What Delphi Research does

Delphi Research is a Berlin-based B2B market research consultancy founded in 2011 that serves enterprise clients across automotive, fashion and retail, telecommunications, media and entertainment, banking, and the public/non-profit sectors. The firm operates a small professional services model (~8 employees) under founder-CEO Thomas Behringer, with a leadership bench covering quantitative research (Joerg Rech), qualitative research (Sebastian Haupt), and a senior addition in 2022 (Michael Walch). Notable clients include adidas, Nike, Mazda, Joyn, Tele Columbus, SOS-Kinderdorf, BVG, ADAC, Tonies, and Zalando Marketing Services.

The firm's core offerings combine quantitative and qualitative methodologies with several proprietary analytical techniques: implicit reaction-time measurement, Shapley Value Regression for driver analysis, and AI-supported coding of open-ended responses. Delivery is increasingly through interactive dashboards built on the Displayr platform rather than static reports. Beyond bespoke client studies — including long-running tracking engagements (10+ year brand DNA tracking) and high-volume relationships (50+ studies with Zalando Marketing Services since 2020) — Delphi Research has begun productizing syndicated benchmarks, exemplified by BrandRadar Banking (2025), which covers 18 banks and 4,000 interviews.

The business model is project-based professional services with a mix of custom work and syndicated multi-client studies. GTM is direct B2B sales via referrals and personal networks, supported by long-standing partnerships with september Strategie (2012), Multisense Institut (2016), and Zalando Marketing Services (2020). The firm is privately held with no external funding and operates primarily in the DACH region with selective international engagements.

Name

Delphi Research

Legal name

Delphi Research

Website

https://delphiresearch.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Delphi Research is a Berlin-based B2B market research consultancy founded in 2011, serving enterprise clients across automotive, fashion, telecommunications, media, banking, and NGO sectors with custom and syndicated quantitative and qualitative studies delivered via interactive dashboards.

Ownership category

akta.pro rank

Product category

Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research consulting
• Brand tracking studies
• Customer satisfaction research
• Conjoint analysis
• Market segmentation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Market Research Studies: Tailored market research consulting projects including customer satisfaction studies, market segmentation, brand tracking, campaign testing, product/concept tests, and employee surveys. Projects are custom-designed for individual client needs.
2. Multi-Client Studies: Pre-packaged research studies sold to multiple clients, such as BrandRadar Banking (18 banks, 4,000 interviews). Benchmarks allow comparison against peer companies.
3. Dashboard & Reporting Solutions: Interactive dashboard development and ongoing reporting services for continuous brand tracking and KPI monitoring. Systems built to be filled wave by wave.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Delphi Research is a Berlin-based B2B market research and consulting firm that designs and executes custom quantitative and qualitative research projects for enterprise, NGO, and public-sector clients. Offerings span customer satisfaction studies, market segmentation, brand tracking, image and advertising research, campaign and product/concept tests, employee surveys, market potential analysis, CBC conjoint-based market simulations, moderated online communities, and interactive dashboards. Deliverables are packaged as project-based consulting engagements, multi-client benchmark studies (e.g., BrandRadar Banking), and ongoing dashboard/reporting services built on the Displayr platform, with results exportable in client corporate design.

Product overview

Delphi Research is a market research and consulting firm offering a comprehensive suite of research solutions organized into three phases: Understand (customer satisfaction, market segmentation, employee surveys, online communities), Evaluate (image/advertising research, campaign testing, product/concept tests, brand tracking), and Decide (market potential, market simulations/conjoint analysis, interactive dashboards, innovative methods). The core offering combines traditional market research methodologies with modern AI-supported analysis tools and interactive dashboard visualization. Deliverables are provided through online dashboards hosted on Displayr, with results exportable to client corporate design.

