Olive
Olive is a UK-based digital food magazine published by Immediate Media Company, offering triple-tested recipes, restaurant reviews, product reviews, and food-focused travel guides to home cooks and culinary enthusiasts across the UK and Europe.
- Company typePrivate
- Founded2003
- HeadquartersHammersmith, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Olive does
Olive is a digital food, travel, and restaurant magazine brand published by Immediate Media Company Limited, a UK-based privately held media group headquartered in Hammersmith. Founded in 2003 and operating alongside sister titles such as GoodFood, RadioTimes, and GardenersWorld, Olive targets home cooks, food enthusiasts, health-conscious readers, and culinary travelers across the United Kingdom and Europe. The publication delivers triple-tested recipes, curated UK restaurant and bar reviews, expert product reviews of kitchen equipment and supplements, and food-focused travel destination guides spanning European city breaks, Mediterranean islands, and UNESCO gastronomy cities.
The product surface is organized into five core areas: a digital recipe library segmented by season, cuisine, and meal type; a product reviews vertical; a UK-focused restaurant reviews section; European and global travel guides; and a paid digital subscription offering. Distribution is entirely digital through olivemagazine.com, with content syndicated across Facebook, Twitter, Instagram, Pinterest, YouTube, and an RSS feed. The underlying platform is a standard web-based publishing system with no proprietary features, no mobile applications, no public APIs, and no disclosed integrations or AI capabilities.
Olive generates revenue through two streams: recurring digital subscriptions, currently marketed with a 5-months-for-£5 promotional entry point, and display advertising including sponsored content and brand partnerships integrated into recipe and product review pages. Go-to-market is content-led, using SEO-optimized recipe pages, seasonal collections, email newsletters, and social channels to drive subscriber acquisition. Standard subscription pricing tiers, subscriber counts, headcount, and management details are not disclosed in the available source data, limiting deeper financial and operating assessment.
Olive firmographics
Firmographics- Name
- Olive
- Legal name
- Immediate Media Company Limited
- Website
- https://olivemagazine.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Olive is a UK-based digital food magazine published by Immediate Media Company, offering triple-tested recipes, restaurant reviews, product reviews, and food-focused travel guides to home cooks and culinary enthusiasts across the UK and Europe.
- Ownership category
- akta.pro rank
Where Olive is headquartered
LocationHeadquarters
- HQ city
- Hammersmith
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Olive business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital subscription: Monthly and annual digital subscriptions providing access to premium recipe content, exclusive articles, and subscriber-only features
- Advertising: Display advertising on the website, including sponsored content sections and brand partnerships integrated into recipe and product review pages
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription with promotional offer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Olive product offering
Product offeringCore offering
Olive is a digital food, restaurant, and travel magazine that publishes triple-tested recipes alongside expert restaurant reviews, food-focused travel guides, and tried-and-tested kitchen product reviews. The content is freely accessible online and supported by a recurring paid digital subscription that unlocks premium recipes, exclusive articles, and an ad-free reading experience, with advertising supplementing subscription revenue.
Product overview
Olive is a digital food, travel, and restaurant magazine published by Immediate Media Company. The offering comprises recipe content with seasonal collections and chef recipes, expert product reviews of kitchen gadgets and supplements, restaurant and bar reviews across UK regions and cities, travel destination guides focused on foodie experiences, and a subscription service providing premium content access. The magazine positions itself around seasonal eating, entertaining, and culinary travel.
Differentiator
Problem solved
Functional benefit
Products and services
- Recipe Content Digital recipe database featuring thousands of triple-tested recipes across categories including baking, vegetarian, vegan, healthy meals, dinner party dishes, cocktails, and seasonal collections, targeted at home cooks in the UK and Europe.
- Product Reviews Expert-tested reviews of kitchen equipment, coffee machines, supplements, cookware, knives, and gadgets with buying guides and recommendations for home cooks shopping for cooking gear.
