What Deichbrand Festival does

Deichbrand Festival is an annual four-day multi-genre music festival founded in 2004, held July 15-18, 2027 at a former airfield site near the North Sea coast in Cuxhaven/Nordholz, Lower Saxony, Germany. The festival draws more than 60,000 attendees per day and features over 100 acts across multiple stages, including mainstream international headliners (Rise Against, Scooter, Marteria, Sido), domestic rock and hip-hop acts, and a dedicated Electronic Selection programming with dozens of DJs. Programming spans rock, electronic, hip-hop, and pop genres, supported by on-site infrastructure including a 1,600 m² Festival SuperStore, cashless payment systems, accessibility services, and sustainability initiatives (reusable cups, composting toilets, Green Camp, recycling partnerships with RE:CIRCLE).

Name

Deichbrand Festival

Legal name

Deichbrand Festival

Website

https://deichbrand.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Music Festivals & Outdoor Events

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music festival events
• Live entertainment
• Outdoor camping services
• Festival ticketing
• Event merchandise

Headquarters

HQ city

Cuxhaven/Nordholz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Festival Tickets: Core revenue from selling festival tickets in multiple tiers: All Days tickets (infield and playground access from July 15-18), Camping Tickets (separate or bundled), Early Arrival Tickets (Wednesday arrival), VIP tickets (with exclusive amenities and after-show parties), Kids tickets, and day tickets for individual festival days. Tickets are sold in price tiers (Wildcards, Early Bird, then standard All Days) with bundled packages offering savings versus individual components.
2. Camping & Accommodation Upgrades: Revenue from premium camping options including Holzhütten (wooden cabins for 2 people with beds, fridge, power), Chalets (for 2-4 people with proper beds and amenities), Schrebergärten (70m² allotment gardens for up to 10 people with power hook-up), Womo Camps (vehicle camping with optional electricity via Womo Watt), and VIP camping in Comfort Village.
3. Extras & Add-ons: Additional revenue from parking tickets (per vehicle, tied to license plate), Shower Wonderland tickets (flat-rate shower access), rental toilets for campsites, and other extras.
4. Merchandise: Festival merchandise including limited-edition apparel such as the DEICHBRAND Ultra T-shirt '27, sold through the official merchandising-onlineshop.com store. Merchandise sold out quickly during the festival, prompting online restocking.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Deichbrand Festival operates an annual four-day multi-genre outdoor music festival at the former Nordholz airfield on Germany's North Sea coast, drawing 60,000+ attendees per day. The company sells tiered festival tickets (All Days, VIP, Kids), camping and accommodation upgrades (Womo Camp, Comfort Village with wooden cabins, chalets, and allotment gardens), extras (parking, Shower Wonderland, rental toilets), official festival merchandise, and accessibility services for attendees with disabilities. The festival runs annually with advance ticket sales beginning immediately after each edition concludes.

