DeMi Promotion Veranstaltungs GmbH & Co. KG

What DeMi Promotion Veranstaltungs GmbH & Co. KG does

DeMi Promotion Veranstaltungs GmbH & Co. KG is a German full-service event agency headquartered in Hirschberg an der Bergstraße (Metropolregion Rhein-Neckar) with approximately six internal employees and a broader execution partner network. Founded around 1995, the company operates three integrated service divisions: Events & Live-Kommunikation (corporate events, conferences, trade fairs, family days, company anniversaries), Konzerte (concert production and artist booking as a concert promoter), and Promotion (live marketing, hostess/promoter staffing, guerrilla marketing, trade show support). Customers include mid-sized and large German enterprises such as Daimler Truck, Mercedes-Benz, Honda Germany, MVV Energie, Rigterink Logistikgruppe, SV Informatik, Schweickert, Pepperl+Fuchs, and Essity, alongside municipalities and nonprofit clients.

The company runs no proprietary technology platform and offers no public-facing API or software products; technology integrations are limited to ticketing partnerships with Reservix and Eventim for concert ticket distribution. Concert productions are delivered in cooperation with orchestral partners including the Neue Philharmonie Frankfurt and the Plovdiv Symphonic Orchestra. Operational scope is regional-to-national within Germany, with reference projects documented in Mannheim, Düsseldorf, Frankfurt, Heidelberg, Speyer, Rastatt, and Weinheim. Trademark and copyright are registered to Dennis Gissel and Michael Roth; the firm is privately held as a GmbH & Co. KG with no external institutional investment.

Revenue is generated through three streams: (1) corporate event agency services billed as percentage-of-project-value or fixed project fees across documented tiers from under €10,000 to over €100,000 per event; (2) concert production and ticketing, including self-promoted shows with public ticket prices ranging from €25.90 to €59.90; and (3) promotion services for staffing and live marketing campaigns. Go-to-market is sales-led and project-based, with lead capture primarily through the website inquiry form, complemented by referrals and a reference-project-driven brand presence. Customer acquisition relies on the documented portfolio (including events serving up to 14,000+ visitors) and longstanding enterprise relationships rather than outbound demand generation.

Name

DeMi Promotion Veranstaltungs GmbH & Co. KG

Legal name

DeMi Promotion Veranstaltungs GmbH & Co. KG

Website

https://demi.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

DeMi Promotion is a German full-service event agency based in Hirschberg an der Bergstraße that plans and executes corporate events, concerts, and live promotion campaigns for mid-sized and large enterprises, municipalities, and nonprofits across Germany.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing, Sponsorship Sales & Promotion (MPAGAAAE)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Event management services
• Concert production
• Live communication
• Corporate event planning
• Promotional staffing

Headquarters

HQ city

Hirschberg an der Bergstraße

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Agency Services: Full-service event planning and execution for corporate events, company celebrations, family days, trade fairs, and conferences. Revenue is generated through service fees, typically structured as a percentage of the total project value or fixed project fees.
2. Concert Production and Ticketing: Concert and live music production, including artist booking, venue management, ticketing, and concert gastronomy. The company acts as concert promoter and ticket seller for their own produced shows.
3. Promotion Services: Live marketing and promotion services including staffing with promoters, hostesses, logistics personnel, guerrilla marketing, trade show support, and promotional material production.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

DeMi Promotion is a full-service event agency offering three integrated service divisions: Events & Live-Kommunikation (strategic planning and on-site execution of corporate events, conferences, trade fairs, roadshows, and family days), Konzerte (concert promotion and artist booking with 1,000+ shows delivered with national and international artists), and Promotion (live marketing, promoter/hostess staffing, guerrilla marketing, trade show support, and promotional material production). Revenue is generated through project-based service fees for corporate clients and ticketing commissions for consumer concert audiences.

