De Jong Tuinplanten
De Jong Tuinplanten is a Dutch family-owned nursery in Made producing over 2 million winter-hardy groundcover and Hedera plants annually, sold B2B via concept packaging (6-Packs and 4-Packs) to garden centers, landscapers, nurseries, and wholesalers across the Netherlands and Europe.
- Company typePrivate
- Founded-
- HeadquartersMade, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Jong Tuinplanten does
De Jong Tuinplanten is a family-owned Dutch nursery founded in 1978 and based in Made, North Brabant, specializing in the cultivation of winter-hardy groundcover plants grown in 9cm square pots. The company produces more than 2 million plants annually, the majority sold through proprietary 6-Pack and 4-Pack concept packaging carrying EAN codes, QR codes linked to a self-developed multilingual information platform called Plantcoach, and 100% recycled PP trays. The product range spans roughly a dozen species including Alchemilla, Cotoneaster, Euonymus, Heuchera, Hedera, Hypericum, Lavandula, Lonicera, Pachysandra, Potentilla, Sempervivum, and Vinca, enabling year-round assortment availability.
The business operates as a B2B supplier to garden centers, professional landscapers, other nurseries, and wholesalers in the Netherlands and continental Europe (with confirmed German market presence), taking orders through a professional webshop that, since 2023, also offers combined ordering of Hedera indoor plants supplied in partnership with Easy Grow BV. Pricing is ex-works and negotiated per order, with no public price list, and packaging-format add-ons (box pallets, peat trays) carry transparent surcharges.
Production is positioned as sustainable: the operation holds MPS A status and Global GAP certification, uses biological pest control with managed bee colonies and wagtails in greenhouses, and does not use neonicotinoids. Leadership transitioned in early 2023 when Piet de Jong (jr) and Michael Bakx formally took over the nursery; the team consists of seven permanent staff supplemented by roughly ten seasonal workers during peak season.
De Jong Tuinplanten firmographics
Firmographics- Name
- De Jong Tuinplanten
- Legal name
- De Jong Tuinplanten BV
- Website
- https://dejong-tuinplanten.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Jong Tuinplanten is a Dutch family-owned nursery in Made producing over 2 million winter-hardy groundcover and Hedera plants annually, sold B2B via concept packaging (6-Packs and 4-Packs) to garden centers, landscapers, nurseries, and wholesalers across the Netherlands and Europe.
- Ownership category
- akta.pro rank
De Jong Tuinplanten industry classification
Industry- Product category
- Ornamental Horticulture Nursery
- NAICS
- Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
Keywords
Where De Jong Tuinplanten is headquartered
LocationHeadquarters
- HQ city
- Made
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Jong Tuinplanten business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Plant Sales - Groundcovers: Sale of winter-hardy ground-covering garden plants in 9cm square pots, primarily sold through concept packaging (4-Packs and 6-Packs). Over 2 million plants produced annually. B2B sales to garden centers, gardeners, nurseries, and wholesalers.
- Plant Sales - Hedera Indoor Plants: Since 2023, the company also cultivates Hedera indoor plants. Combined with groundcovers through their webshop for efficient transport. Products sourced in partnership with Easy Grow BV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ex-works pricing available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
De Jong Tuinplanten product offering
Product offeringCore offering
De Jong Tuinplanten is a horticultural nursery that cultivates winter-hardy groundcover garden plants in 9cm square pots, sold primarily through concept packaging formats (6-Packs and 4-Packs) to professional buyers. The company produces over 2 million plants annually, including varieties such as Alchemilla, Cotoneaster, Euonymus, Heuchera, Hypericum, Lavandula, Lonicera, Pachysandra, Potentilla, Sempervivum, and Vinca, and since 2023 also cultivates Hedera indoor plants combined through their webshop with partner Easy Grow BV.
Product overview
De Jong Tuinplanten is a traditional family-owned nursery specializing in the cultivation of winter-hardy groundcover plants in 9cm square pots. The company offers its products primarily through conceptual packaging formats (6-Packs, 4-Packs, and 12-Vaks Trays) to garden centers, landscapers, and wholesalers across Europe. Since 2023, the company expanded into Hedera (ivy) room plants. The core product line consists of 6-Packs and 4-Packs as the primary sales formats, supplemented by 12-Vaks Trays for professional growers, P9/P13 individual potted Hedera plants, and loose plants sold by the flat.
Differentiator
Problem solved
Functional benefit
Brands
- 6-Packs: Ground cover plants sold in packs of 6, the company's primary product concept.