Product overview

DEICHBRAND Festival is an annual four-day music festival held July 15-18, 2027 in Cuxhaven/Nordholz, Germany, hosting over 60 artists daily across multiple stages. The core offering centers on All Days Tickets with tiered access (standard, VIP), supplemented by extensive camping infrastructure including Womo Camp variants (standard, Green, Watt), Comfort Village accommodations (Holzhütte, Chalet, Schrebergarten), and general tent camping. The product portfolio extends through upgrade add-ons (Early Arrival, Shower Wonderland, Rental Toilets, Parking), accessibility services (Special Needs Camp/Parking), and merchandise. Festival organizers position the event as a complete experiential package combining music programming with sustainable practices and comprehensive on-site amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• DEICHBRAND Festival Annual four-day multi-genre music festival held July 15–18, 2027 in Cuxhaven/Nordholz, Germany, hosting 60+ daily acts across multiple stages with on-site camping and amenity options. Target audience: individual music fans seeking large-scale live festival experiences.
• All Days Ticket Festival admission ticket providing access to the infield (concert area) and playground from July 15–18, 2027. Camping not included. Multiple price tiers (Wildcards, Early Bird, standard). Target audience: individual festival attendees.
• Camping Ticket Standalone upgrade ticket required per person for overnight stays in regular camping areas. Available separately or bundled with festival tickets. Target audience: festival attendees wishing to camp on-site.
• Early Arrival Ticket Upgrade ticket allowing arrival on Wednesday July 14, 2027 (3:00 PM) one day before regular opening to set up camp early. Does not include camping or festival ticket. Target audience: festival attendees wanting extra setup time.
• All Days + Camping + Early Arrival Bundle Combined package including festival admission, camping, and Wednesday early arrival access. Offers price advantage versus individual components.
• VIP Ticket Premium festival ticket with infield access, VIP area access (Fri–Sun), after-show party with free drinks from 10 PM on Friday and Saturday, and VIP camping in Comfort Village with power (max 2KW), free Wi-Fi, and VIP parking near the infield. Target audience: premium-paying individual festival attendees.
• Tickets For Kids Festival tickets for children aged 8–12 inclusive, available as All Days For Kids or VIP For Kids variants with parental/guardian accompaniment requirements. Camping sold separately or as bundle. Target audience: families with children aged 8–12.
• Womo Camp Designated on-site camping area for motorhomes, campervans, cars, and motorcycles. One Womo Ticket per vehicle required in addition to camping ticket. Variants include Womo Camp (standard), Womo Green (eco-friendly), and Womo Watt (with electricity hook-up up to 2kW, max 50m distance).
• Comfort Village Premium camping area offering electricity, personal contact persons, kiosk, free Wi-Fi, and exclusive sanitary facilities. Houses the Holzhütte, Chalet, Schrebergarten, and VIP Camping options.
• Holzhütte (Wooden Cabin) Lockable wooden sleeping container for up to 2 people featuring two single beds (80x200cm) with bedding, mini refrigerator (35L), mirror, fan, lighting, 2 power outlets (230V), and 2 camping chairs. Parking in Comfort Village included.
• Schrebergarten (Allotment Garden) 70 m² reserved camping space in Comfort Village for up to 10 people. Space for tents and/or vehicles with one power connection (max 2kW, max 50m distance). Vehicles included — no additional parking ticket needed.
• Chalet Furnished glamping tent with 2, 3, or 4 proper beds, mini refrigerator (40L), power connection with 3-way distributor, mirror, coat rack, carpet, seating, and small table. Parking for Comfort Village included.
• Grundstück (Plot) Demarcated reserved camping plot near the infield. Two sizes: 50 m² for up to 5 people, or 100 m² for up to 10 people. Includes personalized plot sign and exclusive wristbands.
• Special Needs Camp Accessible camping area near the infield for visitors with disabilities, featuring accessible restrooms, charging stations for electric wheelchairs, medication storage, and paved pathways. Companion tickets free for visitors with disability designations B, H, or Bl.
• Special Needs Parking Accessible parking lot near the infield with paved pathways for visitors with disabilities.
• Green Camp Eco-friendly camping area for environmentally conscious festival-goers with quiet, trash-free, and considerate principles.
• Parking Ticket Vehicle parking pass valid for all festival days, issued for a specific license plate number and non-transferable. Required per vehicle for regular parking spaces.
• Shower Wonderland Premium shower and styling facility with comfortable cubicles, flush toilets, mirrors, hair dryers, and power outlets. Flat-rate digital ticket for single-person use.
• Rental Toilets Private rental toilet delivered to and picked up from campsite, with padlock security. Limited availability, delivered Wednesday–Friday to regular camping areas and Grundstücke/Schrebergärten. Excludes Comfort Village chalets and lodges.
• Festival Merchandise Official DEICHBRAND Festival merchandise including limited-edition clothing and accessories such as the DEICHBRAND Ultra T-shirt, sold through the official merchandising-onlineshop.com store and on-site during the festival.
• DEICHBRAND App Official festival mobile application for iOS and Android providing festival orientation, schedule information, maps, and real-time updates to attendees.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RE:CIRCLEcoreStrategic or Co-development PartnerRE:CIRCLE partners with Deichbrand on the waste management system for the guest area. Upon entering the festival, each guest receives one trash bag per person provided together with RE:CIRCLE. The trash bags are made from 100% recycled materials and bear the Blue Angel eco-label. Recycling stations throughout the festival grounds enable proper waste sorting. The partnership supports Deichbrand's sustainability commitment by providing eco-certified waste collection infrastructure.
