Delta Term d.o.o - Hisense HVAC Serbia

What Delta Term d.o.o - Hisense HVAC Serbia does

Delta Term d.o.o. is a Serbian private limited liability company headquartered at Svetog Save 26 in Surčin-Beograd, Serbia, operating as a multi-category distributor and retailer of plumbing, heating, air conditioning, bathroom sanitary ware, sewerage systems, and professional installation tools. The company serves two customer segments: residential homeowners undertaking bathroom renovations, plumbing repairs, and HVAC/heating installations (primary segment), and trade professionals — plumbers, heating engineers, and contractors — purchasing professional-grade tools, pipes, fittings, and branded equipment for installation projects. Distribution is hybrid: a physical showroom in Surčin combined with a Magento-based e-commerce platform at deltaterm.net offering nationwide delivery within Serbia, with free delivery for orders exceeding 10,000 RSD.

The product portfolio spans six categories. Plumbing includes faucets, water heaters (storage and instant), pipes, fittings, valves, and filtration. Heating covers boilers (pellet, electric, gas), heat pumps, solar thermal systems, radiators, thermal accumulators, and heating controls. Air conditioning features Hisense-branded inverter units (12K and 24K BTU, WiFi-enabled, A++/Nordic series), multi-split systems, fan coils, VRF systems, and heat recovery ventilators. Bathroom sanitary ware includes bidets, bathtubs, shower cabins, washbasins, urinals, and bathroom furniture from Geberit (Smyle Square, Selnova, Icon lines). Sewerage/drainage and professional tools (Bosch, Ridgid, Sola) round out the catalog. Delta Term does not develop proprietary technology; its offering is a branded distribution and retail aggregation across premium OEM partners.

The business model is straightforward retail: unit-priced sales with regular and promotional pricing publicly visible on the website, transactional one-time purchases, pay-as-you-go billing, and no subscription or recurring revenue component. The company monetizes through authorized distribution of Hisense (core HVAC), Geberit (core sanitary), and Bosch (tools) in the Serbian market, supported by SEO-optimized category pages, a content/blog layer, and brand co-marketing campaigns. No public revenue, funding, ownership, or management information is disclosed.

Name

Delta Term d.o.o - Hisense HVAC Serbia

Legal name

Delta Term d.o.o.

Website

https://deltaterm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Delta Term d.o.o. is a Belgrade-based Serbian distributor and retailer of plumbing, heating, air conditioning, bathroom sanitary ware, and installation tools, operating as an authorized Hisense HVAC and Geberit sanitary dealer for both residential homeowners and trade contractors via a Surčin showroom and nationwide e-commerce site.

Ownership category

akta.pro rank

Product category

HVAC, Plumbing, and Bathroom Equipment Retail

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• HVAC equipment distribution
• Bathroom fixtures retail
• Plumbing supplies wholesale
• Heating system equipment
• Air conditioning sales

Headquarters

HQ city

Surčin-Beograd

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Sales of HVAC and Bathroom Equipment: Delta Term generates revenue through direct retail sales of heating, air conditioning, plumbing, and bathroom equipment to end consumers. Products include boilers, radiators, air conditioners (including Hisense inverter units), sanitary ware, tiles, and accessories. The company operates both an e-commerce platform and physical retail location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Delta Term d.o.o. is a Serbian distributor and retailer of branded HVAC, plumbing, heating, and bathroom equipment, operating as the authorized Hisense HVAC Serbia distributor and a Geberit sanitary partner. It sells boilers, radiators, Hisense inverter air conditioners, sanitary ware, tiles, drainage, and professional installation tools through both a physical store in Surčin-Beograd and the deltaterm.net e-commerce platform. Free delivery is offered on orders over 10,000 RSD within Serbia.

