DEMUYNCK

What DEMUYNCK does

Demuynck-Verrax NV is a Belgian B2B wholesale distributor of professional kitchen and tableware, formed in 2019 through the merger of Demuynck and Verrax. The company is the largest player in its Belgian niche, distributing porcelain, glassware, cutlery, and kitchen equipment sourced from over 300 European premium brands. Its offering spans four core product categories: porcelain (including decorated plates, fireproof dishes, and custom-printed pieces), glassware (wine glasses, coupes, tempered glasses, carafes), cutlery (classic to modern styles), and kitchen materials (pots, pans, knives, gastronorm containers, pastry supplies). Brand partners include Schönwald, Bauscher, Playground, Lubiana, Stylepoint, APS, Serax, La Rochère, BYXX_, Cambro, Lacor, Demeyere, Eternum, Deglon, Italesse, and Roltex.

The company serves professional buyers across multiple verticals: hotels and restaurants, hospitals and care homes, schools and government institutions, corporate offices, and caterers (traiteurs). Distribution is concentrated in Belgium, with the primary market in Flanders and a French-language site indicating intent to reach Wallonia. Operations are anchored by two Belgian showroom locations — the headquarters in Sint-Eloois-Winkel (Tuileboomstraat 17, 8880) and a regional office in Sint-Pieters-Leeuw (Bergensesteenweg 484, 1600) — supplemented by an online webshop at shop.demuynck-verrax.be. GTM is enterprise field sales with personalized consultation, supported by a catalog and content marketing on the company website.

The revenue model is straightforward one-time wholesale resale of branded product, with quote-based pricing for institutional buyers and no subscription, licensing, or platform components. Pricing is not publicly disclosed. The company is privately held with no external investors disclosed, and no funding rounds, certifications, patents, or AI/technology-enabled features are referenced in the available data. The headcount of 16 employees indicates a focused, specialized distributor rather than a broad-line operator.

Name

DEMUYNCK

Legal name

Demuynck-Verrax NV

Website

https://demuynck.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Demuynck-Verrax is a Belgian B2B wholesale distributor of professional kitchen and tableware, formed in 2019 through the merger of Demuynck and Verrax. The company distributes porcelain, glassware, cutlery, and kitchen equipment from 300+ European brands to hospitality, healthcare, education, and government buyers across Belgium.

Ownership category

akta.pro rank

Product category

Wholesale Kitchen & Tableware Distribution

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Wholesale kitchen supplies
• Professional tableware distribution
• Commercial porcelain wholesale
• Hospitality glassware cutlery
• Institutional kitchen equipment

Headquarters

HQ city

Sint-Eloois-Winkel

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of professional kitchen and tableware: Demuynck-Verrax operates as a wholesale distributor selling porcelain, glassware, cutlery, and kitchen equipment from European brands to professional buyers. Revenue is generated through product sales with pricing based on order volume and customer type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Demuynck-Verrax is a Belgian wholesale distributor of professional kitchen and tableware products, selling porcelain, glassware, cutlery, and kitchen equipment sourced from more than 300 European brands to professional buyers. The company serves hospitality, healthcare, education, government, corporate, and catering sectors through showrooms, a printed catalog, and an online webshop, with pricing tailored to order volume and customer type.