- Restaurant Reviews Curated restaurant and bar reviews covering UK cities, regional guides, best-of lists, and area-specific dining recommendations for readers planning meals out.
- Travel Guides Travel destination guides featuring European city breaks, coolcations, Mediterranean islands, UK trips, and food-focused travel recommendations aimed at culinary travelers.
- Digital Subscription Paid digital subscription offering access to premium content, exclusive recipes, and an ad-free reading experience for olive magazine readers.
Companies that use Olive
Customer profileSegments3 records
Ideal customer profiles1 record
Olive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olive partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Olive competitors and assessment
Company assessmentDirect peers
- Eater: Eater is a digital-first food publication focused heavily on restaurant news, reviews, and dining guides. Olive's restaurant and bar reviews segment is directly comparable to Eater's editorial proposition and audience use cases.
- BBC Good Food: BBC Good Food is the UK's leading digital food-media brand, offering tested recipes, restaurant reviews, and travel guides under a subscription-plus-advertising model. It is Olive's closest UK-based direct competitor with the same content pillars and target audience.
- Food & Wine: Food & Wine is a long-established food media brand offering recipes, restaurant coverage, and culinary travel content. It competes directly with Olive for the food-enthusiast audience via similar content categories and a digital-first subscription model.
- Epicurious: Epicurious is a digital recipe and cooking site offering tested recipes, product reviews, and culinary content. It overlaps with Olive's core recipe database and product-review verticals under a similar subscription-and-advertising model.
- Bon Appétit: Bon Appétit is a US-based digital food magazine offering tested recipes, restaurant reviews, and culinary travel. It mirrors Olive's editorial structure and audience, but operates at significantly larger scale through Condé Nast.
- Saveur: Saveur is a culinary magazine focused on global cuisines, regional recipes, and food-focused travel — a content mix that overlaps substantially with Olive's international cuisine and travel-guide coverage.
- The Kitchn: The Kitchn is a digital-first home-cooking publication providing tested recipes and product recommendations. It addresses the same home-cook persona as Olive with comparable content categories and a similar content-led growth approach.
- Delicious UK: Delicious is a UK food magazine publishing recipes, restaurant reviews, and travel content. It targets the same home-cook and food-enthusiast segment as Olive with a similar content-led, subscription-supported model.
- Great British Chefs: Great British Chefs is a UK food-content platform focused on chef recipes, restaurant recommendations, and culinary travel. It is a UK-based direct peer to Olive, competing for the same premium food-enthusiast audience.
Broad incumbents
- Good Housekeeping UK: Good Housekeeping UK is a broad lifestyle magazine with a substantial food vertical including tested recipes, product reviews, and travel content. It competes with Olive for the same audience but as part of a much wider lifestyle portfolio rather than as a food-specialist brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Olive social profiles
Digital presenceOlive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olive leadership team
Management profileNumber of profiles
Olive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olive
What does Olive do?
Olive is a digital food, restaurant, and travel magazine that publishes triple-tested recipes alongside expert restaurant reviews, food-focused travel guides, and tried-and-tested kitchen product reviews. The content is freely accessible online and supported by a recurring paid digital subscription that unlocks premium recipes, exclusive articles, and an ad-free reading experience, with advertising supplementing subscription revenue.
Is Olive a public or private company?
Olive is a private company. It is classified as corporate owned and is currently operating.
When was Olive founded?
Olive was founded in 2003.
Where is Olive based?
Olive is headquartered in Hammersmith, United Kingdom, in the Europe region.
How does Olive make money?
Two revenue lines are on record. Digital subscription is the primary driver. The others are advertising.
Who are Olive's main competitors?
Direct peers on record are Eater, BBC Good Food, Food & Wine, Epicurious, Bon Appétit, Saveur, The Kitchn, Delicious UK and Great British Chefs. Good Housekeeping UK is listed as a broad incumbent.
Does Olive have an API?
No public API is recorded for Olive.