ distinct indoor and outdoor venues (including meeting halls, a villa, a chapel-library, a tipi, and tiny-house wagons) for retreats, training days, team sessions, coaching, and events. The venue also offers overnight accommodation for up to ~50 guests and operates an on-site vegetarian restaurant (Bij de Tuinman) serving seasonal produce from its own kitchen garden.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue & Space Rental Rental of 12+ indoor and outdoor venues on the estate (Boszaal, Heizaal, In de Luwte, Heihuis, Villa rooms, Stille Midden, Veranda, Tipi, Pipowagens, Theehuisje) for retreats, training, coaching, team sessions, and events. Spaces accommodate 2 to 90 persons and include standard amenities (yoga mats, meditation cushions, flip charts, projectors, coffee/tea).

Quantifiable outcome

• 12+ distinct venue spaces across the estate, accommodating groups from 2 to 90 persons for both day-use and overnight stays
• +2 more outcomes

Named customers7 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Restaurant Bij de TuinmancoreStrategic or Co-development PartnerRestaurant Bij de Tuinman is the on-site vegetarian restaurant operated by the De Hoorneboeg team. It serves breakfast, lunch, and dinner for retreat guests using produce from the on-site kitchen garden and local suppliers. It is open to the public on weekends and represents the venue's catering and F&B distribution channel. Located at Hoorneboeg 4, 1213 RE Hilversum. Team includes Meike Lockhorst, Kevin McMulkin, Merel Stork, and the kitchen team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stayokay: Dutch hostel chain with multiple nature-located properties offering group accommodation, meeting spaces, and team-building activities. Comparable as a Dutch nature-based group accommodation operator, though at a more budget-oriented segment.
• Landal GreenParks: Large Dutch chain of holiday parks with nature-immersed bungalows and group facilities. Comparable as a Dutch nature-based group accommodation operator, though at much larger scale and broader leisure focus.
• NH Hotels (Dutch properties): Major hotel operator with multiple Dutch properties including conference facilities. Comparable as a Dutch accommodation and meeting venue operator, though at much broader commercial scale.

Direct peers

• Kasteel Engelenburg: Historic castle estate near Arnhem offering meetings, retreats, and overnight stays. Comparable on heritage positioning, premium venue rental, and team/leadership retreat use cases.
• Landgoed Zonheuvel: Dutch country estate in Doorn offering conference, meeting, and retreat facilities with overnight stays. Closely comparable to De Hoorneboeg as a historic estate repurposed for retreats, training, and team-building in a nature setting.
• Conferentiehotel De Roode Schuur: Conference hotel in Nijkerk combining meeting rooms, lodging, and restaurant for corporate retreats and training. Comparable on multi-day conference/retreat hosting with bundled lodging.
• Kasteel Woerden: Castle venue in Woerden hosting meetings, weddings, dinners, and events. Comparable on heritage property repurposed for event/retreat rentals with overnight options.
• Landgoed de Horst: Dutch country estate near Driebergen offering meeting rooms, training facilities, and overnight accommodation in a wooded setting. Directly comparable as a nature-immersed training/retreat venue.
• Woudschoten Hotel & Conferentiecentrum: Conference and retreat center near Zeist combining meeting halls, accommodation, and nature-based programming. Comparable on multi-day retreat hosting, corporate training, and venue-diversified lodging.

Emerging players

• Hotel Theater Figi: Hotel and theater complex in Zeist combining lodging, meeting facilities, and cultural programming. Comparable on combining accommodation with cultural/event programming, though more commercial in nature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dehoorneboeg
• LinkedInlinkedin.com/company/dehoorneboeg
• Instagraminstagram.com/dehoorneboeg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Hoorneboeg