- 4-Packs
- 12-Vaks Tray
- Plantcoach
Products and services
- 6-Packs (Groundcover Concept Packaging)
Quantifiable outcome
- Over 2 million plants produced and shipped annually
- +1 more outcomes
Companies that use De Jong Tuinplanten
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
De Jong Tuinplanten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Jong Tuinplanten partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Easy Grow BVcoreSince 2023, De Jong Tuinplanten partners with Easy Grow BV to offer combined product lines. De Jong supplies their own ground-covering plants while Easy Grow BV provides 9cm Hedera indoor plants. Customers can combine orders through De Jong's webshop, saving on transport costs. From early 2024, Hedera products became available through De Jong's Hedera webshop.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
De Jong Tuinplanten competitors and assessment
Company assessmentBroad incumbents
- Florensis: Dutch producer of annuals, perennials, and patio plants supplying European retailers and growers. Overlaps with De Jong in ornamental potted plants delivered to garden centers, but operates at significantly larger scale across broader categories.
- Dümmen Orange: Global Dutch-based ornamental plant breeder and propagator supplying young plants and cut flowers across Europe. Comparable at industry level as a Dutch horticulture incumbent, though operating at vastly larger scale and across many more categories.
- KP Holland: Dutch ornamental plant producer specializing in flowering pot plants and patio plants for European retail. Comparable Dutch grower with similar B2B garden center go-to-market, but a more flowering-focused assortment and larger scale.
- Beekenkamp Plants: Large Dutch family-owned ornamental plant group producing young plants, bedding plants, and potted plants for European retailers. Comparable Dutch grower serving the same garden center channel, but at materially larger scale and broader assortment.
- Vreugdenhil Bulbs & Plants: Dutch family-owned producer of flower bulbs and perennial plants serving European retail and landscape customers. Comparable Dutch ornamental plant grower serving similar channels, but with a different core product (bulbs vs. groundcovers).
- Koninklijke Van Zanten (Royal Van Zanten): Established Dutch breeder and propagator of ornamental potted and bedding plants, supplying European retailers. Comparable Dutch horticulture operator with broader assortment and breeding activities beyond groundcovers.
Direct peers
- Easy Grow BV: Dutch ornamental plant nursery producing 9cm pot plants including Hedera indoor varieties, and De Jong's explicit co-supplier and ordering partner since 2023. Closest comparable in scale, pot format, and customer channel.
Regional players
- Van der Sar (Kwekerij van der Sar): Dutch specialty ornamental and Mediterranean plant nursery supplying garden centers across Northwest Europe. Comparable as a Dutch specialty potted plant grower with B2B garden center focus, though with a different assortment mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
De Jong Tuinplanten social profiles
Digital presenceDe Jong Tuinplanten compliance and trust
Trust signalCompliance2 records
De Jong Tuinplanten financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Jong Tuinplanten leadership team
Management profileNumber of profiles
Profiles2 records
De Jong Tuinplanten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Jong Tuinplanten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Jong Tuinplanten
What does De Jong Tuinplanten do?
De Jong Tuinplanten is a horticultural nursery that cultivates winter-hardy groundcover garden plants in 9cm square pots, sold primarily through concept packaging formats (6-Packs and 4-Packs) to professional buyers. The company produces over 2 million plants annually, including varieties such as Alchemilla, Cotoneaster, Euonymus, Heuchera, Hypericum, Lavandula, Lonicera, Pachysandra, Potentilla, Sempervivum, and Vinca, and since 2023 also cultivates Hedera indoor plants combined through their webshop with partner Easy Grow BV.
Is De Jong Tuinplanten a public or private company?
De Jong Tuinplanten is a private company. It is classified as family owned and is currently operating.
When was De Jong Tuinplanten founded?
De Jong Tuinplanten was founded in -1. It employs 1 to 10 people.
Where is De Jong Tuinplanten based?
De Jong Tuinplanten is headquartered in Made, Netherlands, in the Europe region.
How does De Jong Tuinplanten make money?
Two revenue lines are on record. Plant Sales - Groundcovers are the primary driver. The others are plant Sales - Hedera Indoor Plants.
Who are De Jong Tuinplanten's main competitors?
Broad incumbents on record are Florensis, Dümmen Orange, KP Holland, Beekenkamp Plants, Vreugdenhil Bulbs & Plants and Koninklijke Van Zanten (Royal Van Zanten). Easy Grow BV is listed as a direct peer. Van der Sar (Kwekerij van der Sar) is listed as a regional player.
Does De Jong Tuinplanten have an API?
No public API is recorded for De Jong Tuinplanten.
What industry is De Jong Tuinplanten in?
De Jong Tuinplanten's product category is Ornamental Horticulture Nursery. Its primary akta.pro industry code is AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 11142 and its SIC code is 100.