Product overview

DeMi Promotion is a full-service event agency offering three integrated service divisions: (1) Events & Live-Kommunikation for strategic event planning and corporate event execution, (2) Konzerte for concert production and artist booking as a concert promoter, and (3) Promotion for live marketing, staffing, and guerrilla marketing services. The three divisions work in coordination to deliver events from initial concept through on-site execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Live-Kommunikation Full-service event management for corporate events, conferences, trade fairs, roadshows, and company celebrations. Services include conceptual planning, participant management, venue selection, catering coordination, security, and on-site execution for enterprise clients seeking end-to-end event delivery.
• Konzerte (Concert Production) Concert and artist booking services as a concert promoter and artist agency. Provides full organizational execution of concert productions including artist acquisition, ticketing, event security, concert gastronomy, communication, promotion, and complete production management for ticketed concerts featuring national and international artists.
• Promotion Live marketing and promotional services including promoter/hostess staffing, briefing, logistics, on-site support, guerrilla marketing campaigns, trade show booth consulting, location search and brokering, and advertising material production for clients running brand activation and event marketing campaigns.

Quantifiable outcome

• Over 1,000 shows delivered with national and international artists
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Volksbank KurpfalzminorGTM or Marketing PartnerReferenced as a concert partner, indicating a marketing or sponsorship relationship for concert events.
• AVR (Gewerbe Service)minorGTM or Marketing PartnerReferenced as a concert partner and also a client for promotion services. The #wirfuerbio campaign was organized for AVR.
• Weinheimer Nachrichten / Odenwälder ZeitungminorGTM or Marketing PartnerReferenced as a concert partner/media partner for concerts.
• ReservixcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for concert ticket sales. Multiple concert pages link directly to Reservix for ticket purchases.
• EventimcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for concert ticket sales. Multiple concert pages link directly to Eventim for ticket purchases.
• Neue Philharmonie FrankfurtcoreStrategic or Co-development PartnerMusical partner for THE ELVIS STORY Rocking & Symphonic concert. The orchestra has accompanied show acts like Gregory Porter, Peter Gabriel, Deep Purple, and John Cale.
• Plovdiv Symphonic OrchestracoreStrategic or Co-development PartnerOrchestra accompanying the 'Nacht der 5 Tenöre' tour with over 1,000 live performances in Europe.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cvent: Global event management software platform serving corporate event planners. Not a direct competitor to DeMi's production services, but increasingly competes for the RFP and attendee-management layer of corporate events.
• Gahrens + Battermann: German event technology and media equipment provider for live events. Adjacent rather than directly competing; relevant as a partner/subcontractor for DeMi's production needs and a partial competitor on the technology-enabled event services axis.
• Eventbrite: Self-service ticketing and event platform. Adjacent to DeMi's concert ticketing flow but a different business model; relevant as a competitive threat for self-produced ticketed events.

Direct peers

• ProEvent: Karlsruhe-based event agency serving corporate clients across southern Germany. Comparable regional full-service event agency with overlapping automotive and industrial client base.
• satis&fy: Germany-based event agency and event technology provider delivering corporate events, conferences, and live productions. Comparable end-to-end service model mixing event management with technical production, similar to DeMi's integrated offering.
• Vok Dams: German full-service event agency offering corporate events, live communication, and brand experiences. Closely comparable to DeMi's Events & Live-Kommunikation division and enterprise client focus, though at significantly larger scale.
• trendsuite: German event and live-marketing agency offering corporate events, brand activations, and promotional services. Comparable scope across events, live communication, and promotion divisions.
• fritz-kulturgut: German event agency specializing in corporate events, jubilees, and cultural programming. Comparable mid-sized full-service agency with similar client mix of mid-market and enterprise German corporates.

Broad incumbents

• Messe Frankfurt: Major German trade fair and event organizer operating venues and global exhibitions. Comparable only at the broad industry level; tradeshow ownership and venue operation sit outside DeMi's service model.
• MCI Group: Global meetings, events, and association management firm. Operates broadly across the same corporate event space as DeMi but at vastly larger scale, with association and congress management capabilities DeMi does not offer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demipromotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeMi Promotion Veranstaltungs GmbH & Co. KG