• Viva con AguacoreGTM or Marketing PartnerViva con Agua collects donated returnable cups at the festival. The proceeds from donated deposit cups are used to support drinking water projects worldwide. The organization has a presence on-site with flags and promoters at all deposit collection points. Deichbrand supports their mission by facilitating cup donations at every bar throughout the festival grounds.
• Hanseatic HelpminorGTM or Marketing PartnerHanseatic Help collects donated camping equipment (tents, sleeping bags, sleeping pads) left behind at the festival. Under the motto 'After summer comes cold,' the Hamburg-based non-profit organization cleans and passes equipment on to people in need, particularly homeless individuals in Hamburg. Drop-off locations are provided on-site.
• Safe the DancecoreStrategic or Co-development PartnerSafe the Dance collaborated with Deichbrand to develop the festival's Awareness Program. The agency focuses on inclusion, diversity, and awareness in event settings. Deichbrand's awareness concept including the Code of Conduct, bystander intervention training (the 7 Ds), and the 'Panama' safe space initiative were developed in partnership with Safe the Dance. The collaboration continues to drive ongoing improvements to the festival's safety culture.
• HiClivecoreChannel Partner/ Reseller/ DistributorHiClive operates festival buses from several German cities to the Deichbrand Festival grounds. This partnership provides attendees with a convenient transportation option, reduces individual car traffic and associated emissions, and extends the festival's reach beyond the regional audience. The service helps attendees avoid parking search stress while contributing to the festival's sustainability objectives.
• Cuxhaven District Commuter Portal (Carpooling)minorGTM or Marketing PartnerDeichbrand promotes the Cuxhaven district's commuter portal for carpooling to the festival. Festival-goers can post or search for round-trip rides directly to the festival grounds, saving money, traveling more sustainably, and potentially finding new festival companions. This initiative reduces car traffic and wait times at arrival.
• Nordsee Spa Cuxhaven / CUX Tourismus GmbH / Beachsportclub CuxhavenminorStrategic or Co-development PartnerDeichbrand partners with the North Sea spa Cuxhaven, CUX Tourismus GmbH, and the Beachsportclub Cuxhaven to create the Beach Area adjacent to the festival. The area offers beach volleyball, windsurfing, kitesurfing, SUP, and other water sports activities through the surf school. This partnership enhances the festival experience by connecting attendees with the surrounding region's tourism offerings.
• DeinTopfminorGTM or Marketing PartnerDeinTopf collects non-perishable, unopened food items left by attendees at the end of the festival. The Hamburg-based initiative donates the food to homeless people and those living in poverty in the region. Deichbrand provides an NGO Area drop-off location for food donations, reducing waste while supporting community welfare.
• Johanniter Unfall-HilfecoreOthersThe Johanniter Unfall-Hilfe (Johanniter emergency service) provides paramedics and doctors on-site at the Deichbrand Festival throughout the event. Medical tents are located in the camping area and between Camp Central and the concrete factory. The team can be reached via a dedicated phone line (0800-19 21 400) and is supported by security staff who can radio for medical assistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hurricane Festival: Major German multi-genre music festival with similar scale (60,000+ daily attendees), 3-day format, and overlapping rock/electronic/hip-hop programming. Closest direct comparable to Deichbrand in terms of audience, ticket structure, and operational model.
• Rock am Ring: One of Europe's largest rock-oriented festivals held annually in Germany with 60,000+ daily attendance. Comparable in scale, multi-day outdoor format, and multi-stage programming, though more rock-focused than Deichbrand.
• Southside Festival: German multi-genre festival with comparable size and rock/pop/hip-hop/electronic programming. Operates with similar camping infrastructure and ticket tiering, making it a near-direct peer in audience and product.
• Wacken Open Air: Iconic German metal festival with 75,000+ daily attendance, multi-day camping format, and full on-site infrastructure. Comparable in scale, operational model, and camping-driven product mix, though narrower in genre.
• Melt Festival: German music festival known for its electronic/indie programming mix and distinctive venue. Comparable in size, multi-genre approach, and target demographic, though with a stronger electronic focus than Deichbrand.
• Lollapalooza Berlin: Multi-genre festival in Berlin with comparable capacity and global headliner programming. Directly competes for the same German live-music audience and shares the multi-stage, multi-genre product strategy.

Broad incumbents

• Reading and Leeds Festivals: Iconic UK multi-genre festival with 100,000+ daily attendance and camping infrastructure. Comparable in scale, multi-stage format, and demographic, though serving a UK rather than German audience.
• Sziget Festival: Major European multi-genre festival in Budapest with 500,000+ weekly attendance. Comparable in multi-genre programming and full on-site camping experience, though at significantly larger scale and international audience reach.
• Roskilde Festival: One of Europe's largest non-profit festivals (130,000+ attendees) with similar multi-genre programming and camping infrastructure. Comparable at scale, though with a more established non-profit and charity-driven model.

Emerging players

• Superbloom Festival: Newer German multi-genre festival in Munich that has rapidly grown to compete in the same space. Comparable in genre mix and demographic, though at smaller scale and shorter operating history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/deichbrand
• Instagraminstagram.com/echt_ewe
• LinkedInlinkedin.com/company/deichbrand-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deichbrand Festival