Product overview

Delta Term d.o.o. is an authorized Hisense HVAC dealer and comprehensive supplier of equipment for bathrooms, plumbing, heating, and air conditioning in Serbia. The company operates as a multi-category retail platform offering physical products rather than a unified software platform. Its product portfolio spans six core categories: (1) Plumbing equipment including batteries/faucets, water closets with advanced Geberit systems, water heaters, pipes/fittings, and filtration; (2) Heating solutions including boilers (pellet, electric, gas), heat pumps, solar systems, radiators, thermal accumulators, and heating controls; (3) Air conditioning featuring Hisense inverter AC units (WiFi-enabled Nordic/Energy Expert series), multi-split systems, fan coils, VRF systems, and heat recovery ventilators; (4) Bathroom sanitary ware including bidets, bathtubs, shower cabins, washbasins, tiles, and bathroom furniture (Geberit Smyle Square, Selnova, Icon); (5) Sewerage and drainage systems; and (6) Professional installation tools (Bosch, Ridgid, Sola). The company serves both retail (B2C) and business (B2B) customers through its e-commerce platform with physical showroom presence in Surčin, Belgrade.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• HisensecoreChannel Partner/ Reseller/ DistributorDelta Term serves as an authorized distributor for Hisense air conditioning products in Serbia. The company operates dedicated Hisense sections on its website and promotes Hisense inverter air conditioners prominently. The partnership includes exclusive product lines such as Hisense Inverter Expert and Energy Nordic series with WiFi connectivity.
• GeberitcoreChannel Partner/ Reseller/ DistributorDelta Term operates a dedicated Geberit shop section on its website featuring Geberit bathroom products including wall-hung toilet systems, concealed cisterns, bidets, and buttons/actuators for cisterns. Geberit is a leading Swiss manufacturer of sanitary equipment.
• BoschminorChannel Partner/ Reseller/ DistributorDelta Term stocks Bosch professional tools and power equipment for trade professionals, including drilling machines and accessories for plumbing and HVAC installation work.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sonepar: Global B2B distributor of electrical, lighting, and HVAC products. Highly comparable as a multi-brand authorized distributor serving contractors and installers, though operating at vastly greater scale and geographic breadth than Delta Term.
• Rexel: Global distributor of electrical, lighting, and HVAC/R products to professional customers. Closely comparable business model of authorized multi-brand distribution to trade customers across multiple verticals.
• Würth: Global distributor of professional installation, fastening, and tool supplies, including HVAC and plumbing consumables. Comparable in selling professional-grade tools (e.g., Bosch) to trade installers across many geographies.
• Van Marcke Group: Belgian distributor of plumbing, heating, and bathroom equipment serving installers and consumers across Europe. Closest European analogue to Delta Term's plumbing/HVAC/bathroom multi-vertical distribution model.
• Ferguson Enterprises: Largest US distributor of plumbing, HVAC, and waterworks products. Directly comparable as a plumbing/HVAC specialty distributor serving both residential and trade contractor customers, with a similar mix of branded authorized distribution and own-channel retail.
• Saint-Gobain Distribution Bâtiment: European distribution arm of Saint-Gobain distributing plumbing, heating, and building materials to installers and consumers. Comparable multi-vertical building-products distribution model with strong brand authorizations.

Regional players

• Pevec: Croatian home-improvement and building-materials retail chain with operations in the Western Balkans. Closest regional peer in geography and assortment overlap, with a similar mix of plumbing, heating, tools, and sanitary categories.
• Bauhaus: European DIY chain operating across several Balkan-adjacent markets. Overlaps with Delta Term on plumbing, heating, tools, and bathroom categories through a big-box specialty store format.
• Mr. Bricolage: European franchise-based DIY/home-improvement chain. Comparable on categories like plumbing, heating, and tools but operates an owned/franchise retail model rather than authorized multi-brand distribution.

Broad incumbents

• Leroy Merlin: European DIY/home-improvement chain with Serbian operations. Competes with Delta Term on overlapping plumbing, heating, AC, and sanitary categories but with a much larger assortment, big-box self-service format, and broader pricing pressure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hisense-delta-term

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delta Term d.o.o - Hisense HVAC Serbia