Differentiator

Problem solved

Functional benefit

Products and services

• Kundenzufriedenheit (Customer Satisfaction Research) Identifies factors that shape customer satisfaction, where enthusiasm is created, and which levers generate lasting impact. Uses customer surveys, online panels, and touchpoint measurement to deliver clear drivers and priorities for enterprise clients.
• Marktsegmentierung (Market Segmentation) Develops segmentations that work inside organizations by identifying sweet spots competitors have not occupied, creating personas, and delivering growth potentials that are tangible, usable, and strategically relevant.
• Image & Werbeforschung (Image & Advertising Research) Measures brand image where it forms using implicit reaction-time measurement, identifying spontaneous emotional associations that conventional rating scales miss, and providing valid brand pictures and clear repositioning levers.
• Kampagnentests (Campaign Testing) Accompanies the creative process from testing alternative ideas to measuring impact after launch, including pre-tests with focus groups, quantitative KPIs, and post-tests/Brand Lift studies for advertising campaigns.
• Online Communities Enables continuous dialogue with selected target groups through moderated online platforms, combining structured tasks, discussions, image uploads, and open questions with AI-supported coding for analysis.
• Mitarbeiterbefragung (Employee Survey) Develops surveys that generate honest answers and lead to concrete action, using anonymous online surveys with driver analysis to identify factors influencing engagement and satisfaction.
• Marktsimulationen (Market Simulations / CBC Conjoint) Simulates real purchasing behavior using CBC Conjoint analysis with revenue and margin simulation, showing which products, prices, and portfolios achieve the greatest market share and highest contribution margin.
• Interactive Dashboards & Reporting Makes market research results accessible through dynamic online dashboards with flexible filtering by target group, wave, and benchmark, automated footnotes, significance marking, and direct export in client corporate design.
• Marktpotenzial (Market Potential) Creates robust foundations for expansion plans, new products, and new sales markets using secondary analysis, online panels, and geo data analysis to deliver validated market opportunities.
• Markentracking (Brand Tracking) Continuously measures brand positioning with online panels, implicit measurement, and interactive dashboards, delivering robust KPI time series for strategic brand steering.
• Produkt & Konzepttests (Product & Concept Tests) Accompanies product development from early idea to market launch using focus groups, conjoint analysis, and online panels for Go/No-Go decisions with optimization guidance.
• Innovative Methoden (Innovative Methods) Applies modern methods and AI including Shapley Value driver analyses, implicit reaction-time measurement, AI-supported coding, and experimental designs for more valid and faster insights.
• BrandRadar Banking (Multi-Client Benchmark Study) Pre-packaged multi-client benchmark study in the banking sector delivering brand perception benchmarks across 18 banks based on 4,000 interviews, enabling subscribers to compare their positioning against peers.

Quantifiable outcome

• Valide Datenpunkte und signifikante Trends im Zeitverlauf
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Zalando Marketing ServicesflagshipStrategic or Co-development Partner · 1 January 2020Since 2020, Delphi Research has been conducting research with Zalando Marketing Services for some of the world's leading fashion brands. Over 50 studies conducted. Described as one of the most exciting and productive partnerships in company history.
• Multisense InstitutcoreStrategic or Co-development Partner · 1 January 2016Partnership with Multisense Institut unites brand consulting, psychology, and sensory research under one roof. Brings depth that traditional market research alone cannot achieve. Partnership continues to enrich Delphi's work to this day.
• september Strategie und ForschungcoreStrategic or Co-development Partner · 1 January 2012Ongoing collaboration with september Strategie und Forschung since 2012. The partnership provides additional strategic research capabilities and consulting expertise, complementing Delphi's core market research services.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Quantilope: German-founded SaaS market research platform offering automated consumer insights, including advanced methodologies like implicit testing and conjoint. Emerging competitor that intersects with Delphi's AI-supported coding and interactive dashboards.

Direct peers

• Norstat Group: European data collection and market research company with strong DACH presence. Comparable as a mid-sized firm offering panel-based quantitative research, syndicated studies, and custom insights across European markets.
• Skopos Group: German market research firm specialising in customer experience, brand tracking, and consumer insights. Comparable in geography (Germany), size profile (mid-sized), and offerings (CX, brand, and product research).
• Bilendi: European market research technology and services firm with significant DACH footprint. Comparable in offering panel-based research, data collection, and technology-enabled insights for European brands.
• YouGov: Public opinion and consumer research firm offering custom research, brand tracking, and syndicated panels. Comparable as a mid-sized research company combining panel-based syndicated studies with custom work, similar to Delphi's BrandRadar plus bespoke model.
• Rheingold Institut: Germany-based qualitative market research and psychological consumer insights firm. Directly comparable in deep qualitative methodology, cultural and psychological consumer research, and serving similar German enterprise clients.

Broad incumbents

• Research Now (Dynata): Large global panel and market research data provider. Comparable as a supplier/ecosystem participant providing the online panel infrastructure Delphi relies on for representative B2C studies.
• GfK (now NIQ): GfK was Germany's leading market research institute and is now part of NIQ (NielsenIQ). Directly comparable as a German-rooted research firm offering custom and syndicated consumer insights across categories; Delphi serves the same buyer profile at a smaller, more specialised scale.
• Ipsos: Global market research and consulting firm with strong presence in Germany. Comparable in offering custom brand tracking, advertising research, segmentation, and customer experience studies — the same core suite Delphi Research delivers.
• Kantar: World's largest marketing data and analytics business with extensive German operations. Overlaps with Delphi on brand tracking, advertising effectiveness, consumer segmentation, and customer satisfaction work for global and DACH clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/delphi-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delphi Research