What Sadhana Foundation does

The De Mello Institute, operating under Sadhana Foundation, is a Dublin-based private/non-profit organization that delivers psychotherapy, awareness/mindfulness programs, and corporate leadership development. It is the institutional continuation of the Sadhana Institute of Psychology and Spirituality, founded in India by Anthony de Mello (1931–1987), with current Director Dr. Francis Valloor having succeeded de Mello and led the original institute for 14 years before establishing the De Mello Institute. The organization serves two primary customer segments: individuals seeking personal transformation (addressing depression, anxiety, trauma, relationship issues, and spiritual fulfillment) and corporate leaders/organizations seeking workplace culture transformation, executive coaching, and compassionate leadership programs. Core products include one-to-one psychotherapy (in-person and Zoom), the three-stage 'Awareness Process' framework (Vision, Action, Transformation), the corporate 'Compassionate Workplaces' program with modular add-ons (Compassionate Leadership, Executive Presence, Workplace Relationships), workshops/webinars such as 'From Darkness to Light' (€45), weekly meditation sessions, and a content library of published books and audio CDs by Dr. Valloor and Anthony de Mello.

The business operates five revenue streams: Premium membership subscriptions at €10/month, product sales of books (€12–20) and CDs (€20) through a WooCommerce storefront, psychotherapy session fees (pricing on inquiry), corporate training and executive coaching engagements, and event/workshop ticket sales. Distribution combines a global e-commerce channel, direct service delivery (in-person at two Dublin meditation venues — Avila Donnybrook and Inter Faith Centre at DCU Glasnevin — plus Zoom), corporate enterprise sales, and a WordPress-based self-serve membership portal. Marketing relies on content marketing (blog, email newsletter), organic social (Facebook, LinkedIn, Instagram, X), multimedia (YouTube, SoundCloud), webinars, and client testimonials. The technical platform is conventional web infrastructure (WordPress + WooCommerce + Zoom) with no proprietary AI/ML components, APIs, or data assets. The organization has 6 employees, no disclosed funding, no investors, and operates across Ireland with opportunistic international reach into India, the UK, and the USA via remote delivery.

Name

Sadhana Foundation

Legal name

De Mello Institute

Website

https://demelloinstitute.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The De Mello Institute (Dublin, Ireland) delivers psychotherapy, awareness/mindfulness programs, and corporate leadership development rooted in the legacy of Anthony de Mello, serving individuals seeking personal transformation and organizations seeking compassionate workplace culture change.

Ownership category

akta.pro rank

Product category

Mental Health and Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Corporate/Workplace Wellness Coaching (HSADAGAL), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Psychotherapy services
• Mindfulness training
• Corporate wellness programs
• Executive coaching
• Awareness workshops

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Two-tier membership model with Free tier (basic content access, weekly inspirational emails) and Premium tier at €10.00 providing exclusive content, discounts on products and events
2. Product Sales: E-commerce sales of books (€12.00-€20.00) and CDs (€20.00) including titles like 'When the Eye is Unobstructed', 'Walking With Turtles', 'Seeing Your Face Without a Mirror', 'Play the Ball Where the Monkey Leaves It', and 'Last Meditations of Anthony de Mello CD'
3. Psychotherapy Sessions: One-to-one therapy sessions with Dr. Francis Valloor delivered in-person or via Zoom, serving individuals with depression, anxiety, trauma, relationships issues, and other psychological concerns
4. Corporate Training & Workshops: Organizational programs including Compassionate Workplaces, Compassionate Leadership, Executive Presence, and Workplace Relationships modules, with awareness coaching for business executives
5. Event Tickets: Workshop and webinar fees such as 'From Darkness to Light' webinar at €45.00, plus meditation sessions with suggested donations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The De Mello Institute delivers integrated psychotherapy and Awareness/Mindfulness-based personal transformation services to individuals and corporate clients. Core offerings include one-to-one psychotherapy sessions (in-person and via Zoom), the Awareness Process transformation methodology, corporate wellness programs (Compassionate Workplaces, Compassionate Leadership, Executive Presence, Workplace Relationships), awareness coaching for executives, meditation sessions, workshops, and a published library of books and audio CDs.