Product overview

Demuynck-Verrax is a wholesale distributor offering a unified product portfolio of kitchen and tableware products. The company operates as a multi-brand platform carrying over 300 European brands across four core product categories: porcelain, glassware, cutlery, and kitchen materials. The product line includes decorated plates and fireproof dishes (porcelain), wine glasses and carafes (glassware), classic to modern cutlery, and kitchen equipment such as cooking pots, pans, and gastronorm containers. Products are available through their catalog, showrooms, and online webshop. Target customers include restaurants, hotels, care homes, hospitals, schools, government offices, and corporate offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Porselein (Porcelain) High-quality wholesale porcelain tableware for restaurants, hotels, care homes, hospitals, schools, government, and offices, sourced from European brands such as Schönwald, Bauscher, Playground, Lubiana, and Stylepoint. Includes decorated plates, fireproof dishes for large kitchens, and elegant pieces for office settings.
• Glaswerk (Glassware) Wholesale elegant and durable glassware for professional buyers, including wine glasses, ice cream coupes, tempered glasses, and carafes, sourced from European brands such as APS, Serax, and La Rochère.
• Bestek (Cutlery) Wholesale high-quality cutlery ranging from classic to modern styles, sourced from European brands such as APS, BYXX_, Cambro, Lacor, and Serax, for professional hospitality and institutional use.
• Keukenmateriaal (Kitchen Materials) Wholesale kitchen equipment and supplies for professional kitchens, including cooking pots, pans, knives, gastronorm containers, and various pastry and kitchen supplies, available through showrooms and the online webshop.
• Bedrukt porselein (Printed Porcelain) Printed or custom-decorated porcelain offering for professional buyers, listed as a separate product category on the Demuynck-Verrax website.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• VerraxcoreStrategic or Co-development Partner · 1 January 2019Verrax merged with Demuynck in 2019 to form Demuynck-Verrax, becoming the largest player in the Belgian market for kitchen and tableware wholesale distribution.
• SchönwaldminorOthersPremium porcelain brand partner supplying professional tableware products to Demuynck-Verrax distribution network.
• BauscherminorOthersPremium porcelain brand partner for professional tableware products.
• PlaygroundminorOthersPorcelain brand partner specializing in professional tableware.
• LubianaminorOthersPorcelain brand partner for professional tableware products.
• StylepointminorOthersPorcelain brand partner for professional tableware.
• APSminorOthersMulti-category brand partner supplying glassware and cutlery products.
• SeraxminorOthersBrand partner supplying glassware and cutlery products.
• La RochèreminorOthersGlassware brand partner known for French glass production.
• BYXX_minorOthersCutlery brand partner for professional tableware.
• CambrominorOthersCutlery and kitchen equipment brand partner.
• LacorminorOthersCutlery brand partner for professional kitchen tools.
• DemeyereminorOthersPremium kitchen equipment brand partner.
• EternumminorOthersCutlery and kitchen equipment brand partner.
• DeglonminorOthersKitchen equipment brand partner known for professional knives.
• ItalesseminorOthersGlassware brand partner specializing in professional wine glasses.
• RoltexminorOthersKitchen equipment brand partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sligro Food Group: Dutch foodservice wholesaler serving hospitality and institutional buyers across the Benelux with a broad assortment including kitchenware and tableware. Closely comparable business model, target customer base, and product mix.
• Hanos: Largest Dutch B2B foodservice and hospitality wholesaler with a comparable multi-category kitchen, tableware, and equipment offering. Most relevant direct peer because of overlapping Benelux geography and similar professional buyer segments (restaurants, hotels, care institutions).
• Alvo Horeca: Netherlands-based B2B horeca (hospitality) wholesaler supplying professional kitchens with tableware, smallwares, and equipment. Comparable in customer profile and product categories, though operating primarily in the Netherlands.

Regional players

• Wasserstrom: US-based restaurant supply and foodservice equipment distributor with a comparable multi-category offering (smallwares, tabletop, kitchen equipment) to professional buyers. Different geography but analogous business model and assortment.
• DEK Horeca: Belgian HORECA wholesaler distributing kitchen equipment, tableware, and smallwares to professional buyers. Directly comparable customer segment, with overlap in product categories though smaller scale and brand portfolio.

Emerging players

• Steelite International: UK-based manufacturer and distributor of professional tableware. Comparable at the product level (premium porcelain, glassware, cutlery to hospitality) though Steelite is a manufacturer, not a multi-brand distributor.
• Hendi: Netherlands-based supplier of professional kitchen equipment, tableware, and hospitality supplies with strong European distribution. Comparable product categories and target customers, with overlapping Benelux footprint.

Broad incumbents

• Edward Don & Company: Major US foodservice equipment and supplies distributor serving restaurants, hotels, and institutions. Comparable wholesale distribution model for professional kitchen and tableware, though operating in North America rather than Belgium.
• Metro Cash & Carry Belgium: Belgian arm of Metro AG, the broad foodservice and wholesale group. Overlaps with Demuynck-Verrax in serving Belgian professional buyers across hospitality and institutional channels, but operates a far wider product portfolio and global scale.
• Makro Belgium: Belgian cash-and-carry wholesaler supplying HORECA and institutional customers with foodservice and non-food supplies. Comparable buyer base in Belgium, though broader assortment and self-service format differ from Demuynck-Verrax's curated model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/demuynck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMUYNCK