De Montel - Terme Milano

What De Montel - Terme Milano does

De Montel - Terme Milano, legally San Siro Benessere S.r.l. a Socio Unico, operates Milan's first urban thermal park inside the restored 1921 Scuderie De Montel, an Art Nouveau former stable complex near San Siro. The 16,000+ square meter facility centers on oligomineral thermal water drawn from a 396-meter well, certified by the Italian Ministry of Health on 30 January 2023 for dermatological balneotherapy, and includes 10 indoor and outdoor thermal pools (34-38°C plus 22°C reaction pools), 4 saunas (including a Russian Banya), 1 hammam, 1 steam bath, 9 relaxation areas, 15 treatment rooms, and an 8,000 sqm private wooded park. Core thermal entry products are time-based admissions ranging from Early Wellness at €59 to Daily Wellness at €99, layered with packages (Wellness & Lunch Break at €109, Wellness Break 50 at €169, De Montel Full Experience at €229), couple experiences priced €149-€429, à la carte massages and Saturnia-Method treatments at €70-€210, and multi-visit Wellness Passes (€356/€712).

The business operates a primarily direct-to-consumer model (online booking at booking.demontel.it and on-site reception) supplemented by three named hotel partners (Meliá Milan, INNSiDE Milano Torre Galfa, ME Milan il Duca) for stay-and-spa bundles and distribution through more than ten Italian corporate welfare platforms including Edenred, AON OneFlex, Eudaimon, Beneficy, Jointly, Epassi, Coverflex, Jakala UpLife, Welfare Aziendale Italia, BenefitHub, and DoubleYou (Zucchetti). On-site F&B (Bistrot delle Scuderie, Terrazza Ristorante dell'Artiere, Summer Bar), gift vouchers with 12-month validity, corporate event buy-outs, and a Saturnia Active Beauty skincare retail line complete the revenue mix. The entity sits under Terme & Spa Italia S.r.l., which also operates Terme di Saturnia and supplies treatment protocols and exclusivity-linked skincare, with Azimut SGR listed as financial partner from the 2019 Reinventing Cities redevelopment of the site.

Name

De Montel - Terme Milano

Legal name

San Siro Benessere S.r.l. a Socio Unico

Website

https://demontel.it

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

De Montel - Terme Milano is an urban thermal spa park in Milan's restored 1921 Scuderie De Montel, offering Ministry of Health-certified thermal pool access, saunas, treatments, and packages to individuals, couples, corporate groups, and welfare-program users in Lombardy.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Urban thermal spa
• Thermal wellness center
• Day spa services
• Thermal bathing pools
• Spa treatments and massages

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Day Spa Admissions: Time-based entry tickets to thermal baths with varying durations (Early Wellness, Wellness Break 5h, Daily Wellness, Evening packages). Each entry includes SPA kit with bathrobe, towel, slippers and tote bag.
2. Spa Treatments and Massages: Individual massage and treatment services including Icing Massage with Criosphere, Saturnia treatments, Stone therapy, Detox, Body Muds, Ulivitas, and specialized facial treatments. Priced per session duration (25-80 minutes).
3. Food & Beverage: On-site dining including bistrot, caffetteria, lunch buffet, aperitif buffet, Summer Bar, and Pizza & Relax experiences. Available to guests in bathrobes during their spa visit.
4. Wellness Packages: Combined experiences including thermal entry plus treatments, lunch or aperitivo. Examples: Wellness & Lunch Break (€109), Wellness Break 50 (€169), De Montel Full Experience (€229).
5. Couple Experiences: Specialized packages for two including Night Experience, Wellness Break 50 for Two, Full Experience for Two, and Wellness & Lunch for Two with couple's massages.
6. Gift Vouchers: Pre-paid vouchers for thermal entries, day spa packages, and couple experiences. Vouchers valid 12 months from purchase date.
7. Stay Packages with Partner Hotels: Partnership packages combining hotel accommodation with thermal spa access. Partner hotels include Meliá Milan, INNSiDE Milano Torre Galfa, and ME Milan il Duca.
8. Corporate Events and Buy-Outs: Private event hosting including corporate events, team building, birthdays, and full facility buy-outs for exclusive use.
9. Corporate Welfare: Sales through corporate welfare platforms (Edenred, AON One Flex, Eudaimon, etc.) where employees purchase spa entries and packages using welfare credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

De Montel - Terme Milano operates Milan's first urban thermal park across 16,000+ square meters in the historic 1921 Scuderie De Montel, offering thermal bathing in 10 certified oligomineral pools (34-38°C), saunas, hammam, steam bath, and wellness ceremonies. The company sells day-spa admissions (Early Wellness, Wellness Break 5h, Daily Wellness, Aperitivo alle Terme, Late Night Wellness), combined wellness packages with massage and dining, Terme di Saturnia Method massage and facial treatments, couple experiences, corporate events and buy-outs, and corporate welfare-integrated products. Revenue is generated through direct ticket sales, treatment fees, food and beverage, gift vouchers, and multi-visit Wellness Passes.

Product overview

De Montel – Terme Milano is an urban thermal spa park occupying over 16,000 square meters in the historic Scuderie De Montel from 1921, positioned as the first urban thermal park in Milan. The facility centers on certified oligomineral thermal water drawn from 396 meters depth and recognized by the Italian Ministry of Health (January 2023). Core offerings span thermal pool access (10 pools at 34°C–38°C, plus reaction pools at 22°C), saunas (4, including Finnish, Russian Banya, and Salt Crystal saunas), hammam, steam bath, and 9 relaxation areas within an 8,000 sqm wooded park. Entry-level thermal access products include Early Wellness (morning), Wellness Break 5h, Daily Wellness (full day), Late Night Wellness, and Aperitivo alle Terme. Layered wellness packages (Wellness & Lunch Break, Wellness Break 50, De Montel Full Experience) add dining and massage components using Terme di Saturnia Method protocols. Couple-specific offerings are grouped under the De Montel for Two brand, while the wider De Montel ecosystem includes food & drink venues (Bistrot, Terrazza Ristorante dell'Artiere, Summer Bar), Wellness Ceremonies (Aufguss, Sound Bath, Russian Banya), and retail via Saturnia Active Beauty skincare products. The venue also supports corporate events (buy-out, team building) and corporate wellness programs integrated with major Italian welfare platforms. Gift vouchers and multi-visit Wellness Passes round out the consumer offering.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Dermatological wellness: thermal water promotes skin regeneration, hydration, and healing properties certified by Ministry of Health
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Meliá Milan HotelcoreGTM or Marketing Partner5-star partner hotel offering stay + thermal entry packages. Located near CityLife with classic-contemporary style, extensive meeting facilities, and high-level services. Ideal for upscale business stays and events.
• INNSiDE Milano Torre GalfacoreGTM or Marketing PartnerModern partner hotel in iconic Torre Galfa building. Combines comfort, contemporary design, and creative atmosphere. Ideal for business and bleisure travelers with flexible spaces in stylish setting.
• ME Milan il DucacoreGTM or Marketing PartnerLuxury lifestyle hotel in heart of Milan. Known for iconic Radio Rooftop and vibrant dining & nightlife scene. Perfect for sophisticated international clientele seeking premium experience.
• EdenredcoreGTM or Marketing PartnerMajor corporate welfare platform allowing employees to purchase Terme De Montel experiences using welfare credit.
• AON One FlexcoreGTM or Marketing PartnerCorporate welfare platform for flexible benefits, enabling Terme De Montel purchases through employee welfare accounts.
• EudaimoncoreGTM or Marketing PartnerCorporate welfare platform offering Terme De Montel spa entries and packages as employee benefits.
• BeneficyminorGTM or Marketing PartnerWelfare platform for purchasing spa experiences with employee welfare credit.
• JointlyminorGTM or Marketing PartnerCorporate welfare platform offering Terme De Montel as employee wellness benefit.
• CoverflexminorGTM or Marketing PartnerWelfare platform for purchasing Terme De Montel experiences.
• Jakala UpLifeminorGTM or Marketing PartnerCorporate welfare platform for employee benefits including spa experiences.
• Welfare Aziendale ItaliaminorGTM or Marketing PartnerWelfare platform offering Terme De Montel products and services.
• BenefitHubminorGTM or Marketing PartnerCorporate discount marketplace offering Terme De Montel experiences.
• DoubleYoucoreGTM or Marketing PartnerCorporate welfare platform (part of Zucchetti) for purchasing Terme De Montel spa experiences.
• Terme & Spa Italia S.r.l.coreStrategic or Co-development PartnerParent company providing direction and coordination for De Montel. Also manages Terme di Saturnia, enabling sharing of protocols, treatments, and Terme di Saturnia Method expertise.
• Terme di SaturniacoreStrategic or Co-development PartnerIcon of Italian thermal wellness sharing protocols and treatments with De Montel. Both part of Terme & Spa Italia group. Terme di Saturnia Method protocols used for all treatments.
• GROM (Gelato)minorGTM or Marketing PartnerPremium gelato partner providing exclusive flavors (Elisir di pesca e menta, Equilibrio di limone e liquirizia) available at Summer Bar during summer season.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• QC Bagni Vecchi (Bagni Vecchi di Bormio): Historic Italian thermal spa complex in Bormio offering thermal baths, saunas, and wellness experiences. Comparable in offering (thermal pools, hammam, saunas, treatments) and target market (wellness-seeking travelers) to De Montel.
• Bagni di Tivoli: Established Italian thermal spa near Rome offering thermal baths, wellness programs, and hotel services. Comparable in therapeutic thermal positioning, multi-pool format, and Italian heritage-wellness branding.
• Aire Ancient Baths: Urban thermal bathhouse chain with locations in New York, Chicago, Toronto, and Copenhagen, offering day-spa-style thermal bathing in heritage-style urban spaces. Directly comparable urban thermal positioning and customer experience model.
• QC Terme: Italy's largest chain of urban thermal spa centers (QC Terme Milano, QC Termeroma, etc.), offering day-spa admissions, wellness packages, and F&B in a multi-pool thermal format. It is the closest direct competitor to De Montel in the Milan urban thermal day-spa category.
• Terme di Saturnia: Iconic Tuscan destination thermal resort and spa, sister property within Terme & Spa Italia group. Shares treatment protocols, products, and brand with De Montel, and is the model for the Saturnia Method applied at the Milan facility.