Product overview

The De Mello Institute offers a holistic personal transformation platform combining psychotherapy services with mindfulness/awareness programs. Core offerings include one-to-one psychotherapy sessions (in-person and via Zoom) and the Awareness Process methodology (Vision, Action, Transformation). The organization serves both individuals and corporate clients through integrated programs including Awareness Coaching for executives, the Compassionate Workplaces program with modules for Compassionate Leadership, Executive Presence, and Workplace Relationships. Additional offerings include workshops (From Darkness to Light for anxiety/depression), weekly meditation sessions (Maha Ji Yoga), and a membership program (Free and Premium tiers at €0 and €10 respectively). The product portfolio includes published books by Dr. Francis Valloor (When the Eye is Unobstructed, Seeing Your Face Without a Mirror, Walking With Turtles, Play the Ball Where the Monkey Leaves It) and audio content (Last Meditations of Anthony de Mello CD). The organization traces its legacy to Anthony de Mello and the Sadhana Institute of Psychology and Spirituality in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychotherapy Services One-to-one psychotherapy sessions offered in-person or via Zoom, addressing depression, anxiety, trauma, relationship issues, and other psychological concerns using integrated therapeutic modalities. Delivered by Dr. Francis Valloor to individuals seeking mental health support.
• Awareness/Mindfulness Programs Personal transformation programs based on Anthony de Mello's awareness methodology, integrating psychology with mindfulness to help individuals and businesses achieve lasting change.
• Compassionate Workplaces Program Corporate wellness program helping organizations transform workplaces into happy, harmonious spaces promoting dignity, wellbeing, and psychological safety through compassionate leadership. Includes modules for Compassionate Leadership, Executive Presence, and Workplace Relationships.
• Awareness Coaching for Business Executives One-to-one coaching sessions for business leaders focused on self-awareness, executive presence, and embodied leadership transformation.
• From Darkness to Light Workshop Online workshop addressing anxiety and depression using latest psychological tools combined with mindfulness practices. Fee: €45, Time: 10:00am - 1:00pm.
• Maha Ji Yoga Meditation Sessions Weekly meditation sessions including sacred chants, pranayama breathing techniques, and 21-minute guided meditation. Held at multiple Dublin venues (Avila Donnybrook and Inter Faith Centre DCU) with suggested donations.
• Free Membership Free membership offering access to some restricted site content and weekly inspirational story from Dr. Francis Valloor's books via email.
• Premium Membership Paid membership at €10 offering exclusive access to site content, discounts on products and events.
• When the Eye is Unobstructed Book of mindfulness stories for daily awakening, teaching readers to see reality with open eyes unhampered by judgments. Price: €12.00.
• Seeing Your Face Without a Mirror Book of mindfulness stories of self-realisation focusing on spiritual quest, meditation, and self-awareness themes. Price: €12.00.
• Walking With Turtles Book of mindfulness stories for the spiritual journey, using turtle imagery to explore mindfulness practices. Price: €12.00.
• Play the Ball Where the Monkey Leaves It Book of mindfulness stories for daily living organised around the theme of acceptance, teaching awareness through short stories and parables. Price: €12.00.
• Last Meditations of Anthony de Mello CD Audio CD set of 2 discs containing meditations of Anthony de Mello in his own voice. Price: €20.00.

Quantifiable outcome

• Clients report life-changing transformations including recovery from major personal crises, return to happiness and success
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BetterHelp: Online therapy platform connecting individuals with licensed mental health practitioners. Comparable to De Mello Institute's one-to-one psychotherapy service delivered via Zoom, though offering broader therapist choice.
• Talkspace: Online therapy and mental health platform with B2B offerings. Comparable to De Mello Institute's remote psychotherapy delivery and corporate mental wellness services.
• Search Inside Yourself Leadership Institute (SIYLI): Direct peer offering mindfulness and emotional intelligence programs for corporate leadership, originating from Google. Closely comparable to De Mello Institute's Compassionate Leadership and Executive Presence modules targeting business executives.
• BetterUp: Online coaching and mental wellness platform serving enterprises and individuals. Comparable to De Mello Institute's awareness coaching for executives and corporate wellbeing programs, though at a much larger scale.
• Potential Health: Corporate mindfulness and mental health coaching provider focused on workplace wellbeing. Closely comparable to De Mello Institute's Compassionate Workplaces and corporate awareness coaching programs targeting organizations.

Broad incumbents

• Calm: Broad incumbent in meditation and mental wellness with Calm Business for enterprises. Overlaps with De Mello Institute's awareness/mindfulness programs and corporate stress-reduction offerings at consumer scale.
• Headspace: Broad incumbent in mindfulness and mental wellness with a dedicated Headspace for Work B2B offering. Comparable to De Mello Institute's corporate mindfulness/awareness programs but at much greater scale and with consumer app distribution.

Emerging players

• Mindful Schools: Organization offering mindfulness education and training programs. Comparable to De Mello Institute's mindfulness/awareness workshops and education-focused offerings, though focused on K-12 and educator audiences.
• Insight Timer: Meditation and mindfulness community platform with extensive free content and teacher-led sessions. Comparable to De Mello Institute's weekly meditation sessions and online awareness/mindfulness content distribution.

Others

• Sounds True: Multimedia publisher of mindfulness, spiritual, and personal development books, audio, and video. Comparable to De Mello Institute's book/CD product line and inspirational content distribution, though as a publisher rather than therapy provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/francis_valloor
• Facebookfacebook.com/DeMelloInstitute
• LinkedInlinkedin.com/company/sadhana-foundation
• Instagraminstagram.com/demelloinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadhana Foundation