Broad incumbents

• Adler Spa Resort: Italian luxury hotel and spa group with thermal and wellness resorts in Tuscany and the Dolomites. Comparable as a high-end Italian wellness operator with thermal pools, signature treatments, and integrated F&B offerings.
• Therme Erding: Largest thermal spa complex in the world, located near Munich. Operates a wide portfolio of indoor/outdoor thermal pools, saunas, and wellness attractions, serving as the dominant incumbent benchmark for scale urban thermal resorts in Europe.
• Lefay Resort & SPA: Italian luxury wellness resort group operating destination spas (Lake Garda, Dolomiti) with extensive thermal pools, treatment menus, and wellness programming. Comparable in Italian luxury wellness positioning and treatment depth.
• Four Seasons Hotel Milan (Spa): Luxury five-star hotel in central Milan operating a high-end spa with treatments, sauna, and wellness programs. Competes for the same Milan luxury wellness customer and corporate hospitality spend as De Montel, though anchored within a hotel experience.

Others

• Six Senses: Global luxury wellness brand operating destination spas and urban hotels (e.g., Six Senses Rome). Thematically aligned with high-end wellness and treatment-led experiences, though primarily resort- rather than urban day-spa-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/demonteltermemilano
• LinkedInlinkedin.com/company/de-montel
• Instagraminstagram.com/demonteltermemilano
• TikToktiktok.com/@demonte_termemilano

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Montel - Terme Milano